Chapter 315 Jinli’s transformation shows the edge and sharpness of a popular star
Seeing Sister Fang's expression, Jinli felt bad in her heart.
He Yixuan did not make it clear to Sister Fang in advance that it was taboo for artists to go to other entertainment companies in private!
Often people will go to other entertainment companies only if they want to change jobs.
Jinli hesitated and said, "Sister Fang, please communicate with Yixuan properly. You two have bad tempers and can easily quarrel."
After a moment of panic, Sui Lingfang calmed down again.
Her voice was cold: "Well, I will talk to her carefully."
Jinli didn't know what He Yixuan wanted to do, and it had been several months since Qinglian told her the news.
If He Yixuan really had something to do with Tianding, there was no need to hide it until now.
If you really want to change jobs and haven't asked yet, it probably means you haven't found the right company yet.
Jinli thought for a while and asked, "When does He Yixuan's contract end?"
Sui Lingfang said indifferently: "Next March."
Jinli: "Did the company negotiate a contract with her?"
Sui Lingfang: "We have been in contact since March this year, and we only started to focus on talking during this summer vacation. She did not give specific requirements and wanted to see-saw with the company."
Jinli hesitated and said, "Sister Fang, maybe the situation is not what we thought."
Sui Lingfang said expressionlessly: "Jinli, I was your manager when you didn't debut. It's normal for artists to part ways with the company, but it's not okay to enjoy the company's resources and still want to get rid of the company. Possible.”
As soon as she changed her words, her previous indifference no longer existed, and she returned to her previous majestic appearance of a professional elite.
"Let's have a meeting to discuss your matters first. There are several things that need to be confirmed with you in person. We can't talk clearly on WeChat."
Jinli had been busy promoting the movie since she came back from filming for the magazine in Country Y. The transition from "No Survivor" to "Dream Builder" was almost seamless. The company simply waited for both movies to be completed before making a summary.
This time I’m here to summarize the data.
""No One Survived" has a total box office of 580 million, which is already the third record for niche literary films in China in the past three years. The first and second place are both literary films shot by director Zhong Wentai.
From the niche circuit, your image has been familiar to many specific groups of people, and they all have a good impression of you. This kind of movie fans can become your supporters in future niche films. ”
Zou Da used PPT to show the overall data of "No Survival" in the conference room.
They were able to obtain such detailed data largely because the company also invested in the film, and these data were derived from internal information.
"The achievements of the film are not only that. The special issue of China's "No Survivors" released by Country Y's "Movie Story" magazine this month has exceeded 500,000 copies. This is the best record achieved by "Movie Story" this year. Sales results.
Because the sales of "Movie Story" also boosted Fangfei's clothing sales, we got in touch with Fangfei this month to inquire about their sales in country Y.
August has just passed, and the data there is still being compiled, but what we can know is that the sales results are very impressive. Even Fang Fei believes that the popularity of "Movie Story" magazine has played a role in promoting it.
People in Country Y recognized the aesthetics of clothing in the magazine, and many people went to buy Fang Fei's clothing. ”
The data on the PPT is clear at a glance.
Jinli quickly scanned the column "Copyright Going Overseas" and couldn't help but be stunned.
"Last time, Director Deng called me and said that he had negotiated copyrights for 8 countries. Why did the data above show 12?"
Sui Lingfang and Zou Da looked at each other and smiled. Sister Fang said: "The four additional countries were only recently negotiated. You must not know how the other four countries came to our door."
Jinli thought about it carefully: "If it's hard to guess, then they definitely didn't come to us through normal channels... Could it be that the film copyright procurement department of another country saw this film in another country and then contacted him after a while? Hua Guo, request to purchase the copyright? ”
Everyone looked at her in surprise, and Sui Lingfang even clapped her hands with a look of amazement.
"I think you are not a lucky person. You are more suitable to be a prophet. How did you guess it?"
Jinli smiled: "I'm just guessing, I didn't come to the door according to the normal method, I just thought of this.
It’s impossible for people from other countries to see the original film in China like Country Y’s “Movie Story” and then return to the country to write to the Copyright Procurement Department and ask them to purchase the copyright from us, right? ”
Sui Lingfang opened her mouth even more and said nothing.
This time it was Zou Da who applauded vigorously: "The title of prophet is well-deserved, you guessed it right!"
Jinli:......
She is a koi, not someone with a bright mouth.
Sister Fang smiled and said: "One of them was a person from another country who wrote a letter and suggested a recommendation.
The other two saw the film in country Y and thought it was good. They contacted us through country Y and asked to introduce it. ”
Jinli asked curiously: "It doesn't feel like it was introduced for a long time. Did they launch it in their country so quickly?"
Zou Da clicked on the next PPT, "This is the data we want to tell you. After the copyright is introduced, it is impossible for other countries to arrange for it to be launched in the summer.
But other countries also have dedicated channels for literary and artistic films. They immediately arranged for dedicated channels for literary and artistic films. The data of some countries has already been released. ”
Country Y has achieved a box office of 100 million, country X has 8 million, country W has 30 million...
Sui Lingfang added: "Fangfei's flagship stores are set up in these countries. During the movie's launch, Fangfei's sales were higher than before. Fangfei admitted that she was influenced by the movie."
Jinli couldn't help but sigh: "The influence of stars is so great!"
Sui Lingfang affirmed: "This is why brands like to find celebrities with higher reputations, especially celebrities with international reputation, to endorse them."
You know, Fang Fei did not place any advertisements in "No Survival".
But just because "Jinli", one of the leading actors, is Fangfei's spokesperson for China and not the global spokesperson, it has also improved Fangfei's performance in disguise.
When a star's image or even career is closely related to a brand, it will grow with the brand.
Next, everyone began to analyze the influence of "Dream Builder" on Jinli.
This summer's second-best-selling film has just been released, but it has already brought many substantial benefits to Jinli.
The most obvious thing is that any product endorsed by Jinli has also taken off due to the take-off of "Dream Builder".
Even [Fangfei], which focuses on high-luxury style, and [Tiangong], which has higher luxury consumption, and [Rumengling], a bag endorsed by Jinli, and [Domi], which focuses on affordable and easy-to-use... in China Sales all took off! Judging from the strong sales performance, the brand will definitely give Jinli a satisfactory price when the contract is renewed.
This is the future profit that can be calculated from existing endorsements.
And now you can grasp the choice, that is——
"I have received ten high-quality brands looking for you to endorse, two of which are first-tier brands, and the other eight are all second-tier brands, involving food and beverages, sports and fitness leisure clothing, shoes, etc."
< br>
Sui Lingfang smiled meaningfully: "In addition to the first-tier brands, these eight second-tier brands are willing to open dedicated lines specifically for you."
This is another way to make a lot of money.
Jinli thought for a while, and although celebrities didn't mind having too many endorsements, if they had endorsed one similar product, it would be best not to accept a second one.
Although brands may not care about each other, no, as a competing product of the same type, how could a brand not care?
She just said she didn't care, but if she really accepted a competing product, she might have kept a small notebook in her heart to remember it.
Jinli said calmly: "Choose the types of endorsements. Only accept one type of endorsement, not the second. Second-tier brands try to accept endorsements that are more popular and down-to-earth, not too high-end."
As for the front line, she has no control over the front line.
But the second line can still be selected.
Read the error-free version at 69 Book Bar! 6=9+Book_Bar debuts this novel.
Zou Da raised his eyebrows, "If I follow your request, half of the current endorsements will be screened out. Don't you think it's a pity? Second-tier brands didn't say they couldn't endorse the same competing products. They can't stand up to first-tier celebrities."< br>
Jinli shook his head: "Just do as I say, I want to protect my own image more."
"Okay." Sui Lingfang agreed.
From the company's point of view, since the spokesperson has no requirements, the company must hope that the celebrities can take part. After all, the company will also take a share.
Although there were fewer draws in Jinli's announcement, it doesn't mean there were no draws.
But they will also pay attention to Jinli's request.
When it comes to the status of A-list celebrities, the relationship between the celebrity and the company is more like a cooperative relationship. Planning the celebrity's career arrangement is only part of it, and more is dominated by the celebrity.
Therefore, in some general directions, celebrities have to put forward their own suggestions and work with the company. Don't think that the company's plan for the front line is perfect.
Every company has selfish motives.
Second-tier stars do not have this status or strength. Even if they are allowed to take the lead, they have limited experience and do not understand the industry. Blind guidance will only harm themselves.
Jinli finished reading these two movie reports.
To put it simply, "No One Survived" opened up the international market for her, while "Dream Builder" allowed her to continue to delve into the domestic market.
Jinli stared at the data of "Dream Builder" and suddenly asked: "Can the copyright of "Dream Builder" be introduced abroad?"
Sui Lingfang said hesitantly: "The patriotic theme is too strong and other countries may not be able to accept it. This is the export of a certain ideology."
Jinli said thoughtfully: "I don't think so. If this can be regarded as export, then the commercial blockbusters and superheroes we like to watch are also the export of heroism and individualism from Country M.
< br>
But our country has also introduced these films, and the audience likes to watch them, so we introduced them. Moreover, "Dream Builder" is not a commercial film, nor is it a political film. It is just a literary and artistic film about a biography of a character. It is better to promote it.
My idea is, don’t deny yourself before recommending it. We can use the line of "No Survival" to see if we can promote "Dream Builders" abroad, and try to communicate with Director Zhong. ”
Expanding the influence of the film is not only for the good of the film, but also for her.
They also have a lot of excellent culture that can be exported to the world, so there is no need to keep it to themselves.
Sui Lingfang and Zou Da looked at each other.
The line of exporting copyright overseas was pursued by Zou Da, who has always controlled publicity and marketing channels.
Zou Da thought about it and said, "Okay, I will contact Director Zhong when the time comes, and I will also contact Director Deng to see if the two can do a joint overseas promotion."
Sui Lingfang turned the page and mentioned the business and announcements she was currently running.
"After discussing with Duomi's personal line, we have determined the product type and decided to develop a foundation. This is also the product they are focusing on developing this year. They want to use it as your personal line product.
But Duomi also wants the exclusive sales rights of this product. The way is that the audience can buy the jointly promoted products with you, but they can also buy the non-jointly-branded products separately. ”
Jinli raised her eyebrows: "It means the same product, but sold in two separate lines, my co-branded line and their own main line?"
Sui Lingfang nodded: "Yes, but Duomi has promised to promote your co-branded line for a quarter. As long as people click on that product, the promotion will focus on your co-branded model."
Jinli said decisively: "No, there is no sincerity."
"Although I don't know much about e-commerce, I also know that Domi's offline sales are just as good as online sales. The 'Koi Good Luck Gift Box' that I endorsed for Domi before was sold very well offline.< br>
We can keep an eye on the online flagship store channel, but we can’t keep an eye on it offline. And even online promotions have many twists and turns.
Because Duomi is a well-known brand among the public, and it is affordable and easy to use, there are not many fakes. It sells its products widely even online.
Netizens can not only go to the official flagship store to buy, but also purchase through the platform’s self-operated channels, online supermarket channels, and even international channels.
Can they guarantee that the advertisements laid out through this channel will still focus on my co-branded items? ”
Sui Lingfang was startled when asked, "We haven't determined the cooperation method with it, so we haven't studied it in detail in terms of publicity. I will ask about this later."
In the past, the direction was determined and then the details were discussed.
Unexpectedly, Jinli had already considered the details very clearly before deciding on the direction.
Sui Lingfang couldn't help but glance at Jinli, feeling that she seemed different after coming back from the long publicity period.
Jinli expressed her opinion: “My idea is to seize the exclusive sales of the joint model. They cannot launch the same model. My joint model must be made into an independent product.
Duomi needs to be more careful in polishing my personal line products. If you don't want to, then we won't cooperate this time. We just signed an intention contract. ”
She paused and said calmly: "I hope that when cooperating with all brands, the company can take my interests as the starting point and try to win more benefits for me."
Sui Lingfang's heart trembled: "Okay, I will implement your ideas in the next negotiations."
At this moment, Jinli showed off the edge of a popular star!
Good night