Chapter 166 Layout and Deadlock (Medium Cup)
June 6th.
After Jiang Miao and his party spent the night at a local hotel in Luling, they quietly went to the office location of the Gannan Branch, which is Fenghuang Town south of Luling City.
When passing by the Shixitou cargo terminal in Luling Port, he saw many large trucks pulling a large pile of large square bales of hay, waiting to be loaded onto the transport ship at the terminal.
Soon, the temporarily rented fleet arrived in Phoenix Town.
He did not go to the branch office building immediately. Instead, he found a breakfast shop nearby and chatted with the breakfast shop owner while eating.
Each person had a bowl of wonton soup, a fried dough stick and a cup of soy milk. The proprietress of the breakfast shop was very talkative. Jiang Miao learned some things about the Gannan branch after a while of gossip.
Combining the information he collected through the Internet and the report from the Supervision Department team, he felt a little more relieved.
Had breakfast.
Jiang Miao came directly to the door.
Liu Changqing, who was looking at the report in the office, heard the report from the front desk. He immediately jumped up from his chair and hurried downstairs to greet him.
As soon as he arrived at the lobby on the first floor, Liu Changqing saw Jiang Miao. Although he felt a little uneasy, he immediately greeted with a smile: "Boss, welcome to the Gannan branch."
"Chang Qing, where is Lao Kong?"
"Manager Kong went to Gannan City to deal with some matters. He will be back the day after tomorrow. I will notify you immediately..."
Jiang Miao waved her hand: "No, I'm just passing by. Don't reveal my coming here to avoid formalism below."
"Okay! Boss, please come to the third floor."
With Liu Changqing leading the way, the group arrived at the reception conference room next to the branch manager's office.
Liu Changqing's assistant has already made tea.
"Chang Qing, I just saw a lot of large trucks transporting straw bales in Luling Port. Those straw bales should be our company's products, right?"
While pouring tea for Jiang Miao, Liu Changqing nodded and replied: "Yes, boss, those square bundles of grass are our company's products. Starting from May, we harvest alfalfa and white clover after blooming and make Except for a small part of the square bales of hay sold to Hero Dairy, the rest are sold to large dairy farms along the Yangtze River.”
Jiang Miao leaned on the sofa chair: "How many tons of hay can be produced per month and what is the price?"
Putting down the teapot, Liu Changqing introduced like a treasure: "Currently, of the 214,000 acres of Camellia Camellia plantation owned by the Gannan Branch, about 164,000 acres of various types of grass are planted in the understory space, and almost 80,000 tons of fresh grass can be harvested every month. , can produce 26,000 tons of hay.”
"In terms of selling price, white clover hay costs 1,800 yuan per ton; corngrass hay and ryegrass hay both cost 1,400 yuan per ton; the best price is alfalfa, and the protein content of our company's first-crop alfalfa is around 24.3%. , currently it’s about 2,200 yuan per ton. These do not include freight.”
Jiang Miao tapped her fingers on the table: "Oh? How much is the company's current internal consumption?"
"Our company's internal consumption is mainly the 12,000 tons of hay supplied to Hero Dairy every month; in terms of fresh grass, Hero Dairy has its own forage production base, and can supply part of it itself, and has two newly built large-scale dairy breeding bases nearby. We need to purchase 12,000 tons of fresh grass from the Gannan branch every month.”
Jiang Miao picked up the tea cup, blew in the hot air, and took a sip: "In other words, more than 9,000 tons of hay are sold every month?"
Liu Changqing smiled and nodded: "Yes, the Yangtze River Ecological Ranch also purchased 2,000 tons of hay from us a few days ago to feed cows. Last month, it sold almost 9,600 tons of hay to external parties. The revenue More than 17 million yuan.”
As for the hay and fresh grass sold to Hero Dairy, the cost also needs to be calculated, and it is not given to Hero Dairy for free.
Although they are both brotherly companies, the brothers settle the accounts clearly. This is also to facilitate cost accounting at the time.
Judging from the current situation, Hero Dairy's 42,000 dairy cows consume 12,000 tons of hay and 16,000 tons of fresh grass every month, plus 12,000 tons of concentrated feed such as corn and soybean meal.
On average, each cow eats 32 kilograms of feed per day, and the feed cost is 47 yuan. At present, each cow of Hero Dairy produces an average of 31 kilograms of raw milk per day, and the calculated feed cost is about 1.5 yuan per kilogram of raw milk.
What is the feed cost level?
This is almost the lowest cost in the country.
It is almost the same as the cost of raw milk feed in Monan Pastoral Area.
The cost of raw milk feed in the Yangtze River Basin is about 1.8 to 2 yuan.
Of course, this still takes into account the profit required for grass cultivation in the Gannan Branch before calculating the costs for Hero Dairy. In fact, this part of the profit is still the profit of Hailufeng Company.
"Chang Qing, what is the current forage production cost of Gannan Branch?"
Liu Changqing stood up and took out a document from the filing cabinet. After flipping through it for a while, he replied: "The current comprehensive cost of fresh grass is about 157 yuan per ton, and that of hay is about 518 yuan per ton."
"Large-scale and mechanized production is the way to go," Jiang Miao sighed.
"Indeed." Liu Changqing also felt the same way.
After working in agriculture at the Gannan Branch for so long, he discovered that the scale effect formed after large-scale and mechanized production in agriculture can effectively reduce a lot of costs, so that strong competitiveness can be formed.
If the Gannan Branch supplies forage to Hero Dairy at an unprofitable cost price, its feed cost per kilogram of raw milk will drop to 0.98 yuan.
The cost has been reduced by 0.52 yuan.
This is before the industrial chain layout of Hailufeng Company is completed, because the soybean meal and corn required for concentrated feed cost an average of about 2.5 yuan per kilogram.
In other words, among the feed costs per kilogram of raw milk, concentrated feed accounts for 0.76 yuan.
In the future, when the Monan Branch of Hailufeng Company completes the layout of the soybean industry, the cost of soybean meal can be significantly reduced.
Then there is hope that the feed cost per kilogram can be reduced to about 0.6 yuan.
This is the chain reaction formed by the industrial chain.
What's more, Jiang Miao has not put much effort into the feed formula and breeding of dairy cows. If he works in these two aspects simultaneously to increase the milk production per unit of feed, the cost can be further reduced.
The fundamental reason for the high prices of domestic dairy products is the insufficient supply of local feed, which requires large amounts of imports to fill the gap in feeding demand, which will further increase production costs.
For example, much of the pasture in the south requires hay to be purchased from abroad, and soybean meal is also an indirectly imported raw material. This results in the cost of both concentrated feed and roughage being much higher than abroad.
In addition, the milk production ability of local dairy cow breeds is not very good, which will also increase part of the cost.
The few Monan, Western and Northeastern regions where low-cost roughage is available are relatively far from the core local consumption areas. The cost of land transportation obviously cannot beat the cost of sea transportation.
The cost of transporting milk powder or roughage from Monan to the Yangtze River Basin and Pearl River Basin is higher than importing from New Zealand and Australia.
This is the background of high domestic dairy prices.
Without fundamentally changing the industrial layout, there is no way to lower dairy prices.
…
Chatted for more than an hour.
Jiang Miao did not continue to stay at the branch office building in Fenghuang Town, but asked Liu Changqing to take him to nearby farms, breeding farms and factories.
Their first stop was the Fenghuang Town Honey Processing Factory, located not far south of Fenghuang Town and west of Luling Huateng Vocational School.
When the director of the honey processing factory heard that the big boss was coming, he suddenly became nervous. He quickly told the people below to stop their chains, and he hurried out to greet him.
"Boss."
"Jiahe, are you still used to working?"
Tian Jiahe scratched his head cautiously: "I'm used to it. The food in Gannan is too spicy, so a few colleagues and I can only eat in the factory cafeteria."
For people from the Lingnan region, Gannan cuisine is indeed very spicy.
Liu Changqing reminded: "Director Tian, please introduce this factory to the boss!"
"No problem." Tian Jiahe also came to his senses: "Boss, our factory covers an area of 350 acres. There are currently 3 steel structure factories with an area of 150 acres. The other supporting facilities add up to 50 acres. .”
Enter the factory area.
You can see many tank trucks that specialize in transporting honey. The staff are operating the extraction equipment to extract the honey from the tank trucks and then pour it into large storage tanks where the honey is stored.
Then everyone arrived at the honey processing factory. In the inner corridor, through the transparent glass windows, they could see the production line running quickly.
"Is honey easy to sell?"
Liu Changqing nodded: "It's okay. We mainly process and package the honey and supply it to dealers in various places. The retail aspect is relatively small."
As for supplying to other factories, there is basically no need to consider it, because domestic factories rarely use honey as raw materials, but use fructose syrup and the like. After all, the cost of fructose syrup is less than one-tenth of honey. Only fools Use honey as raw material. Therefore, the core of the domestic honey market is personal consumption and high-end restaurants, snack shops, tea shops, etc. Few factories will purchase honey.
Come to the warehouse area.
Tian Jiahe used a paper knife to cut open a packaging box, and Jiang Miao picked up a 100-gram glass bottle of honey. At this time, there was also alfalfa honey that had not crystallized, with a thick and shiny light purple texture.
Unscrewing the bottle cap and tearing off the aluminum foil, he poured a little viscous alfalfa honey onto the back of the bottle cap, then dipped his finger in it and tasted a little.
It has the unique natural aroma of alfalfa flowers. It tastes sweet and delicious, with a slight sour taste. The aftertaste is a refreshing and fresh alfalfa flower fragrance and a light clover flavor.
Through the identification panel, Jiang Miao saw that the baume degree of this bottle of alfalfa honey was about 42, as well as the composition of the honey types, of which alfalfa honey accounted for 57%, white clover honey accounted for 28%, and ryegrass honey accounted for 28%. 12%, and other wildflower honey accounts for 3%.
"Not bad." Jiang Miao retightened the lid and handed the bottle of honey to Li Zixuan for safekeeping.
Tian Jiahe secretly breathed a sigh of relief: "Boss, let's take a look at other products!"
"Other products?"
Tian Jiahe explained: "It is propolis and beeswax, which are by-products of the honey concentration process."
Hearing the name of beeswax and propolis, Jiang Miao quickly searched for relevant information from his memory. He calmly asked: "How do you deal with propolis and beeswax?"
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Tian Jiahe quickly replied: "Currently we can only wholesale to some companies that need it as raw materials. Our factory can produce almost 5 to 6 tons of beeswax and 200 to 300 kilograms of propolis every month."
Hearing this, Jiang Miao's eyes flashed with thought.
After a while, he looked at Liu Changqing and Tian Jiahe: "The processing of propolis and beeswax will be like this for the time being. I will find ways to develop uses later."
"Okay."
In fact, Jiang Miao already has a draft in mind.
Propolis is a Chinese medicinal material that can improve the body's immunity. This is not only effective for humans, but also effective for some animals, such as cows.
As long as the dosage is appropriate, it can be fed to dairy cows and then added with other nutrients to improve the immunity of dairy cows and reduce the frequency of veterinary drug use.
In addition to being used as a pill-forming aid for traditional Chinese medicine pills, beeswax can also be used for fruit preservation, candles, cosmetics, dental materials, wood and leather processing.
Generally, cosmetics manufacturers will purchase beeswax and propolis as raw materials, so they don’t have to worry about selling them.
Of course, if the beeswax production capacity is too much, you can also add a candle production line to directly produce a batch of candles.
However, in the short term, there is a high probability that there is no need to consider the production of candles. After all, the current beeswax production of Hailufeng Company only produces two to three hundred tons per year. Compared with the national production capacity of tens of thousands of tons per year, it is only about one percent. It is basically It cannot affect the beeswax market.
After inspecting the honey processing factory in Fenghuang Town.
Liu Changqing continued to take Jiang Miao to Guantang Village in Zhangshan Town in the north of Luling City.
Hero Dairy's dairy breeding base in Luling City is located in Guantang Village, Zhangshan Town.
The reason why it is established here is that there is a small river in Guantang Village, Zhangshan Town, which directly communicates with the Gan River. This river can carry 200-ton inland river flat-bottomed boats.
This can reduce transportation costs by transporting very heavy fresh grass from various counties and districts in Luling City through inland water transport ships.
Lin Datong, the farm director of Guantang Village Breeding Base in Zhangshan Town, received the notice from the guard and quickly drove out of the breeding base on a small electric donkey.
As soon as he saw Jiang Miao and Liu Changqing, he would brake quickly and say hello breathlessly: "Huhu...boss! Hello, I am Lin Datong."
"Don't worry, I just came to check. Where is Manager Li?"
"Mr. Li is at the headquarters."
"Datong, take us inside and have a look around!" Liu Changqing said with a smile.
Naturally, Lin Daqing knew Liu Changqing. After all, they were both managers of Hailufeng Company, and both parties were in the same area. Plus they had business contacts, he was confused: "Well...Mr. Jiang, Deputy Manager Liu, Inside please!”
While walking, Jiang Miao carefully observed the breeding base.
"Datong, how many cows are there in this breeding base?"
Lin Datong quickly and carefully replied: "There are 3,000 calves, 3,000 breeding cows, 3,000 green cows, 10,000 milk-producing cows, and 1,000 adult bulls, a total of 20,000. This is our company The largest breeding base at present. ”
Walking around, the entire breeding base is very large, with a total area of almost 6,200 acres, including professional cow sheds, cow activity areas, cow manure processing fields, silage fields, hay storage warehouses, milking rooms, employee areas, docks and other supporting facilities , there are a total of 324 employees here.
Lin Datong is not only the farm manager, he is also the person in charge of the veterinary station because he is a veterinarian and has worked in other dairy farms for more than ten years and has rich management experience.
After a while.
Another manager of Hero Dairy also trotted over. This person's face was very recognizable, with a horse face and a large back, and he was wearing a set of technician's work clothes.
"Hello, boss! I am Ma Qianyang, director of Luling Dairy Factory."
Jiang Miao patted him on the back: "Hello! Is the factory production going smoothly?"
Ma Qianyang is not too restrained: "Part of the production line has been debugged and can currently produce whole milk powder, skimmed milk powder, butter, whey protein powder, and casein."
The industrial layout of Hero Dairy is a dairy breeding base equipped with a dairy processing plant, thereby reducing the need to transport liquid milk across regions.
The Luling Dairy Processing Factory is just across the river from the Luling Breeding Base. In order to facilitate transportation, special pipelines are even used to pass over the river. Fresh milk can be pumped directly from the cow milking room to the dairy farm on the other side of the river. Product processing factory.
After all, there are now 10,000 dairy cows in Luling Dairy Breeding Base, which can produce about 350 tons of liquid milk every day. Except for a small part fed to calves, about 300 to 320 tons of raw milk need to be transferred to dairy processing plants. .
“How is the production capacity?”
"We produce 45 to 50 tons of milk powder, 4.5 to 5 tons of whey protein, 4 tons of butter, and 12 tons of casein every day." Ma Qianyang answered fluently.
Jiang Miao watched the rows of cows in front of him being fed into the milking machine: "Datong, what is the cost of raw milk production at this base?"
Lin Datong thought for a while: "It's about 3.6 yuan per kilogram. This is the comprehensive cost."
Seemingly worried that the boss would misunderstand, he then added: "This cost is basically the lowest in the Yangtze River Basin. Guangming's breeding farm in Shanghai relies on cheap imported fodder, and its comprehensive cost per kilogram of raw milk is still as high as 4 ”
"It is indeed the lowest in the Yangtze River Basin." Ma Qianyang also agreed.
Jiang Miao nodded: "I know."
But he's still not satisfied with the cost.
"By the way, how is the milk powder market currently?"
Ma Qianyang smiled bitterly: "Boss, the overall domestic milk powder market is currently weak. Due to overcapacity, many large dairy companies are spraying excess raw milk into milk powder. Currently, the price of full-fat milk powder per ton is around 80,000 yuan, and the price of skimmed milk powder per ton is around 80,000 yuan. It’s about 25,000 yuan.”
Regarding this situation, Jiang Miao didn't pay too much attention: "It doesn't matter, our cost is low enough, and we will first sell it to the modified milk companies and infant milk powder companies that need it at the lowest market price."
Cost is the advantage.
Although he knew that Hero Dairy's production costs at this time were far lower than those of its domestic counterparts, Ma Qianyang still suggested: "Boss, I think we need to restart the production lines of fresh milk, yogurt, prepared milk, cheese, etc. as soon as possible to enrich product types. .”
"It will take a while!" Jiang Miao did not agree immediately because the layout of Hailufeng Company has not yet been completed.
We need to keep a low profile at this stage.
There is another reason why the retail prices of products of many dairy companies remain high, and that is the domestic distribution system at all levels. After all, after dealers at all levels increase their prices, the retail price of milk per kilogram has increased by at least 2 yuan. money.
Jiang Miao knew very well that no matter how powerful Hailufeng Company was, there was no way to convince those dealers on dairy products, because this was not a monopolized product.
Therefore, to break the deadlock, the only way to bypass dealers at all levels is through the physical stores of Hailufeng franchised stores, online, and direct sales from manufacturers.
This just takes time to lay out.
The layout time will probably be the end of this year.
Hailufeng Company will officially launch the exclusive store APP before the end of the year. At the same time, it will open a large number of physical stores and a relatively complete logistics system in the Pearl River Delta, Yangtze River Delta, Beijing, Tianjin and Tang Dynasty, as well as the locations of major branches.
Only by completing these and adding to Jiang Miao's huge reputation for her achievements in fairy beans and soybeans can the deadlock in the dairy market be broken.
(End of chapter)