Chapter 237 Korean Star Display
Seeing this situation, Mr. Lei immediately announced that the Mijia ecosystem will open a new path, with more products, a larger experimental factory, and a smarter and more cost-effective home ecosystem.
After a period of marketing, Rice once again officially announced the resumes of its senior executives. Once many investors saw the resumes of these executives as "foreign company executives", they instantly became confident in the ecological stability of Rice's products.
Under this operation, the stock price of rice began to rise, and finally recovered from the impact of the US dollar crisis, which affected Chiyu.
"Mr. Lei, Mr. Dong of Jiuzhou Technology is currently discussing cooperation with some domestic manufacturers in the field of home appliances, and even investing in licensing technology." A male assistant walked to Lei Jun's office.
Lei Jun, who was working on documents with his head down, heard the assistant's report and immediately put down the work at hand.
“You and I both know that there will be a day when Jiuzhou Technology does not need to rely on our traffic and protection.
By the way, Jiuzhou Technology provides us with the display OEM and What do you think about product patent authorization?”
The assistant shook his head and said: “It’s not clear yet, although Jiuzhou Technology said it is promising. The environment requires collaboration and friendship, but we resolutely rejected our proposal to invest in the company
And the person in charge of the President Office also said that the current display production capacity of Jiuzhou Technology is already stretched and cannot be accepted. OEM production is subject to confidentiality regulations and cannot authorize technology transfer within a short period of time.”
"Well, I have prepared my psychological expectations for this. Gu Qing is a person who will not let go of eagles when he sees rabbits.
Then let's seize the time to negotiate with Han Xing and Neon. In addition to expanding our ecology, It is even more necessary to make an upward leap, as the profits and reputation of the low-end market cannot bring enough profits to rice," Mr. Lei said with a wave of his hands.
The assistant nodded and immediately reported: "Korean stars have opened their mouths. Although we can't get the most advanced large-screen display, we can get a smaller one." Then the conversation changed. Said: “Although this kind of high-end display screen is considered top-notch, the price they charge is too high, and our users may not be able to accept it. Accept this kind of price."
After hearing this, Lei Jun thought about it for a while, then mentioned the young man he was optimistic about, and said: "It doesn't matter whether the current user group accepts it or not.
To build a home appliance ecology, we must also build an ecology for high-end users, so as to enhance brand influence.”
"Okay, I will tell the ecological product managers and maintain communication with Korean stars." The assistant nodded.
Although Mr. Lei doesn’t say much, the core is actually.
Things with high prices are not for low-end consumers, they are for demonstrating brand strength.
The assistant left the office. Lei Jun rubbed his sore brow and took a deep breath.
The immediate priority is not only to improve the rice brand, but also to increase the market share of mobile phones and ecological products in the future.
Jiuzhou Technology will no longer provide special optimization for rice phones this year, and the public version of [Boundary Monument] does not have the functions that can be called bugs in the past, so the MIUI system of rice phones has to shoulder an even greater responsibility.
Xia Wei, Ping Guo, and Han Xing have obtained their quotas, and they are bound to launch new product launches and expand production.
Rice will continue to compete with other manufacturers for a small share. At the same time, the ecological product project also has the strong involvement of Jiuzhou Technology.
In the past, we only made sweeping robots and dishwashers, which were not much, but now we are making home appliances such as washing machines and air conditioners. This is simply Sima Zhao’s heart-everyone knows it.
This reminded him of another person, Mr. Xia Wei.
Xia Wei is also working on the ecology now, and its two brands, Xia Wei and Honor, are doing very well. Xia Wei is targeting the mid-to-high end, while Honor is rampant in the mid-to-low-end market. Some people even shout at every press conference. The slogan "do it over and overturn Xia Wei" was adopted.
Under the leadership of the young man Gu Qing, Jiuzhou Technology has also shown its prowess. "Where is rice's breakthrough?" Mr. Lei was thinking.
"Xiba, it's Kyushu Technology again!" Cui Jin, the president of Han Xing's display department, looked angry and then spat.
The chairman requested that the financial report for the second quarter be eye-catching. Hanxing Mobile and Hanxing Display jointly worked together and handed over a barely excellent report card, thus exempting them from punishment.
But some time ago, Gao Xizhen from the mobile phone department went to Daxia to attend a press conference of Jiuzhou Technology. After returning, he found time to have a drink with him.
Cui Jindu is now looking at the colorful and large display screen in front of him, and the scene of that night even appears in front of his eyes.
Under the slightly dim light, Gaoxizhen shook his head and sighed to himself with a drunken look.
"Jindu, why does God want to play such a trick on you and me? As soon as Jiuzhou Technology's new product comes out, we may be in disaster.
Actually, I'm pretty good, as long as I work hard I can hold on for a while if I get the quota offered by others, but it will be difficult for your department
Alas, let’s not talk anymore, let’s not talk anymore, drink and drink. ”
Cui Jin is very concerned about Gao Xizhen’s words.
Just because the current situation is a bit unstable.
Han Xing Electronics’ insistence on Han Xing Display The shareholding ratio exceeds 80%, while three years ago, Korean Star Group The company is internally considering withdrawing from the LCD business. After all, LCD panels have no development prospects and are in the red.
Cui Jindu can only express his views and give opinions, but cannot lead such changes in the company's internal structure. .
Subsequently, they could only be very obedient and made large-scale adjustments in terminal production capacity. As many as 8 LCD panel production institutions were shut down and transformed at high density. Currently, only 2 are still engaged in traditional LCD panel manufacturing.
As a leader in the global display industry, Korea Star Display has led the iterative trend of several generations of display technology, from early picture tube CRT display technology to LCD liquid crystal display technology.
The first-mover advantage driven by technology has brought great success to Hanxing Display. In the current OLED track, although there are competitors like Beijing North, Hanxing Display still takes the lion's share of the top share of the cake.
So Cui Jindu, as the person in charge of Korean Star Display, although he obeys the instructions of the headquarters, he is very arrogant to the outside world.
But looking at the screen now, Cui Jindu felt his blood pressure rising and his eyes felt dizzy.
"Sure enough, Gao Xizhen is such an insidious villain. He only speaks half the words. If I hadn't spent money to get this monitor, I would have to watch those people's evaluation videos to speculate on the data."
Cui Jindu was thinking There was anger. The relationship between Hanxing Display and Hanxing Mobile used to be very good, but because Hanxing Display planned to supply folding screen panels to Hanxing Mobile’s competitor Xiawei, the relationship between the two companies developed a gap.
And this matter is not easy to solve.
Folding display is the future exploration of Korean Star Display Department. In order to achieve market control of folding screen panels, it can be said that it has taken great pains and spent a lot of money.
(End of this chapter)