Chapter 472 Leisure
It snowed again, and Chang'an City was shrouded in extremely low pressure.
The New Year has come to an end, but the wealthy and noble families do not have the same New Year atmosphere as in the past. The heads of each family try their best to restrain their children to stay at home and not go out to cause trouble. At this time when the crown prince's position is in suspense, if by accident, the outside world is involved in this huge whirlpool that can destroy the family and exterminate the family, it will be too late to cry...
The biggest troublemaker in Chang'an City was whipped by His Majesty. Although his injuries were not serious, he did not come out again and hid at home to live alone.
This winter, if we talk about the rare things in Guanzhong, it is the scissors produced by Fang's blacksmith shop.
This new type of scissors is not only novel in style, more labor-saving, but also small and exquisite, which is very popular among ladies. Taking advantage of the situation, the Fangjia Blacksmith Shop also launched essential tools for female celebrities, including thimbles, embroidery needles, awls and other tools. All of them were made of outstanding materials and exquisitely made. Soon, there was a rush to buy them in the inner residences of wealthy families.
Fang Jun naturally made a huge profit.
These female tools look good, are made of good materials, and are naturally ridiculously expensive. However, the customer base of these things are the ladies and wealthy family members. These people are not short of money and just want something new. Moreover, the tools are much better than before, and it is extremely refreshing to spend money.
Wang Xiaoer, the chief blacksmith of Fang's blacksmith shop, and several of his apprentices, admired Fang Jun so much!
Otherwise, he is a third-grade official and a marquis at a young age, while he has been a blacksmith all his life. The gap is really huge! Generations of ancestors in this village have been trying to survive for a bite of food, but Erlang just had a small idea, and the profit it brought was enough to keep Zhuangzi from having to worry about food and drink for a whole year...
"These people are so shameless. After only a few days of hard work, they actually started to follow us! Erlang, the sales volume has been dropping steadily in the past few days. How can we deal with this?"
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Wang Xiaoer said angrily.
These days, there is no such thing as intellectual property rights or patent applications. If your products sell well, naturally everyone will rush in to get a piece of the pie. This directly caused the Fangjia Blacksmith Shop's sales to plummet.
Seeing the money in his pocket being robbed by other blacksmith shops, Wang Xiaoer, who had been poor all his life, was naturally resentful.
The old man even kept fanning the flames and encouraged Fang Jun to find trouble in those blacksmith shops.
There is quite a style of "it doesn't matter if you are bullied, just close the door and let Fang Jun go"...
Anyway, this Erlang of ours is a stick, go out and do some tricks, smash a few blacksmith shops, and see who dares to steal food from us?
Fang Jun was extremely helpless to this very clever old man. After all, we are also a marquis, and we still have the title of minister. We can wear purple robes when we go out. Why go out and fight with others for such a few coins?
That’s too shameful...
Old man, it's obvious that the village chief is not a cadre!
Fang Jun glared at Wang Xiaoer fiercely: "You old guy is getting more and more out of tune, and you actually encourage me to make mistakes? If my father finds out, I'll see if I can break your legs!"< br>
"Ouch! There is no need to tell the owner of the house... Isn't this old man anxious? The money that was originally in our pockets has been robbed by others for nothing. It is inevitable that I feel empty and uncomfortable..."
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Wang Xiaoer was shocked. This was no joke. The head of the family severely warned Erlang that he must stay at home during this period and was not allowed to go out. If he knew about the trouble he had caused by inciting Erlang to go to those blacksmith shops, he would not be able to kill me, an old man like me. Breaking the bones apart and feeding them to dogs?
Fang Jun snorted: "How promising! Is this difficult?"
Upon hearing this, Wang Xiaoer's eyes lit up: "Does Erlang have a way to deal with it?"
Fang Jun was nestled on the rattan bed in the study, with a thick bearskin spread under him and a blanket covering him. The pine wood in the fireplace was burning brightly, making a crackling sound and exuding a faint scent of pine.
Lying on the side, so that the healed and scabbed wound on the hip is not stressed, holding a white porcelain tea cup in hand, sipping the tea, feeling comfortable and leisurely!
"Let me ask you, are other companies' imitation scissors as good as ours?"
"Of course it's not comparable! Although the shape is similar, just follow this example, but our material is first-class fine iron, which is more than enough to make swords and swords, not to mention making a pair of scissors? But their quality Not as good as us, but the price is much lower than ours. The competition is too fierce! How about we also lower the price?" Wang Xiaoer said with a frown.
Speaking of which, although the scissors and other small tools in the Fang family's blacksmith shop are of first-class quality, due to the Fang family's unique iron-making method, the cost of fine iron has been greatly reduced, and even the Changsun family's iron factory has been almost wiped out. business, so there is a lot of profit margin left, even if a price war is launched on these small items, it will still be able to fight.
It's just that the money earned is less, and Wang Xiaoer, a miser, is not very happy...
"Price war is the stupidest way and the most incompetent! I will give you a trick to keep this business going for a long time. Even our blacksmith shop can rely on it for generations to come. Full of food!”
The Fang family has never studied economics, but they have never killed a pig or eaten pork? Naturally, this kind of primitive business competition was ignored.
"Please Erlang, don't hesitate to teach me!" Wang Xiaoer said excitedly.
He was attracted by the Fang family’s saying, “Generations can rely on it to keep their mouths full!” I like chatting with Erlang the most, and I can gain a lot every time, such as the method of making iron, the forging of iron tools, and even the skills of dealing with others.
Not recently, Erlang is studying with himself and wants to make something that can drill holes in iron rods...
Drilling an iron rod into a hollow iron pipe, the inner wall must be smooth, and the thickness of each part must be uniform. This is simply a myth. In the past, Wang Xiaoer would not have dared to think of it!
But now that Erlang has said that this can happen, Wang Xiaoer firmly believes that this can definitely happen!
"If any product wants to become popular and occupy a market share, it must have at least one feature that others cannot match! How is our product better than others?"
The Fang family is good at teaching and does not expect to teach a business wizard. However, although Wang Xiaoer looks a little anxious, he is actually not too old. If he can be trained, he will be more qualified for the position of the blacksmith's leather boss.
Wang Xiaoer frowned and thought for a while.
If you can achieve better results than most people in any professional field, then this person cannot be a fool.
Just thinking about it in his mind, Wang Xiaoer asked tentatively: "Is it the quality? Our iron materials are of the best quality, and the workmanship is exquisite. Everything seems to be beautifully made, while those from other companies are obviously not. It’s shoddy and far worse than ours.”
"In this case, we should use our own strengths to attack the enemy's weaknesses. Isn't our iron material the best? Then we should use better iron materials! Aren't our things beautifully made? Then we should find a way to make them more beautiful. They are more beautiful, and we need to work harder on packaging. If we do this, others will not be able to imitate us easily! Even if something is made, a discerning person can tell the difference between genuine and fake at a glance. By then, our brand will be established, just like the fruit wine produced in our village, just drink it and taste the taste! , others will know that this is the wine of the Chengfang family in Xinfeng County!”
In this era when business concepts are almost zero, as long as you create a brand effect, you can almost ensure a century-old status!
Wang Xiaoer seemed to understand, scratched his head, and asked in confusion: "Packaging, what is it?"
Package?
This concept is a bit troublesome to explain...
"Let's put it this way, you put our best-quality scissors in a high-quality nanmu box. The box is carved with medicine, dragons and phoenixes, inlaid with gold and jade. In short, you can make it as luxurious and high-end as you like! ”
Wang Xiaoer suddenly said: "Why not pay for it with death? A nanmu box is more expensive than our scissors!"
Fang Jun said leisurely: "Then raise the price! Take all the cost of the box into account, and then sell it at a price five times the cost!"
Wang Xiaoer is a little confused...(End of Chapter)