Chapter 32 Avatrombopag press conference begins!
Monday, August 20th.
It has been exactly three months since the end of the Phase III clinical trial of "Qingshan Avatropol".
At ten o'clock in the morning, Su Wenping, head of the BD trading department of Hengrui Pharmaceuticals, a top domestic pharmaceutical company, appeared at the door of a hotel in Chengdu.
“Juyang Hotel, this is it.”
He opened his phone and glanced at the address on the invitation, then walked in.
When he arrived at the hotel lobby, he was even more sure that it was correct. The welcome sign in the lobby read:
"Tsingshan Pharmaceutical's 'Qingshan Avatropol Tablets' launch press conference, Please come to Chaoyang Hall→"
Yes, the purpose of his coming today is to attend the press conference of Qingshan Pharmaceutical's "Avatrombopag Tablets".
Half a month ago, Hengrui received an invitation letter from Qingshan Pharmaceutical.
Of course, as the top pharmaceutical company in the country, Hengrui could refuse to participate. However, this invitation letter was not sent by Qingshan Pharmaceutical, but by Zhou Hai from the "Innovative Drug Support Center" who personally sent it to the office.
After much thought, Su Lin, as the boss, naturally could not attend in person, so he was sent as a representative to attend, which could be regarded as giving Zhou Hai a face.
While thinking, Su Wenping followed the hotel's signs and came to Chaoyang Hall.
Opening the door, the Chaoyang Hall, which can accommodate about thirty or forty people, was crowded, with two-thirds of the seats occupied.
Under the guidance of the staff, he quickly found his seat as an invited guest. As soon as he sat down, his attention was attracted by two reporters wearing media badges next to him.
"Old Li, I don't see that your Huaxia Medical Newspaper attaches great importance to this press conference. You have sent all the capable people like you here." Don’t you pay attention? We’re not sending core members like you! Don’t talk about us. Look at the reporters from the People’s Daily Online.” There were a lot of wrinkles. He looked in the direction and paused. Shi couldn't help but sigh:
"It's true! But we really should pay attention to it! How long has it been since our Chinese pharmaceutical industry has produced such an awesome drug! 'Avatrombopag' is the most popular drug in the world. Top-notch drugs!”
“No, no, no, Lao Zhang, I have to correct you. It hasn’t been a long time, but our Chinese pharmaceutical industry has never had such an awesome innovative drug. It’s the first time!”
Hearing this, Su Wenping couldn't help but sigh slightly.
Indeed,
Although he felt that it was impossible for one person to develop a drug like "Qingshan Avatrombopag Tablets" by Zhang Yang alone.
But when it comes to clinical treatment effects alone, the data shown in the third phase of clinical trials of Qingshan Avatropopag Tablets has convinced everyone. Its therapeutic effect is not inferior to AkaRx's "Avatropopag Tablets" ".
Asking himself, he admitted that Hengrui’s current research and development capabilities are still unable to develop drugs of this level!
At this moment, the reporter Lao Zhang on the side pushed up his glasses on the bridge of his nose:
“Awesome is awesome, but what’s the use of being awesome.”
As he said that, he smiled slightly He sighed and changed the subject.
“To tell you the truth, Lao Li, I have recently joined several patient groups with blood diseases. What is discussed in the patient group recently is not the therapeutic effect of ‘Avatrombopag’, but the final outcome. Price. ”
“Everyone is guessing whether it will cost 7,000 yuan, 6,000 yuan or 5,000 yuan. If it is too expensive, what’s the point of not being able to afford it?”
This topic suddenly seemed a bit heavy, and Lao Li on the side didn't even know how to continue.
After hesitating for a moment, Lao Li couldn't help but lower his voice.
"Boss, we also need to understand Qingshan Pharmaceutical; after all, this is an innovative drug, and the price cannot be cheap."
"If they can set a price of 6,000 yuan, it will be better than AkaRx's. The original drug is 900 yuan cheaper, which I think is a great conscience.” Lao Zhang, who was wearing glasses, shook his head:
“I’m confused!”
"Lao Li, have you forgotten Beifeng Pharmaceutical's 'Eltrombopag'? The generic version is only 300 yuan cheaper!"
"Hey..."
The two were talking in low voices, and Su Wenping on the side couldn't help but fell into deep thought.
So far, Tsingshan Pharmaceutical has not disclosed any price information for "Avatrombopag" to the outside world, not even the range price.
If this drug is Hengrui's drug, how much will the company sell it for?
If you refer to the pricing of "Avatrombopag" from AkaRx Company, the price will probably be set at between 6,500-7,000 yuan. After all, the efficacy of the two drugs is almost equal, so there is no reason to sell it cheaper than the other.
What if there is pricing power?
He thought for a moment. If he had the pricing power, he would probably set the price at 5,900 yuan.
In this way, although the company's profits have been reduced, patients can save 1,000 yuan per box of medicine compared to now, which is a great thing for all patients!
Thinking of this, he couldn't help but smile knowingly, and his eyes fell on the main podium a few meters away.
I don’t know if Qingshan Pharmaceutical’s Zhang Yang is as well-organized as myself and can be a little more considerate of patients.
His thoughts were racing, and at this moment, the speaker in the conference hall suddenly sounded, and then, a female host walked onto the main stage with a microphone.
"Dear leaders, distinguished guests, and friends from journalists who have come from afar, good morning."
"The time has come, today we have Qingshan Pharmaceutical's Avatropor Papian's press conference officially begins! ”
"First of all, I would like to invite the leaders in charge of our city to deliver a speech at the press conference..."
There was a sparse burst of applause from the audience. Su Wenping also put away his thoughts and looked towards the stage after hearing the sound.
After a while, the leader in charge finished his brief speech.
"Thank you for the leader's speech, next..."
"I will invite Mr. Zhang Yang, the president of Qingshan Pharmaceutical, to come to the stage to make the opening speech for this press conference!"
Warm applause rang out, and Su Wenping clapped his hands gently. He looked up and saw that it was young Zhang Yang who was walking on the stage!
Zhang Yang took a deep breath and stopped in the middle of the main podium.
He had long ago decided to hold a press conference for "Avatar Popa Green Mountain", but his original plan was just to do it briefly.
Unexpectedly, after Zhou Hai knew that he was going to hold a press conference, he directly used his personal connections. Not only did he invite leaders from the city and the State Food and Drug Administration to attend, he even invited businessmen such as Hengrui to attend. Inviting representatives to participate, in this way, the influence and specifications will be immediately increased.
But this is fine, "Qingshan Avaqupopa" is worthy of such an honor!
"Hello everyone, I am Zhang Yang, the president of Tsingshan Pharmaceutical. Today, on behalf of Tsingshan Pharmaceutical, I officially release our company's latest drug that can be used to significantly increase platelets - 'Tsingshan Avatrombopag Tablets'!"
< br>"Specific clinical data and clinical The effect will be introduced by my colleague Ren Xiaomin in the following introduction. Now I will just make the opening remarks."
"Here are some words I want to say about this conference."
Speaking, Zhang Yang paused.
……
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(End of this chapter)