Chapter 1273 Three-Party Cooperation
Apple, a computer company.
Although the advent of the iPod allowed them to join the fierce competition in the music player market; this is not surprising. Many computer companies have begun to produce digital music players. In the final analysis, they are still digital companies and entertainment industries. , there are still essential differences in artistic creation.
In fact, Apple doesn’t mind such stereotypes.
Because this can give them some advantages, prevent competitors from detecting their strategic intentions, and rely on time advantage to seize the opportunity.
Everything needs to be done quietly, and the layout needs to be completed before the opponent notices.
It is precisely because of this that Apple hopes for a quick resolution, both from the perspective of the aftertaste of the Grammy Awards ceremony and from the perspective of Apple's overall layout. Time is the key.
What Apple doesn’t know is that the same goes for Warner Records.
The band had disbanded on August 31st. As a result, the album "Midsummer Midnight" sold more than five million copies, and later won four gramophone trophies at the Grammy Awards. The ceremony performance even became the highest-rated moment of the night?
One wave after another, the craze continues.
What if top-secret information leaks out at this point in time?
The consequences are unimaginable.
Warner Records is turning the tide and trying to regain control of the situation.
On the one hand, Miles and the others are preparing to form their own brand new band. Warner Records has indeed shown interest, but they need to listen to the band’s music first——
August 31 Almost all of the Japanese band's songwriting comes from Anson. Warner Records currently has no way of judging the style and talent of this new band. They need a reference standard before deciding on market positioning.
On the other hand, Anson returned to his job as an actor, but Warner Records really didn’t want to miss Anson. More importantly, they didn’t want Anson’s record contract to be snatched away by other record companies. They were doing their best to try to convince Anson to continue creating music in his own name. Continue to release albums.
Warner Records must seize the opportunity and wave a check to keep Anson before the news of the band's breakup leaks out. Only a fool will miss the opportunity.
It is against this background that “Another Light” came out.
Warner Records was eager to seize the opportunity to make waves, but more urgently needed such an opportunity to delay the news of the band's breakup from leaking out.
In this way, despite the different intentions of both parties, Warner Records and Apple hit it off immediately, and the entire negotiation progressed extremely smoothly.
Generally speaking, cooperation between large companies often requires multiple considerations, and the pulling and dividing of interests is much more complicated than imagined.
However, this time, Warner Records and Apple quickly reached a consensus -
The two companies do have intentions to fully cooperate in digital audio distribution, and they look forward to completing the powerful alliance. , but the details still need to be discussed in the long term, and the game of pulling and pulling is expected to take more time.
It just so happens that the band’s single on August 31st is an opportunity for both parties to cooperate and test the waters.
Apple uses this opportunity to demonstrate the broad prospects of digital music downloading and their unique advantage through the combination of iPod and iTunes.
Warner Records used this opportunity to examine Apple's distribution capabilities and the potential of the digital audio market to collect data for subsequent development.
So, the two sides hit it off immediately——
The troops are valuable and the speed is fast.
Apple is buying time, and Warner Records is also buying time.
The two big companies showed their ambition and courage, and did not worry about trivial details, because they were pursuing the real major benefits later, and there was no need to lose the big for the small.
In less than forty-eight hours, the cooperation negotiations were fully implemented.
The first is Apple.
The digital audio source of the single "Another Light" was released exclusively on iTunes; however, Warner Records did not participate in the digital audio source dividend of this single. On August 31, the band became an independent The artist's identity signed a cooperation agreement with Apple for a single. At present, the digital music industry is not standardized. When platforms sign separate contracts with independent artists without the participation of record companies, the income dividend ratio of independent artists fluctuates greatly, ranging from 30% to 70%. There is currently no unified default ratio in the industry. .
Because of this, many musicians said that they need to unite with record companies, and record companies will join forces to fight for their interests and form an industry standard for subsequent independent artists. Create conditions.
But this time, Apple is full of sincerity -
The band can take 80% of the revenue from digital music sources on August 31st.
In other words, if a single sells for one dollar, the band will take home eighty cents on August 31st.
It is shocking.
Of course, Apple is so generous, firstly, it is limited to the cooperation with the single "Another Light", and secondly, it is paving the way for subsequent cooperation.
The second is Warner Records.
Warner Records is responsible for releasing the physical single business of "Another Light".
However, Warner Records does not intend to release a separate physical version of the single -
It would not be cost-effective.
Warner Records invited the band on August 31st to dig out a few more works from the bottom of the box and include them together with "Another Ray of Light" in the "Midsummer Midnight" deluxe edition album.
Yes, deluxe edition.
Warner Records is preparing to release the band’s reissue album on August 31st!
Anyway, the band disbanded, and the band has become history on August 31st. The separate release of the deluxe edition is also a commemorative act that is worth cherishing.
Not only can we rely on "Another Light" to drive sales again, but we can also enjoy a few more songs of the band and witness this extraordinary journey.
Of course, the previous contract between Warner Records and the August 31st Band is still valid, and the various dividend ratios remain the same. Warner Records does not plan to change it and will completely give the sales dividends of the "Another Light" digital sound source to the band members. It is already a generous act, and they are still paving the way for the follow-up——
For the deluxe version of the album, for every one million copies sold, there will be an additional bonus of $100,000, shared equally among the four members of the band, with no upper limit.
Rich and wealthy!
You can tell at a glance that Warner Records has a long-term vision and plans for the future.
In less than two days, a major cooperation was finalized.
It’s just that the August 31st band suffered.
Apple and Warner Records were so anxious that they reached a cooperation agreement in a sprint, and then all the pressure was piled on the band.
They needed to complete the recording work as soon as possible so that the two companies could start follow-up work. The arrow was on the string and they had to be fired. The clockwork was completely tightened, like a gust of wind and rain, running at high speed without any breathing space.
Anson:? ? ?
Wait a minute, write a few more songs? Didn’t you agree to only record one song? How did things turn out like this? No one asked me for my opinion. Do you think making music is just about drinking water and eating?
Hey, you unscrupulous businessmen, I want to sue you for exploiting and beating your workers!
On the side, Miles and the others were looking at the sky with sad faces. Apparently they had not been able to recover from the airless busyness and turbulence.
Forty-five degree angle, looking up at the sky.
(End of this chapter)