Chapter 370 Lin Xing can’t show off now
On February 4, 2026, "Never Offline" will officially launch.
This spy drama, which has attracted much attention in the industry and is even said to have the potential to become the king of dramas, did not disappoint everyone.
Not to mention the CCTV publicity on the day of the broadcast, Penguin Video also gave "Always Connected" a huge publicity.
According to the thinking of Penguin Video, as long as "Always Offline" can reach a popularity value of over 10,000, it will be enough to win.
As a result, when the data came out on February 5, the people at Penguin Video were also confused.
Because the results are so amazing.
Such a result was not even noticed by Penguin Video. One thing is that at the beginning, everyone really did not expect such a result.
You must know that Xie Qiang is already so old after all, and he has not filmed any dramas in recent years due to his health.
It can be said that the TV drama industry has been undergoing changes for a period of time, and many directors have been eliminated from generation to generation.
Not only directors, but also some famous screenwriters were also easily eliminated.
Under such a situation, who can guarantee that Xie Qiang’s drama will be successful? ?
Whether it is the so-called praise from the outside world, or the so-called praise from others, or even the praise from the industry.
None of this is that important.
Because capital only cares about profits.
As long as you can succeed, even if you are a piece of shit or an illiterate person, then capital will praise you. It doesn't matter if you grow up to be ugly, capital will still praise you as a handsome guy.
However, if you fail, or if you have nothing to gain, then even if you are senior, even if you have a so-called rich resume, or even if you have good acting skills and a good script, you It doesn't matter if the guide is good.
Look at Feng Gang, what was the situation like after he was kicked out by Tan Province TV? ? ?
Look at Diane again, what happens when he jumps on the street twice in a row? ?
You can even look at Guan Peng, Ren Shuai, and other people. These actors were all so-called big hits back then, but after they hit the street, the capital will no longer be there. Vote for them.
Not only these people, even An Yifeng, who still has a very thick health bar, look at her situation now. ? ?
Yes.
Although she is known as the so-called Return of the King in the TV drama circle, what is the use of it? ? ?
The film industry no longer dares to use her.
Not only that, even some of An Yifeng's performances in "Killing Ading" are of no use.
If it doesn’t work, it doesn’t work.
For this reason, Xie Qiang is actually considered to be the work of Wang Zha in the industry. Many people even want to lick this cake, and even CCTV has used this drama as a new year drama. .
But capital does not dare to fight easily.
It’s not like there is no precedent. Last year, Penguin Video produced a so-called blockbuster work, and spent tens of millions of dollars on promotion, but the popularity didn’t even exceed a damn million.
So this time Penguin Video is smart. They think very simply. Let me take a look first. In any case, I have to wait until the show starts before looking at the promotion.
Therefore, Penguin Video’s promotion at the beginning was really not too aggressive, nor did it spend too much money.
But when the popularity value first exceeded 10,000, then 20,000, and now it has exceeded 30,000, everything was different.
Obviously, this is absolute strength, and even Penguin Video still has the slightest regret. If they had known earlier, they should have made a desperate effort to give "Always Offline" more publicity.
But obviously, it is not too late.
After all, this is the first day that the TV series "Always Connected" is launched. If the publicity is increased in the future, maybe the popularity value of the broadcast can continue to set records.
This is indeed the case, because Penguin Video has gradually increased its advertising since last night, and today it has expanded several times compared to the original promotion.
In this way, the launch performance of "Always Offline" on CCTV or Penguin Video that night skyrocketed further.
If on the first day of broadcast, everyone still thinks that the success of this drama is due to Xie Qiang’s fame and the traffic brought by two powerful actors Lin Xing and Hou Jianlai, then on the second day, Even the third day was different.
As a result, the ratings of the third and fourth episodes of "Always Connected" which were aired on CCTV on the night of February 5th went further, reaching 3.5, and the popularity value directly doubled.
On February 6th, the ratings of "Always Connected" almost exceeded 4 that night, and Penguin Video's online broadcast volume was far behind several other dramas.
On February 7, the ratings of "Always On" officially exceeded 4.
Break 4.
Three days after it started airing, it was shocking enough that the ratings exceeded 4, and the discussion about the drama "Always On" has reached its peak.
On the one hand, although CCTV has only updated it to 6 episodes, on Penguin Video, "Always Offline" has been updated to 10 episodes.
On the other hand, in the past three days, the promotion team of Penguin Video and "Always Offline" for this TV series has reached a terrifying height.
What should I say? ?
Propaganda is a bit similar to virality, it is completely pervasive, and many people even have a bit of a rebellious mentality.
Of course, everyone feels really good after watching "Always Offline".
At the beginning, Penguin Video actually negotiated with the showrunners to insert advertisements at the beginning, middle, and end of each episode.
You must know that the more phenomenal a drama is, the greater its traffic will be. At this time, investment will be more profitable.
Apart from anything else, there was already some investment promotion before "Always Connected" was launched, and now with the soaring ratings and online broadcast volume of this drama, even greater investment promotion will also exist.
But Xie Qiang refused.
You must know that the largest investor in the TV series "Always Connected" is Xie Qiang, and he has the absolute say in this TV series.
After all, this is Xie Qiang’s final work, and it is impossible for him to leave the decision-making power of his work to others.
This is exactly the case. From the initial preparation, casting, filming, post-production, to publicity, etc., this series is all controlled by Xie Qiang.
And unlike Penguin Video, which wants to maximize profits as much as possible, Xie Qiang is responsible for his own work.
What’s more important is that even though Xie Qiang is over 80 years old, he still keeps reading movies every day. What Xie Qiang dislikes the most is advertisements in TV series.
It is clear that the audience is already immersed in the scene, but the sudden advertisement ruins the atmosphere.
What Xie Qiang doesn’t understand the most is that for some time, advertisements have been based on the characters in the drama. This has made many people unable to distinguish between advertisements and dramas.
So, Xie Qiang directly rejected this, and "Never Stop" became a clean drama without any advertisements. Audiences don’t have to worry about a disappointing commercial popping up while watching the show.
“I hope that all TV dramas in the future will learn from "Always Connected" and stop being so shameless and add advertisements."
"I really think "Always Connected" 》This TV series is good in all aspects, and Lin Xing’s performance is really strong. He really brings out the two faces, even the two faces. There are so many faces to perform.”
“The scene of killing Xu Tian was really cool, and the subsequent scenes with Dai Li were also really good.”
“Hong Yi. The people around me are all quite good, and their acting skills are indeed better than the last.”
...
With the current 10 episodes, everyone is quite satisfied with many actors, but perhaps the only one they don’t approve of is the arrival of Hou Jian.
You must know that Zhao Xiaoming, played by Hou Jianlai, should be a little clever and clever at the beginning, but also reckless and strong. He is not even made to be an agent at all. He only likes to fight on the battlefield.
What's more important is that Zhao Xiaoming's age setting at the beginning was not very old, and he was still a young man, but Hou Jianlai didn't have the energy to perform.
Again, it may be difficult for an actor to pretend to be old, but it is actually even harder for an actor to pretend to be young.
Just like in "The Death Knell", Liang Yi's performance was already quite good, but his performance as Chen Xueli was a young college student at the beginning, but his performance was a bit difficult to describe.
Similarly, after all, Hou Jianlai has played a mature and steady person before. This time he played such a contrasting person, and the result was naturally not recognized by everyone.
The most intolerable thing for Hou Jianlai is that he is currently completely suppressed by Lin Xing.
“Not all young actors are Lin Xing. Even if Hou Jianlai’s acting skills are extremely high, he still can’t act well after deviating from his own track.”
“That’s right. , look at Liang Yi, look at Hou Jianlai, they are already considered leaders among the younger generation, but compared with Lin Xingyi, the difference is indeed a bit big. "
"Hahahaha, Hou Jianlai's acting skills are really magical. Doesn't he have any confidence in himself??"
......
Originally, Hou Jianlai was originally chosen as the second male lead That's because he is not qualified to take on the male lead role. In his opinion, if only based on the script, Zhao Xiaoming's role is quite brilliant.
On the one hand, the role of Zhao Xiaoming is also very versatile and has many roles. He is the bridge between the kite and the shadow in "Never Stop".
It can be said that the role of Zhao Xiaoming is the third most important task in "Always Connected".
But obviously in the current 10 episodes, the highlights are all in other people. Even Ning Hai who went to Yan'an with Hong Yi is better than Hou Jianlai.
Originally, Lin Xing defeated Hou Jianlai in Magnolia’s Battle for the Emperor, and then Hou Jianlai wanted to trick Lin Xing, because he wanted to publicize Lin Xing’s failure in the competition with Hou Jianlai for the second male lead. .
In the end, Lin Xing failed in the competition for the second male lead because he played the first male lead directly.
Lin Xing is absolutely outstanding in this drama. Even if it is a group scene, it is actually a drama with a male protagonist.
But looking at Hou Jianlai, he is completely set off by Lin Xing.
The most important thing is that there are too many good actors and veterans in this drama, and Hou Jianlai plays what he is least good at.
Now, his shortcomings are fully exposed.
Of course, these are not the most important. The most important thing is what I just said. The contrast this time is too strong.
Originally, Lin Xing and Hou Jianlai belong to the same track, especially the competition between the two is still very strong. Even without Lin Xing’s sudden rise, Hou Jianlai would have been the only actor in many dramas and male dramas. choose.
But it’s different now.
Because now Lin Xing is the first choice, or the only choice.
Originally, Liang Yi is similar to Lin Xing, or the two of them have similar tracks. However, in the drama "Death Knell", although Liang Yi is also one of the male protagonists, there is no way, Lin Xing is too powerful.
But no matter what, "Death Knell" did allow Liang Yi to reap some dividends. After all, as "Death Knell" gradually got better, Liang Yi gradually performed well in the middle and later stages.
So, Hou Jianlai’s agent also advised Hou Jianlai in this way: “Don’t worry, it has only been aired for three days now, and this is a TV series with more than 50 episodes. Your real performance will come later. Then you just have to cooperate with the drama promotion as you should..."
Hou Jianlai was a little depressed: "I know"
"That's good. I'm going to Penguin Video to sweep the building tomorrow, and Lin Xing will also go there. You must cooperate well then..."
Hou Jianlai's agent advised Hou Jianlai: "You have to We know that our drama is now phenomenal, and may even surpass "Death Knell", so we try our best to maintain peace in the early stage, that is I really have to wait for this drama to end..."
"Don't worry, I'm not that stupid."
Hou Jianlai waved his hand slightly and said, "I'm just a little bored."
The agent can understand this frustration. After all, even the original drama "The Power of Man" was well received by Hou Jianlai.
Hou Jianlai has always belonged to the popular drama group, and the drama group among the popular drama group. In short, his appeal is still very strong.
Originally, Hou Jianlai originally wanted to go into the film industry after his success with "The Power of Man", but he failed.
Later, Hou Jianlai thought about stabilizing himself with the TV series "Never Stop", and then acted in another TV series before venturing into the film industry.
But now, don't say that "Always On" can be stable. This TV series may lose all the reputation it has gained from passersby.
Many times, if you really lose the reputation of passers-by, it will be too difficult for you to achieve great success.
It's easy to gain word-of-mouth reputation from passers-by, just do your best.
But if you hit a few dramas at once, then you don’t have to think about the reputation of passers-by.
"I will ask the company to promote it as much as possible and publish some soft articles."
Hou Jianlai's agent said: "No matter what, as long as our drama becomes more and more successful, then we You will definitely get dividends.”
This is based on the normal situation, that is, a popular drama can often have everyone on the table.
But, there are also abnormal situations, and often a popular drama will have one or two characters that don’t make it to the table.
……
……
(End of this chapter)