Chapter 519 The Birth of Red Bull
The time soon came to October.
The cooperation between Watsons and Guo Henian is also proceeding in an orderly manner. Both parties are also looking for suitable locations in Malaysia to invest in large-scale farms;
On the other hand, Hong Kong has also successfully survived In the first wave of influenza, after you get the flu once, you are less likely to get it again in the short term, and Hong Kong society is gradually recovering. It became normal;
In Europe and the United States, the spread of influenza has gradually become more serious. Watsons also obtained the Class I medical product certification from the US FDA at this time. Export orders poured in like snowflakes. It may also be this era. , Lao Americans are relatively normal, and they know that the best way to prevent droplet-borne diseases is to wear a mask.
Watson's medical device business has developed rapidly, and Yang Wendong has also focused his attention here during this period.
“There are now more than 1,500 people making masks?” Yang Wendong asked in surprise after seeing the report.
Zhou Haoran replied: "Yes, the demand for orders is too high now. Although masks mainly rely on machines to make, many front and back processes, inspections, and transportation require people;
I We also urgently recruited a lot of temporary workers with high salaries, about 1,000 of them, all of whom came from the north during this period. We are recruiting more people.”
“Yes, okay.” Yang Wendong nodded and said, “There may be some capable people among them. You can consult with the group’s human resources department to arrange the screening. If you have a high literacy level or have some skills, you should also make full use of them. ”
In the past two years, many people have come to Hong Kong, many of them illegally. However, according to the laws of the Hong Kong government, as long as they successfully reach the city center, they can obtain legal status;
For this kind of thing, Yang Wendong naturally I also agree that if 10,000 of the 100,000 people who come here are literate, it will be a good thing for him. If his industry wants to take root in Hong Kong, it urgently needs a large number of educated people, even those who are not very literate. Yes, as long as it enters other industries, it can also indirectly solve Hong Kong's future industrial labor shortage problem.
Hong Kong’s industrial golden age in the next decade or so will also have a lot to do with these people. We are going to develop the high-end beverage industry, food industry, furniture, electronics industry, etc. in Hong Kong, and we need these people even more.
"Okay." Zhou Haoran said with a smile.
Yang Wendong asked again: "How is the market for industrial masks?"
Zhou Haoran said: "I have also contacted several dealers in the United States and Europe. As long as we have the goods and the quality is up to standard, they will want it. The price is a little higher than before, but the profit is not as good as that of medical masks." "
"It doesn't matter, stable cooperation is more important," Yang Wendong said: "Otherwise, we will have no business after the epidemic passes. If we think about it in the long run, we still have to seize this opportunity.
< br>Earning tens of millions from medical masks is not as good as having an industry in the long term. There will be more opportunities in the future. ”
With the development of the economy, the demand for masks in the industry will become higher and higher. It is a stable evergreen industry, and if we have this channel, there may be hope for other similar industry products in the future;
“Okay, I am also gradually increasing the production capacity of industrial masks. "Zhou Haoran replied.
Yang Wendong asked again: "Are the raw materials of cotton and non-woven fabrics enough? Didn't there be problems before?"
Zhou Haoran replied: "That's enough for now. I negotiated with China Resources and they agreed to start from Domestic imports are increasing, but because the overall market demand is relatively high now, The price will increase. "
Yang Wendong said: "This is normal. Since the market needs it, the price must be higher. It is short-term in itself. Don't worry, our customers will also bear this cost. "
"Yes." Zhou Haoran smiled.
Yang Wendong added: "The medical supplies business must take this opportunity to develop, get in touch with overseas dealers, and improve more channels. This is the most important thing. With channels, Then you can develop other businesses;
After a few years, I may also use capital to invest in some overseas medical pharmacies, which will also be beneficial to the development of your business. "
"Buy a stake in a pharmacy? A chain store? "Zhou Haoran asked.
Yang Wendong nodded and said: "Yes, but it is only a possibility. Whether we can do it or not depends on the future situation. ”
The global retail industry began to develop in the 1960s and 1970s, but it is not just supermarkets like Wal-Mart, but also warehouse supermarkets like Costco, furniture supermarkets, electrical appliance supermarkets, pharmaceutical supermarkets, home furnishing supermarkets, etc. Etc., even clothing chain stores and food chain stores.
But he is not very familiar with these fields, so he may not invest enough, but if he is determined to invest in these enterprises, it can help him in the future. Hong Kong's industrial development, then there is no need to hesitate.
Zhou Haoran smiled and said: "That would be better."
"Then this business will be like this for now. I hope that Hong Kong can become a large-scale medical supplies production base in the future." Yang Wendong followed.
Although it will eventually be moved to the mainland, it is good to operate in Hong Kong for 20 years, at least it can help this generation; and if it is moved to the mainland in the future, it may also be able to help tens of thousands of people in the country. .
Zhou Haoran said: "I will work hard in this direction, not only for medical supplies, but also for cosmetics. Once this industry develops, the profits will be very high."
" Zheng Zhijie has already purchased relevant stores in Singapore. You can cooperate with him here. We will control the Singapore market first and then enter Southeast Asia." Yang Wendong added: "In addition, the Middle East should also pay attention to it and make a good layout in advance. Just like Honor Electronics’ home appliances.”
If a product wants to achieve results quickly, it must have new technologies, new markets, or new ideas;
No company has an advantage in technology. Innovation is basically only suitable for small companies like Changxing Industrial. The only opportunity left is the market;
The Middle East market has always been open, but before the first oil crisis, the entire Middle East worked for the Seven Oil Sisters of Europe and the United States. The poor are poor, and many companies do not take this market seriously. This is an opportunity for many of their products;
Once the oil crisis broke out, the Middle East became rich, and at that time European and American brands could not do whatever they wanted because of ZZZQ Entering is simply a God-given opportunity. Therefore, many of our industries have begun to deploy sales terminals, advertising, etc. in the Middle East. They will definitely be losing money in the past few years, but there will definitely be high returns in the future.
“Understood, I will negotiate with Wang Sheng to enter the Middle East market together.” Zhou Haoran added: “The sun is very strong over there, and the demand for basic sunscreen cosmetics should be huge.”
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"This will be based on market demand and local conditions." Yang Wendong nodded and said, "You decide this yourself."
He generally will not be too involved in some detailed operations of subordinate companies, but he will need to Know the results.
"Okay." Zhou Haoran said with a smile.
Yang Wendong asked again: "Has the taste of the Red Bull drink been finally confirmed?"
"It has been confirmed, I will have the drink delivered right now." Zhou Haoran said.
Yang Wendong said: "No, let's go to your laboratory."
A few people took the ferry and came to the beverage laboratory in Shatin. After taking a few sips, Yang Wendong said: "The taste is not as good as Coke, but it's not bad."
Zhou Haoran said: "Yes, if it is simply used as a drink, it is still better than Coke." But it's Coca-Cola, there's some refreshing stuff in it They all have a flavor that cannot be suppressed by sugar, but our drinks cannot be too sweet. Too sweet will not taste good.”
The more sugar in any drink, the better it tastes. Yes, just the right amount, otherwise the drinks will be overloaded with sugar.
Yang Wendong asked: "Is this flavor confirmed to be the most popular in the United States?"
Zhou Haoran replied: "Yes, our current test results in many bars show that this flavor is the most popular Welcome, the data is the most accurate after customers spend money to purchase it."
"Okay, just use this flavor." Yang Wendong nodded.
This taste is a bit different from the previous version of Red Bull, but that’s not important. It’s not unpleasant to drink, has a refreshing effect, and has enough capital to promote it. This is the core of Red Bull’s success.
“Okay.” Zhou Haoran picked up another small can and said, “Yang Sheng, this is our Red Bull packaged can. It’s 200 ml in total. Basically, one bottle has the best refreshing effect. Drink more. It doesn’t make much sense either.”
Yang Wendong looked at the packaging for a while and had no doubts, so he asked: "Has the price been set yet?"
Zhou Haoran said: "Our price in the United States is temporarily set at 0.5 per bottle. The price is US$2 for a 6-can package, and US$6 for a 24-can package. The more the product, the cheaper it is. The only packaging available is this kind of can.”
“A bottle is US$0.50, which is not cheap.” Yang Wendong smiled and said.
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In this era, the median per capita salary in the United States is just over 7,000 U.S. dollars a year, which is about 600 a month. A 6-pack of Coke usually only costs 0.6-1 U.S. dollars. It costs 0.5 to buy a 200ml small drink. Very expensive;
Zhou Haoran said: "Yang Sheng, since it is positioned as a high-end product, it will not be in the daily market like Coke. We do not expect normal people to buy Red Bull regularly. We only need those who are trying to restore their mental or physical strength to buy it." ;
In terms of other beverage production, including Coca-Cola and Pepsi-Cola, it is difficult for us to achieve success in the European and American markets.”
“Yes, we can only go to the high-end market. Yang Wendong nodded and said: "Then according to this plan, we will launch it on a small scale in Hong Kong and nearby areas, and then gradually enter the European and American markets."
In the past, many domestic beverages were more expensive than Coca-Cola. In fact, they have no choice. One is that they cannot control costs, and the other is that they cannot compete with Coca-Cola at the same price point;
This is also the reason why Coca-Cola dominates the global market.
"Okay." Zhou Haoran agreed.
A few days later, a large number of Red Bull beverages were produced, and some of them were flown directly to the United States.
After receiving it, Lin Youjing immediately sent part to the supermarket, and the other part, according to Yang Wendong's request, came to a gathering place for truck drivers in New York State.
"Everyone, I'll treat you to the food here today." Lin Youjing said loudly after entering the restaurant.
Many drivers were a little surprised when they saw a thin Chinese coming in, and some ignored them, but after these words, everyone immediately clapped and cheered;
One person asked: "Hey, Asian boy, why are you inviting us to dinner?"
Lin Youjing took a bottle of drink from his side and said: "Everyone, I am a beverage salesman for this Red Bull company. Now I don't just want to treat you to dinner , please drink our drinks.”
“Free drinks?” A fat man weighing about 300 pounds asked: “You won’t put poison in this drink, right?”
As soon as he finished speaking, many people at the scene started cheering.
Lin Youjing did not explain, he opened it in front of everyone, took a sip, and then said: "Everyone, maybe I am a bad person, but I am not a fool;
Give you free food and drink just to poison you? This doesn't do me any good, does it? Do I want to be wanted by the FBI globally? You can smoke these drinks as much as you like, and all of us can drink them all. ”
Many people also thought it made sense. Lin Youjing immediately signaled that several of his men also randomly opened a few bottles and drank them, and then distributed the drinks one by one to the drivers at the scene.< br>
Some drivers looked at the package and thought it was okay, so they opened it and took a few sips, then said: "The taste is okay, Asian boy, what is the purpose of being so nice to us?" "
Lin Youjing smiled and said: "Everyone, this is our promotional activity. This drink is not something you can drink at any time like Coke. It is when people are very sleepy and tired and want to sleep. Take a few sips to refresh and rejuvenate. ”
“Isn’t that the same as coffee? "Another driver asked.
Lin Youjing said: "Yes, it has the same effect as coffee, but can you drink coffee anytime and anywhere? This drink can. You can even open it and drink it directly when driving at night;
Everyone You can take it back to your car, and when you drive at night, try to take a sip and feel it;
If it doesn’t work, treat it as a drink or water. If you think it is OK, then you can drink it next time. Purchase, I also hope that everyone can purchase it in their respective driver groups I recommend it to everyone.”
Coming here is a direct request from the boss Yang Wendong. Not only is he here now, but at this moment, there are people promoting it in several famous truck driver gathering places in the eastern United States. Drinking Red Bull;
The logic is also very simple. American truck drivers often drive at night and are very tired. Drinking Red Bull drinks can relieve fatigue, and they are also very rich. If this group can be captured, it may be possible. It will exceed the total demand of the Hong Kong market.
The drivers negotiated for a while and partially agreed: "Okay, if it can really relieve fatigue, then I will buy some later."
"Me too."
Many drivers agreed said.
Lin Youjing then smiled and said: "Everyone, our Red Bull beverage will be placed in the service area on the US highway. If you need it in the future, you can buy it directly."
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(End of this chapter)