End of May.
International data company IDC released a "Global Mobile Phone Quarterly Tracking Report". Preliminary data shows that the top five smartphone shipments quietly changed in the first quarter of 2016.
Samsung and Apple still occupy the top two positions in shipments, but both shipments and market share have declined.
Domestic mobile phone brands, Xmi, Huawei and OV bucked the trend and rose, with shipments and market share soaring.
Xmi, in particular, has become the fastest growing brand with its new products released at the end of February.
No matter who looks at this performance, they can feel that the popularity of domestically produced smartphones is irresistible, and then think of China's status as the world's most populous country.
Major international capitals, which originally valued the Chinese smartphone market, have internally raised their ratings of the Chinese market.
Some people are happy, and others will naturally be sad.
Because of the emergence of Wang Donglai, mobile phone fast charging technology, lithium-sulfur batteries and semi-solid batteries, as well as artificial intelligence programs were developed in advance. These results can be extremely well installed on mobile phones to improve the performance of smartphones. and operability.
In this way, domestic brands can narrow the gap with Samsung and Apple in practical applications.
As a result, domestic brands have become more popular and developed better than they originally did historically.
Although it was Wang Donglai who levied the beauty tax, the lithium-sulfur batteries and semi-solid batteries he developed also increased the cost of domestic mobile phones, resulting in a certain increase in selling prices.
However, it did not cause a decline in sales. On the contrary, it increased the brand value of domestic mobile phones to a certain extent.
Except for users with congenital brain disabilities, other normal users can make correct judgments.
After the release of this report, domestic mobile phone brands were excited and promoted it overwhelmingly.
However, Samsung and Apple, which are ranked first in shipments, are the opposite.
Although the two companies still rank first and second in terms of shipments and market share, their growth rates are not slowing down, but actually declining, which is terrible.
According to statistics, the coverage of smartphones is far from enough, and there is still a huge blue ocean market ahead.
The two of them have already shown signs of slowing down in growth, which naturally makes the shareholders behind the two companies dissatisfied.
Kimchi Country.
Samsung headquarters.
A meeting is being held to discuss this matter.
"The marketing department should give an explanation for the first quarter shipments!"
In the conference room, as a director took the lead in attacking, the atmosphere immediately became extremely tense. .
“Although our shipments are nearly 60% higher than the second-ranked Apple, from the absolute data point of view, there has been a slight decline.”
"Don't think that our position as the global smartphone market leader cannot be shaken when you see that we are still the world's number one in smartphone shipments."
"Nokia thought the same way back then. The smartphone era is coming. , as a result, among the two circuits of capacitive screen and resistive screen, resistive screen was chosen. This is the choice. This choice will directly ruin many years of Nokia's glorious history."
"Be more cautious when you reach the top of the mountain!"
"I don't want to hear any excuses, I just want to know, the company. What are you going to do next? "
A middle-aged director looked at everyone present and said seriously.
Just after the director finished speaking, the head of the marketing department stood up with some trepidation. He bowed to the directors present before reporting the situation: "In the first quarter of 2016, year-on-year growth 5.65%, while net profit increased by 13.6% year-on-year, among which the profit of the mobile department increased The increase is as high as 42%, mainly due to the huge sales of the S7 series of mobile phones. The mobile department has surpassed the chip department and has become the group’s first source of revenue.”
“The reason why our shipment growth rate has declined is because of the decline in sales. Through research by the marketing department, we found that although the Chinese market is large, as a developing country, the number of people Compared with our country, their per capita GDP is far behind, so their consumption habits are very low-end.”
“And our mobile phones are high-end products, and one mobile phone costs two for an ordinary person in China. A monthly salary, or even three months, so these users cannot afford to use our mobile phones at all and can only buy Hua Guo Those low-end products produced by local brands have slowed down, but the profit margin has increased, which is the best level. "
"At the same time, according to the survey results, Huaguo. The local brand mobile phones are of poor quality and mostly use backward technology.”
"From the chip to the system, the quality of the whole machine is not high. Only in backward countries like China will a large number of users be willing to use it!"
"The profit of a low-end smartphone is based on internal estimates. , Huaguo brands can only earn extremely meager profits , compared with us, there is a difference of five or six times.”
“This profit difference will become larger as our models become higher-end.”
The marketing department is responsible for this. Although the person was respectful, his tone showed a hint of confidence.
After all, the company is making money and profit margins are rising, not declining.
As for the slowdown in shipments, this is not the fault of the marketing department.
Samsung has always been in the high-end market and it is impossible to enter the low-end market.
Not to mention the extremely low profit, it’s still a shame.
After telling these two reasons, the expressions of everyone in the conference room did not change.
Those who are able to sit here are either due to their real ability or their extraordinary background.
Everyone understands this truth.
“In any case, China is the most populous country in the world and has a vast market. Even if the per capita GDP is low, it does not mean that there are no rich people. The profit margin of the company’s products is rising, but the shipment volume is not. Increase, this means that there is a problem with the company’s market strategy.”
“In terms of high-end mobile phones, Apple’s sales were only 51.2 million units, a year-on-year decrease of 16.3%, and its revenue reached US$32.86 billion. It is the most profitable smartphone product.”
“With Apple at the top and major mobile phone brands chasing after it, if we only focus on profit margins and ignore shipments, it will inevitably lead to more serious problems. Consequences. "
"I propose that the Galaxy Note7 flagship phone, originally scheduled to be released in August, be released in advance and the original price be slightly lowered to increase marketing in China."< br>
"If this can increase shipments, then it proves that the previous slowdown in shipment growth is not a big problem. But if shipments remain unchanged, what does this mean? I think you should We all know.”
As soon as these words came out, everyone in the conference room looked at me and fell into thinking.
Soon.
Everyone held a show of hands vote on the suggestion just made to release new products in advance.
There are just a little more people in favor than against.
So, the proposal was passed.
As for the release time of new products, it has been directly advanced to the end of June and early July.
After all, Samsung is a Fortune 500 company, and the Galaxy Note7 flagship mobile phone is also a flagship mobile phone equipped with Samsung's advanced technology, so publicity and promotion work must also be done well.
Being able to arrive one month in advance is already a sign of extraordinary planning ability.
……
other side.
Wang Donglai didn’t know that Samsung had been stimulated and was preparing to release new products in advance.
At this time, at Galaxy Technology, Zhang Byte was reporting something to Wang Donglai.
It is precisely the results of the above investigation and handling of the Wei Zexi incident that came out.
This incident has triggered huge discussions on the Internet since it broke out.
Qiandu received the greatest public criticism during this turmoil.
As for the hospital in Beijing, if no one deliberately mentioned it, it would be as if it was invisible.
This matter fermented to the end, and as expected, it attracted the attention of the above.
An investigation team was immediately dispatched to conduct an investigation.
After almost a month, the results of the investigation came out. "What do you think of the survey results given above?" Wang Donglai asked Zhang Byte.
“Applause!”
“The survey results have been given above. It is said that Qiandu search related keyword bidding rankings have an impact on Wei Zexi’s choice of medical treatment. Qiandu bidding ranking mechanism exists Issues such as excessive weighting of paid bidding and unclear commercial promotion labels have affected search results. The fairness and objectivity of the company can easily mislead netizens and must be corrected immediately. "
"As soon as the results of this investigation came out, Qiandu's stock price plummeted, and all the resentment and anger that had been boiling on the Internet was vented on Qiandu. "
Zhang Byte reported these situations one by one to Wang Donglai.
Wang Donglai nodded and said: "This matter ends here. As I told you before, it is not that there is a problem in one link, but that there is a problem in all links."
"The Wei family's illness was rushed to the doctor, thousands of bidding rankings, the hospital adopted ineffective treatment methods, and supervision was lacking."
"The reason why I have kept you paying attention to this matter is because of this matter once A typical platform incident with very important enlightenment significance.”
“I have always emphasized the platform’s content monitoring and review work. From the beginning to now, I understand that many people do not agree with this. Practice. ”
“From a utilitarian point of view, the review department cannot create much benefit at all. Even if the content of the platform is safe, it can be left to the machine.”
"It can feed the machine, speed up the iteration of the audit system, and enhance the deep learning capabilities of the audit system."
"However, this idea ignores the natural flaw of the audit system, which is that it is not human-like."< br>
“The biggest difference between machines and people is here.”
“People have subjective initiative, but machines do not!”
“This is the slightest difference, in the end will lead to very different consequences.”
"The content platform business is not easy to do, and I think you understand this very well."
"After we achieve scale, we must improve our position awareness and don't forget our identity."
“Overseas products, I will draw a line for you. They must be cut off from domestic products and shares can be released. share, attract international capital, but the money must be returned to the country and not allowed to stay abroad."
"Everyone has his own ambitions, and everyone has different ideas."
"This is what I said. It is a red line and a bottom line, and there is absolutely no room for negotiation.”
"You can think about it carefully!"
After saying that, Wang Donglai lowered his head and got busy with his own affairs.
Suddenly hearing Wang Dong talking about this, Zhang Bye was shocked.
He really thought about doing something by taking advantage of the natural reason of exporting his products overseas.
However, before he could implement it, Wang Donglai pointed him out.
This couldn't help but make Zhang Byte feel a sense of fear towards Wang Donglai.
It was like being seen clearly and naked in front of Wang Donglai.
This strange thought suddenly occurred in his heart, and Zhang Byte quickly reacted and dismissed it in his heart.
"Chairman, I understand!"
Zhang Bye nodded and retreated.
After Zhang Byte left, a cartoon character appeared on Wang Donglai's computer.
It was Wa, and I saw Wa say aloud: "Boss, I have packed up the things you want and put them on the table."
As he said that, on the table A folder appears.
《A bold argument about photolithography factories! 》
This document is what Wang Donglai asked Wa to try to use his own computing power to conduct research on his own by collecting information publicly available on the Internet.
Click the mouse to open the folder and view the information inside.
The exposure system design is missing...
The workbench mask stage system design is missing...
The automatic alignment system is missing...
Silicon Missing chip transmission system...
The whole machine frame and vibration reduction system are missing...
The whole machine software system is missing...
There are a huge number of files in the folder, but most of the files are incomplete.
Seeing this situation, Wang Donglai felt normal.
Because, after all, Wa is just an artificial intelligence with limited computing power. It is already very impressive to be able to do this job to this extent in such a short period of time by relying on its own learning ability. Awesome.
If Wa really designed a new photolithography machine in such a short period of time, it would be a bit scary.
Maybe we can do something after Wa's computing power performance improves.
Or, feed Wa a large number of papers and data about various components, equipment and materials of the lithography machine. In this way, Wa can also speed up his research and development and improve his research and development level.
Since getting Wa, Wang Donglai has understood in his heart that he is probably going to build the world's number one super database and computing power center.
Wa’s ability level depends on the size of the database and computing power.
Wang Donglai is not so stupid that he is afraid of artificial intelligence, worried that artificial intelligence will rebel, and deliberately restricts the development of artificial intelligence.
However, building a database and improving computing power require a large amount of funds and unremitting research and development of technology.
Financing is easy to solve and is not a problem.
R&D technology is not a problem.
But time alone has no choice but to take it slow.
Wang Donglai opened the files in the folder one by one and looked at them.
With his ability, after reading it, he will remember it in his heart, and there is no need to worry about forgetting it.
After all, lithography machines are important to the country, and many key points cannot be found online.
Like many high-precision things, the principles are not complicated and can be easily found online.
But when you want to make it, you will find that there are very high requirements in many places.
For example, precision, special light waves, etc.
A full hour.
Wang Donglai just finished reading the information in these folders.
Turn off the computer, Wang Donglai thought for a while, and then said to Wa: "Next, I will find a way to show you some cutting-edge paper data, and you can make a summary at that time."
Wa nodded and said: "Okay, boss!"
And at this time.
Wang Donglai suddenly received a call. (End of this chapter)