Chapter 39 Filmmaking
A product, from its birth to final sale.
Boss Gu has not gone through the specific process one by one, but fortunately [Xuanwu] has information to guide teaching.
Market analysis, industry segmentation, and preliminary positioning have all been mentioned in one go, because Boss Gu has already made plans. No matter what other competitors in the industry do, he will leave.
Of course, we should despise our opponents strategically, and we should pay attention to our opponents tactically. The reason why these were taken away is because [Xuanwu] is too capable, which has been investigated and summarized long ago.
So Boss Gu spent a long time studying the target users, product planning, and profit model, but still... gave up using his brain.
Where are the target users located?
Unlock the two large groups of 1,000 people created earlier, and you will see a very clear positioning.
“Speaking of which, it’s not good to be locked up for a long time. Let’s post a voting post and suggest an email channel.”
The above said something, and [Xuanwu] broke his leg.
A few seconds later, the elders of the two groups received relevant announcements.
A few minutes later, the suggestion mailbox started to +1+1+1+1...
However, these "enthusiastic customers" did not know that the person who reviewed the letters was not an employee but a Mo De Emotional artificial intelligence.
“Sir, there is an email mentioning one thing. You need to pay attention to advertising shooting. The preparation of these promotional content materials will be put on the agenda. They will also be used for subsequent listings on platforms such as Taobei and Jindong. ”
[Xuanwu] collects and organizes information like a butler, making Boss Gu feel much more relaxed.
Of course, Dong Qi and Bloomberg will not have it easy.
Boss Gu communicated through the [Boundary Monument] internal communication, and the result was shouted out in the office of the incubation park.
"Shooting an advertisement? No money!"
Vice President Dong looked indifferent and continued: "A group of people from your factory went to Pudong to eat, drink and have fun and spent the entire budget. Now, You still need to find a finance company to spend millions to shoot commercials? You don’t have any money, not even hundreds of thousands.”
Shooting commercials usually requires a crew, but if you bring a family with you, you still have to do it. All equipment costs must be taken into account.
[Xuanwu] also did market research. A video of about 30 seconds, including the director's fee, is about 100,000, but this is a very ordinary advertising company's quotation. For large companies, there is no upper limit, and the lower limit is also 300,000. rise.
For Jiuzhou Technology Company, whose current financial situation is not healthy, Dong Qi made it very clear: If you want money, you don’t have it.
However, [Xuanwu] still thoughtfully prepared a poverty plan for his master.
"In that case...I will transfer a few people from the company's office staff and the factory, borrow equipment and we can spend a few days on our own to shoot commercials."
Boss Gu Suggested the cheapest option.
Dong Qi frowned, mentally calculated the budget, and then nodded in agreement: "Ten thousand yuan for rent is enough, and the rest will be your food expenses of one thousand yuan."
"That's enough, I'll go right away. Call someone to finish the filming as soon as possible and put it on our official website as soon as possible." Boss Gu stood up and walked towards the office area immediately.
As a veteran driver, he once had a dream - to make movies.
Ahem, cough, cough, it’s a normal kind of film, the kind that doesn’t require coding, don’t get it wrong!
When I ran to the office area, some of the bots had already switched to customer service. It has to be said that thanks to the crazy bot experience some time ago, these handsome guys were very fast in replying to customers. While typing on the keyboard, the keyboard flew up: "Okay, eh eh eh eh, eh, eh, eh, eh, eh, eh, eh, eh, eh, eh, eh, eh, eh, eh, eh, eh, eh, eh, eh, eh, eh, eh, eh, eh", and I can still scratch my back.
However, as the king of water irrigation, the "little king next door" is still doing his old job - visiting forums and posts, and posting about the water content of "boundary monuments" from time to time.
I don’t know how many times he drove for his friends. None of these friends ever doubted the identity of the “little king next door” and even respected him.
But the more this happens, the less Gu Qing plans to let Wang Teng change jobs or resign. Otherwise, it will be unimaginable if the company relies on driving to attract traffic in the future.
It is a kind of damage to the company's image and his personal image. "Wang Teng, Wen Sanhuai, you don't have to do this anymore." Boss Gu's words silenced the sounds of typing on the keyboard all around.
The two parties involved, Wang Teng and Wen Sanhuai, were even more stunned.
What are you doing? Fired?
Seeing that the two people were not in a good state, the wicked boss Gu pretended not to care and continued: "I have three days of work assigned by the government to shoot a commercial for the company, including food and accommodation and the opportunity to live with a beautiful woman. You two, are you willing to suffer?”
What? Food and accommodation included? Beauties living together?
Wang Teng said yes without even hearing clearly: "Thank you for the trust of the organization, Xiao Wang will definitely do a good job."
Wen Sanhuai came to his senses and nodded in agreement.
"Okay, let's deal with the matter at hand, and wait for others at the gate of our factory in the suburbs at three o'clock in the afternoon."
"Okay, okay." X2
< br>The two young men nodded and agreed, with a little excitement in their expressions.
In their entire lives, they have never lived with a strange beauty, or even filmed a commercial, and they have never even thought about it.
Wang Teng's mind was filled with endless reveries. The beautiful woman looked back and smiled, "Uh-huh, we are still living together, uh-huh."
When other colleagues around him heard that such a good thing had been done to Wang Teng and the two of them, they suddenly felt a little bit in their hearts. Pity.
Damn it, how could such a good thing get these two bad reviews in turn.
In order not to arouse public anger, after the big boss left, Wang Teng and his deskmate Wen Sanhuai went to Minister Huang of the operations department to ask for leave and slipped out of the company.
At this time, Gu Qing has already contacted the people from the two project teams at the factory. Zhang Tianhao and Luo Yunjia will naturally be the leaders, and then there are two scientific research girls who usually work hard.
Now that the personnel is done, the next step is the equipment.
[Xuanwu] We have already shopped around and contacted the equipment.
Gu Qing feels he is competent as director and screenwriter, so he does not need anyone else to join him.
There is no need for makeup, recording, post-production, scene management, props, etc...
Conditions are limited, everything is kept simple, and [Xuanwu] will do the post-production directly.
Moreover, the venue management and props are all ready-made.
After all, the commercial film produced by himself is not a 4K blockbuster. Gu Qing's script also contains some daily scenes, and there is no need for special effects such as "fighting spirit turning into a horse".
But when thinking about the script, writer Gu is still very optimistic.
……
Three o’clock in the afternoon.
Outside the gate of Jiuzhou Intelligent Home Appliance Machinery Manufacturing Factory, the small crew for filming successfully assembled for the first time.
Being specially invited to Luo Songtang, I was still a little confused.
Although he already knew at this moment why Boss Gu borrowed his house.
"Mr. Gu, do you really want to shoot the commercial at my house?" Luo Songtang asked in a low voice in Gu Qing's ear.
"Yes, Uncle Luo won't disagree... Our company's funds are a little tight recently, as you know. If we can't miss the time, then it's not impossible for me to rent a suite for a few days. …”
(End of this chapter)