Chapter 546 "Super Family" is so good!
May 9th.
The weather is getting hotter and hotter.
The topic of "Super Family" on the Internet is getting hotter day by day as Huahai and Jixiangshe spare no effort to promote it.
Today, it has caused a small peak, because "Super Family" has started to be screened.
Speaking of which, there are only a few people in this world who live by the "rice circle model".
It is still difficult for most people to take a clear stand when it comes to the choice of entertainment works, as long as the work does not have the participation of the main creators that break through the bottom line of the public.
Then there is actually only one criterion for the audience to "choose or not", and that is "quality".
Objectively speaking, Xu Xiyu has a lot of fans, but in terms of domestic audience size alone, Guo Jinwei has to surpass Xu Xiyu, because his audience is of all ages, and decades of accumulation is no joke.
Even a considerable number of Xu Xiyu's fans are also Guo Jinwei's audience.
Therefore, although many people had some negative views on Xu Xiyu's works in Huahai due to the incident of "Wangxian 2", there are not many viewers who are looking forward to "Super Family".
Under such circumstances, the news that "Super Family" has started to be screened has naturally gained considerable popularity.
And Xu Xiyu also arranged for someone to get tickets immediately. He wanted to see what kind of virtue this movie that had irritated his eyes on earth and made him unforgettable has on Blue Star.
As a result, Xu Xiyu, who had been waiting all afternoon in the new office of Ivy Studio, heard Shan Xinbao tell him...
“Can’t get a ticket?”
"Yes, the tickets for the first round of screenings are only open to die-hard fans of Jixiang Society and invited celebrity friends. Not even the well-known movie viewing groups and film review self-media are invited." Shan Xinbao explained.
"What about the second round?"
"The tickets for the second round haven't been released yet. I'll look for scalpers then." Shan Xinbao said helplessly. This was the first time for the two of them that they wanted to watch a screening but couldn't get tickets. Appear.
In the past, if Xu Xiyu wanted to watch a screening, he would just ask Shan Xinbao to call the other party's creator. The other party was eager for Xu Xiyu to come.
But now...
Thinking of this, Xu Xiyu felt a little helpless. He stood up and walked back and forth in this office decorated with a light green theme.
Then she took out her phone and called Li Shanling. After the call was connected, Li Shanling's delicate voice came: "Hello~~"
"Can I get the screening tickets for "Super Family"?" Xu Xiyu went straight to the topic without any pleasantries.
But this question silenced Li Shanling. After a long time, she said with apology and shame: "I can't get it."
As small shareholders, apart from the right to dividends, the sisters could not get anything out of Huahai. Both Zhang Jianbai and Li Yiguang were deliberately squeezing her out.
Until now, they don't even know what the finished film of "Super Family" will look like.
It can only be said that the "empress" who has lost her power is not as good as the "palace maid". The reality is sometimes more magical than the palace fighting drama.
Not to mention small shareholders, many large shareholders have been kept in the dark by the management. As a result, there are many companies that have experienced thunderstorms.
Fortunately, they only lost ground internally, and their external careers were quite stable. They were developing their own studios, and with the skin of Huahai shareholders, ordinary flies no longer dared to harass them. Everything was going well.
After hearing her answer, Xu Xiyu was silent for a while, and was about to say a few words of comfort.
But I heard Li Shanling speak first: "Don't feel wronged by us. Those shares are worth a lot of money. My sister and I took a big advantage."
These shares were given to them by Hu Ningtian on behalf of Xu Xiyu. They did not spend any money at the time, so it is not nonsense to say that they took advantage.
When Xu Xiyu heard this, he chuckled and said: "Don't worry, sooner or later, you will be able to sit firmly in Huahai."
"Huh?" Li Shanling was startled when she heard this.
Then he covered his mouth and smiled sweetly: "Don't set any goals for yourself. We don't need it. Don't put so much pressure on yourself. It's good and satisfying now."
"Okay, then you can be busy and chat in person when you have time."
"Hmm~~" Li Shanling responded obediently.
Then, as if he had thought of something, he added: "By the way, although I haven't watched "Super Family", I have heard some internal rumors that it is not very good.
In fact, many people are worried about the promotion strategy of screenings. They feel that this film should be promoted and then directly released to the public, which will lengthen the screening front, which may have the opposite effect. ”
Said it before.
Screening is a means of publicity.
There are probably three purposes for doing this.
First, it promotes the rapid development of the film's reputation. A good film is not afraid of the audience watching it in advance. If the film producer is very confident in the film and has a strong ability to predict the audience's viewing preferences.
Screening is definitely the best means of publicity. Second, give theater chains confidence. You must know that the purpose of opening a theater is to make money. If your movie has a good response and looks like it is making money, you will definitely consider it when arranging movies.
Third, it is to increase the popularity of the movie. Popularity and word-of-mouth are two different things, so they are listed separately here.
All in all, there are quite a few movies that have achieved high box office results because they have achieved success in terms of popularity, reputation, and theater confidence during the screening stage.
However, anyone who knows this industry knows that there are risks in screening.
Yes, good movies are not afraid of the audience watching them in advance, but if a bad movie is shown to the audience in advance, then it is a proactive display of cowardice. There are many movies on the planet that have overturned due to the collapse of word-of-mouth reviews.
Therefore, screening is actually a marketing method that needs to be cautious.
But the most common thing in this world is "not being cautious" where everyone knows to be cautious.
There are many reasons for this "irrecaution", some are due to overconfidence, some are due to the entanglement of interests behind the scenes, and some are due to errors in judgment.
Coincidentally, "Super Family" combines all the qualities of "imprudent".
Ji Xiangshe and others are overconfident in the quality of "Super Family"; the main creators of "Super Family" represented by the director are pretending to be stupid;
The thoughts of Huahai's senior executives are much more interesting.
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Thanks to Xu Xiyu's "blessing", Du Zhiping was forced to start the drama of "power seizure within Huahai".
As a result, Huahai is currently divided into two factions, the majority shareholder faction headed by Li Yiguang and the executive faction headed by Zhang Jianbai.
As mentioned before, the teams of "Wangxian 2" and "Shanghai Fortress" are from Zhang Jianbai's side, while the main creative team of "Super Family" is from Li Yiguang.
Therefore, executives such as Zhang Jianbai, Mao Gaojun, Qi Xiangyang, etc. are actually pretending to be stupid. Since there have been too many bad movies in recent years, they may not be able to judge whether "Super Family" is bad or not.
But it doesn't matter whether it sucks or not. From the current point of view, if the movie makes money, that's a good thing for everyone.
But if "Super Family" collapses, they can take the opportunity to attack Li Yiguang and avenge the previous "Wangxian 2".
Therefore, Zhang Jianbai and others will spare no effort to express their support for this film.
In this way, if they make money, they will have merit; if they don't, Li Yiguang will not be able to find fault with them. Not to mention, his chaos in "Wangxian 2" will be made even more stupid by the "selfless" of Zhang Jianbai and others. .
It can only be said that there are unknown considerations behind all unreasonable behaviors in this world, although sometimes this "consideration" is just a "face issue."
Thinking of this, Xu Xiyu said to Li Shanling on the other end of the phone: "Okay, I understand. You go ahead and take care of yourself on the set. Don't be too tired."
"Yeah~~You too, don't be too tired~~Mua~~Hang up~~" Li Shanling said and kissed the phone.
After hanging up the phone, Xu Xiyu looked at the darkened phone screen and was speechless for a while.
Damn it, I never expected that I wouldn't be able to know how the filming of "Super Family" was going in the first place?
He didn't know, but the audience on the other side who was attending the screening knew.
As I said just now, the first round of screenings of "Super Family" is only open to Jixiangshe's die-hard fans. The purpose of this is naturally to control the reputation of the first round of screenings.
Not to mention, this strategy does have good results.
The time came the next day.
The first round of screenings of "Super Family" has ended. The interactive short videos shot during the period, audience reactions and other promotional materials have been released, and along with them, there has been a rush of praise.
[It’s beautiful, so beautiful. It has both laughs and tears. The performances of Teacher Guo and the other leading actors can also be said to be perfect. Really, I didn’t expect it to be so beautiful]
[Laughing from the beginning to the end, not to mention, where did Mr. Guo go? He was full of drama. When will it be released to the public? I want to watch it again! ! 】
[Domestic comedy movies have always had a problem, that is, they like to force sensationalism, but I didn't see this in "Super Family".
It is worth mentioning that when watching the movie, I could feel that the screenwriter was deliberately sensationalizing.
However, due to the natural performances of Teacher Guo and other leading actors, this sensational feeling of embarrassment is almost non-existent.
Now I feel more and more that what Mr. Guo said on the stage before makes sense. With the same script, he can perform effects that others cannot]
[The main reason is that Teacher Guo and several actors from Jixiang Society have a father-son relationship, so playing a family is not like acting. There are also a few actresses who also play well. 】
【Highly recommended! The best domestic comedy movie this year has been booked in advance】
【This year? I think this is the best comedy movie so far, beating "The Richest Man in Xihong City" and "The Annual Party Can't Stop" which were previously praised to the sky]
Words of praise and boasts appeared on the Internet.
As for the popular self-media, looking at these comments, they naturally followed the trend and reposted it, and the press release purchased by the publicity team in advance was also sent out.
For a time, the reputation of "Super Family" seemed to be exploding.
(End of chapter)