Chapter 357 Shencheng Teqian’s unexpected order
Jiang Hui can’t control how other manufacturers view BMW cars.
Now he wants to make BMW bigger and stronger as soon as possible, and many problems will be solved by then.
"Director Jiang, a car retail and service chain company in the United States came to us and ordered 2 million car wheel hub bearing bolts, and more than 1 million bolts used on car chassis."< br>
“The export value of these parts exceeds 1 million US dollars, which is the first export order since the establishment of our factory.”
As the director of Shencheng Teqiang Fastener Factory, Zhang Teqiang has been under a lot of pressure recently.
He made a desperate choice to follow BMW to build a factory in Shenzhen, and also gave up a large part of his shares to Nanshan Technology, definitely hoping to succeed.
In addition to providing supporting equipment for BMW cars, the new factory also naturally wants to expand its customers.
Many factories in Shenzhen have achieved success in earning foreign exchange through exports. Zhang Teqiang, who had no idea about this before, also hopes to achieve some results in earning foreign exchange through exports.
So I participated in the Canton Fair held in Yangcheng some time ago, but no specific orders were completed during the Canton Fair.
The main products of their factory are bolts and nuts using Dacromet surface treatment technology, and the price is higher than that of their domestic counterparts.
Although corrosion resistance can be greatly improved, for many customers, price is the most important.
So except for some customers who asked for a few samples, Shencheng Teqiang Fastener Factory had nothing to gain from this Canton Fair.
I didn’t expect that almost two months had passed, and American merchants were actually going to place an order for me.
After confirming again and again, knowing that the other party was serious, Zhang Teqiang immediately came over excitedly to report the good news to Jiang Hui.
"This is a good thing. Once the American automobile after-sales market is opened, you will not have to worry about orders in the future."
Jiang Hui still knows a lot about the American automobile after-sales market.
It can be said that the situation there is quite different from that in China.
Since a few decades ago, various after-sales service chain stores have become popular in the United States, and the entire market has been divided up by several large giants.
The merchant who can order millions of bolts at one time is most likely one of the giants.
After all, this is the first time to cooperate with Shencheng Teqiang. Normally, I would only order a batch on a small scale to try.
If today’s small-scale orders only amount to millions of bolts, then the next orders will be even more worth looking forward to.
The weather is relatively cold in many places in the United States. In winter, roads need to be salted to prevent freezing, which will cause problems for the anti-corrosion of car chassis parts.
For example, the various bolts and nuts on the chassis need to be checked regularly for rust and need to be replaced in time.
This is a big business.
The most important thing is to start with bolts and nuts. In the future, parts companies in Shenzhen can cooperate with American after-sales merchants to start export business.
Compared with entering the supply chain of automobile giants such as General Motors and Ford Motor Company, the threshold for the after-sales market is much lower.
As long as there is no problem with the quality and the price is advantageous, it will be easier to get the corresponding order.
After all, after-sales chain stores also want to make more money.
“Yes, we are now thinking about whether we can further export more types of bolts and nuts to the United States.”
"In the future, it would be perfect if half of our products can be exported and half supplied domestically."
Zhang Teqiang is now very happy that he can follow BMW's request to build a factory in Shenzhen, otherwise he would be the same as before. With the style of Chaoyang Fastener Factory, it is impossible to attend any Canton Fair.
As for earning foreign exchange through exports, most people in the factory probably wouldn’t even think about it.
“This day will come, but the quality must be improved, otherwise the reputation will be bad and it will be difficult to do business in the future.”
The next few decades will be the beginning of all walks of life in China. The best opportunity for products to enter the international market, Zhang Teqiang's idea is completely possible to be implemented.
Nanshan Technology can also put some effort into this aspect.
With Huaxia's cost competitiveness, as long as the technical and quality issues of the parts are solved, the rest will not be a problem.
Thinking of this, after meeting Zhang Teqiang, Jiang Hui immediately asked Zhou Yun to call Hou Guoming and Chen Chenxing over.
“Shencheng Teqiang has just received a bolt order from the American after-sales market. This reminds me that Nanshan Technology can also find a few parts to try to enter the after-sales market.”
"The market in this area is huge, and the profits are better than the orders from the OEMs. The key is that the threshold is not that high, and the loading speed is very fast."
As a professional in the automobile industry, Jiang Hui is very aware of the huge difference between after-sales parts and mass-produced supporting parts.
For example, if the front grille is mass-produced and supplied to the OEM, it will need to be synchronously tested with the OEM very early on to see if the air intake volume matches the needs of the engine and then installed. Will there be any abnormal noise or risk of falling off later?
Basically, it takes less than two years from obtaining the designated location to formal mass production.
But after-sales parts are different. As long as they can be installed normally and consumers are willing to pay for them, that is enough.
This is really a good opportunity for Chinese auto parts companies that are eager to expand their markets.
The American auto aftermarket parts market is even more special. Since labor is relatively expensive, many drivers are willing to purchase parts and replace them themselves.
This gives sub-factory parts more opportunities to replace original parts.
After all, the performance seems to be the same, and even better sub-factory parts are cheaper than original parts. Who doesn’t like it?
"Director, the types of parts that Nanshan Technology can produce are not particularly large. Most of the parts used on BMW Light are purchased from various supporting factories."
< br>“And not every part is for sale The demand in the aftermarket is very strong, such as tires, wiper blades, air filters, oil filters and other parts. Compared with international giants, our domestic technology still has a relatively large gap. It is estimated that American consumers I also recognize the brand.”
Hou Guoming naturally hopes that Nanshan Technology can also find a unique path in earning foreign exchange through exports, but he does not think things are that easy.
The threshold for after-sales parts is not that high, but the market in this area has long been divided up.
Like tires, the pattern of giants such as Michelin, Continental, Bridgestone, and Goodyear has basically been formed. There are many tire manufacturers in China, but together they are no match for any one of them. .
Similarly, filters and other products are widely used in the after-sales market. They have also been targeted by manufacturers such as Bosch and Mahle, and have already formed brand influence. Nanshan Technology wants to win and squeeze out others. The difficulty of the market can be imagined. "I thought about it and felt that we can start with two parts in the early stage, that is, the fixed caliper and the bellows on the exhaust pipe."
Regarding such a big strategic policy, when the people below have no idea, Jiang Hui feels that he does not need to worry so much and can just point out the way forward for everyone.
No matter what field you are in, choice often outweighs effort.
Jiang Hui helped everyone choose the right direction of efforts. It will not be so easy to fail in the future.
"Fix the caliper and the bellows on the exhaust pipe?"
Hou Guoming frowned, obviously not understanding the meaning of this choice.
"It seems that none of our domestic models use fixed calipers, right? Even Mercedes-Benz cars don't have this arrangement."
"Isn't that thing generally used on sports cars?"
“As for the corrugated pipe on the exhaust pipe, the exhaust pipe manufacturer usually purchases it directly from the manufacturer and installs it on his own pipe, right?”
The domestic car modification market is now also Yes, but they are all practical modifications.
In an era when private cars were very rare, Jiang Hui was not surprised that Hou Guoming could not understand his own thoughts.
"Fixed calipers are painted in special colors, such as bright yellow or red, which are very eye-catching."
"Although they are mostly installed and used on sports cars, because of this, there must be big Most consumers like their cars to have fixed calipers.”
“The sports car market has established a high-end and upscale image for fixed calipers, but not everyone. Everyone can afford a sports car, but not every family is suitable for buying a sports car. "
"In this way, as long as there are fixed calipers with relatively affordable prices in the American after-sales market, various chain sales stores will definitely vigorously promote them. , making fixed calipers an important part of the after-sales business in the future.”
As long as there is profit, the enthusiasm of chain stores in those places in the United States is definitely high.
Jiang Hui knew that the prospect of fixed calipers was worth looking forward to, and it would definitely be needed on the Chitu sports car in the future.
So it is necessary to let Nanshan Technology conduct research on fixed caliper technology in advance and export it to earn foreign exchange.
"Director Hou, I think the solution mentioned by the factory director should be feasible."
"The car ownership in the American market is so high, even if only one percent of the people If you want to replace your car's calipers with fixed calipers, there is also a very huge market."
"The price of fixed calipers is not low, and the value created is even more worth looking forward to."
As the person in charge of the sales field, Chen Chenxing is more able to accept Jiang Hui's views.
He even felt that Jiang Hui's words had opened a new window for him. In the future, the sales business of auto parts could completely open up a new track.
"I understand the situation about the fixed calipers. What about the bellows? That thing is also very interesting?"
Hou Guoming is not a stubborn person, Jiang Hui is the factory director. , what he said makes sense, and he must accept it.
“The situation of bellows is indeed different from that of fixed calipers.”
Since we want to expand our after-sales business, we naturally need to open up all kinds of ideas.
Taking this opportunity, Jiang Hui was ready to explain to Hou Guoming and Chen Chenxing some situations in the foreign automobile after-sales market.
“The car modification business has been popular in the United States and Europe for many years. Many consumers like to do some DIY to make their vehicles look special.”
“ Modifying the exhaust pipe to make it sound like a sports car is a modification request that is often encountered in the modification market. "
"To meet this purpose, we need to do something to the exhaust pipe. Modifications, even replacement of exhaust pipes.”
“As an important component from the engine exhaust manifold to the rear of the car, the exhaust pipe is not only closely related to muffler, but also involves various performance requirements such as shock absorption.”
“For exhaust pipes After the air pipe is modified, it will most likely affect the noise reduction and vibration performance. In many cases, the vibration will be too large and affect the driving experience. Or even if it does not reach this level, it will also cause the life of the exhaust pipe to be reduced or The problem of the hook falling off at the connecting part”
“After all, the tail is at high speed and high temperature. After the gas comes out of the engine combustion chamber, it quickly passes through the exhaust pipe, which will definitely produce various impacts and bring various vibration effects. "
"The common practice of various OEMs is to do this. A special structure is added to the front end of the exhaust pipe to make the connection between the two exhaust pipes more flexible, which can reduce vibration to the greatest extent."
"Some high-end models are also used. Use bellows to reduce vibration and impact between the front and rear ends of the exhaust pipe. ”
When it comes to car design, Jiang Hui is definitely the most professional in China.
Hou Guoming and Chen Chenxing couldn't help but take out pen and paper and start recording.
These things will definitely come in handy in the future.
“After modifying the exhaust pipe of the car, if it can be simultaneously replaced with a bellows with better shock absorption performance, the vibration can be reduced to the greatest extent and the impact of the modification on the car chassis can be reduced.”< br>
“I believe that people in chain stores in the United States can easily understand this logic and truth, and they are also very sensitive to it.”
"So as long as we can develop a corrugated pipe with good shock absorption performance and low price, we will definitely hope to win the after-sales market, and even win the mass production supporting market of some OEMs in the future. There is no problem at all. . ”
After Jiang Hui’s detailed explanation, Hou Guoming and the others naturally understood the significance of fixing the calipers and bellows.
Based on the global car ownership, if this business is done well, it seems that the impact on Nanshan Technology will be greater than the sales changes of BMW.
"Director, I have some experience in fixing calipers, but how can this kind of bellows achieve the level you mentioned?"
Ask if you don't understand. .
This is already a good habit developed by BMW technicians.
“This is actually very simple. The key lies in the design skills.”
“We have finalized the design drawings of the corrugated pipes together in the past few days, and then arranged for people to go to Hong Kong City. Find a law firm to help register a global patent.”
“This new generation of corrugated pipe technology will definitely become a widely used product in various automobile manufacturers.”
Jiang Hui said, Chen Chenxing and Hou Guoming were even more curious.
Can a bellows be used to create tricks?
(End of this chapter)