Chapter 264 Pingguo’s response
Dami is a listed company, so it needs to be on the forefront.
Innovative products and R&D investment are one of the most important indicators. However, as an assembly factory, the profit is too low, so the benefits brought by the capital investment in R&D cannot be equal or even barely keep up with the publicity. revenue from marketing.
This has brought about a stubborn problem. As the industry strides forward, the cost of research and development technology is getting bigger and bigger like a snowball. Rice’s patent reserves and actual hardware research and development are falling behind step by step. After lagging behind, it has now become an “Internet innovative enterprise” that must rely on trends to win the trust of the market.
Even in an interview, Mr. Lei said that Rice is not a communications company or a mobile phone company, but an Internet company.
Cheng Cheng's coping strategies are also expanded on this basis.
You can’t make rice, and you can’t invest so much R&D resources, so just buy it.
At least, as a Daxia enterprise, Jiuzhou Technology would be much easier to buy system licenses or hardware supplies than to negotiate with Han Xing.
In this regard, the executives present were quite critical.
For example, Gao Xiang, one of the president's partners, felt a little uncomfortable.
As a former Qualcomm executive, he has always had a high voice after entering the top management of DaMi Group.
If Jiuzhou Technology or even Xia Wei comes to have a role in Rice, then his status among the top management of Rice in the future may be...
So he said: "But Jiuzhou Technology's technology is not yet there. After experiencing market tests and investigations by developed countries in Europe and the United States, if we rashly cooperate with them, then Xia Wei’s lessons will still be learned, and whether our rice is ready for the market. "Preparation for these events?"
Gao Xiang spoke, and another female manager also said: "The hardware stack of Suiren Company's Jiaolong X1 has already exceeded 20,000 Xia Yuan. I don't think we can Those diaosi users can pay for this screen."
When she finished speaking, some executives in the meeting frowned slightly and glanced at her.
Does anyone say this about their core users?
Of course, there are still people who support this female executive’s views: “Changes in brand positioning do not happen overnight. When we choose suppliers, suppliers also choose us. This is a two-way street.”
When the supplier issue was mentioned, all the executives present frowned again.
Dami has issued a relevant bill of materials to Korean Star Display, requiring Korean Star to provide them with flexible foldable OLED panels similar to Korean Star's foldable screen mobile phones.
In addition to Korean stars, DaMi also hopes to obtain the same flexible foldable panels from LG Display. This will help DaMi lower the purchase price of the panels while shopping around.
As for Beijing North, a domestic display panel manufacturer?
Beijing North's production capacity of flexible foldable panels cannot even be satisfied by Xia Wei's family, let alone accept orders for rice.
Originally, there was still hope for Korean Star Display’s screen supply, but for some reason, Korean Star Display’s tone has changed and they are no longer willing to continue discussing cooperation.
The reasons given are too direct: the purchase price given by the rice company is too low, the production capacity of Korean Star Display's flexible foldable panels is too low, and other business cooperation reasons make this cooperation impossible. Talked.
Looking at these normally high-spirited executives with their current demeanor, Lei Jun suddenly felt tired.
If the team is too big and has too many components, it will be difficult to lead.
He played with the Jiaolong X1 in his hand and sighed: "We must come up with foldable screen phones as soon as possible. Now Xia Wei, Hanxing, and Suiren have finished products, and Viv and Opo also have related concept products.
Although the negotiations with Korean Star have stalled, they have also given a suggestion. Xia Xing Optoelectronics, which Korean Star Display has a stake in, also has folding screen project products. If we don’t want to If you want to raise the price, you can choose to go to Xia Xing Optoelectronics to give it a try.
As for the screen of Jiuzhou Technology, I would like to ask General Manager Liu of the display department to talk to Jiuzhou Technology and release the news. In terms of systems, our MIUI department has just undergone adjustments. It is time to make efforts, and we still work hard to improve our own system ecosystem
The most important thing for us is the entire ecosystem. The system is the core and it is impossible to rely on others.
The better the future of rice, the greater the benefits everyone here will get. I know everyone has their own channels, so If you can use it, mobilize it again. ”
Mr. Lei made the final decision, and everyone in the conference room nodded unanimously.
They are now also one of the helmsmen of Rice. In addition to considering the power they represent, they also have to consider their own personal interests.
While Rice was having a meeting, so were other manufacturers.
Who would have thought that Xia Wei and Jiuzhou Technology would directly create Wang Zha.
The previous smart housekeeper was considered a high-end robot field. Although everyone was envious of it, there was no technology-related interference.
But this time we directly made a folding screen mobile phone!
Rice is in a hurry, Viv is in a hurry, and Apple is actually in a hurry.
Although Apple's market share and sales growth have declined in recent years due to Xia Wei's sudden emergence, it is still a large capital with a market value of trillions.
Xia Wei and Han Xing make folding screens, doesn’t Ping Guo want to make them?
Cuke actually dreams about it. After all, Pingguo has always been the leader in the field of smartphones.
The 3.5-inch full-touch iPhone generation, the iPhone 5s with capacitive fingerprint recognition. The 3D structured light iPhoneX is a breakthrough that Pingguo has brought to the smartphone industry.
How can Pingguo, who pursues innovation so much, not be greedy for the new folding screen mobile phone?
But, this is really difficult for a clever woman to make a meal without rice.
The big hot spots in recent years have been 5G and folding screens, but Pingguo's technology accumulation in these two fields is very weak, not even comparable to some second-tier manufacturers.
The bigger the ship, the harder it will be to turn around.
Pingguo's style and status require Pingguo to be steady. If something goes wrong on the new track and the ship sinks, it will definitely be a devastating blow to Pingguo's stock price.
Watts, the former founder of Pingguo, also expressed concerns about Pingguo in an interview.
“Pingguo is not a leader in foldable phones, which worries me because it is a very attractive new technology.
However, it seems from the current situation that software vendors are not friendly to the adaptation of folding screens, and the screen panels are also immature. The folding screens of Xia Wei and Han Xing will produce obvious creases after being used more often. This is a great disadvantage for a complete screen, and it also causes great harm to consumers’ perception of use.
We at Pingguo have always strived to maintain innovation while thinking about the user experience.
As we all know, when we make changes, the era of innovation begins.
So, yes, I can reveal a little bit, our technical team has been developing something behind the scenes. ”
PS: The joke is not nonsense~some of the weird remarks are true.
(End of this chapter)