Chapter 42: Robbery from the rich and giving to the poor
One afternoon, the group inspected three investment properties.
Returned to the headquarters in Magong Town.
It was exactly half past four in the afternoon.
Before you know it, it's the end of the month, and all departments of the company have to conduct business summaries and reports.
As the manager of the financial department, Ye Meijing was the first to knock on the door and report the financial situation in February to him.
Jiang Miao opened the blinds on the side facing the corridor while listening to her report.
"Boss, the company's total revenue in February was 175,273,528 yuan. This is a detailed revenue report."
Sitting down again, he took the file and looked through it carefully.
The company's largest revenue in February was the balance of patent licensing from the Japanese Kagoshima Eel Company, which amounted to 105 million yuan.
Then there is the 70.27 million yuan sales of eel fry.
Canned eels only sold 350,000 yuan.
Then Ye Meijing talked about the company's total expenditure: "The company's total expenditure in February was 24,393,614 yuan. This is a report of various expenditures."
Jiang Miao also looked at each part of the expenditure carefully. In addition to relatively fixed expenditures such as employee wages and benefits, office supplies, rent, etc., the bulk of it was the cost of purchasing eels, engineering construction, and purchasing equipment.
At present, Hailufeng's financial situation is very good, and it is very necessary to increase the scale of investment.
After Ye Meijing reported the financial situation in February, she exited very wisely, because managers from other departments were queuing up at the door, preparing to report on various affairs of each department.
哐哐哐…
"Come in!"
Li Zhou knocked on the door and came in with a trace of worry on his face: "Boss, this is the sales report of the sales department this month."
"Put it here. I'll finish reading this document first."
Li Zhou put down the document, and then involuntarily rubbed the lower side of his lips with his fingers: "Boss, salespeople from all over the country have reported some bad situations, and I think it is necessary to report them to you."
"Oh? Are some eel farms not satisfied with our prices?"
"The boss is very knowledgeable. After the news that our company's technology was stolen was exposed, eel farmers and breeding companies from all over the country started to have ideas. They believed that the current price of eel fry was too high, and they hoped that we could reduce the price." Li Zhou Worried.
Jiang Miao smiled and signed the document, then picked up the water glass and took a sip of mango leaf tea, and then confidently gave Li Zhou a reassurance:
"Don't worry, if they are unwilling to accept our price, let them wait for the fry from Xihai Company."
"This... boss! Will this affect our sales?" Li Zhou was confused.
Jiang Miao did not explain: "You can just do your best in sales and leave other matters to me. However, if the sales teams in various places have any useful information, you can also report it to me."
"Is that so? Then I'll go back to my workstation first."
Although Li Zhou didn't quite understand where his boss's confidence came from, since his boss wasn't worried about the threat from Xihai Company, he would naturally not continue to take advantage of others.
After a few minutes, the online store manager Zhang Xinyi knocked on the door and came in.
"Sit."
"Boss, this is the sales report of the online store department. This is the marketing planning plan, product advertising plan, and product page design draft prepared by the online store department."
Jiang Miao looked at them one by one.
After looking at it for a while, Jiang Miao raised her head: "Xinyi, your price is too low."
"Low? Boss, that's what I think. In the early days, for promotion, the price was set at 50 yuan per kilogram." Zhang Xinyi quickly explained.
"Nowadays, the online sales price of Dandong strawberries for large fruits is generally around 90 yuan per kilogram. The quality of our strawberries is no worse than that of Dandong strawberries, so even if it is a promotion, it cannot be promoted like this."
"What does the boss think?" Zhang Xinyi asked uneasily.
"Raise the price to 99 yuan per kilogram, and then issue large coupons to all customers who have purchased our canned eel, and offer discounts to all users who purchase strawberries, such as 30 off 100 yuan."
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Zhang Xinyi did not expect that the boss would actually raise the price first and then give discount coupons.
However, she had to admit that this plan was very reasonable. It not only achieved promotion, but also kept the price of strawberries at a high level.
If we follow the original plan, customers may not necessarily buy it, but they will think the price is too high. If you set a high price first and then give discount coupons, customers will feel that they are taking advantage.
What's more, the quality of Nanhu Farm's strawberries is enough to support its "high price."
In addition, there is another issue to consider when selling agricultural products, and that is “friendly merchants”.
If such high-quality strawberries are sold in large quantities at low prices, it will definitely be a disaster for other strawberry growers and will have a serious negative impact on the entire industry.
This is something Jiang Miao has to consider.
After all, the domestic market is so big. If you take one more bite, others will take one less bite.
At this stage, Jiang Miao does not plan to use a low-price strategy to compete, but plans to take the high-quality route to avoid direct competition with bottom farmers.
Only when Hailufeng Company completes the basic laying of the foundation will it consider producing low-priced agricultural products.
Otherwise, before the new plate is put up, the old house will be demolished. How will the bottom farmers live? The farmers and the rural economy are already very fragile. If we continue to do this, it will only lead to a large number of bankruptcies among the bottom farmers.
Therefore, in order to avoid serious impact, Jiang Miao only plans to take the high-quality route in the short term, using high prices to ensure profits, and at the same time, he can shape each high-quality industry bit by bit.
Of course, consumers must pay for this.
However, this is not a big deal, because those who can afford 99 yuan a kilogram of strawberries are not short of a hundred or dozens of yuan. Jiang Miao has no sense of guilt in cutting the flesh of the rich.
Anyway, the meat of these wealthy people is not cut off. After all, they consume high-end fruits on a daily basis, and a lot of their money is harvested by high-quality fruits from abroad.
Gringos can cut.
Why can't Hailufeng Company be cut?
If it is cut off by Hailufeng Company, the money will at least be invested in domestic reproduction and scientific research, and it will also benefit local farm workers.
After Jiang Miao and Zhang Xinyi discussed the marketing plan, they saw the advertising plan.
"In terms of advertising, are you planning to ask the fruit hunter from Station B to cooperate with the promotion? What is this person's reputation?" Jiang Miao didn't know this blogger very well.
Zhang Xinyi quickly replied: "He is a relatively professional fruit science blogger on domestic social platforms in the past few years. He himself often accepts fruit-related advertisements. His reputation is not bad, but the products he endorses are not cost-effective. ”
“Are you also taking the boutique route?”
"Yes." Zhang Xinyi looked like a chicken pecking at rice.
"Okay, just choose him."
Next, he looked at the design draft of the product page. There were four versions in total, and Jiang Miao read them all.
Regarding this point, Jiang Miao just selected two solutions that were more pleasing to the eye and had simple and clear pages: "Combining the two and three, that's it."
"Two and three? Okay, I'll hand it over to the page design office when I get back."
After Zhang Xinyi left.
Other managers also reported some situations one after another, and Jiang Miao was busy until six o'clock in the evening.
The sunset has sunk into the sea.
In the company canteen, many employees are already full.
Jiang Miao was sitting at the same table with her mother, sister, and Shuya and was just about to use her chopsticks.
"Sister, Xiao Min has her mother to help take care of her, and she is going to elementary school this year. Have you considered going to the city to do some work?"
"What are you going to do in the city?" Jiang Xia asked curiously.
"The company has opened a gold store on Chengnan Road. I don't trust others. How about you help me manage it?"
Jiang Xia was not very confident: "Gold store? I have never managed it before? I'm worried that I won't be able to do it well..."
"Sister, you don't have to worry. This gold shop is mainly for reasonable tax avoidance, so making money is secondary. The key is to have people I can trust."
My mother also quickly persuaded me: "Axia, just help Amiao look after the gold store. With so much gold, I don't think it is reliable if it is left to others to manage."
After listening to what her brother and mother said, Jiang Xia could only scratch her head and agree.
(End of chapter)