Chapter 2159 Hunger Marketing
Neil didn’t wait too long. A little after eight o’clock, a sturdy Chinese man came to the door of the store with swaying arms and looked at the long queue in front of the door. He looked fake. Asked: "What are you doing? What are you doing?”
“I heard that you have luminous cups here, is it true?” A young white man who was first in line in front of the door and only less than one meter away asked loudly. he asked, as if afraid he wouldn't hear.
The behavior looks like support, but in fact it is support.
The man raised his eyebrows and replied in the same loud voice: "You are very well-informed. I just heard about this wine that I found in the warehouse yesterday? Who told you?"< br>
Um?
Several pedestrians passing by immediately stopped.
Light-in-the-dark cup?
This name is very familiar to them. They have been watching the news about it in the past two months.
So a few people hurried over to inquire about it. After learning that there were several bottles of wine in stock, they joined the team with a curious mentality, wanting to see the Chinese wine that Old Sam offered a million-dollar reward for. What does palace red wine look like?
soon.
The Chinese man opened the store door, and people in line immediately poured in.
"Glow-in-the-dark cup! Give me the luminous cup!"
The young man at the beginning looked around as soon as he came in, as anxious as an old prostitute who had just finished reading the book.
“Don’t worry, man, the wine is here.”
The Chinese man came to the counter slowly, took out a wooden box from under his body and put it on the table. He then took out a small crowbar to pry open the lid of the box and took out a bottle of red wine.
The jet black bottle has a simple and elegant shape, and there is a cursive relief of Tang characters on the body with dancing dragons and phoenixes. The sticker pattern is a drunken emperor lying on the dragon chair on his side, holding a gold cup high in his hand. Looking up and drinking, there are only a few strokes, but they are full of charm.
“Currently, I have a total of four wines here, the gold cup is 699, the silver cup is 499, and the copper cup is 299. There is also a collection wine, but there is only one bottle. Yesterday, it was collected by the boss privately. You can buy more if you want. Wait.”
< br>"So expensive!" The young man raised his eyebrows, looked at the bottle of gold cup in his hand, and suddenly showed surprise: "This seems to be the bottle of wine that Old Sam offered a reward for! I want it."
As he said that, the young man took out his wallet and paid quickly.
The Chinese man smiled, collected the change, and put the bottle of wine into a delicate camphor wood box: "Thank you for your business, welcome to come again next time."
"Okay."
The young man happily ran away with the wine in his arms.
Immediately, another person came forward, this one was not a trustee. After hesitating for a while, he took out 300 yuan and bought a bottle of the cheapest copper cup.
He came to buy wine out of curiosity, so he just spent three hundred yuan to buy a bottle and go home to try it. There was no need to spend too much.
After he bought the wine and left, Neil, who was behind him, waited in line for a while before finally waiting for him. At this time, there was not much wine in the box, only a gold cup and a silver cup were left.
After learning about the price, Neil frowned. Although the Luminous Cup has become very famous recently, it is not as recognized by the market as well-known wine brands such as Lafite and Mouton. So he began to hesitate. Don't buy it.
“Hey!”
Seeing his delay in making a decision, the man behind him decided to help him, reached out and pushed his shoulder hard, and said harshly: " Get out of here, you poor man! I want these two bottles of wine. Wrap them up for me. Come on.”
Neal immediately became angry. After pushing the guy back, he took out the checkbook from his bag and quickly wrote the amount and signed it. He tore off one sheet and handed it to him. Chinese man: "I want them all!"
"Okay." The Chinese man took the check with a smile, confirmed it, and quickly wrapped the two bottles of wine for him. "Damn it!"
The other man glared at Neil fiercely, left angrily, turned around to another street, received the money and happily bought leaves.
Soon Neil also took the two bottles of wine he bought and prepared to leave.
Just as he was about to go out, the Chinese man looked at the few real customers behind him who were attracted by the name of the luminous cup. He smacked his lips with regret and said loudly: "Stop queuing, the luminous cup is sold out. , no more, we are contacting the supplier and will replenish the goods as soon as possible."
"Oh, damn! I have been waiting in line for more than ten minutes!"
A man in a well-dressed suit frowned unhappily when he heard this. He was about to leave when he found Neil standing at the door with two bottles of wine and looking this way. He was moved in his heart and stepped forward and said: "Man, you seem to be buying Two bottles of wine? Can you sell me any bottle? I can add twenty bucks. "
"Sorry, this is a gift for my wife."
Neil shook his head apologetically and left in a hurry.
Not long after he left, the news about the luminous cup here spread to a small area. Many people came over after hearing the news and wanted to buy a bottle to try. After learning that it had been sold out, some Some left with regret, some bought a bottle of wine and went back with the idea that it was time to come, and some left their contact information to let them know when it was back in stock.
For a while, the store was full of people and lively.
Across the street.
Lian Guanglong stood furtively in the hotel room on the second floor, looking at the noisy store, grinning from the corner of his mouth to his ears.
As early as two months ago, he followed Chu Heng's idea to buy seven shops in Washington and start a liquor business. However, because they are new shops, the customer base is not very stable. The business of these shops has always been It's tepid.
Especially the one in front of me, because the location is not very good, I have been losing money for this period.
Today, relying on the luminous cup to attract traffic, this store has had its best business day since its opening.
"Brother Chu, he is really born to do business." Lian Guanglong looked at the endless flow of customers in the store and couldn't help but sigh.
"Dong dong.
At this time, there was a knock on the door, and a young man came into the house and reported to Lian Guang Longhui: "Brother Long, the luminous cups in other stores are All of them were sold, and because of the customer flow attracted by this wine, the business of all the shops was surprisingly good. The wine sold in this short period of time almost caught up with the turnover of the previous three days. "
"Haha, good! "
Lian Guanglong was even more happy when he heard this, and ordered: "Tomorrow, ask the brothers to release the news. The goods will be available in three days. When the time comes, wait another two days to build up the sense of expectation. Then sell the wine. ”
"I know, Brother Long." The young man nodded, and then asked in confusion: "Brother Long, why don't you take out all the things in the warehouse? Why do you have to take them out every few days?"
< br>"This is called hunger marketing." Lian Guanglong said with a smile.
“What do you mean?” the young man asked doubtfully.
Lian Guanglong, who is now learning and selling, explained: "Brother Chu said that if you want the luminous cups to sell well and sell them at a high price, you have to create an atmosphere that the luminous cups are rare and precious."
"It's just hoarding." The young man suddenly realized.
(End of this chapter)