Chapter 364 This model can enter the exhibition hall
Whether it's Nanshan Engine or Nanshan Technology, the general direction of development has been set, and Jiang Hui spent his time on the design of several new models from BMW.
Only by launching new models as soon as possible and quickly raising the profile of BMW can all related factories enter the fast lane of development.
Otherwise, relying solely on orders from other automobile manufacturers, even if everyone doesn't mind cooperating with Nanshan Engine and other factories, the sales volume in a year will be relatively limited.
After all, China's car sales only exceeded 500,000 last year, of which more than 100,000 were imported and 120,000 were produced by BMW itself.
It is conceivable that the space left for Nanshan Engine and other supporting factories to expand the market is not very large for the time being.
It would be better to sell cars around the world. Even if we sell tens of thousands of cars a year, the impact will be very different.
"Jiang Hui, this off-road vehicle is so beautiful. I will drive it after it is mass-produced."
In BMW's clay model workshop, clay models of Land Rover pickup trucks and Land Rover off-road vehicles have been completed.
Zhu Ling, who had nothing to do, also came to visit Jiang Hui's works.
Once she saw it, she immediately fell in love with the off-road vehicle.
In fact, many of the owners of many large off-road vehicles in later generations were girls.
For example, there are many female car owners of Mercedes-Benz Grand G and Land Rover Range Rover.
So Jiang Hui doesn't find it strange at all that Zhu Ling likes this off-road vehicle designed based on the Toyota Prado.
"No problem, I'll leave it to you to shoot the commercial when the time comes."
Although Zhu Ling has not entered the entertainment industry, as a well-known female writer in the industry, and she also helped shoot a commercial for BMW X, she is still very popular among the public.
Letting her participate in the commercial shooting of Land Rover off-road vehicles can also be considered as finding something for her to do and satisfy her screen desire.
"I have been staying in Hong Kong City for a long time in the past two years, and I have some knowledge of the outside car market."
“With sufficiently beautiful exterior designs, I think these models can definitely gain a certain share in the international market.”
"After all, no matter which country you are in, there must be some consumers who care very much about the appearance of a car."
"As long as the appearance of a car is stunning enough and other aspects are not particularly bad, it will hopefully become a best-selling model."
"The Land Rover off-road vehicle fully possesses this attribute. I think the planned production quantity needs to be appropriately increased."
"It would be a pity if there is no way to provide enough cars when it is very popular abroad."
It is relatively easy to increase automobile production within a certain range.
For example, if Nissan's production capacity is increased from 300 vehicles to 310 vehicles, it is basically not a problem.
But if the plan to produce 300 vehicles per day is suddenly changed to 1,000 vehicles per day, that is completely different.
Most OEMs are unable to cope with such demand in a short period of time, and key parts are particularly prone to hitting bottlenecks.
For example, in the later generations of Xiaomi's SU7, there was a shortage of production capacity.
From the beginning, they thought that selling 30,000 units a year would be enough, but the result was orders of more than 100,000 units.
In this case, even if the whole company makes full efforts to prepare for increasing production, it will still take time.
For current automobile manufacturers, a substantial increase in production is even more time-consuming.
That's why Zhu Ling reminded Jiang Hui to fully consider the overseas demand for Land Rover off-road vehicles.
Avoid the trouble of enjoying happiness at the same time.
"You are right, the brand power is not enough, then industrial aesthetics can make up for it."
“As long as the product is beautiful enough, people will like it.”
"Besides, the quality and related configurations of the cars we produce will not be any worse than others, and it is really possible that it will become a hit model by then."
Jiang Hui still has great confidence in Prado.
It makes sense that it will be produced more than ten years in advance and will be sold well all over the world.
Not to mention comparing with the best-selling models of Toyota and General Motors, as long as the export volume exceeds 10,000 units per month, it will be great news for BMW and the Chinese automobile industry.
By then, the automobile industry industrial park in Shenzhen will really become the largest automobile industry base in the country.
This meaning is very different.
The amount of foreign exchange earned by Shenzhen's exports will also become one of the best in the country, and even the Shanghai listed company with the largest GDP will have to lag behind.
Thinking about such a scene, Jiang Hui was looking forward to it very much.
After the importance of an enterprise reaches a certain level, many things will be much easier to handle.
The constraints of many eras will "inexplicably" disappear.
"Yes, BMW's newly expanded production line this year is mainly used to meet the demand for Mercedes-Benz sedans. When Land Rover pickup trucks and Land Rover off-road vehicles are mass-produced, it will definitely not be enough."
"Although you have asked for more land in the district before, I think we still need to speed up the progress. It is best to build a Land Rover factory by the end of next year so that we have enough production capacity to produce more model.”
Zhu Ling is very confident in the models designed by Jiang Hui. In her opinion, the appearance of the off-road vehicles currently on the market cannot be compared with the clay models in front of her.
This alone makes it invincible.
The only thing to worry about in the future is how successful Land Rover's off-road vehicles will be.
"Work in this area has already begun. With the speed of infrastructure construction here in Shenzhen, there will be no problem at all in completing the construction of all factories within this year."
"The equipment installation will be completed within the first half of next year, and then we will start participating in the trial production and commissioning of Land Rover vehicles, and strive to launch the model by the end of next year or the first half of the next year."
"At that time, consumers from all over the world will also experience the surprises that Huaxia Automobile has brought to everyone."
Jiang Hui's words made the other people around him excited.
For a long time, China's automobile industry has had little presence in the world.
The number of vehicles exported to the world market, especially the markets of Western developed countries, is basically negligible.
On the contrary, the popularity of automobile giants from all over the world in China is constantly increasing.
In particular, products from Japan's Toyota Motor, Nissan Motor and Germany's Mercedes Motor Company have entered the Chinese automobile market through imports in an increasing number in the past two years, and their popularity is naturally increasing.
"Director, I think these two clay models can be kept and a museum will be built for exhibition." "In the future, when everyone comes to visit our factory, they can also better understand the development and changes of these clay models. Understand our history and understand our strength.”
Fang Huihui interjected from the side.
She was also completely convinced by Jiang Hui's design talent.
He had known before that Jiang Hui had helped General Motors of America design the car's appearance, but the previous BMW Light was not that stunning or mainstream.
But starting with Mercedes-Benz sedans, the situation is different.
Now that she saw the clay models of Land Rover pickup trucks and Land Rover off-road vehicles, she was completely assured of Jiang Hui's design level.
"This is a good idea. Shenzhen City has specially built an automobile industry industrial park. It is also very suitable to build a Shenzhen Automobile Museum in the industrial park."
"Even the land for this museum can be allocated to us by Shenzhen City for free, and we will be responsible for the management together with the district."
Hou Guoming also put forward his own suggestions.
Whether from the perspective of flattery or business development, he felt that Fang Huihui's proposal was very good.
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"I also think this plan is feasible, but these two cars are related to the future development of the Land Rover brand. It is not suitable for outsiders to know about it in a short period of time. Otherwise, if other automobile giants copy the design, they will suffer a big loss. .”
Zhu Ling is not naive enough to think that people in developed countries are of high quality and will not plagiarize.
When it comes to core interests, people's bottom line is not generally low.
She is the nominal general manager of BMW Technology, so leaking secrets is naturally not something she wants to see.
"There is no rush about the museum. I will tell Liu Tianwu when he comes to inspect it one day."
"Anyway, building a museum takes time. After the museum is repaired, our Land Rover cars will officially start rolling off the production line."
Everyone thinks it is necessary to build a car museum, so Jiang Hui will naturally not object.
The two cars in front of me are indeed worth entering the museum for future generations to take a good look at.
Thinking about it a few decades later, people will feel good seeing that Land Rover has designed such a stunning product in 1985.
Invisibly, this is also a reflection of brand heritage.
……
"Brother-in-law, Professor Lai Yongfeng from the Capital University of Science and Technology will come to Shenzhen to support us as the deputy dean of the School of Mechanical and Vehicle Engineering and concurrently the director of the Department of Vehicle Engineering of Shenzhen University."
"He will come over later to discuss the cooperation between the two parties. This is the plan prepared by the R&D center."
After finishing the clay model, some specific drawing matters will naturally be handed over to the people below.
Although the BMW Group has begun experimenting with computer-aided drawing, introduced related software from the United States, and embarked on the road of independent research and development of industrial software, most designers do not yet know how to use computers, or are more accustomed to manual drawing.
Therefore, the drawing work of new car models still needs to be done by hand in most cases.
Jiang Hui couldn't completely change this situation in a short period of time, so he could only find a way to recruit as many people as possible.
Fortunately, no design talent is required. If you just draw drawings according to requirements, you can still find some people in China.
Every week, some technicians from all over the country join the BMW R&D Center and join the army of drawing drawings.
"Lai Yongfeng has made a leap in his life this time. In just a few years, he has gone from associate professor to professor, to department chair and deputy dean. His future is limitless."
Jiang Hui naturally knows his father-in-law's capable men.
When the BJ212 and Hummer military vehicles were developed before, there was a lot of cooperation between the two parties.
It's just that he didn't expect that the other party's improvement speed was so fast.
"He got married relatively late, but I heard that her lover's family is very powerful. Several of her uncles are leaders in ministries or local governments."
"In addition, Professor Lai himself has a very high level and has made a lot of contributions with his uncle in recent years. It is normal for him to be promoted and reused."
As Jiang Hui's secretary, Zhou Yun can be regarded as an "inquiry".
Jiang Hui didn't necessarily need to know a lot of information, but it was best for her to find out.
Otherwise, it would be easy to offend people or make wrong decisions if you are not careful, which would not be beautiful.
"That's right. Speaking of which, dad has developed very quickly in the past few years. I guess many people are very envious of him."
"I will have a good chat with Professor Lai later. We will work together to build up the Department of Vehicle Engineering of Shenzhen University. This is in the interests of both of us."
Even if Lai Yongfeng has connections, he will definitely hope to make some achievements after coming to Shencheng.
Otherwise, the relationship behind it will not be effective.
Besides, he has developed very fast in the past few years. If he does not have enough achievements, it will be inappropriate to continue to promote and reuse him in the next few years.
"Professor Lai has seen the development speed of Capital Institute of Technology and knows the role you play in it. As long as he doesn't act stupidly, he will definitely cooperate with you well."
"They are professionally responsible for recruiting high-quality students who are interested in automobiles. Our company helps to jointly train them so that their majors can make their own voice in the Chinese automobile industry as quickly as possible after graduation."
“Although the number of college students joining the company has been increasing every year in recent years, the total number is still very rare.”
"Even in another four years, this situation may not change fundamentally."
"At that time, the first batch of students from the Vehicle Engineering Department of Shenzhen University had also graduated. It was completely possible for them to assign people from two classes in one major to work in our company."
"These students who have cooperated with us in depth during college can start various jobs proficiently immediately after joining the job, saving two or three years of transition time."
"Maybe two or three years after they graduate, they will start to exert influence in various fields."
Zhou Yun's analysis is still very exciting.
Although it sounds unrealistic, it is actually completely possible in this day and age.
Zhou Yun is very clear about the technological advancement and forward-looking planning of the BMW Group.
There is no such thing as "Standing on the wind, even pigs can fly" these days, but Zhou Yun knows a similar truth.
Those college students are following Jiang Hui in the right direction, and the influence they can unleash is absolutely huge.
(End of chapter)