Chapter 1256 Equivalent Exchange
In the next twenty years, the world will enter an era of rapid development, and streaming media based on the Internet will completely change people's living habits.
Music is just a part of it. Movies, TV and even work, social life, and life are all involved in the virtual world built by the Internet——
If Anson now said that the popularity of virtual currencies is more profitable than stocks, it is estimated that 99% of people would not believe it and think that he is fanciful.
However, reality did happen, and in a devastating way, it changed people's lives drastically and penetrated into every aspect.
In this wave, Apple is undoubtedly at the center of the storm, not just in digital audio sources, but in all aspects of life.
Therefore, if Anson is ready to follow the trend of the times and integrate digital audio sources, he believes that iTunes is the right choice, so there is no need to worry.
However, in the eyes of Lucas and Edgar, this is not the case.
On the one hand, Apple has no advantage when it comes to the digital audio business. Leaving aside a series of other strong professional competitors, Sony Records, which is now booming, is generally regarded as a player with the ability to change the market, while Apple is just a computer player. Amateur players.
On the other hand, even in Apple's professional field, Apple Computer is showing a booming momentum and showing great potential, but it is not on the same level as giants like Microsoft. There is no comparison between the two. It can only be regarded as a rising star, and its potential is only Just potential.
In other words, Apple does not have an advantage in all aspects.
Edgar believes that Apple needs Anson now, urgently; but Anson does not need Apple, and Anson is the party with the right to choose.
If Apple hopes to convince this partnership, they need more sincerity.
Not only Edgar, but Lucas also had the same attitude, but Lucas was slightly different. He knew Anson's attitude towards this emerging technology company.
Lucas glanced at Anson one more time.
He has an intuition that Anson has always been positive and affirmative of Apple's expansion and innovation, and he should be happy to see the results of this cooperation.
Anson seemed particularly relaxed and did not nod anxiously. After Edgar spoke, he gave the initiative to Edgar and pretended to be attentive. This made Lucas smile. .
Matt was not surprised by this——
Obviously, he came prepared.
"So, are we talking about ideals or reality now?"
Matt smiled, but continued without waiting for an answer.
"Talking about ideals, we look forward to Anson and the August 31st band becoming fashion and trend spokespersons and being at the forefront of the times. We are willing to launch a series of non-endorsement promotional activities with Anson."
"On the surface, we have not signed Anson as the spokesperson for Apple because we do not use spokespersons; but in fact, we are willing to highlight Anson's image in a prominent position, allowing Apple's high-tech innovative image and Anson's young and fashionable image to collide and create chemistry. Reaction.”
"This is a win-win situation for brand cooperation, and we believe Apple can add brilliance to Anson's personal image."
Between the words, Matt showed a touch of confidence——
In Edgar's eyes, it looks a little weird, because Apple is not currently a top brand in the industry; however, the confidence shown in Matt's movements is solid and bright, and his pride and pride can be clearly felt.
It is a kind of wholehearted trust and certainty.
"Talk about reality, if Anson is willing to exclusively license 'Another Light' and all the band's future music works to us, we are willing to sign a check to show our sincerity. Of course, the specific number can be negotiated slowly."
In fact, just like when signing a contract with a record company, Apple also prepared a signing bonus, hoping to use such a condition to show its sincerity.
The smart thing about Matt is that he didn't give a number directly -
It can also be said to be cunning.
Judging from this detail, Matt came to visit today, focusing on the emotional card of dreams, profit? We can talk about it, but Apple is not prepared to cut its flesh and blood in this regard. After all, iTunes is now in its infancy. Once Anson is a special case, they will be passive when negotiating with other singers and other record companies in the future. Matt does not want to expose his trump card early.
Of course, Edgar could force Matt to talk now, aggressively demanding that Matt show sincerity.
But Edgar thought this was a bad idea and got involved in trivial negotiations, arguing over the signing fee of 100,000 or 200,000, and giving up the initiative.
So, what is the correct way to open it?
Edgar shook his head slightly and smiled.
"Mr. Brown, you are not sincere."
"You only talk about exclusive licensing, but you don't talk about the share of digital music sources at all. I don't know iTunes, but I know that whether it is a physical album or a digital music source, every album or song sold should get a share. ”
Oops, I got caught.
Matt didn't panic, smiled, and raised his hands in surrender.
"Sorry, looking at my memory, I completely forgot this key thing."
"Generally speaking, when it comes to sharing, we don't negotiate with the singers individually. We negotiate with the record companies. All record companies adopt unified standards, and then the record companies negotiate with their own singers separately."
Who is higher and who is lower depends entirely on personal negotiation skills.
Apple's approach is correct. They are just a music distribution platform, equivalent to a record store, so they connect with record companies, not singers.
However, Edgar didn't buy it, "Then you should talk to Warner Records instead of sitting here and contact Anson directly, right?"
"You sit here now and you see Anson and the band August 31st as individuals. They are not just 'a musician', but a unique and important musician. ', I think Mr. Brown should come prepared."
Tricky, sharp.
Edgar is really awesome.
Matt also expected such a scene, and he chuckled.
"Of course. Of course!"
"Sorry, obviously I didn't show enough sincerity, please allow me to adjust."
He admits his mistakes calmly without being embarrassed, and Matt resolves the crisis tactfully.
The topic changed, "We are willing to sign a special dividend agreement with Anson, guaranteed to be higher than other standard contracts. No, in fact, it is a full 5% higher. We believe in the talent and appeal of the August 31 band, Our cooperation will definitely create the effect of one plus one being greater than two.”
5%.
It’s just a number, and both Edgar and Lucas showed a little surprise——
Indeed, this is sincerity.
Because they know that the negotiations of these large companies often continue to see-saw above one percentage point, and a small amount of benefit must cost a lot of effort.
After all, 1% of the interest may often be hundreds of thousands or even millions.
However, Anson, who had been sitting obediently aside, chuckled.
"No wonder my mother always said, never trust a stranger easily, maybe he is the big bad wolf."
(End of chapter)