As a world-renowned mobile phone brand, accounting for half of the smartphone market, Apple relies on its IOS system and unique user experience to firmly dominate the high-end mobile phone market.
The high-end market does not occupy a large share of the total market, but the profits far exceed it.
So, every Apple conference is a grand event.
The warm-up begins months in advance, with all kinds of speculation.
From foundries to insiders breaking the news and so on.
The big changes and updates of Sesame and Mung Bean are released online, which will cause a burst of cheers from fruit fans.
Among Apple mobile phone users, it actually reflects to a large extent the envy and yearning that Chinese people have for the West at this time.
Foreign ones are good!
The firmness of this concept actually comes from the user experience of Apple mobile phones.
Bald Eagle.
Apple headquarters.
The iPhone 6s and iPhone 6s Plus were originally scheduled to be released at the Bill Graham Civic Auditorium in Xinjinshan in September.
Apple’s product line is actually very interesting, just like squeezing out toothpaste, it only improves a little bit each time.
This move has been criticized by countless people, but sales have not been affected at all.
So, this practice has been continued.
At this time, something was being discussed at the ultra-modern Apple headquarters.
That is whether the release time of iPhone6s and iPhone6s should be changed.
The reason for this is also because Apple has noticed the small moves of Samsung mobile phones.
After inspection by Apple’s technical department, they are absolutely certain that Samsung has copied Meipai’s algorithm program.
If this is just the case, Apple is not an upright person and would be kind enough to give Galaxy Technology a notice.
However, I saw that Samsung mobile phones caused such a big stir in a market as large as China because of this small beauty algorithm update.
Sales skyrocketed!
The topic continues!
Originally, Samsung was Apple’s competitor in the high-end market. Now seeing that Samsung is about to rise, Apple naturally cannot sit still.
I am not worried that Samsung will catch up with me, but I am worried that Samsung will take away high-end market share.
After all, mobile phones are not fast-moving consumer goods. Countless customers replace their mobile phones every year, and the same is true for the high-end market.
Once you buy a Samsung mobile phone, when the Apple mobile phone comes out, there will be fewer potential consumers, and sales will naturally be affected.
So, the marketing department’s opinion is very clear, that is, either the press conference will be advanced, or the system will be updated immediately.
The technical department has another idea.
“Galaxy Technology’s beautiful photo algorithm program is very smart. I don’t recommend rashly copying it without fully understanding it. The risk is very high!”
The head of the technical department spoke his mind calmly.
“As far as I know, Meipai is just a program software that a Chinese programmer completed in five days. The result is just such a software. Up to now, our technical department has not fully understood it. I really doubt whether the technical department has done it carefully!”
“Samsung has already taken a step ahead of us and changed the algorithm program through system upgrades. We would have been a step too late. If we had not waited for you to fully understand it! If so, we might be late It has taken two or three steps.”
“The growth rate of the high-end market is actually not high. Our main customers are still old users. The reason why they firmly choose Apple is because we represent Smartphones represent high technology and the latest technology.”
“And now, software that is more advanced than our camera algorithm has appeared in China. I can’t help but doubt the research and development of the technology department in the past two years. .”
The head of the marketing department sneered, retorted immediately, and expanded the problem.
Seeing the anger between the two sides getting bigger and bigger, other executives also spoke up, interrupting the debate between the two.
“This problem is not difficult to solve, but it is just a matter of updating the beauty program and whether the press conference should be brought forward.”
“I propose several plans here for everyone to choose!”
“The first one is to hold a press conference according to the original time to update the beauty algorithm program on iPhone6s and iPhone6s.”
“The second option is to advance the press conference and update the beauty algorithm program!”
“There is another option, that is, the press conference will be held as planned, but we can also release news about the beauty algorithm program. The update can also be selected by the user, but if you want to update this function on the older model, you need to pay, which is a paid service. However, the iPhone6s and iPhone6s released in September come with more features without paying.”
When the last plan was spoken, the eyes of all the executives present lit up.
It must be said that this plan is indeed calculated to the extreme.
There are hundreds of millions of users of Apple's old models. Even if only one percent or one in a thousand chooses to pay for updates, it will be a huge income.
At the same time, doing so can also force some users who are unwilling to pay for updates to buy new machines.
No matter from any aspect, this is an excellent sales plan.
The head of the technical department took one look at the expressions of everyone present and naturally understood what everyone was thinking.
Knowing that it was impossible for him to change everyone's minds, he nodded and said: "After our research, the program algorithm has been cracked 90%, and a new algorithm program can be reproduced at any time. Come out."
Hearing the words of the head of the technical department, Cook, who was sitting at the top, nodded and said decisively: "Okay, let's do this!"
"The system update fee is set at US$99!"
With Cook's words, Apple immediately took action.
Soon, Apple users around the world received system upgrade prompts at the same time.
Furthermore, Apple also made an unprecedented statement on this system upgrade.
In order to ensure the user's experience, Apple's technical team has finally made iterative updates to the beauty algorithm program through research and development to provide users with a better experience.
It’s just that this feature is a technological breakthrough for the upcoming iPhone 6s and iPhone 6s phones. However, in order to satisfy everyone’s experience, we have specially launched a system update function. For only $99, you can upgrade the system and experience it in advance!
As soon as the news came out, there was a lot of curses on the Internet.
The food looks really ugly!
However, Apple’s reputation and reputation accumulated over the years still played a role at this critical moment.
With the appearance of fruit fans, the original scolding suddenly became back-and-forth!
"Made, I have never seen such an ugly mobile phone brand. They charge for system updates and are so expensive. It's simply outrageous!" The charges are for other mobile phones, not Apple. Other mobile phones use the Android platform, while Apple uses IOS. In my opinion, there are only two types of mobile phones, one is Apple and the other is other!”
“Well said! , Luther, who cannot afford Apple and has never touched it, is definitely not willing to pay $99 to upgrade the system. Maybe for some people, $99 is his monthly living expenses.”
< br>“In my opinion, those who use Android are all losers. They use low-end phones and junk phones. They definitely don’t understand Apple’s high technology. Is 99 dollars too much? I don’t think so!”
One stone stirs up a thousand waves!
When the news about Apple’s mobile phone came back to China, domestic mobile phone manufacturers immediately cursed in their hearts.
No one expected such a cool operation.
There is actually a charge for system upgrade, and it’s so expensive!
For a time, the domestic ‘unqualified capitalist’ bosses only felt that their horizons had been broadened and their knowledge had increased.
After being shocked, major domestic mobile phone manufacturers couldn't help but start to have some thoughts.
First there was Samsung, then there was Apple.
Galaxy Technology may have to suffer this loss this time.
What Samsung and Apple can do, they can do!
The patent licensing fee of five thousandths, ranging from five or six yuan to dozens of yuan for a mobile phone, is all wasted money.
If there is no other way, forget it. Since you can avoid it, you can't just give it away. In addition, it is just a program algorithm.
As long as you force your programmers hard, even if you cannot come up with a program algorithm of the same quality, you can have a program algorithm with 70% to 80% quality.
Compared with the patent licensing fees, the overtime pay given to these bald programmers is not even a small change.
So, domestic mobile phone manufacturers finally let go.
The technology R&D department is brightly lit and full of people, cracking and re-engraving overnight!
other side.
The four domestic mobile phone manufacturers that have signed letters of intent with Galaxy Technology are also in trouble at this time.
On the one hand, the four companies that signed the letter of intent really saw the huge prospects of this technology and wanted to use this technology to achieve market breakthroughs.
As a result, before they could launch a new mobile phone, the product was already on the market.
At this time, they were a little bit confused.
Just continue to act in accordance with the contract. Even if you launch a beauty phone, I'm afraid it won't have the same market prospects as before.
Compared with the patent licensing fee paid, it may not be able to recover the cost.
But if you don’t cooperate, you will also offend Galaxy Technology.
Such entanglements appeared in four companies at the same time.
The practices of each company also reflect a tacit understanding.
It does not promote the continuation of the contract, but it does not propose to terminate the contract.
After all, a letter of intent is just a letter of intent and does not have much legal effect.
In this way, they can advance and attack, retreat and defend. The initiative is in hand. No matter how the situation develops, they can take the initiative.
In addition, privately, several manufacturers have also accelerated research on program algorithms.
……
This series of changes were also recorded by Chen Lingyue and reported to Wang Donglai.
With Wang Dong’s understanding before coming, Chen Lingyue was not panicked or worried.
Seeing the behavior of Samsung and Apple, my heart is full of ridicule.
The dignified international mobile phone giant, regardless of the dirty tricks of eating and playing with each other, will be lively when the subsequent incident breaks out.
As for many domestic mobile phone manufacturers, Chen Lingyue has nothing to say.
Let's hunt rabbits and we'll just clean it up together when the time comes.
Chen Lingyue was not prepared to remind him or take any other action regarding his old club's little thoughts.
Shopping malls are like battlefields!
The comparison is based on the ability and vision of each company.
If his old club does something stupid, he will not show mercy.
In his position, he will seek his own government!
Wang Donglai, who was developing an artificial intelligence mobile assistant at Wudaokou, laughed when he heard what Chen Lingyue reported, and said: "Let the bullets fly for a while!"
"However, we can't Let them be so proud that we The reminders that need to be done must be done!”
“Just follow my last thought and style and issue an announcement to the outside world in the name of the company!”
Chen Lingyue heard Wang Donglai. Saying this, I couldn't help but feel a little pressure in my heart.
He is very familiar with Wang Donglai's ideas and style.
After thinking about it for a while, I bit the bullet and agreed.
Ever since, an announcement written by Chen Lingyue appeared on the official website of Galaxy Technology.
And, appear on various platforms at the same time.
“Based in China, our company adheres to the concept of technology changing life and is determined to provide users with better services. As a high-tech company focusing on technology research, our company has always followed laws and regulations and respected patents. Protect the interests of other patentees! ”
"At the same time, our company will never tolerate infringement of our patents and will definitely pursue them to the end. We hope that domestic and foreign friends and peers can maintain their moral bottom line, abide by laws and regulations, and respect patent regulations. Don't say that you are unpredicted!"< br>
When this news appeared on the Internet, many people felt a sense of familiarity inexplicably.
Always feel familiar.
But after seeing the announcement from Galaxy Technology, I suddenly had a strange feeling that this is how it should be.
From Wang Donglai’s last announcement, the words and tone did not match the atmosphere of hello, me, and everyone. This contrast immediately made him out of the circle.
This has also caused many people to form a fixed impression on Galaxy Technology.
That is tough and strong!
As soon as this announcement came out, the Internet became lively.
Unlike other vague company announcements, the meaning of this announcement directed by Chen Lingyue is actually very simple.
Any netizen with some brains can understand it.
And this also triggered a consequence.
That’s the crazy abuse from Samsung users and Apple users.
No one can tell whether these abusive users are real users or trolls.
Because the fans of the two companies are quite arrogant online and are proud of their user status.
So, it is normal that this announcement, which only stated clearly that the two patents were infringed, attracted fierce criticism from fans of the two companies.
"I'm anxious, he's anxious. Wang Donglai of Galaxy Technology really thinks he is the most powerful programmer in the world, right?"
"Brother, it's okay if you lie to yourself, don't take it seriously. Ah, your main job is mathematics, and I can’t fault you for that, but if you can write software programs and algorithms, why can’t others write them? It’s not a mathematical problem!”
"What is the international status of Samsung and Apple? Galaxy What kind of company is technology? The two are completely unequal. I have every reason to suspect that you are doing this just to get into trouble!"
"Please, you study mathematics, just study your mathematics carefully. Don’t think you are great in any field just because you have some achievements!”
“Although I think you are trying too hard, but one thing is that I am impressed by your courage! Admired! ”
"Don't say it's unpredicted. You've said this twice. Whether it's interesting or not, considering your contribution to domestic mathematics, I won't criticize you this time. If there is another time, I will definitely Blame you!”
“Let me be fair, if you have evidence that another company has infringed the law, just take the evidence. Just sue. No matter how much you say here, no complaint will be useful. If you can't produce evidence and you don't dare to sue, then don't shout about infringement here, it will only make people feel ridiculous."
< br>The two crazy fans showed their fighting power and violently criticized Galaxy Technology.
However, Galaxy Technology did not reply, as if it was unaware of these comments.
Such a reaction also made the fanatical fans feel bored, and they gradually lost interest in criticizing.
This incident seemed to have calmed down just like that.
In fact, various mobile phone manufacturers, including Samsung and Apple, are busy with one thing.
That is the program algorithm for checking Meipai!
Especially Samsung and Apple are afraid that there are loopholes or bugs in the copied algorithm programs.
However, no matter how many mobile phone manufacturers searched, they could not find it.
Ever since, I slowly felt relieved. (End of this chapter)