Chapter 79 Hot Selling (Please order)
Jiang Miao immersed herself in scientific research.
The development of Hailufeng Company is also in an orderly manner.
The 100 acres of strawberry greenhouses at Nanhu Farm have been fully planted, and 68 acres of them have gradually entered the fruiting period.
Many local rural women use electric strawberry harvesters to quickly pick mouth-watering strawberries.
However, as the time approached ten o'clock, even if the greenhouse was not covered with plastic film, the temperature was still getting higher, so the picking work stopped.
In the manager's office on the third floor of the farm office building, Lu Weibin looked at the recently installed smart agricultural management system. Through the computer, he could see the various conditions of each greenhouse.
The backend administrator Xiao Wang called up some data. While staring at the data on the computer page, he reported the situation to Lu Weibin: "From the perspective of time distribution, starting from mid-April, the strawberry production capacity of our farm has increased a lot. .”
Lu Weibin has worked on agriculture-related projects at a major Internet company and is quite familiar with these data.
The farm put 12 acres into production in March and produced a total of 3,336 kilograms of strawberries.
In April, the production scale was expanded to 32 acres, and a total of 15,367 kilograms of strawberries were produced.
In May, the production scale was further expanded to 68 acres, and a total of 28,309 kilograms of strawberries were produced.
Lu Weibin looked at the situation in the first half of June and found that a total of 20,341 kilograms of strawberries have been produced so far.
According to the sales feedback from the online store department, the current average unit prices are: vanilla 83 yuan per kilogram, cheese strawberry 81 yuan per kilogram, and jasmine strawberry 58 yuan per kilogram. The comprehensive evaluation unit price is 75 yuan per kilogram.
In other words, in this half month alone, the online store department sold about 1.4 million yuan worth of strawberries.
Then Lu Weibin asked about the production capacity of the greenhouses that have entered the fruiting period: "Xiao Wang, please adjust the 32 acres of greenhouses that have entered the fruiting period, and I will take a look at the data."
"OK." Xiao Wang quickly called up the data.
After checking the data, Xiao Wang replied without raising his head: "Manager, after the jasmine strawberry enters the fruiting period, the daily yield per mu can reach 30 to 33 kilograms, the daily yield of cheese strawberry is 21 to 24 kilograms per mu, and the daily yield of vanilla strawberry is 21 to 24 kilograms per mu. The yield per mu is 18 to 20 kilograms, with an average yield of about 25 kilograms per mu.”
After thinking for a while, Lu Weibin ordered again: "Using the fruit peak period as the data, plus the parameters of one week of rest per acre per month, you can simulate and calculate the total production capacity next month."
Xiao Wang typed on the keyboard.
After a while, the simulation calculation results came out.
"It is estimated that it will reach about 52,500 kilograms next month."
Then Lu Weibin touched the stubble on his chin, secretly wrote down the data, then picked up the phone and called Zhang Xinyi, the manager of the online store department.
Dudu…
"Hello...is this Manager Lu?"
"It's me, Manager Zhang. How is your current strawberry order situation?" Lu Weibin got straight to the point.
"Let me take a look at the background."
After a while, Zhang Xinyi's voice came from the mobile phone again: "There are still 1,736 orders that have not been issued."
"What is the average number of orders per day? Is it showing a growth trend? Or is there fluctuation?"
"Hmm... Let me take a look. The current average is about 800 to 1,000 orders per day. The growth was obvious in the first two months. This month, it has remained within the range of 800 to 1,000 orders per day."
"Is that so?" Lu Weibin thought for a while. He knew that most of the current orders in online stores were small orders of one kilogram, with two and five kilogram orders being relatively small.
Based on this situation, the online store department's monthly strawberry orders are between 24,000 and 30,000, and it can only eat about 40,000 kilograms of strawberries.
But next month all greenhouses will enter the fruiting period, and the total output will definitely exceed 50,000 kilograms.
Although in specialty shops in urban areas, about 1,000 kilograms of strawberries can be sold every month.
But this is still tens of thousands of kilograms more. Even though the company's new strawberry varieties are more resistant to transportation and storage, it is still not appropriate to stock too much.
He asked this question to Zhang Xinyi.
After hearing this, Zhang Xinyi proposed a promotional solution, ensuring that 5,000 kilograms of strawberries would be sold next month. Online store department here.
Zhang Xinyi hung up the phone and came to the marketing planning office vigorously.
"Abin, Sufang, let's get ready. While there are still a few days left before 618, we will quickly launch a few promotional activities. By the way, we will also solve the inventory problem of tinplate canned eels."
A Bin and Su Fang from the marketing planning office looked at each other and didn't dare to agree.
A Bin, who wears glasses, raised his glasses and quickly asked for specific requirements: "Manager, do you have any specific requirements?"
“Just one requirement: we can’t cut prices explicitly, we must maintain the brand value of strawberries, and the discount is about 10 yuan per kilogram!”
The three of them discussed.
Several preliminary plans were quickly worked out.
For example, in the two-choice gift plan, as long as the customer orders a single kilogram of strawberries, they will receive about 100 grams of jasmine strawberries; or a can of tinplate canned eel will be given as a gift.
Obviously in terms of value, 100 grams of jasmine strawberries only cost about 6 yuan, while a can of tinplate canned eel is worth 14 yuan.
Looking at the more than 80,000 tinplate eel cans in stock, Zhang Xinyi really had no choice but to sell them in this way.
Another promotion plan is "fight for a fight". As long as the customer can find other people to place an order together, the comprehensive unit price will decrease by 3% for each additional person. A maximum of 5 people can be accumulated, that is, the maximum price reduction is 15%.
After thinking for a while, Zhang Xinyi made a decision: "Let's work on the first plan first. The farm's strawberry production capacity this month can still be digested. Let's reduce the canned eel inventory first."
"We will see the situation next month and then use the second promotion plan. By the way, A Bin, you can go to the network technology office later and ask them to make some supporting small programs based on the second promotion plan."
"No problem." A Bin nodded.
After Zhang Xinyi ordered these things, she looked at the time on her watch and found that it was almost twelve o'clock. Then she returned to her office, drank the remaining black coffee in the cup, and then neatly tidied up the desktop. files on.
The time just arrived at 12 noon.
In the lobby on the first floor, everyone is queuing up to clock out and go to the canteen to get a meal.
In order to facilitate employees' dining, a new steel structure iron house was built in the small square at the back by the sea a few days ago, which can accommodate hundreds of people.
The old cafeteria hall can accommodate fifty or sixty people dining at the same time; in addition, there is a staff restaurant in the experimental area that can accommodate hundreds of people dining at the same time.
Altogether, it can accommodate nearly three hundred people dining at the same time.
As the off-duty time comes, small electric donkeys or motorcycles arrive in the parking lot in front of the company in an endless stream.
The number of workers at Nanhu Farm has increased a lot, reaching nearly forty. These workers are all from Nanhu Village or town, so they will not go home for lunch, but come to the company headquarters for dinner.
The three meals a day at the cannery and eel farms are delivered directly by the delivery people in the headquarters canteen.
Zhang Xinyi punched in and took a box of clerk's three-pack set meal directly on the table where the lunch boxes were placed in categories.
Huang Qiuyue, who was looking at the lunch boxes at the side, stopped her enthusiastically: "Xiao Zhang, come on, it's a company mission."
Looking at the small crisper and a table handed over by Huang Qiuyue, she was confused: "Auntie, what is this?"
"Manager Li wants everyone to try the new product from the cannery and write an evaluation."
Only then did Zhang Xinyi react and quickly took it: "No problem."
Huang Qiuyue picked up another box and handed it to the next employee.
In fact, Jiang Miao didn't know about this, but Li Xinhua secretly asked Huang Qiuyue for help. After all, the boss's mother personally sent you a test product, how dare you not accept it or write it?
Huang Qiuyue is in a semi-retirement state in the company. She usually supervises the hygiene and canteen. Everyone in the company must give her face.
After a while, all the employees who came to the cafeteria received the test products and an evaluation form.
Thank you for your support
(End of chapter)