Chapter 395: Saving the market, a small goal so simple?
On June 20, when the box office for the first day of the Dragon Boat Festival was released, many people’s first reaction was that the city was really saved by literary films.
“Damn, I really didn’t expect that the box office of “Sunspot” would actually exceed 100 million on the first day!!”
“A literary film has a box office of over 100 million on the first day, this one I really didn’t expect it.”
“Actually, I should have expected it. Apart from anything else, the reputation of this literary film is very good, and Lin Xing’s box office appeal is also really strong. .”
...
“Although the movie “No Casualties” has been taken away, I think “Sunspot” might really be able to boost the market.”
“This market It’s getting a bit hot, and “Sunspot” currently has a box office of over 100 million on its first day, and it may even increase significantly in the future.”
“Yes, I think so too”
At present, the box office of "Sunspot" on the first day exceeded 100 million. Not only did it exceed 100 million, but the box office on the first day reached 130 million.
This does not break the first-day box office record for literary and artistic films, because there was a previous literary and artistic film that defrauded 150 million at the box office on the first day.
But the final box office of that movie was not even 200 million.
It can be said to be a proper scam film.
But "Sunspot" is not the case. "Sunspot" currently has a very strong reputation, and Lin Xing's acting skills are as strong as ever.
As a result, everyone even thinks that the box office of the next movie "Sunspot" may continue to refresh.
At the beginning, Lin Xing shouted a small goal of 1 billion during the interview. At that time, many people felt that Lin Xing was talking nonsense.
But I never thought that based on the current box office trend, "Sunspot" might actually break 1 billion.
Even Lao Zhong was a little confused.
She has just spoken out that two summer art films will not be able to save the market.
The result was good. She did guess that the box office of "No Casualties", a literary film, was not very good. The box office on the first day was only about 10 million, but the box office of "Sunspot" on the first day reached 130 million.
One thing to say is that Lao Zhong thinks that the first-day box office of the movie "Sunspot" is not easy even if it has 50 to 60 million.
First of all, no one expected that this year’s summer market would be so deserted. This desertion has caused many viewers to have little interest in watching movies, and movie theaters are about to close down.
Secondly, what everyone has been saying before is that "Sunspot" is a literary film, and literary films are naturally niche.
An actor can’t decide anything, and even a director can’t decide anything.
What's more, Ning Ping is a great director, but this great director often has some good reputations at major film festivals and is highly praised by various industries.
In terms of reputation among passers-by, it is indeed average.
For this reason, Lao Zhong Caihui wrote that it would be a typical mistake to bail out the market with literary films this summer.
But no one expected that "Sunspot" would actually take 130 million at the box office on the first day.
Too strong.
Lao Zhong directly wrote on his Weibo: "I was slapped in the face. I should continue to believe in Lin Xing, but I still can't believe it because I think "Sunspot" scored 1.3 on the first day. Is it a little too crazy?”
Not only Lao Zhong, but also many people in the industry were a little surprised.
“It’s so easy for Lin Xing to break into the film industry.”
“Don’t mention it yet. People say that Lin Xing is lucky, but there is one thing to say, like Lin Xing This kind of person is already quite strong in the TV drama industry, but in the end, he came to the film industry Another really strong group.”
“We’ll see if “Sunspot” can stabilize. If it can continue to hit new highs in the next two days, then this movie will really be successful. It’s pulling up the market.”
...
Many people are currently discussing the movie "Sunspot", and it has even received a lot of extra attention because of its first-day box office of 130 million.
Especially Lin Xing’s own aura.
This halo is indeed not that strong.
Because Lin Xing has won many awards in the field of TV dramas, many people want to see if Lin Xing will fail like others when he breaks into the film industry.
What he never expected was that the box office of Lin Xing's first movie after he broke in directly exceeded 100 million.
The box office of the literary film exceeded 100 million, which made Lin Xing's debut film get off to a good start.
Of course, even now many people still think that Lin Xing is just lucky.
The box office of "Killing Arden" exceeded 100 million due to too many accidents.
It is also true that many people are watching Lin Xing's second movie, which is "Sunspot".
At the beginning, everyone thought that "Sunspot" might not be a big hit at the box office. After all, it is a literary film, but since it was directed by Ning Ping, it might not be too popular.
Everyone reasonably infers that if the box office of "Sunspot" can reach 100 million, it will be considered a success.
It is not easy for a literary film to break the 100 million mark.
If you add Ningping’s appeal, Lin Xing’s appeal, Bohai Film and Television’s promotion, etc., then it is normal to have two to three hundred million.
500 million is a super-level performance.
Even Bohai Film and Television dare not think about the small target of 1 billion.
But in the next two days, the situation changed somewhat.
On June 19, "Sunspot" had a box office of 130 million on its first day, which also set a new first-day box office record for Lin Xing.
At this moment, everyone gave Lin Xing applause, along with envy and jealousy.
Many people even said: "Lin Xing's last movie was a matter of luck, but this movie can't be said to be luck?"
However, those who question will still question, for example, Lin Xing is lucky enough to find a good team, and some still think that the box office of this movie is because of Ning Binh.
Ning Ping is a master of literary and artistic films, and he is the best at harmonizing commercial films and literary and artistic films. His previous films were all good at the box office, but this time he is building on his accumulation.
There are many people who say this.
On June 20, the single-day box office of "Sunspot" reached 140 million on the second day after its release.
June 21st is Father’s Day.
Although many people are not very enthusiastic about Father's Day. After all, everyone thinks that men's consumption is not good, but even so, "Sunspot" still made a promotional song for Father's Day.
This song matched the scene of Zhao Xiaodao and several people becoming fathers in "Sunspot", and it actually moved many people.
Under such publicity, the box office of "Sunspot" reached 150 million on that day.
In three days, the box office of "Sunspot" gradually and steadily increased.
Within 3 days of release, the total box office of "Sunspot" exceeded 400 million. The market is on fire.
Originally, the summer market lacked a head. Before "Sunspot" was released, the market was deserted for almost a month, and the movies released later were also not very good.
This time, "Sunspot" finally saved the film market.
The entire "Sunspot" crew is really full of energy.
“Based on this trend, I think 1 billion is really a guaranteed bottom line.”
Liu Jing said with some excitement: "Axing, I want to apologize to you. It turns out that you have seen further."
Luo Yuan also said: "Yeah, what I was thinking about was "Sunspot" "It would be great if the box office could exceed 400 million, but I didn't expect it to exceed 400 million in three days."
Even Ning Ping said with a smile: "I regret it now. I really should have asked Ah Xing to shout the slogan of 3 billion box office. What if this happens?"
This time "Sunspot" may set a new box office record, so Ning Ping is also a little happy.
As I said before, there is no film director who doesn’t like movies with high box office.
The reason why they make literary films is not because they don’t want to make money, it’s just that in many cases they can’t.
Directors in many circles are always like this. They look down on some high-grossing movies, thinking that they are just nonsense, and they can do it just fine.
On the other hand, when they filmed it themselves, it was quite rubbish. Not only rubbish, but also completely disgusted by the audience.
This is not uncommon in the circle.
This time, Ning Ping really has high hopes for the movie "Sunspot". He doesn't want to be mentioned only for one thing, which is that this guy is a great artist in literary films, and literary films are quite awesome. .
Then what? ? ?
It just doesn’t have a high box office and is not liked by the market.
Ning Ping doesn’t want this. He is different from Huang Ning. Huang Ning is a great director who has already earned over 3 billion yuan. He has proven himself.
Ning Ping has never proven himself.
Although people in the industry say that he somehow adjusted the artistic films and commercial films together, one thing is that no matter how he adjusted, he still did not have a box office that exceeded 1 billion.
Of course, let alone 1 billion, he has never broken through even 500 million.
Because of this, this time Ning Ping thought from the beginning about "Sunspot" that he could beat his own record at the box office no matter what.
He invited Lin Xing also because of Lin Xing’s box office appeal. He didn’t intend to look at his acting skills from the beginning. Acting skills need to be adjusted by the director.
The result was good. Lin Xing's acting skills far exceeded Ning Ping's expectations. Now it's good, and the box office appeal is so strong.
Tomorrow, everyone will officially start the road show.
In the past three days, the crew of "Sunspot" has been promoting it in various movie theaters in the imperial capital, and it's like beating chicken blood.
After all, the box office is getting better and better.
Tomorrow is my working day, Monday.
The box office of "Sunspot" will definitely be cut in half by then, but it doesn't matter anymore, because as of now, the reputation of "Sunspot" is no problem, let alone 500 million, 1 billion Ning Ping felt that he could guarantee the bottom line.
"A Xing, I have to thank you, your box office appeal is not that strong..."
Ning Ping drank a little too much: "Tomorrow we will start the road show together. Then we will do whatever you want to do with the road show."
"Director Ning, you are so flattering to me. , how can I have any box office appeal? As netizens said, I am just lucky. I really have to thank you for everything. This is your box office appeal..."
Lin Xingze He said it humbly.
“Nonsense, if I have such box office appeal, how can I still let Huang Ning laugh at me??”
Ning Ping said directly unhappily.
All right.
Lin Xing knew that Ning Ping and Huang Ning were actually close friends, because the two of them had always been in different tracks.
But at a director's association event, Ning Ping and Huang Ning, as leading figures in artistic and commercial films, naturally started a dialogue.
At that time, Huang Ning's new movie "Infinite Beginning" was released and the box office was soaring, the reputation exploded, and the box office finally reached 3 billion.
Exactly so, Huang Ning is proud of the spring breeze. He believes that literary and artistic films are connected with commercial films. He thinks that Ningping has gone the wrong way when making literary films, etc.
Anyway, Huang Ning said a lot, basically saying that you, Ning Ping, are not good at making films, that you are making a wrong approach to literary films, etc.
What nonsense are you talking about? ?
It would be a shame if Huang Ning said that Ning Ping did not have a thorough understanding of commercial films. After all, Ning Ping himself recognized this.
The result was good, Huang Ning actually said that Ning Ping didn’t know how to make literary films? ?
You must know that the awards Huang Ning won are far less than those of Ning Ping, not to mention that Ning Ping is currently the only one in the field of literary and artistic films.
For this reason, Ning Ping became as angry as Huang Ning.
Is it true that literary films are so easy to make? ?
Huang Ning even feels that he can still succeed in making literary films. He believes that films of any subject matter are similar.
What Huang Ning said the most at that time was that the reason why art films had poor box office was because you art film directors always moaned for no reason, and even forced you to make so-called dark and depressing films.
This is not right.
Literary films also serve the audience, they cannot be high-minded, and they cannot always try to export opinions.
In short, Huang Ning said a lot, but as for Ning Ping, you are a commercial film maker, but you know nothing about literary films? ?
Of course neither of the two people can convince the other.
This time Huang Ning filmed "No Casualties" actually wanted to prove himself and prove that in the industry, he can also produce literary films well.
Ning Ping is naturally well aware of this, but he is very confident about Huang Ning's approach when he was being interviewed, as if he was filming a literary film and what others were filming was not. Not satisfied.
Since "No Casualties" and "Sunspot" did not use popular artists, there was no so-called competition, and fans did not argue with each other. However, the previous disagreement between Huang Ning and Ning Ping was still dug out.
Especially this time, the box office of "Sunspot" has been rising for three consecutive days, and the predicted box office has even been adjusted from 1 billion to 1.5 billion. On the contrary, "No Casualties" has dropped directly to 160 million. .
Of course, if you want to say that a literary film can break 100 million, it is very good, but you have to look at the lineup and the production cost.
The production cost of "Killing Arden" is low, so if the box office exceeds 100 million, it is really a big profit.
However, the production cost of "No Casualties" started at 100 million. At this time, the box office would not even reach 200 million.
Then he really rushed to grandma's house.
……
……
(End of this chapter)