Chapter 30 Domestic generic drug Eltrombopag is launched!
The news of the price reduction of "Avatrombopag Tablets" abroad quickly spread among patients across the country, but its impact is far from over.
One week after the price reduction of "Avatrombopag", "Eltrombopag", which is also an imported original drug, also began to reduce its price.
The price of 2,600 yuan has been reduced to 2,000 yuan, and the price of each box has dropped by 600 yuan.
There is no way, the price of the top-level "Avatrombopag" has been reduced, and the price of "Eltrombopag" which is not as effective as the next level can only be reduced accordingly.
The price reduction of the original research "Eltrombopag" has completely disrupted the pricing of domestic generic drugs.
To be precise, it disrupted the pricing of Beifeng Pharmaceutical's generic drug "Eltrombopag".
After more than half a year, "Eltrombopag", which was originally successfully copied by Beifeng Pharmaceutical, has also successfully obtained the production approval and is ready to be officially put on the market.
Unlike innovative drugs, in China, generic drugs do not need to complete phase 1, 2, and 3 clinical trials, but only need to pass the "consistency evaluation" of the State Food and Drug Administration.
What is consistency evaluation?
To put it simply, it is to ensure that the "bioequivalence" and "stability" of generic drugs and original drugs are basically consistent, thereby ensuring the therapeutic effect of generic drugs.
Of course, even if they pass the consistency evaluation, there are still some subtle differences between generic drugs and original drugs.
Now that the price of the original drug "Eltrombopag" has been reduced, the price of the generic drug must also be reduced!
In the general manager’s office of Beifeng Pharmaceutical, Ding Jian’s face was gloomy.
The thing he was most worried about happened.
When he first learned that Zhang Yang had developed "Avatrombopag", he was vaguely worried that it would have an impact on his own imitation of "Avatrombopag".
Unexpectedly, in just six months, "Avatrox "Poppa" put so much pressure on AkaRx, and it eventually affected itself!
You must know that when I got the approval for imitation of "Eltrombopag" at all costs, and spent 100 million yuan to imitate "Eltrombopag", I just fell in love with "Eltrombopag". The price in China is as high as 2,600 yuan!
And now,
Oh, not only has it failed to catch up with the good price of 2,600 yuan, it has even been forced to adjust the price before it goes on sale!
"Zhang Yang...!"
Ding Jian couldn't help but hold the water glass on his desk. The joints on his fingers even turned slightly white from the force.
He Youcai on the side completely felt Ding Jian's anger and unhappiness.
He is very clear about the importance that Ding Jian and even the entire Beifeng Pharmaceutical board of directors place on the "Eltrombopag" project.
It is no exaggeration to say that "Eltrombopag" has been regarded by the board of directors as the company's next most important profit growth point!
But it’s useless to say all this at this moment. The most important thing now is to set the final selling price as soon as possible!
"Boss, there is only one week left before our official sale, we must set the price today!"
Ding Jian released his hands and nodded slightly.
According to the previous pricing, he planned to set the price of the generic "Eltrombopag" at 2,000 yuan, but now that the original drug is 2,000 yuan, this price is definitely not appropriate.
After thinking for a moment, he raised his head and glanced at He Youcai:
"Youcai, what do you think? How much do you think is appropriate?"
He Youcai was a little flattered, paused for a moment, and said:
"Boss, when the original drug was 2600, we planned to It was set at 2,000 yuan, and now the original drug is 20 00 yuan, I think... about 1,500 yuan should be more appropriate."
"Although the profit is 500 yuan less, overall our profit is still very generous."
" 1500 yuan?”
Ding Jian did not express his position immediately. After thinking for five or six minutes, he finally looked at He Youcai again.
“1500 yuan is too low, let’s set the price at 1700 yuan!”
“1700 yuan?”
He Youcai was a little surprised, but he didn’t have time to speak before , only to hear Ding Jian say coldly:
“Don’t think it’s expensive!”
"Now we are the only generic drug in the country, and this price is considered cheap for these patients!"
He Youcai was speechless. After a while, he asked in a low voice:
"Boss, I just think that the price difference between us and the original drug is only 300 yuan...will it have some impact on sales?"
Ding Jian smiled coldly. "Haha, you overestimated those patients!"
"300 yuan, even if it's only 300 yuan cheaper, they will still choose us!"
"Because they have no choice."
"Go ahead and distribute the goods at this price!"
......
Beifeng Pharmaceutical quickly determined the official price of "Eltrombopag". A week later, with reports from major media, the first batch of domestically produced Imitation "Eltrombopag" officially goes on sale!
Shanghai,
Song Yang is a 30-year-old young man. Three years ago, he was diagnosed with "Henoch-Schonlein Purpura".
After trying conventional drug treatment, the effect was not satisfactory, and the platelet count was always very low. In the end, I had no choice but to take the imported "Eltrombopag Tablets" from the original research company, and became a long-term user of "Eltrombopag Tablets". Pa" patients with blood diseases.
Today happens to be the day when he comes to the hospital to prescribe medicine every three months, but what makes him excited is that some time ago he noticed that the domestic generic drug "Eltrombopag" was about to be launched, and today happened to be the day time to market.
After waiting for a while, his number was finally called in the clinic.
"Doctor, I heard that the domestically produced 'Eltrombopag' can be prescribed today, right?"
As soon as he sat down, Song Yang couldn't wait to ask about the news about the domestically produced 'Eltrombopag'.
The doctor was still very impressed with Song Yang and nodded slightly.
Song Yang suddenly became excited:
"Doctor, I want to change the medicine. Although the price of the original 'Eltrombopag' has been reduced, it costs 2,000 yuan per box. I want to change it. Do you think it’s made in China?
Well, by the way, how much does the domestically produced ‘Eltropopa’ cost now? "
The doctor obviously hesitated for a moment, and then said slowly:
"The domestic one is now 1,700 yuan. "
"1,700 yuan? ”
Song Yang suddenly widened his eyes, unable to believe the price he heard at this moment!
He had always thought that after the domestically produced imitation of "Eltrombopag", the price would at least drop to less than 1,000 yuan, not to mention a huge plunge, right?
And now, the national generic drugs are only 300 yuan cheaper than the original drugs? !
It was difficult for him to understand and even harder to accept for a while!
"Doctor, didn't you say that domestically produced generic drugs will be cheaper? Why are domestically produced drugs still so expensive?!"
The doctor was also silent.
After a moment, he sighed softly, and then pushed up the glasses on the bridge of his nose.
"Xiao Song, I suggest you take the original medicine. As you said, the original medicine is only 300 yuan more expensive than the generic medicine. There is no need to change the medicine..."
< br>"Of course, the final decision depends on you."
Song Yang lowered his head and said nothing. He was originally full of expectations, but at this moment, he completely turned into disappointment.
Indeed, from a doctor’s perspective, 300 yuan is not as good as continuing to take the original medicine.
But...
After a moment, he suddenly raised his head and forced a smile:
"Doctor, forget it, I heard that domestically produced medicines are all about the same effect, just take domestically produced medicines. . ”
After walking out of the hospital, Song Yang stopped, there was still something he had not said in his heart.
“300 yuan a person is indeed not much, but for him who needs to take medicine every month, it is still a lot!”
(End of this chapter)