Chapter 733: Calling a Deer a Horse
After Li Dongling finished a meal of poisonous chicken soup, Zheng Zutai was already short of breath.
As a TV station, does Zheng Zutai know that Li Dongling is drawing a pie for him? Of course he knows, but such a pie is so delicious!
To use an inappropriate metaphor, if Zheng Zutai can make Pingyang TV station a star and become a satellite channel, then he will be no different than the master who established a sect in ancient times!
From now on, as long as he is still alive, no matter whether he retires or not, no one will be able to challenge his authority in Binh Duong TV Station.
When there was an internal dinner party at Pingyang TV Station, he would not move his chopsticks and no one would dare to take the first bite. Even if he is retired, during the holidays, whenever the station has any major events and there are scenes where his face needs to be shown, he has to be invited to take charge. Just fine.
Even the history book of Binh Duong TV is divided into two volumes. The first half is the history of Binh Duong TV before it became a star, and the second half is the new history of Binh Duong TV when Zheng Zutai made it a star!
The cakes offered by TV stations are indeed very delicious, but Zheng Zutai smiled bitterly, "It is not easy for local and municipal TV stations to get stars. There are many provincial stations that have not yet been launched!"
“It all depends on people!”
The car Li Dongling and Zheng Zutai were riding in drove towards the city of Pingyang.
Looking at Zheng Zutai sitting aside, Li Dongling said, "If Binh Duong TV station doesn't try it once, how will it know whether it can succeed?!"
"Donglun Hi-Tech, Focus Media, Feiyan Technology, as well as Binh Duong City Hall, The Binh Duong Propaganda Committee and Han Tay Provincial Government Propaganda Committee will definitely support Binh Duong TV station
Old Zheng, now is the era when thousands of troops are deployed to the sea. Sometimes opportunities are missed, but they will never be available again!”
It’s only in the past few years that non-provincial local TV stations have become stars! With time and effort, it is estimated that no more than ten local TV stations can be listed on the star. In the future, the rules for TV stations to be listed on the star will become more and more strict.
No matter where the TV stations are, no matter how rich they are, no matter how out-of-the-circle their programs are, it may be difficult for them to reach stardom.
Hearing the second half of Li Dongling's words, even though it was a bit of a joke, made Zheng Zutai bolder.
But Zheng Zutai also heard another meaning from it. If he is not willing to do it, then he may have to find a new director who is willing to make Pingyang TV a star as his own responsibility!
If the Binh Duong City Hall hears that they want to push Binh Duong TV station to star, they will definitely support it fully.
A star-rated TV station will be a huge publicity and voice for a city. It can promote its city to hundreds of millions of viewers across the country.
City leaders can also appear in front of the provincial and national audiences from time to time through their own TV stations.
The staff size and salary of TV stations can also be greatly increased. Moreover, because of the scarcity of TV stations with star status, every TV station with star status can become a golden reward, and investment and advertising fees can skyrocket.
The TV station will also transform from a money-losing product into a gold mine that makes a lot of money every day, bringing huge benefits to the TV station and the Municipal Propaganda Committee. How can we not make people excited?
At this time, if Zheng Zutai dared to say something, he was afraid of failing to get a star, so he was unwilling to try. Believe it or not, the next day, he had to be replaced by the director of Binh Duong TV station, and was officially announced because of his illness. Retire and go home to retire.
This is a decent thing for Zheng Zutai. It is not dignified. Let him squat in the archives of the TV station. In a few years, he may be transferred to the Propaganda Committee of Binh Duong City to guard the gate...
Those who block people from getting promoted and making money are no different than killing their parents. How are they any different from enemies?
"When I go back, I will ask Binh Duong TV station to submit the application for Binh Duong TV star to the Municipal Propaganda Committee and the feasibility report for star placement!
After the preparations are completed, I will submit to the Hanxi Provincial Government Propaganda Committee and Yanjing The State Administration of Radio and Television and other departments submitted applications! "
Zheng Zutai gritted his teeth and said, when Li Dongling proposed this plan for Pingyang TV Station, Zheng Zutai had no way out. If he didn't do it, there were many people willing to sit in his position. Go ahead!
Li Dongling patted Zheng Zutai on the shoulder, "There is no need to rush this matter. It will be enough to complete it in three years or even five or seven years!"
Li Dongling said So we say seven years, because this is a very delicate time point. Seven years is enough for Pingyang TV Station to complete two or three star applications.
As the saying goes, once it is strong, then it will fade, and three times it will be exhausted. If three times of trying to reach the star fail, the passion and patience will basically be wasted, the fighting spirit will also dissipate, and there will basically be no chance of reaching the star.
“To be on the stars, Pingyang TV station needs a lot of preparations!”
I have never experienced being on the stars, but Zheng Zutai has also heard about the experience of being on the TV station in Hanxi Province. After a while, the preparations alone took a year or two, and this was when the Yanjing Radio and Television Administration gave the green light.
“ Tanglin Hi-Tech will fully support Binh Duong TV. However, Binh Duong TV needs to establish a new media copyright company. Tanglin Hi-Tech and Focus Media can start cooperation with Binh Duong TV!” Li Donglin said.
Domestic TV stations are not allowed to accept investment directly, nor are TV stations allowed to go public as a whole.
Those TV stations that were listed in China in the previous life were either TV stations located in Hong Kong cities, or they were covered by vests. Generally, a new company was established under the TV station and then the TV station was listed on the market.
As for Binh Duong TV station, it also needs to establish a vest company, so that Focus Media can cooperate with the vest company representing Binh Duong TV station, and Tanglin Hi-Tech can start investing.
Another point is that the most fearful thing in the world is the lack of evidence. Now that Zheng Zutai is the boss of Pingyang TV station, the agreement he reached with Li Dongling can of course be implemented. But one day, he retires. If a new director comes and refuses to recognize the previous verbal agreement, then he will not be able to explain clearly. The most reliable thing is to put it in black and white.
Furthermore, Binh Duong TV established this copyright company. In the future, programs, variety shows, TV series, etc. broadcast by Binh Duong TV will be supplied by this copyright company.
Tanglin Hi-tech holds the equity of this copyright company, which is equivalent to holding the lifeblood of Pingyang TV Station, and can also prevent some accidents!
“That’s no problem!”
Zheng Zutai’s mind started to spin quickly at this time. He had climbed up from the TV station step by step. He was familiar with each department and knew how to operate it.
"Binh Duong TV Station will establish a new copyright production company, which will be responsible for helping Binh Duong TV station produce, distribute, sell TV programs, sell copyrights, etc.
Mr. Li, are you going to put the provincial station in that place? Bian, also join this company?”
Zheng Zutai asked, although in name, the Hanxi Provincial Station has no control over Binh Duong TV Station, the only one that can directly manage Binh Duong TV Station is the Propaganda Committee of the Binh Duong City Government.
The two TV stations even have some competitive relations. After all, in the past, the most watched program by Binh Duong people was Han Tay Provincial Station, which is not a local TV station...
But the name is the name, Binh Duong There are also TV stations in other urban areas in Hanxi. They are all affiliated with Hanxi Provincial Station. This is an indisputable fact. In previous years, Hanxi Provincial Station also supported Pingyang TV Station, providing copyrights for various TV series, movies, and news. The program was sent to Binh Duong TV Station for broadcast.
No matter how hard it is, it is impossible to circumvent Big Brother, especially for such a big event as going to the stars, it is even more impossible to circumvent the other party.
Sometimes, asking the other party to help with things may not necessarily help, but bad things are easy for some people.
"It's not just the Hanxi Provincial TV station," Li Dongling pondered for a moment and said, "On the Central Media side, CCTV Media Company was just established this year. I heard that this company is going to be listed on behalf of CCTV. Pingyang TV station can try to list CCTV The media ropes in the copyright company as a shareholder! "
China Television Media represents CCTV. Being able to rope in the other party is equivalent to gaining the support of CCTV, and the road to stardom will be much easier.
If we can win the support of the central media and Hanxi Provincial TV Station, as well as the support of Tanglin Hi-Tech and Focus Media, with the background and the support of big donors, Zheng Zutai feels that Pingyang TV Station has a way to become a star. The probability is much higher.
“In addition to establishing a copyright company, Binh Duong TV Station must also start to lay out the Internet media field in advance!
In the future, it is impossible to say that Binh Duong TV Station will not only be launched on the star, but will also be the first to be listed in the country. One of the local TV stations! ”
The next few years will be the explosive period of the Internet. As long as companies have something to do with the Internet, it will be much easier to go public.
If Binh Duong TV can get involved in the Internet media field, even if it has a small influence, it will have great hope of listing its newly established copyright company.
On the other hand, when Pingyang TV Station is successfully listed, won’t it be much easier to become a star?
"Can it still be...listed?"
Zheng Zutai was really frightened this time. Being a star on a TV station was already out of reach for him. A TV station was listed on the market. It never appeared in my dreams.
"Why not?"
Li Dongling raised his eyebrows. In China, people still have a filter when it comes to listing. They think that if a company can be listed, it is equivalent to success.
This has long been the case in places like America, Australia, and Singapore. In these places, companies of all kinds can be listed, and as long as there is money to be made, they can be listed to make money.
Companies that operate prisons, brothels, foot washing centers, strip clubs, nightclubs, pawn shops, Feng Shui fortune telling and other industries have all completed their listings, and some have even gone to Nasdaq.
After taking deep breaths for several times, Zheng Zutai slowly calmed down his thoughts. If Pingyang TV station were to complete the star launch and listing, he would not dare to imagine that he would be in Pingyang or even Han Dynasty in the future. How high is the status of the media industry in the West and even the domestic media industry!
Not to mention Zheng Zutai’s status, but after being featured on Binh Duong TV and completing the listing, for Tanglin Hi-Tech, it is equivalent to having its own right to speak in the country!
In the future, Tanglin Hi-tech will use Pingyang TV station to directly scold the public opinion caused by Tanglin Hi-tech, and even expose the other party's background, and in turn use public opinion to attack the other party.
The right to speak is like this. If you don’t speak, others will speak for you. But only ghosts know what the words coming out of other people’s mouths are like. The person who wronged you is worse than yourself. We all know how wronged you are!
You don’t have to use the trick of turning a deer into a horse, but you must have the ability to prevent your opponent from using this trick to deal with you, otherwise you will die in a very uncomfortable way.
Having a sword in your hand and not using it, and not having a sword to use are two completely different things!
(End of this chapter)