Chapter 138 A succession of happy events (medium cup)
Xiyuan Group was hit hard.
Although many traders or high-end catering companies in Europe and the United States who have previously ordered glass eels from Xiyuan Group have received compensation, it does not mean that everyone is satisfied with the compensation.
For example, in some premium member restaurants, their restaurant locations and dishes are often reserved by customers in advance, and some reservations are even made several months later.
Now that Xiyuan Group has breached the contract, they have pre-sold the glass eel dishes. If there are only one or two customers, they can adjust it. The problem is that dozens or hundreds of customers have made reservations, and there will be no way to provide them on time. For these high-end restaurants, it is a waste of their own brand.
Therefore, these restaurants united and filed a class action lawsuit against Xiyuan Group in the European Union and America respectively, asking Xiyuan Group to compensate them for a series of other losses.
On the other hand, these high-end restaurants can only pinch their noses and urgently purchase glass eels from Brown Company and Hailufeng Company to avoid large-scale reservation defaults.
Sales Department International Trade Office.
The person in charge, Huang Jiahao, has seen the sudden increase in orders from Europe and the United States in the past few days. He and the salespeople in the office can only coordinate production capacity as much as possible.
Fortunately, as the Spring Festival holiday is approaching, half of the production capacity in February can be transferred for use.
As for the difference between cultured seedlings and edible seedlings, the difference is that when they leave the factory, the cultured seedlings are drugged and fed three days in advance, so that there are obvious drug residues in their bodies, making them very easy to detect.
Edible fry are eel fry that do not need to be drugged and can be sold directly.
In order to facilitate identification, the three major eel fry manufacturers all use degradable and safe pigments similar to pork seals to dye the cultured fry.
Starting from January 2026, the cultured fry sold by the three major eel fry manufacturers will all be pink. This color will also be metabolized after two or three months; while the edible fry will be naturally translucent.
If you don't do this, many farms and restaurants may secretly cooperate and use the cultured seedlings as edible seedlings.
It is naturally made so complicated to make money.
After all, people who eat eel fry are the ones who go to high-end restaurants to show off. What they want is products that are unique and reflect their dignity.
The three major eel fry manufacturers also followed suit and launched "more noble" edible glass eels for them.
Huang Jiahao didn't know whether it was good or not, but he knew it was expensive. Edible glass eels cost 25,000 yuan per kilogram.
After the thunderstorm at Xiyuan Company, in just half a month, the International Trade Office had received a cumulative order of 13,528 kilograms of edible glass eels, with the cumulative order amount reaching 338.2 million yuan.
There will be a steady stream of orders in the future.
The International Trade Office not only receives orders for glass eels, but also orders for large quantities of white truffles.
High value-added products are just cool.
Monopoly-type high value-added products are even better.
Before I knew it, it was the end of January.
Hailufeng's revenue reached a new high this month, reaching 930 million yuan, and its gross profit was as high as 710 million yuan.
This revenue and gross profit allowed Hailufeng Company to defeat Shanmei Tobacco Company with an annual revenue of 4.3 billion, and second only to Xili International Group with an annual revenue of 15 billion, becoming the second largest local company in Shanmei by revenue, and it is Shanmei. The most profitable local company.
You must know that Truly International Group, with an annual revenue of 15 billion, has only made about 300 million yuan in profit in 25 years, which is not as good as half a month's profit of Hailufeng Company.
This situation makes Hailufeng Company become more and more popular locally.
…
Jiang Miao took time to come to the company for work at the end of the month.
Suddenly Li Zixuan knocked on the door and came in with joy.
"Boss! The honorary doctorates of you and your wife have been announced, and Lion Mountain Agricultural University has also issued an announcement announcing that you and your wife have become distinguished professors and doctoral supervisors at Lion Mountain Agricultural University." He said while printing the document Hand it over.
Jiang Miao turned over the page twice and shook her head with a smile: "There is nothing more important in life than fame and wealth."
Putting down the documents, Jiang Miao took out a red envelope from the drawer and handed it to Li Zixuan: "Zixuan, congratulations on your marriage to Xinyi. In the future, you should pay more attention to family and beauty."
"Thank you boss!" Li Zixuan took the red envelope with a smile.
哐哐哐…
"Come in!"
Jiang Haibo walked in with a dusty look on his face: "Boss, Hero Dairy has been taken over."
Li Zixuan quickly exited.
"Thank you for your hard work. Let's have a cup of tea first." Jiang Miao poured him a cup of hot tea.
A week ago, the Gannan Branch completed preliminary discussions with all parties. The shareholders of Hero Dairy also felt that the price offered by Hailufeng Company was more suitable, so they decided to sell all their shares to Hailufeng Company.
Jiang Haibo hurried over with the legal department.
Jiang Miao looked through Jiang Haibo's work report carefully.
After taking a sip of hot tea, Jiang Haibo said: "Boss, through the matchmaking of Gan Province, we have paid off all the 120 million debt of Hero Dairy and paid 76.28 million to purchase stocks."
"Yes!" Jiang Miao nodded. He was very clear about this number, which was consistent with the results of the previous secret investigation.
"Currently, Hero Dairy is temporarily managed by Liu Changqing, deputy manager of the Gannan Branch. All previous management personnel have been dismissed and compensated according to their seniority."
Jiang Miao pondered for a moment, took out an appointment letter, and wrote down a name and position: "I don't trust Liu Changqing alone, so be it! Let Xinhua resign from the Aquatic Products Division after the Chinese New Year and serve as the general manager of Hero Dairy .”
"Okay, I'll inform him in the afternoon." Jiang Haibo nodded slightly, and then he asked: "Boss, what are your thoughts on the development plan of Hero Dairy?"
Jiang Miao looked at the asset statement of Hero Dairy. Its four core industries are all centered around the dairy industry, including:
Dairy breeding industry: Its animal husbandry company is engaged in dairy farming. There is a large-scale breeding farm in Jiaoqiao Town, Yuzhang City. The number of dairy cows is about 10,000, which can provide high-quality milk sources for dairy production.
Forage planting industry: It owns a grass industry technology company. In addition to operating grass seeds, it also produces Guimu No. 1 elephant grass and other high-dan grasses to ensure the supply of dairy cattle feed.
Feed processing industry: It has a feed processing plant with an annual output of 60,000 tons of compound feed and various premixes to meet the feed needs of dairy cow bases.
Then there is the main business. Its dairy factory is a national second-level enterprise with advanced production equipment and an annual processing capacity of 10,000 tons of milk powder and 30,000 tons of liquid milk. It produces four series of dozens of dairy products including milk powder and liquid milk. .
After reading these materials, Jiang Miao shook his head and picked up the landline phone: "Hey, Han Ming, come to my office and bring the dairy industry-related reports."
"Okay."
After a while.
Qin Hanming, the manager of the market research department, came in with a lot of documents.
"Boss, general manager."
"Sit down." Jiang Miao poured him a cup of tea: "Didn't I ask you to investigate the dairy industry before? Tell me about the situation in Gan Province and Lingnan Province."
After taking his seat, Qin Hanming handed a labeled document to Jiang Miao, and then he said: "Boss, the current annual consumption of dairy products in Gan Province is 400,000 to 500,000 tons, while the annual consumption in Lingnan Province is 1.1 to 1.2 million tons. Tons of dairy products ”
"Hero Dairy's annual output is only this small. No wonder it can't leave Gan Province." Jiang Miao said while flipping through the information.
Qin Hanming continued: "The milk output of Hero Dairy's cows is average. They only produce about 80,000 tons of milk a year, and the average milk production per cow is only 8 tons per year. Moreover, the breed update rate has not been enough over the years, and many cows have become old. ”
"You must know that the average annual output of America's dairy cows is 22 tons. Of course, America's dairy cow breeding uses a lot of technology and hard work. Let's not go into details first. Even the more advanced domestic breeding bases can also do this to 11 to 14 tons per head per year.”
Jiang Miao put down the document, thought for a moment, and then said slowly: "For the planning of Hero Dairy, we have to start from three points."
"First, increase the yield of dairy cows. Even if it cannot compare with America's 22 tons, it must reach the domestic leading level of 14 tons."
"Second, stop producing pasteurized milk and high-temperature sterilized milk, and instead produce milk powder, cheese, whey protein, cream and other products."
"Third, we need to expand our layout. In addition to maintaining our production base in Yuzhang City, we must also continue to purchase new dairy cows and build Luling breeding base, Gannan breeding base, and Shanmei breeding base."
Jiang Haibo said while taking notes: "Does the boss plan to use our feed and fodder in these three areas to supply them nearby?" "Yes!" Jiang Miao nodded.
After all, the Gannan branch of Hailufeng Company has 200,000 acres of Camellia oleifera planting base in Luling and Gannan cities, of which there are about 160,000 acres of understory grassland where white clover and alfalfa can be grown.
There are two crops harvested in a year, and each crop can harvest about 3,000 kilograms of fresh grass, which is about 600 kilograms of hay.
160,000 acres is equivalent to 960,000 tons of fresh grass, 192,000 tons of hay, or 576,000 tons of silage per year.
Generally, high-yielding dairy cows need to consume 3 to 4 tons of concentrated feed, 6 to 10 tons of forage or green feed, and 1 to 2 tons of hay a year.
Therefore, the fodder produced by the Gannan Branch can probably meet the needs of 40,000 dairy cows for a year.
Moreover, white clover and alfalfa are high-quality forages with high protein, which are not only good in palatability, but can also increase milk production.
Although there is a huge domestic demand for high-quality alfalfa hay, and the imported CIF price per ton can reach 3,000 to 3,500 yuan, its benefits are not high for Hailufeng Company.
Because the transportation cost of hay is relatively high, it is better to use it as raw material locally for raising dairy cows and beef cattle.
Thinking of beef cattle, Jiang Miao raised his head and asked: "Hanming, what is the current price of beef in China?"
"Beef?" Qin Hanming flipped through a lot of documents and took out a market research report: "In February and March last year, the national beef purchase price increased slightly by 7%, to 58 to 62 yuan per kilogram, and has been rising ever since. This period was volatile until September last year, when the price dropped again. The current price remains between 52 and 56 yuan per kilogram. ”
Jiang Miao tapped the table with her fingers: "The price is good, you can consider buying a batch of beef cattle."
"What does the boss mean?" Jiang Haibo stopped writing.
Jiang Miao immediately ordered: "Let's do this! Hero Dairy's task this year is to purchase 40,000 cows and build four large-scale dairy farms and related supporting factories."
"Okay."
"Then a 10,000-head dairy breeding base will be built in Pinghe Town, Haifeng County, which will also be equipped with a deep-processing factory." Jiang Miao then added:
"As for the beef cattle, there is no rush. I plan to let the Monan Branch be responsible for it. After all, we grow so many soybeans in Monan and we need to consume part of it ourselves."
For Hailufeng Company, raising dairy and beef cattle is not difficult. Jiang Miao can come up with a feeding formula with a better feed-to-milk ratio and feed-to-meat ratio at any time. Although it is still not as good as the technology and hard work of America Animal Husbandry Company, But at least the annual output of each cow will be increased to about 14 to 16 tons, and the fattening time of beef cattle will be shortened.
In essence, domestic milk and beef prices have always been higher than those in Europe and the United States, mainly due to feed costs.
Taking high-yielding dairy cows as an example, each cow needs about 15 tons of feed a year. The total feed cost is 2,900 yuan per ton, and the total feed cost is about 43,500 yuan.
Taking into account other costs, the production cost of fresh milk per kilogram will reach about 4 yuan.
The price seems quite low.
However, this is the production cost of raw milk, which still needs to go through the milk station. If it is a company-operated ranch, the cost will not be much cheaper. After deep processing, it needs transportation and sales, which will further add up to the cost.
At present, the retail price of milk in the domestic market averages 16.7 to 20 yuan per liter for pasteurized milk and 14 to 15 yuan for high-temperature sterilized milk.
As for the three domestic dairy giants, their gross profit margins are 37%, 32%, and 20% respectively.
Therefore, to compete with them, we must find ways to reduce costs and increase efficiency.
How to reduce costs and increase efficiency?
Of course, the goal is to use as little feed as possible to produce as much milk as possible while keeping the cost of feed down.
As long as the production cost of milk can be reduced to 2 yuan per kilogram, relying on the transportation advantages of the production area, we can achieve a retail price of 14.5 yuan per liter of pasteurized milk and high temperature disinfection per liter in Gan Province and eastern Guangdong. The retail price of milk is 12 yuan, and it can still maintain a gross profit of 33%.
Things like industry can sometimes affect the whole body.
A new alfalfa variety and a new soybean variety can change the domestic farming pattern.
As for whether other companies can keep up, there is a high probability that they can, but it does not rule out that some people cannot see the development trend of the industry and will be eliminated as a result.
Such companies that cannot keep up with the development trend of the times definitely exist.
But Jiang Miao will not choose not to develop because of this. After all, this is the normal logic of business competition.
This is why he arranged for Hero Dairy to temporarily abandon pasteurized milk and high-temperature sterilized milk.
As Hailufeng Company's new varieties of soybeans and new varieties of alfalfa are launched one after another, the domestic breeding industry will soon undergo major changes.
At this time, Hero Dairy should concentrate on its layout and upgrade its production lines in advance, instead of maintaining a half-dead liquid milk market.
Once industrial upgrading begins, a large amount of high-quality, low-priced milk floods into the market, which can instantly grab the market back.
If other dairy companies have to react and start arranging the feed and pasture industries, they will be at least a year behind. In some cases, the time will be stretched even longer due to various internal wranglings within some companies.
You must know that with the development of the times, the domestic dairy market today is actually a red ocean. It is not that dairy companies are not profitable, but that the market is sluggish.
Jiang Miao looked through various survey reports from the market research department and discovered this serious problem.
Why has the domestic dairy market experienced sluggishness in recent years after two decades of rapid growth?
There are three reasons.
On the one hand, there is the issue of domestic eating habits.
On the other hand, dairy prices are on the high side.
The third reason involves consumers’ insufficient spending power.
After all, if dairy companies don't lower prices and consumers are cash-strapped, the market will naturally show a sluggish state.
However, dairy companies have cut prices and faced the problem of declining gross profit margins.
These dairy companies calculated over and over again and found that it was better to maintain the status quo. After all, price reduction promotions would not be able to attract enough increases at once, and the gains would outweigh the losses.
This is the current dilemma faced by domestic dairy companies.
Essentially, it means that production costs can no longer be kept down, and we have to face the impact of cheap foreign dairy products.
After all, domestic dairy companies need to import 500,000 tons of large bags of flour from New Zealand every year. These large bags of flour are mainly used to produce reconstituted milk, milk powder, or directly as food raw materials for the production of products such as bread.
It can be seen that domestic raw milk production capacity is insufficient.
However, due to production costs, the current scale of domestic dairy farming has approached the upper limit.
If Hero Dairy wants to make a difference, it must rely on the technology of the parent company to increase its own breeding limit and increase unit production capacity.
What's more, Hero Dairy has a hidden advantage that other dairy companies don't have.
That is the regional industrial chain built by Hailufeng Company. This regional industrial chain will increase the income of local people. When the income increases, the consumption power of local people will also increase.
Otherwise, you ask an old farmer with an annual income of several thousand yuan to consume a 250 ml bottle of liquid milk every day? This is obviously unrealistic.
Taking Magong Town as an example, the current per capita annual income in the town can reach 20,000 to 30,000 yuan.
Under such circumstances, the consumption enthusiasm of ordinary people in Magong Town is extremely high at the end of this year. The supply of red shrimps or wild groupers at the wharf seafood market for hundreds of yuan a pound directly exceeds supply.
A lot of live eels and premium Egyptian pond lice from Hailufeng Company are sold locally.
With the industrial layout of Hailufeng Company, it will soon be able to raise the income level in southern Jiangxi. When the time comes, Hero Dairy will use the influence of the parent company in the local area to advertise, and with the price advantage, it will not worry about selling milk.
Industrial layout drives the overall development of the region, thereby increasing the overall income level of local people, which can stimulate local consumption and sell their products.
Otherwise, the local people's income will still be the same as before, and their wallets will be empty, and it will be damned if the market is not sluggish.
This is also the fundamental reason for the current sluggish domestic market. The huge production capacity cannot find consumers. Consumers have too little income and cannot afford to consume too many products. They cannot afford to consume too many products, which leads to insufficient factory operating rates, which in turn leads to Pay cuts and layoffs.
It's simply a vicious cycle.
What manifests itself in the market is deflation.
(End of chapter)