Chapter 30 Well done, Yang Cheng!

Investment banking jobs pay well, but the pressure is really high.

Work is a race against time, which makes people breathless.

Sometimes, Xia Qing couldn't help but think that she might as well just go back to China.

But she quickly gave up the idea.

When she graduated from college, her family did not agree with her studying abroad.

After graduating with a master's degree, the family found a good job for him in China, but she chose to stay.

It’s not that she has any objections to her family.

Purely because she doesn’t like having everything arranged by others.

While she was making a cup of coffee and taking a breather, she noticed Yang Cheng's materials. After thinking about it, she got up and walked out of the office and came to the research team on the same floor.

"Hello, Peter."

"Hi, beautiful Xia, are you here to invite me to dinner?" A male colleague from the research team asked flattered.

Xia Qing smiled sweetly and shook her head, "Next time, I'll treat you."

The colleague named Peter shrugged helplessly.

I say this every time, but never the next time.

"Peter, I remember, didn't you do a financial investigation report on English professional clubs before?"

When it came to business, Peter also became serious.

“Yes, our original idea was to provide these clubs with some consulting services on financial decisions, but then we found that this group of primitive guys didn’t need these professional opinions at all.”
 Xia Qing listened with interest, which made Peter feel very accomplished and scolded the English club.

It's nothing more than rough debt handling methods, irrational transfer signings, extravagant salary expenditures, etc.

"The situation is even worse now. Since the Russian upstart came to Chelsea, Chelsea's salary has climbed to an incredible level in a very short period of time, and it has seriously spilled over to other Premier League teams." 
Chelsea’s high salary poaching will inevitably lead to an increase in salaries throughout the Premier League.

“Those club owners only have XX in their minds. They only focus on transfer fees and have no idea about salary expenditures. When problems arise, they suddenly find themselves stepping into a bottomless pit.” 
Xia Qing is a little funny.

This is nothing new.

In fact, many Premier League teams have been put up for sale in the Financial City, and the financial statements produced by them can easily reveal a lot of problems to professionals like them.

There are huge amounts of debt behind it.

From this point of view, Xia Qing felt that her junior was very different from other club owners.

With a high level of salary control and a reasonable salary structure, the club has the potential for sustainable development.

“Can you lend me that report and the archive materials you collected?”

"Of course, you've been studying this recently?"

"A bit interested." Xia Qing didn't want to talk more.

"Of course, I'm very happy."

......

Yang Cheng didn't know that Xia Qing started to help him that day.

Although this was the first time he saw Xia Qing after traveling through time, he didn't know why, but he was convinced that Xia Qing was trustworthy.

And he did exactly that.

On the weekend after meeting Xia Qing, March 12, the Bayswater Chinese ushered in the 36th round of the English League Two.

After a week of rest, the Bayswater Chinese came back to life with full health.

In the home game against Swindon, they showed an aggressive momentum from the beginning.

In the 11th minute, Ribery dribbled the ball from the left and planned the attack. Martin Rowland assisted Dave Kitson to open the scoring and score a goal.

Kitson used his left foot this time.

Just 8 minutes later, with a cross from Jenkinson from the right, Kitson beat Swindon defender Heywood and scored again, scoring twice.

There is only one week left until the final of the British Championship, and there is the 37th round of the English Second Division on Wednesday.

So, after Yang Cheng took the two-goal lead, he asked the team to save a little effort.

But Swindon is not a fuel-efficient lamp either.

This team is currently ranked 5th in English League Two, even ahead of Brighton, and is determined to rush into English League One.

At the beginning of the second half, Swindon took the lead and created many dangers in front of Joe Hart's goal.

At the critical moment, in the 61st minute, Ribery received a pass from Capaldi on the left. After passing two players, he broke into the penalty area and cut into the penalty area. He volleyed with his right foot into the far corner and scored. .

3 to 0!

This completely sealed the victory.

But in this round, whether it was Plymouth, Bristol or Queens Park Rangers, they all won.

……

Three days later, the Bayswater Chinese were still at home against Peterborough.

Peterborough obviously guessed that the Bayswater Chinese would save their efforts for the UK Championship final at the weekend, and also guessed that Yang Cheng would make a rotation, so he tried his best in this game to fight against Bayswater. Chinese.

They are on the verge of relegation and have to fight to avoid relegation.

If you don’t fight hard at this time, when will you fight?

Under the rotation, the Bayswater Chinese failed to create any opportunities throughout the first half.

It was not until the 56th minute of the second half that Andy Holdsworth opened the scoring for the team.

Then in the 79th minute, substitute Martin Devaney scored the second goal.

In the end, Bayswater Chinese defeated Peterborough 2-0 at home.

Yang Cheng’s parents just came from China and sat in the stands to watch the game.

......

"Well done, Cheng!"

Beat Peterborough, one step closer to promotion.

After the game, when Yang Jianguo saw Yang Cheng, he couldn't help but rush up to him, hugged his precious son hard, and laughed proudly.

In full view of everyone, Yang Cheng felt somewhat embarrassed.

The most important thing is, not adapting.

Although his physical age is only 23 years old, his actual age is no younger than the cheap daddy. It would be embarrassing for anyone to be hugged and praised like this.

“You have to control yourself.”

Yang Cheng forcefully pushed the cheap dad away, causing his mother Li Hongying, Lin Zhongqiu and others to burst into laughter.

"What do I control? Is it illegal to hold my own son?" The cheap dad was not convinced.

This really left Yang Cheng speechless.

Fortunately, Cheap Daddy did not continue, but expressed emotion.

“I didn’t expect that your kid would actually have talent in this area.” “I just watched the game, and the team you brought out is much better than the coaches I paid a lot of money to hire before. ”

Haha.

Yang Cheng is still very confident in his coaching ability.

"So, father and son must settle the accounts clearly, don't say too many polite words, and the salary should not be less."

Yang Jianguo was obviously stunned for a moment, pointed at his precious son, and looked at his wife Li Hongying , laughed loudly again.

It can be seen that he is really happy.

Not only because of the achievements of the Bayswater Chinese, but also because of Yang Cheng.

My parents, one on the left and the other on the right, accompanied Yang Cheng out of the stadium and towards the deserted training area.

"Anyway, I can't control it anymore. I told Lao Lin before that I will leave all the club affairs to you. Therefore, you can decide how much salary you want to give yourself. Don't ask. Me."

After receiving this assurance again, Yang Cheng felt better.

This cheap dad treats me very well.

"Also, Lao Lin kept nagging me about the training base."

Yang Cheng nodded, "He also kept nagging me."

" Haha, Lao Lin is like this, but you are different. You are young and can do whatever you want. If you can borrow money, just go ahead and borrow it. There is nothing to be afraid of. "

Yang Cheng was secretly amused. .

This is really his cheap father's way of doing things.

"Do you know? Last year you told me that you were optimistic about real estate, so I went to find out about it. It was really good. This year we took 3 pieces of land in Quancheng, 500 acres in the new urban area, and purple Most of Yunshan Scenic Area A mountain, and the renovation of the old city. "

"In addition, we are also acquiring a piece of land in the provincial capital and Lucheng next door, and we are ready to show our strength."

Yang Cheng heard it. My heart skipped a beat, isn’t this too exaggerated?

“Are you being too radical?”

"Radical?" Yang Jianguo laughed, "Where do you think this is?"

"Besides, I'm not stupid. The land I got is all in the best locations, and they are all high-end residential areas. Now they are very Popular. ”

"Moreover, I plan to recruit a few talents from real estate companies such as Vanke and Zhonghai to promote our Yang Real Estate brand!"

At the end, Yang Jianguo laughed and patted Yang Cheng's shoulders are quite heroic.

"A Cheng, you can do whatever you want in London with confidence and boldness. If it doesn't work, then return to China and inherit the family business!"

Yang Cheng curled his lips in disbelief.

My cheap father is not very reliable either, he only cheats his son.

"There is one more thing, I want to hear your opinion."

It is rare for a cheap dad to be serious, Yang Cheng does not dare to be careless, "You say."

"You asked me to sign Liu Xiang before, and I did. Can he really place in this year's Olympics?"

"Yeah." Yang Cheng was sure.

As for the reason, he couldn't say.

“We have also considered acquiring a foreign brand to hit the high end. After careful selection, we considered cooperating with Umbro from the UK. What do you think?”

“Umbro ?”

“They are currently doing very poorly in the Chinese market. Their partner is an OEM manufacturer in Guangdong Province, but the quality control is very poor, and you know, we have our own factory.”

“My idea is to cooperate with Umbro, win domestic business, help them OEM, introduce advanced foreign production technology and quality control processes, and further improve our own product quality and R&D design level.”

When Yang Cheng heard this, he looked at Cheap Daddy with admiration.

This is really the idea of industrial upgrading.

“I think this idea is feasible, but Umbro mainly focuses on football, which cannot be done in China. It must enrich its product line, adopt a casual and fashionable style, and its positioning must be high-end.”
 “That’s for sure.”

"Also, dad, our main brand adopts the wholesale model. If we really sign Umbro, we will adopt the direct sales model."

"How much money will we have to invest in opening a store by ourselves?" 
“It’s not about opening a store yourself, it’s about reaching consumers directly.”

Yang Cheng feels that it is necessary to change the concept of cheap daddy, otherwise, after the 2008 Olympic Games, I am afraid that You will suffer a big loss and you will be cheated again.

The traditional wholesale model is now the mainstream in the domestic market.

After production, the manufacturer sells the goods directly to the general distributors in each major region, and then distributes them layer by layer before finally reaching the hands of consumers.

Therefore, an ordering meeting is held every year.

The advantage of doing this is to use the money and channel resources of distribution and distribution to bloom all over the country in the shortest time, and even reach remote counties.

In this case, the manufacturer only needs to manage production and branding.

But it also has a very fatal drawback, that is, there are layers of sales and distribution between the brand and consumers.

In other words, the brand does not know what consumers want, and the market response will be very slow.

In addition, brands do not have strong control over dealers and distributors, and sometimes they are not even binding.

For example, some dealers and distributors hold brand authorization and secretly sell genuine and fake products, which has a great impact on the brand.

The direct operation model does not mean that all stores are opened by the brand itself, but are operated by the brand in a unified manner and networked nationwide.

The advantage is that it can build a good brand, respond quickly to the market, grasp the real needs of consumers, and achieve product updates and price adjustments.

But there are also disadvantages, that is, the speed of opening a store is far slower than that of the wholesale model.

For now, it would be great to be able to do well in first- and second-tier cities.

In the rapid development stage of the industry, the wholesale model is very good and can quickly explode and seize more market share.

But after 2008, with the economic crisis and overcapacity, the Achilles heel of the wholesale model was exposed, and a large number of sports brands will be harvested.

So, Yang Cheng’s idea is that before 2008, high-end brands promoted the direct sales model, accumulated experience, and cultivated talents. The main brand continued to take root in the wholesale model and earn the dividends of the era of rapid development, but it can be done at any time Preparation for switching tracks.

After Yang Jianguo heard what Yang Cheng said, he immediately realized the necessity of the direct operation model.

As for the slow opening of stores, this is not a problem for high-end brands.

“If you want to talk about Umbro, then you have to do it as soon as possible. Now Umbro’s situation is getting worse year by year. After Manchester United was poached by Nike, Umbro has only one influential team left. England national team, Ajax and Chelsea. "

If Yang Cheng remembers correctly, Chelsea should also abandon Umbro and switch to Adidas within one or two years.

So, Yang Jianguo must make good use of the past two years to get a lot of traffic from Chelsea.

This also counts as Abramovich paying some interest in advance.

"This is the purpose of my visit to the UK this time." Yang Jianguo nodded solemnly.

“Also, include our club in the negotiation. We haven’t sponsored the jersey yet.”

The advertisement on the chest of the Bayswater Chinese is an advertisement from the Yang Group. It's also free.

Since Cheap Daddy wants to let himself control, he has to collect money whether it is chest advertising or jersey sponsorship.

There is no reason in the world for labor and capital to prostitute their sons for free, is there?

Besides, Yang Cheng is going crazy now.

I beg you to collect it! I beg for all kinds of votes! ! Thank you! !

(End of this chapter)