Chapter 207 Li Jianye: As long as you are not in Jiangsan City, then I support you! [Please give me a monthly ticket! 】
"Brother, you have to believe me. You have to believe that the two of us can defeat everyone in the business world of Dongguo!"
"Brother, please don't hold me back, I'm really serious!"
"Oh, there's really no need to bother Captain Li with this little thing. It's only February 1st, and he might have just gone to work."
3pm.
Xu Hao didn't listen to Wang Chao's nagging, he directly put him into the car.
If you are in doubt, file it first.
What?
After listening to the plan, do you want to take a look at it and file it?
Forget it, there is no cost in filing anyway, so it is always good to prepare in advance.
The car drove all the way.
He quickly headed to the city bureau in the shortest possible time.
afternoon.
Three twenty-five.
The car slowly stopped in the parking lot of Jiangsan City Police Station.
"Crack!"
The car door opened, expressionless Xu Hao got out of the car, and then found the other person.
Wang Chao, who had a face full of despair, was pulled out like a little chicken.
"Don't talk about things that are available or not, file them first and then talk about anything else."
Xu Hao said lightly, then carried the other person and walked inside.
Wang Chao only felt that the future was bleak.
Future.
The future is dark!
You can't. Whenever you have any plans in the future, you have to file them in advance.
No way.
By then, if his subordinates have more than a thousand people, they will confirm the business plan in the conference room, and then lead the other party to the police station, how subtle the atmosphere will be.
If it happens more than once.
It is difficult to develop a corporate culture.
Just thinking about it made Wang Chao's eyes darken.
But resistance is in vain.
In the end, he was caught and filed internally.
"Consultant Xu?"
The registration police officer saw that the person coming was Xu Hao and subconsciously said hello.
Then his eyes fell on Wang Chao beside him.
Seeing that it didn't matter, his expression suddenly changed.
"Advisor Xu is here."
"Nothing, prepare a case."
Xu Hao said casually, and then he saw the police officer saying to another confused police officer who had just arrived:
"You come and register, I. I'm going to the toilet."
After saying that, the other party hurriedly walked out.
The police officer who stayed behind saw the other party leaving and was about to say that he was going in the wrong direction, but before he could say anything, he was interrupted by the two people in front of him.
"New here?"
Wang Chao's eyes lit up when he looked at the ignorant police officer.
"Hmm?"
The police officer nodded subconsciously, and then realized that something seemed a little strange, and his immature face became serious.
"What type of case do you want to prepare?"
"It's not a case, just prepare a case for him. I mean the type of personal accident."
Xu Hao said casually, retracting his glance at the other party.
Clear eyes.
His beard was clean, and his body didn't smell like a weird dead man's class.
Not surprisingly, the police officers who have just been transferred should be after the new year. They may be from the police academy or transferred from other urban areas.
The probability is quite high. After all, Jiangsan City now has a huge demand for police officers, and they are recruiting people all the time for twelve months of the year.
And this is indeed the case.
The police officers really don’t know why Jiangsan City recruits people, but judging from the battle situation announced last year, Jiangsan City Police Station is undoubtedly a place that handles major cases!
So, here he comes.
"Is that a civil dispute?"
The police officer spoke very seriously, and at the same time he was nervous about whether he had made any mistakes.
"Well, there may be some criminal elements."
Xu Hao thought for a while and added.
criminal! ?
The police officer trembled and subconsciously looked at the two people.
"What are you going to do!?",
criminal?
To be honest, the vast majority of people who file for registration are filing for civil matters.
Who would prepare for criminal punishment when they have nothing to do?
Before you want to kill someone, you go to the police to file a report?
Or do you know that you will be hacked, so you prepare a case?
Xu Hao clicked his tongue slightly, just as he was thinking about how to explain the logic clearly and prevent the other party from suspecting that he was mentally ill.
A voice suddenly sounded.
"Okay, I'll take care of it."
Everyone heard the sound and looked around, only to see that the person coming was Li Jianye.
At this time, the old police officer who went to the toilet was standing behind Li Jianye.
"I'll do it."
Li Jianye looked at the confused police officer and said something casually, then looked at Wang Chao and Xu Hao with a smacking face.
"What the hell are you two doing?"
"It's not me, I didn't do anything."
Xu Hao shook his head.
He has always been a good, law-abiding citizen.
"Me neither!" Wang Chao said.
He has always obeyed the law.
"But Chaozi has a plan recently, um, about the transformation of the store." Xu Hao looked around, found a chair, sat on it and said slowly.
Transformation?
"What do you mean?"
Li Jianye frowned, not quite understanding.
"That is, the store's industry is too low-end, and it is impossible to make a lot of labor-saving money."
"Then I understand, so what is your specific plan?"
Li Jianye is very serious. In the past half month, he has not been so serious even when it comes to solving the mess left by his predecessor after taking office.
"It's just a matter of creating a brand new symbiotic brand from the old industry, using the basic base of the sinking market to infuse blood into this new brand, and building this industry into a high-end image."
Wang Chao eagerly spoke out what was on his mind.
Xu Hao nodded as he listened.
For a high-end and high-end product, you cannot eat the profits of the sinking market. Once you eat it, it will be like black spots appearing on a piece of white paper.
Why?
Because the food that the poor cannot get or afford is the so-called ‘high-end’.
To put it bluntly, high-end means superiority, and superiority means niche. When the niche can be enjoyed by the public, the brand image will fall again and again.
Just like a tire restaurant or something like that, it doesn't matter whether the food tastes good or bad.
What matters is the ‘sense of superiority’, and the spread of the sense of superiority is the Internet.
Can the Internet spread taste? cannot.
Therefore, the process of eating, the environment in which to eat, the name of the food, and its shape have become the places to work hard.
Of course, it’s not that the taste is bad, it’s just that the effort put into these things is greater than the taste, which doesn’t match the price!
Therefore, once ordinary people come into contact with this thing and know the taste and so on, the brand image will drop slightly, and the drop will not be stopped. In addition, the high-end market is enough for them to make money, so they will never enter the sinking market. .
The same is true for mass products that want to rise.
Volkswagen means ordinary in people's minds. A sudden increase in price will only offend old customers and reduce reputation.
So, how to solve these two situations?
"To derive another brand is to create a new one!"
Wang Chao slowly explained.
Xu Hao understood.
Just like a cell phone.
Some big brands' high-end mobile phones often come with another brand, and this brand is designed to not only tarnish the brand image of the big brand, but also capture the profits from the sinking market.
Food is available too.
Just
"Building a restaurant?"
Li Jianye asked suspiciously.
"No, the cost of the restaurant is too high, and it is not easy to build a brand image. There are no large chain stores in China that can compare with it."
Wang Chao immediately denied it.
Superiority comes from contrast.
If you want to create a high-end product, you must have a popular low-end product for comparison.
Build a restaurant. There are already very famous restaurants around the world, but no matter what they do, they will only turn themselves into low-end products.
In the end, they had no choice but to transform again and shift high-end restaurants to the lower market to stop losses.
But
"Drinks!"
"I discovered beverages. There are many big beverage companies in China, but to put it bluntly, they are still beverages, at the level of Xiaotianshui, but besides this, there are other beverages."
"I observed the streets where I was responsible and found that milk tea is a very popular drink, and there are currently not many big companies."
"So, during the Chinese New Year, I tried out several of the stores to sell low-priced milk tea drinks in the lower market, and the results were very good."
Wang Chao was still talking tirelessly.
Li Jianye recalled in his mind that this boy seemed to have some milk tea in the box when he delivered the food.
As Xu Hao listened, he suddenly felt that something was wrong.
"Brother, there is no famous milk tea chain company in the country now. This is our opportunity!"
Wang Chao was extremely excited.
He was sitting on a chair with his hands clenched into fists, feeling extremely powerful.
"As long as we keep an eye on the sinking market and promote the brand, the speed will be faster than anyone can imagine!"
"We have lowered the selling price of milk tea to the same level as some drinks, and can even kill the drinks!"
"As we occupy the sinking market, we want to create another high-end product at this time. Isn't it up to us to decide whether it is high-end or not?"
Xu Hao was a little stunned.
What a stupid idea
Why are there more than one?
Li Jianye thought for a moment. Although he didn't understand business, he could still think of something.
"In this case, will the peach be picked?"
He said suspiciously, "You said that there is a lack of low-end reference for drinks. Only when there is no shortage can we start to build a high-end market."
"Will the high-end market be plucked by others after the completion?" "It's harmful to think too much. The high-end market is mainly reflected in the brand image."
Wang Chao waved his hand indifferently.
"If someone really wants to pick peaches, I will open the store next to him, play music every day, use crazy mascots to destroy his brand image and make his image more entertaining."
“I’ll be happy if it can reach the high-end market by then.”
"If this can succeed, I will just kneel down."
Li Jianye couldn't help but give a thumbs up.
What a dirty idea!
You open a high-end market store and pay a lot of costs. I will directly sell a low-end and low-cost store.
It's like pulling a daddy at your door. How can this be so high-end?
"So, what are you going to do now?"
Xu Hao suddenly brought the topic back to the main topic.
"Start to create an image of the high-end market."
Wang Chao spoke without thinking.
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"Cheap milk tea does not require any action, just open a chain store and control the price."
"I am not going to create high-end milk tea, I am going to try 'tea' and 'coffee'."
"I'll try coffee first. This thing is from the West. It has a certain degree of unknown in itself, making it easier to build a brand."
"Recently, there is a large art exhibition hall in the city next door. I plan to go there and take a look and find someone to give the coffee a certain 'artistic quality'. Well, it is something that others cannot see but feels high-end and classy."
Wang Chao said.
People are in awe of the unknown, and tea is a thing that originated from the Eastern Kingdom, so everyone basically knows something about it.
Of course the most important thing is that the coffee is cheap.
Tea is too expensive, more expensive than wine. This is not what Wang Chao needs at all. In addition, there are countless tea giants in the country, so there is no need to deal with it.
Pour coffee is very good, it is inherently unknown.
At the same time, the cost is low, and the profit is large even if the selling price is high.
certainly.
Li Jianye's focus is not here.
"You mean you're not going to do it in Jiangsan City?"
Li Jianye smiled broadly and his expression suddenly relaxed.
"Of course it can't be done in Jiangsan City!"
"High-end and low-end mainly depend on the sense of distance. Even the distance between stores cannot be too close."
Wang Chao shook his head.
Li Jianye couldn't hold himself any longer now. He grinned, showing some big white teeth.
"Captain Li, what are you laughing at?"
Wang Chao spoke doubtfully.
"It's nothing. My mouth is a little hot. Open your mouth and let your teeth cool down." Li Jianye said with a smile.
Wang Chao looked suspiciously at the sub-zero temperature outside the window, and then at Li Jianye.
But I am too lazy to find the reason.
"I'm going to do it in the capital and the magic city."
"Ducheng? Ducheng is good, Ducheng is good, this is a very good place, some people must like this brand!"
Li Jianye spoke in agreement.
If Wang Chao had a plan, then Li Jianye would definitely frown.
If this plan contains very high taxes and will be handed over to Jiangsan City, Li Jianye will reluctantly relax his brows.
If the tax is paid to Jiangsan City, the plan will still be held in other cities or even other provinces.
Then Li Jianye couldn't help but open his mouth to cool his teeth.
Of course, not everyone agrees.
"No!"
Two stressful words suddenly appeared in my ears.
Wang Chao looked back and saw Zhang Liang appearing around him with a dark face.
"What's wrong with Team Leader Zhang?"
Wang Chao spoke suspiciously.
"I mean, the capital is not suitable for things like you."
After hearing the news, Zhang Liang, who rushed to the scene, considered his words and slowly said:
"Capital is a very heavy city. Although the nightlife is developed and the economy is sufficient to create a high-end market, it is not the most suitable city for your plans."
Wang Chao nodded.
Indeed, the capital city was not the most planned place.
But compared to Jiangsan City, at least it has the soil to cultivate a high-end market.
Why?
Because the economy is developed.
But.
"Magic City is more suitable."
Zhang Liang said sincerely, "A city like this fast-paced, work-mad city needs not only coffee, but also money and many young people."
"Listen to me and go to the Magic City!"
Li Jianye's mouth twitched, and he suddenly understood what the other person was thinking.
The same thoughts as him.
"Magic City?"
"It's not impossible."
Wang Chao spoke suspiciously, but still hesitated.
The two people around him didn't give him a chance.
"What are you still hesitating about?"
"The economy over there is so developed, it's time for you to show your talents!"
"In contrast, the capital city is full of officials. Not only are they a hindrance to development, but they are also all big bosses. Do you want to accompany these big bosses at the wine table!?"
Li Jianye fanned the flames and Zhang Liang started the fire.
Xu Hao watched this scene with relish.
And the fire was finally successfully lit.
Wang Chao's hesitant eyes suddenly became firm.
"Sure, go to the Magic City if you find a chance!"
"But don't worry, you have to find someone who understands art, something that is separate from the public."
Wang Chao said.
Art has never been understood by the public, and art that is not understood by the public is not art, so these two words almost become a paradox.
But it doesn't affect the fact that this thing makes people confused.
"Which city are you going to search for?"
Li Jianye asked tentatively.
"Well, go to the west. I remember there is an art exhibition in the west. I will go and have a look in two days."
Wang Chao thought for a moment and said.
Say it.
Li Jianye spoke again and asked for some information, and then felt relieved.
After a while, Xu Hao took the other party away, and Zhang Liang breathed a sigh of relief and continued to investigate the case.
There were only two police officers left in the hall again.
The new police officer looked in front of him, recalling the scene just now, and several questions came to his mind.
"Brother Zhang, why did the detachment leader come just now?"
The old policeman known as Brother Zhang glanced at him, then took out a cigarette, lit it, and smoked lightly.
"Do you know why the police in Jiangsan City are paid so well but still can't recruit people?"
The police officer was stunned. He really didn't know, so he shook his head hesitantly.
"Oh, don't worry, you will know one day."
Brother Zhang had a sad expression on his face.
The police officer's mind was filled with questions.
Li Jianye breathed a sigh of relief.
Others are afraid that the new official will be the first to take office.
But Li Jianye doesn't think so.
Compared to others, he is the one who is afraid!
He was afraid that he would be burned by three fires when he first took office.
Furthermore, the mess in Jiangsan City was just the previous backlog of cases, and there was nothing to solve, so he did not need to set fire to it himself.
But just because you won’t be burned or set fire to, doesn’t mean others won’t be burned
"Well, to the west. How many cities are there to the west?"
"Is your neighbor to the west Lao Liu?"
Li Jianye thought for a moment.
"Calculating the time, Lao Liu's annual meeting should be held now?"
"It's not a big problem."
"As long as it has nothing to do with Jiangsan City."
at the same time.
In a criminal investigation brigade.
This criminal investigation brigade is quite luxurious, at least it is not the kind that combines with the police station.
At this time, in the office of the brigade.
An old Mediterranean policeman pursed his lips and took a sip of hot tea. He exhaled and looked at everyone in the conference room.
"Well, keep up the good work, everyone."
"Last year, all the indicators in the jurisdictions we managed reached the highest level, especially the security rate. There were only two criminal cases throughout the year."
“The superiors have expressed high praise for us!”
"Keep up the good work this year and try not to be like a certain neighbor."
Hear the last words.
All the police officers present smiled subconsciously on their faces.
Although he didn't say it clearly, everyone understood it.
Neighbor?
They have four neighbors, and something that broke out in one of them over the past year has given them all a headache.
So who is this neighbor?
It’s so hard to guess!
"Our mission this year."
The captain took another sip of tea with a smile on his face.
"Strive to break this record, there will be only one or even 0 criminal cases throughout the year!"
When everyone heard this, their blood boiled and they said:
"Okay!"
(End of chapter)