Chapter 724 Thirty years in Hedong, thirty years in Hexi
After visiting the collection room at Tanglin Hi-Tech Headquarters, Ed Fleiss and others gradually calmed down when they arrived at the conference room.
In fact, Donglin Hi-tech has achieved a solid record in recent years, and all the products it has launched have failed. Now that Microsoft is teaming up with Donglin Hi-tech to cooperate on hardware projects, it naturally makes them think a little bit.
Sitting across from each other, Ed Fleiss adjusted his thoughts and said first, "To be honest, President Bill Gates and the Microsoft board of directors are very concerned about the stargazing digital video recorder jointly developed with Tanglin Hi-Tech. Satisfied! ”
"Microsoft hopes that this product can meet expectations. This is the beginning of cooperation between Microsoft and Donglin Hi-Tech!"
Ed Fleiss said meaningfully that Microsoft signed a series of cooperation agreements with Tanglin Hi-Tech.
The most important cooperations are two. The first one is to license the operating system from Microsoft to the MIPS architecture chips developed by Dongxin Semiconductor.
The second item is that Tanglin Hi-Tech cooperates with Microsoft on hardware projects!
These two items are complementary to each other and are indispensable. In other words, if the hardware project of Tanglin Hi-Tech and Microsoft is not ideal, it is hard to say whether Microsoft will continue to cooperate with Tanglin Hi-Tech on software projects.
Hearing these somewhat threatening words, Ren Yuefeng, Zhang Ao and others also looked a little worried.
You must know that the two parties have a cooperative relationship. Tanglin Hi-Tech is not a subordinate of Microsoft, but Microsoft's attitude is really a bit arrogant.
Ed Fleiss also knew the attitude of everyone at Tanglin Hi-Tech, but he didn't take it seriously. Although both sides got what they wanted.
However, after all, Tanglin High-tech relies more on Microsoft. The Shenzhou computer project being developed by Tanglin High-tech cannot be separated from the Microsoft system.
As for the Microsoft hardware project, leaving Tanglin Hi-tech may be a stretch, but it is not a big deal for the behemoth Microsoft. This allows Microsoft to naturally take the initiative in the cooperation with Tanglin Hi-tech.
Because he knows this, Ed Fleiss is not worried that Tanglin Hi-Tech will fall out or something.
"Of course!"
Li Dongling's expression remained normal. Microsoft's attitude was actually the attitude of foreign companies when they cooperated normally with domestic companies.
Even if the cooperation between the two parties can be regarded as each getting what it needs, without anyone taking advantage, those foreign companies still have an inexplicable sense of arrogance and superiority.
To use a sentence from a certain TV series to describe the mentality of foreign companies such as Microsoft and the attitude of domestic companies, that is, "Minglou, kneel down and let me ask you something..."
Indeed, as Ed Fleiss expected, it was impossible for Tanglin Hi-Tech to break off cooperation with Microsoft because of Microsoft's arrogance.
However, the so-called Hedong in thirty years and Hexi in thirty years is true. Now Tangling Hi-tech is begging Microsoft. But who dares to say that one day, Microsoft will not beg for help from Dongling Hi-tech?
"The prototype of the stargazing digital video recorder should have been reviewed by Microsoft's board of directors.
As long as it is properly promoted, there should be a market for stargazing digital video recorders in areas with large middle-class families such as America, Canada, and old Europe! ”
Li Dongling said that stargazing digital video recorders, to put it bluntly, are for middle-class families.
Ordinary families cannot use it, and the upper class looks down on entertainment such as television. It is most suitable for middle-class families who have some money, but not too much money, and still need entertainment like television, but are always short of time.
"Microsoft headquarters believes that stargazing digital video recorders should be more popular in order to gain more sales!"
Ed Fleiss coughed and said, To put it bluntly, Microsoft is disgusted. Tanglin Hi-Tech's price for the stargazing digital video recorder is too high, and it is worried that it will affect sales.
Li Dongling looked at each other with Ren Yuefeng, Huxian and others. He did not expect that Microsoft would make such a request.
Li Dongling turned his head and glanced in the direction of Chen Tao, general manager of the technical department, who immediately said, "The stargazing digital video recorder is priced at US$320. To be honest, we have only maintained the cost line!"
"IBM's 8G large memory costs about US$125!"
“Stargazing chips, motherboards, circuit boards, casings, including assembly, etc. are all produced by Tanglin Hi-Tech, which reduces the cost to around US$280. If it were produced by any other manufacturer, it would be impossible to achieve this. Cost.
The production cost is US$280 and the retail price is US$320. Once mass production does not go smoothly, Tanglin Hi-Tech may lose money! "Chen Tao said incessantly.
At Tanglin Hi-Tech, the actual cost of producing and assembling a stargazing digital video recorder is around US$225. After large-scale mass production, the cost can be further reduced.
But this is the internal cost price. When the quotation was provided to Microsoft, it became 280 US dollars. This cannot be called cheating Microsoft, it can only be regarded as a loss and damage fee. The machine was pulled from Hanxi to the other side of the Pacific. It must not have any Is there a loss fee?
What, you say that Donglin Hi-tech is cheating Microsoft, can it be better than those scumbags in northern Myanmar? They have already received air loss fees in taxes.
If you try again, will you be able to trick those Commissioner Smiths from America? That's a pack of screws, costing 90,000 US dollars.
Compared with them, Dongling Hi-tech can only be regarded as kind-hearted.
Even if Ed Fleiss wasn't very clear about Tanglin Hi-tech's routine, he had some expectations in his mind.
However, what Microsoft cares about is not the stargazing digital video recorder or how much money a machine can make, but the sales volume. This is what Microsoft cares about most.
Microsoft holds 40% of the equity of Stargazing Digital Video Recorder. Once the machine sells well, there will be too many places for Microsoft to make fuss. "Li, Microsoft can accept that the stargazing digital video recorder will not be profitable for the time being, or even suffer a loss. The most important thing is to increase the sales of the stargazing digital video recorder!"
Ed Fleiss directly punctured the window paper.
"This is impossible!"
"Microsoft can let Stargazing reduce its price or even sell it at a loss for the sake of sales, but Tanglin Hi-Tech cannot accept it!"
Ren Yuefeng also said directly that Tanglin Hi-Tech could not lose money and make money just for the sake of Microsoft.
"Increased sales are also beneficial to Dongling High-tech. Once it gets the market, Stargazing can get more profits in the later stage!"
Ed Fleiss used Microsoft's common tactics of burning money to grab the market in the early stage, and then slowly recovering the capital in the later stage.
In the previous life, Microsoft's Xbox console, as well as tablets, laptops and other projects were all played in this way. Some of them succeeded, and some suffered total losses.
But for Microsoft, those are nothing. As long as it can sell machines, it will make money. If you have money, you are so arrogant, so you spend money, either to kill your opponent with money, or to waste money to no avail.
But if Microsoft dares to play this kind of gameplay, it’s because its health pack is thick enough. Dongling Hi-Tech doesn’t have such a thick health bar. When it comes up against itself, it’s a set of seven-injury punches. No matter whether the enemy is dead or not, he is seriously disabled. .
"I'm really sorry, Tanglin Hi-Tech cannot agree to Microsoft's proposal!"
Li Dongling also told Ed Fleiss that Microsoft wanted to rely on the sales of stargazing digital video recorders to increase its stock price. It didn't care whether the machine suffered losses or not.
But Donglin High-tech is not a listed company. It only makes money from selling machines, but it will not lose money just for the sake of sales.
When Ed Fleiss heard this, he couldn't help but have a look of disappointment on his face. He came here on behalf of Microsoft this time in order to lower the price of stargazing digital video recorders, but Tanglin Hi-Tech obviously rejected Microsoft's proposal.
"However, Mr. Ed Fleiss, the promise I made to you when I was in America is still valid now!
Perhaps, it won’t be too late to make a decision after the sales of stargazing digital video recorders are released! ”
Li Dongling reminded Ed Fleiss.
When Ed Fleiss heard this, he suddenly remembered what Li Dongling said to him when he met him in America last year.
Last year, Li Dongling mentioned to him that in order to show the sincerity of the cooperation between the two companies, after the stargazing digital video recorder is released, if the sales volume reaches the expected level and Microsoft wants the project, then Dongling Hi-Tech can transfer the project to Microsoft.
Of course, Tanglin High-tech will definitely charge a part of the transfer fee, which is "insignificant".
Just like those "subletting of prosperous shops" on the street, if Microsoft wants to take over a prosperous shop that makes a lot of money every day, no matter what, it must pay a transfer fee.
When Ed Fleiss heard this, he understood what Li Dongling meant. After the sales volume was released, Microsoft wanted the stock price of the digital video recorder project, so just buy it.
At that time, the price at which Microsoft sells digital video recorders, even if it sells the machines at cabbage prices, has nothing to do with Tanglin Hi-Tech.
Hearing this, Ed Fleiss had no choice but to suppress his thoughts. Everything would have to wait until the stargazing digital video recorder was actually launched for sale.
Nodding, Ed Fleiss said, "I hope the digital video recorder project can be mass-produced as soon as possible!"
"We have completed preparations for the production line, but as one of the major shareholders of Stargazing Digital Video Recorders and an agent of America, we hope that Microsoft can take on the task of promoting Stargazing Digital Video Recorders in America!"
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Ren Yuefeng also took the opportunity to say that Microsoft is the second largest shareholder of Stargazing Digital Video Recorder, but it can't just eat and work.
Tanglin Hi-Tech's influence in America is much weaker than in Asia and old Europe, both in terms of sales channels and publicity channels.
Since the establishment of Tanglin Hi-tech, the two major markets that it has worked most hard to manage are Southeast Asia and old Europe.
This is completely different from other companies' first choice for overseas trips to America.
This time, the stargazing digital video recorder was first launched in America, so it definitely had to rely on the help of Microsoft, a local leader.
Tanglin Hi-tech doesn't have enough influence in America, but Microsoft doesn't. With it promoting Stargazing, is it afraid that Stargazing will be targeted in America and unable to distribute its products?
Is it really that easy to control the world's largest company by market capitalization? !
(End of chapter)