Chapter 992 Infiltration
In mid-April, the soap inspection report came down.
After confirming that the ingredients were fine, Lu Miao began to discuss follow-up matters with Chen Xiangdong.
The packaging has to be ordered, and so does the price.
Lu Miao pays attention to the selection of ingredients. The soap ingredients meet the specifications of "soap", and the price refers to the price of soap on the market.
Peony brand sandalwood soap sells for up to two yuan.
Lu Miao thought about it briefly and set the price at two and a half yuan.
Chen Xiangdong took a shallow breath and said:
"Two pieces of soap on the market are already very expensive. If we sell it for two and a half yuan, wouldn't it be too much?"
Can anyone come and buy it?
"To do business, you have to make money, and this thing should not only look at the selling price, but also the cost."
Lu Miao and Chen Xiangdong calculated the cost issue.
The results obtained from the previous rough calculation did not include the cost of defective soap, time, labor, etc.
We really have to count them together, like essential oil soap.
The purchase price of essential oils is right there. After a set, the cost of each bar of soap is almost RMB 50.
Tea seed oil soap is much better.
No essential oils are added, just base oils are added. Calculating the whole set, the cost of each soap is 40 to 50 cents.
The price of customized packaging and manual packaging accounts for almost half of it...
Chen Xiangdong was slightly surprised.
I was surprised at the high prices of those small bottles of essential oils.
He was even more surprised that tea seed oil, which he thought was expensive at first, turned out to be so cheap when made into soap.
I can't imagine that the cost is only a few cents, but the price is two and a half yuan. If it is really made, what kind of profit will be generated?
Chen Xiangdong slowly understood the real situation, but he still had some doubts:
"The essential oil soap uses imported products, so the price of two and a half yuan should be reasonable... But the tea seed oil soap also has such a high price, is it okay?"
The profit accounted for several times the cost. To be honest, Chen Xiangdong was confused and always felt that he was making shady money.
Lu Miao knew what he was thinking as soon as he heard it. He gave an example with a faint smile:
"Back then, when self-employment was not open, why were the goods in the hands of dealers always higher than the market price? Because they had to bear risks, and there was a lot of money mixed with them, but it's different now. What we rely on now is this..."
Lu Miao tapped one temple.
Now it's all about the brain.
Opportunities are everywhere. It depends on who's brain is spinning faster and who has more ideas.
And it doesn’t mean that their prices are high, but the goods are not good.
Since you dare to set this price, the quality must be excellent.
Chen Xiangdong nodded, thought for a moment and continued to express his opinion:
"I definitely believe that there is nothing wrong with our products, but if the price is too high, it limits the consumer base. Isn't this also a drawback? If we differentiate between essential oil soaps and tea seed oil soaps, at least some of them will be affordable by the market. ”
"You still don't understand the positioning of 'One Rose'. What the store sells is high-quality products, and high-quality products will not be mass-produced like ordinary products."
Lu Miao shook her head and said:
"If you think about it from another angle, why are the items in the store available on the market, but no one has the same price as ours?"
Chen Xiangdong was stunned for a moment, as if he had some realization.
Because each rose has gradually formed its own "style".
In the market, among a large part of the population, it represents "high-quality products".
Lu Miao continued:
"What you just thought makes sense, but what we need to highlight is 'maintenance', not 'import'. If 'import' is used as a gimmick, customers will look strange, and the immediate effect may be okay, but it will not be beneficial to us. long-term development.”
It is undeniable that foreign technologies are advanced, and some things are indeed much better than domestic ones.
But this does not mean that there are no good ones in the country.
Even now, there should be places in China that can make essential oils. It's just that they haven't touched it yet.
After I find a source of reliable quality, imported essential oils, etc., I will selectively replace them.
Lu Miao is not a rigidly thinking person.
She will still use imported things, but she will never rely on them.
Of course, she wants the international market, and she also wants the domestic market.
If "imported" is used as a product gimmick now, will the market still pay for it at the same price when it is replaced with domestically produced essential oils in the future?
Besides, why did Lu Miao register the English trademark "Eglantine" for a rose?
Because the father of the child has expressed his thoughts in the past:
They can't just let foreigners earn their money, they must also find ways to earn money from foreigners.
Lu Miao was deeply influenced by her family and loved ones and felt it was right.
So when she first chose to open a store, she had a potential idea in mind.
Suppose the "One Rose" brand is launched.
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Then she can slowly open up the international market and penetrate into their local market like those foreign-funded enterprises in later generations that are mixed into Chinese brands and are indistinguishable.
As for why it is "infiltration" and not just and open?
Because...
Backward countries are like races.
Will be discriminated against...
This is the current international situation.
Chen Xiangdong, like the general public, has a relatively conservative and fixed way of thinking.
But after all, he is a person who has run a small business, so he can make sense.
He also understood what Lu Miao said.
Like now, Lu Miao bluntly stated the company's business philosophy and development direction. After digesting it silently, he nodded:
"Okay, then I will make arrangements now. I will come back to communicate with you if there is any situation later."
Lu Miao said "hmm" and watched him leave the main room.
Tang Mei poured hot water from the kitchen, filled the cup at Lu Miao's hand and said:
"Why is business so troublesome?"
"Can you?"
Lu Miao said: "Even vegetable farmers selling vegetables also set up stalls and supply supplies to state-owned restaurants."
Tang Mei thought "Oh", put down the kettle and chatted with her about something else:
"Erbao came back from school a few days ago and said that some of her classmates were learning piano and she wanted to learn it too. Have I told you about this?"
Lu Miao nodded and said:
"I told you, Brother You told me when he came back from the parent-teacher conference a few days ago."
Lu Miao and Fu Jingyou have a reasonable division of labor.
While Lu Miao is busy running the company, Fu Jingyou has been taking care of her family and children a lot lately.
Let’s talk about the Primary School Affiliated to Peking University.
The teaching buildings of the affiliated primary school and the affiliated middle school face each other and belong to one body.
Many of the children are from cadre families.
As long as those conditions exist, most parents will definitely educate their children well, and it is normal for their children to attend interest classes or something like that.
But what I want to learn in the summer is not piano.
Listening to the child's father's narration, the little girl should be more attracted to the violin...
I didn’t dare to discuss these topics in detail before.
Because there are many children, if they all learn several things, they may not be able to provide for them.
But it's different now.