Chapter 508 The Rapid Development of KFC
A conference room at RCA headquarters:
Thomson told all the conversations he had with his Hong Kong partners to several people next to him, and finally said: "Everyone , the situation is like this, Eric Yang has agreed to cooperate with us to build a factory in Hong Kong;
But he also wants to buy the LCD chip patent and production line, what should you do?”
A white man in the lead said strangely: “Why do the Japanese want to buy LCD chip technology, Hong Kong people?” I want to buy it too. Could it be that LCD chips have commercial uses that we don’t know about?”
Several other people also agreed with this issue, no one is a fool, and it is impossible to buy something without commercial use.
Thomson said: "No matter which one of them, they are unwilling to tell us what to do after buying the LCD chip, so our question is to sell or not to sell?"
The leading man After thinking for a while, he said: "What do you think?"
"I don't think we should sell it. Since they all want to buy it, it must be useful, and we won't be able to sell much anyway. It’s better to keep the money in our hands.”
“I think it should be sold. It’s useless in our hands. If they have commercial purposes, then even if they do it first, we can participate later, and we have it. For commercial purposes, it can promote the development of the LCD industry. Maybe one day we can really make a TV hanging on the wall. ”
"I think"
Everyone expressed their opinions. The leading man listened for a long time. After the scene gradually became quiet, he said: "Looking at everyone's appearance, they are still willing to sell. In fact, I am the same. As long as there is a market for LCD, That can promote joint research and development by global companies;
Now in the field of picture tubes, we can no longer compete with Japan, but if LCD can be made into a TV, it will be a new technical route. Research in LCD, We in the United States and even RCA are far stronger than Japan, and this will be our opportunity.”
Seeing that the big leaders have said this, others will naturally have no objections;
They sell it. It is only a patent for the production of liquid crystal, but many core research patents are still in its own hands. Various discoveries and technologies of liquid crystal are also in American laboratories and universities. Japan has no research in this area at all. This is its advantage.
Thomson said: "Then I will tell Eric the news right now. The patent price still needs to be discussed, and the result may not be available soon." It will definitely be made into a TV show, there’s no rush.” The leader said: “Now. The most important thing is the factories in Hong Kong and Wanwan. We need to take advantage of the lower labor costs in these places than in Japan to produce products with lower prices and higher quality than Japanese brands, so that we can compete better."
< br>"Okay." Thomson agreed.
New York, Waldorf Astoria Hotel:
Wang Zhiqun and Lin Youming came to the swimming pool where Yang Wendong was. When the boss came up, he said: "Yang Sheng, there is news from Thomson, the LCD panel Patents and production lines are available for sale.”
"That's good." Yang Wendong said with a smile: "You Ming, now arrange for your team to follow up on these two things. One is to cooperate with RCA, and the other is to invest in Moore and Noyce, and reach an agreement with them as soon as possible. "
No matter how fast the cooperation is negotiated, it cannot be concluded in a few days, and Yang Wendong cannot stay in the United States forever, so after he is responsible for confirming the intention, the follow-up matters will be left to his subordinates. I'm in Hong Kong, just wait for the news and then confirm.
Except for the investment scale in Hong Kong, which may be larger, the other two amounts will not be very high. No matter how powerful Intel is in the future, it doesn’t even have a garage now, and it doesn’t require much investment. The same is true for LCD now. , has no practical use, and the patent fees are not much higher.
Lin Youjing agreed and said: "Okay."
"That's it." Yang Wendong added: "We will go to the KFC store on Boston Avenue in the afternoon, and Sanders will be there too. Wait for us over there.”
Although there will be many cutting-edge technology companies in the United States in the future, most of them were born in the 1970s, and some, such as Hewlett-Packard and TI, appeared very early and have some scale now, making them unsuitable for investment.
Therefore, except for Intel, he does not plan to make too many technology investments in the United States for the time being;
As for traditional industries, such as Coke and even oil giants, it is definitely cost-effective to invest, but The price-performance ratio is still not as good as that of Hong Kong and parts of Asia, and it is far more difficult to control, so I won’t consider it.
As for the few industries in the United States, KFC is one of them. In the past few years, KFC has been developing well in the United States with its own investment. This is a rare visit to the United States, so naturally it needs Met with Sanders.
Lin Youjing smiled and said: "Okay, KFC's food is good to eat occasionally."
In the afternoon, Yang Wendong and his party arrived at the KFC store on Boston Avenue in New York City. Sanders was waiting at the door very early. "Hello, Sanders." Yang Wendong said with a smile and shook hands.
"Hi, boss." Sanders also smiled and said: "Welcome to the largest KFC store in the United States."
Yang Wendong looked at it Ahead, he nodded and said: "It is indeed very big. How big is this area?"
Sanders said: "There are 4,500 feet (about 500 square meters) in total. We own this KFC store."
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"Self-maintained? I remember you didn't know how to maintain your own store in a busy area before?" Yang Wendong asked as he walked inside.
Sanders explained: “That’s because we didn’t have enough funds before, so we had no choice but to own some properties that had no repeat customers. In fact, they were being closed one by one at that time;
Enough funds are now available , so they are mainly opened in urban areas of various cities, and rural areas are not considered for the time being. In urban areas, most of them still adopt a franchise strategy. There are only some brand stores in big cities as brand symbols, so they are completely self-sufficient. ”
“Original That's it." Yang Wendong nodded and said, "The amount of capital is different, and the operating model is naturally different."
The original KFC was acquired by Yum Brands (a brand of PepsiCo) in the 1980s. , it has always been a hard life During the day, I finally made a little money, but it was taken away by the head office to support other industries. As a result, more than ten years of prime time for expansion were wasted, and then it was surpassed by McDonald's and other brands. If I missed the trend, it would be difficult to catch up. Later, it was still Rely on the mainland market to win back the victory.
Now that Yang Wendong has invested, he is naturally willing to give money. Anyway, a lot of the profits made by Changxing Industrial in the United States are in US dollars. If you take away this money, you will have to pay a lot of taxes. It is better to invest in KFC. More importantly, if you have been If you only make money without spending money or investing in the United States, you may not get any good results over time.
Changxing Group’s investments in several European countries actually have this aspect in mind.
After several people entered the KFC store, Sanders took a few people to walk around the store, then ordered some food and sat at a window seat.
Soon, the food came. Yang Wendong took a bite and praised: "It tastes pretty good. This fried chicken is really delicious everywhere."
Hong Kong and even some countries in Asia, Nowadays, there is also KFC. Many of the foods there have been tested for localization, which is very different from those in the United States. But the similarity is that fried chicken is popular everywhere, and the taste may be different at most.
Sanders said with a smile: "I chose grilled chicken as the business direction. It is for this reason that no one will refuse chicken, and the frying speed is very fast;
For countries like Europe and the United States, where work is fast-paced, , the food is made very quickly; and for some poor countries, this kind of food is very nutritious."
"Yes, so I am also very optimistic about KFC's expansion in Asia." Yang Wendong smiled and asked. Said: "Sanders, how is the development of KFC in the United States now? "
Sanders was naturally prepared and replied: "Today, there are 1,100 KFC stores in the United States. They have expanded rapidly in the past few years, with a total of 238 added last year. It is estimated that there will be about 270 more companies this year ;
In terms of personnel, I am also cultivating a large number of employees for new stores, so that franchisees can operate quickly. As long as there are enough funds, the expansion speed will become faster and faster every year in the future. .”
"No quality problems occurred, right?" Yang Wendong asked again.
Based on the profits of several products of Changxing Industrial in the U.S. market, it is possible to spend several million US dollars a year. These funds are enough to support KFC. KFC itself is also a high-quality asset. After one or two years of opening, it will be It may be profitable, and with Yang Wendong's guarantee behind it, American banks will definitely be willing to lend money, especially Citibank, which has cooperated with Yang Wendong in Asia.
But in the chain food industry, the risk of expanding too fast is quality problems, which are costly. If a large number of people are poisoned, the whole brand may be ruined. This is a risk that must be paid attention to. .
Sanders replied: "Eric, don't worry, I have invested more in quality. Now my 8 chicken processing bases in the United States have strict testing for various bacteria;
Each store will also specifically check the hygienic condition of the meat, and will also take some out and fry it yourself to see if there are any problems. This is also because there are enough funds, so it is easier to invest in quality. ”
"That's good. The United States will continue to expand according to your ideas." Yang Wendong nodded and asked: "Sanders, now KFC is available in Asia and the United States. Do you think Europe needs it? They should You will also like it, right? There are many fried chicken restaurants in Europe, but there are no large chain brands in Europe. "I'm sure I'll like it too," Sanders said, "It's just that I can't manage Europe with my energy. If you want to invest in Europe, you have to set up a team, preferably Europeans, and let them learn and make decisions based on the situation in Europe. Business.”
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(End of this chapter)