Chapter 44 Propaganda Brewing
Two days passed.
The social account of fruit hunter Yang Yang released the first promotional video about Hailufeng Company’s strawberry cooperation, which was first released on the A B platform.
Several company accounts managed by the online store department also released a promotional video and followed each other's accounts.
In addition to being released on the Ah B platform, there are also note platforms, WeChat platforms, Xiaohongshu platforms, etc., and various promotional copywritings are released simultaneously.
However, the traffic purchased by the online store department has not been released immediately, because it is still about a week before the strawberries are officially put on the shelves.
On platform A.
There are already many fans or tourists browsing and commenting in the comment area of the video posted by Fruit Hunter Yang Yang.
The comment area is refreshed with several new comments every few minutes.
[Shan Shu Villa: Purchased, the children like to eat it very much (ω)]
[Durian King: Dandong Strawberry YYDS, if you don’t accept it, come and argue! 】
[Anti-bar guard: 99 per kilogram? Farewell! 】
[Audebiao Transportation Company: At this price, wouldn’t it taste delicious if I bought Dandong strawberries? That's not how it works. 】
[Luo Ying Shen Ax: The price is very impressive, but with the coupons and discounts, it’s okay to buy a pound and try it out. The order has been placed! 】
[Sun Liancheng with the universe in mind: Hailufeng Company? Don't they sell eel fry? How come you started selling strawberries? Or the same name? 】
[Ara likes to eat eel rice: sisters, hurry up! It’s really delicious! I ate it at Shanmei's physical store, and all three varieties were very delicious! There are pictures and the truth! 】
[Abnormal Human Research Institute: Bought! If it doesn’t taste good, just cancel it! 】
[Boston Garden Swordsman: After all, bloggers have to make ends meet. Please be considerate. Even if you don’t support it, there is no need to be sarcastic. 】
[HiHi Life: Damn! Is this really the Hailufeng company that sells eel fry? They also sell strawberries? 】
[Zhang Er is not full: Hai Lufeng’s canned eel is not bad, it goes well with the meal, and it feels as good as the grilled eel in a Japanese restaurant. 】
[Bechelev in the North Pole: @张二不吃了, brother, is there a possibility that the grilled eel you ate in the Japanese restaurant is the canned eel produced by Hailufeng Company? 】
The comments section is full of demons.
Someone was sarcastic.
Some people don't care.
Someone placed an order directly.
Someone started a fight and started shouting.
Someone keeps crooking the building.
…
The third floor of Hailufeng's headquarters.
Zhang Xinyi and several subordinates were looking at the data in the backend of the store. In less than two hours, more than 300 orders had been booked.
Judging from the order sources of the backend data, two-thirds came from the recommendation of Fruit Hunter’s account, and the rest was diverted from Hailufeng’s own social account.
This is the Internet age, and the traffic brought by those big Internet bloggers is sometimes indeed very considerable.
The two customer service staff were already so busy that Zhang Xinyi had to temporarily transfer people from the marketing planning office and go out personally to barely cope with the various inquiries for this wave of orders.
Zhang Xinyi looked at the gradually decreasing backend customer service prompts and knew that the customer flow brought by the first wave of traffic had begun to decline. She breathed a sigh of relief, then picked up the cup and took a sip of coffee.
Putting down the cup, she picked up the phone and dialed the number of the farm manager Lu Weibin.
Dududu…
"Hey, Manager Zhang, what's the matter?"
"Manager Lu, the total number of orders has reached 376. I have sent the orders to you simultaneously. You can start arranging the goods."
"I'm looking at it. It's no problem. Loading will start on the 19th. However, I suggest just accepting a thousand orders for pre-sale. The fruit season will not be until next month. Now there are more than 100 kilograms of fruit every day, which is not enough to sell. .”
"Understood, I will suspend pre-sales after receiving a thousand orders."
…
Lu Weibin hung up the phone and turned to look at the order clerk: "Axin, please pay attention to the ordering. Starting from the 19th, we will arrange 100 items per day, and next month we will increase the number to 200 items per day."
"Okay."
Lu Weibin went to the logistics warehouse to take a look again.
He told the warehouse manager to always pay attention to the inventory of corrugated boxes, foam inner boxes and other consumables.
Immediately afterwards, Lu Weibin went to the farm's goods warehouse to check the operation of the cold storage.
One selector and two packers in the packaging workshop are already busy.
However, the products they are packaging now are not orders from online stores, but products to be sent to physical stores for sale.
The packaging of products in physical stores and products in online stores is different.
Lu Weibin picked up a box of packaged vanilla strawberries. The six vanilla strawberries were arranged neatly and the sizes were almost the same. There was no bad skin or green parts on the surface of the strawberries caused by pressing.
Put the electronic scale aside, after taring.
【153g】
The weight of standard vanilla strawberry fruit is usually between 20 and 30 grams. According to different sizes, it is divided into two levels, namely A fruit and B fruit. Fruit A weighs about 25 to 30 grams.
B fruit weight is about 20-24 grams.
Lu Weibin weighed the box and found that this box was A fruit. The price tag had been affixed, and the price was 14 yuan per box.
Immediately afterwards, he picked up two more boxes of B fruits and put them on the electronic scale.
【134g】
【138g】
The price of each box of B fruits is 10 yuan.
The strawberries picked one after another these days are not refrigerated in the warehouse, but are all sent to the physical store on Erma Road for sale.
Lu Weibin attaches great importance to all aspects of strawberry production. After all, this matter is related to Nanhu Farm’s status in the company.
Compared to Shiomachi eel base, Nanhu Farm’s status is indeed inferior.
If Nanhu Farm can't make money, then the company may have to lay off this department. Lu Weibin doesn't want to lose his job again. It's really embarrassing at his age.
After checking a few boxes of strawberries.
He also told the selectors to pay attention to quality control and would rather increase product loss than shoddy products.
This is also Jiang Miao's repeated request.
If you want to maintain the brand of Hailufeng Company, ensuring product quality has become a crucial matter.
This is why Lu Weibin often comes here for random inspections. He is worried that these employees are perfunctory and mix in bad strawberries, which will damage the company's reputation.
After coming out of the packaging workshop, Lu Weibin rode an electric tricycle to the farm's greenhouse.
I happened to meet Jiang Miao coming out of the experimental greenhouse.
"Boss."
"Lao Lu, how have you been these past few days?" Jiang Miao asked while washing her hands.
Lu Weibin locked the car: "The online store department has a lot of orders, and the farm's production capacity can't keep up. I asked the online store department to control the volume of pre-orders."
"Well, indeed, although it is a pre-order, we still can't keep customers waiting for too long, otherwise they will easily lose patience." Jiang Miao nodded: "I'm going to the breeding base, you go ahead and do it!"
"Okay, boss, walk slowly."
Lu Weibin did not stay at the door for too long, and went directly to the three acres of strawberry greenhouses that were already blooming and bearing fruit.
Three pickers are picking strawberries with miniature electric shears.
He looked at the plastic baskets that had been picked and found a total of 4 baskets. The plastic baskets were filled with about 10 kilograms.
In other words, a total of 40 kilograms of strawberries were picked this morning.
Lu Weibin looked at the remaining unpicked area and found that about two-thirds of the area was unpicked. He estimated that 120 kilograms of strawberries could be picked today.
Yesterday's harvest was 115 kilograms.
Obviously, as the temperature gradually warms up and strawberries enter their peak fruiting period, the farm's strawberry production will increase day by day.
After looking at the picking situation, he called one of the agricultural technicians, Lao Zhou, and the two of them went to the strawberry greenhouses that had not yet blossomed and produced fruit.
"Lao Zhou, when will these strawberries start to bloom and bear fruit?"
Lao Zhou took a look at the seedling situation: "I estimate that the three greenhouses in 456 will begin to bear fruit in late April, the greenhouses 7 to 12 will begin to bear fruit in mid-May, and the rest will have to wait until June."
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Lu Weibin asked again: "How many vacant greenhouses are left now?"
"There are still 50 acres."
"When can they all be planted?"
"It's almost time. A large number of seedlings have been grown from seeds in the seedling greenhouse. It is estimated that they will all be planted before the end of April, and they will begin to bear fruit by mid-to-late July."
"How much manpower is needed?"
"About 15 more people are needed."
"15? Okay, I'll notify the personnel department to recruit."
Lao Zhou whispered: "Manager, just contact the rural women in the nearby villages. There is no need to contact the human resources department, right?"
"What do you know? This is a matter of principle." Lu Weibin quickly reminded him.
Lao Zhou was stunned for a moment subconsciously, and then felt a little embarrassed and scared.
Lu Weibin reminded again: "I will pretend that I didn't hear it this time. Don't say such things again in the future."
"I know, I know." Lao Zhou nodded like a chicken pecking at rice.
Lu Weibin has worked as a project team leader in a major Internet company. He knows very well that the core rights of a company are personnel and finance.
The boss, Jiang Miao, has always been in charge of personnel matters personally, and other department and industrial managers have no right to decide on recruitment and promotion.
He didn't want to be penalized by his boss because of this incident.
(End of chapter)