Chapter 154 Johnson & Johnson! (Please subscribe)
“Brother Ren, look, the contraceptive methods in foreign countries are indeed completely different from those of us East Asians!”
Ren Xiaomin looked at the urgent collection of contraceptive information from around the world in front of him. Deeply agree.
He took the words and said:
"Yes, on the chart, in North America, South America, Oceania, North Africa, and West Asia, the proportion of people using contraceptive pills for contraception is as high as 60%, and condoms Only 30% of them are used, and the remaining 10% are other contraceptive methods.”
"The situation in East Asia and Southeast Asia is completely reversed, with condoms accounting for 50%, other contraceptive methods 35%, and birth control pills accounting for only 15%."
"On the contrary, like Europe and Central Asia, In South Asia, the ratio is about 40% for condoms and birth control pills, and 20% for other contraceptive methods.”
“It can be said that, Our domestic use of birth control pills is not only the smallest, but the market size is also smaller compared to other countries."
Zhang Yang nodded, and at this moment, Ren Xiaomin put the information in his hand back on the table. , pointing to a piece of data that was not specifically marked:
“There is also this data that deserves our attention, publicity!”
“15% of people in our country use birth control pills for contraception, and among this 15%, the one with the most sales data is Yu Ting!”
“Yu Ting is an emergency contraceptive pill and cannot be used as a regular contraceptive pill. !
According to the manufacturer's instructions, it can only be used three times within a year, but Yuting's sales share of all the contraceptive pills sold in our country has reached 75%! What does this mean? ”
“This shows that not only the share of contraceptive pills in our country is very small, but also the public’s awareness of contraceptive pills is insufficient. It is estimated that many women cannot distinguish between short-acting contraceptive pills and emergency contraceptive pills. The difference between contraceptive pills! ”
“This also shows that the scale of our domestic contraceptive pill market is very small, and consumers’ awareness of contraceptive pills is obviously insufficient”
"Such a market is probably not something that our male contraceptive pill can change."
The last words spoke to Zhang Yang's heart.
Chinese people have always believed that "medicine is three parts poison", so under normal circumstances, they will not choose to take medicine unless it is absolutely necessary.
In addition, family planning in the early years made the "birth control ring" the most mainstream method of contraception in the country, and the market for contraceptive pills was naturally smaller.
These factors cannot be changed by Qingshan Pharmaceutical’s single contraceptive pill. It can only be said that with the end of the family planning policy and as the Chinese people become more and more open-minded, more young people may choose Contraception by taking birth control pills.
But for Zhang Yang, it is impossible and he has no interest in slowly cultivating consumers' habits.
So.
After a moment, he said:
“In view of the actual situation in the country, it seems that we should really focus more on the overseas market.”
“As for the country, since we are all It has advanced to the third clinical phase, so it will be launched on the market. But in terms of publicity and advertising, I think we can do less or even no publicity!
In short, our sales focus should still be on the United States and Australia, which have higher acceptance and more mature marketization. "
"Hmm. "
Ren Xiaomin also agreed:
"I think it should be the same, then we should choose to cooperate with Novartis this time? ”
This time Zhang Yang did not answer directly, but after thinking for a while, he slowly said:
"I have actually thought about this issue in the past two days."
"Novartis is indeed a good partner. However, strictly speaking, Novartis is a biopharmaceutical company. We have cooperated before to promote liver cells. Activator' and Cooperation's Shenduqing' are both professional counterparts."
"But this time the male contraceptive pill is more like a commodity, not entirely a drug, and Novartis...may not necessarily. It’s appropriate.”
Ren Xiaomin understood Zhang Yang’s thoughts instantly.
Novartis is a traditional biopharmaceutical company, so its channels are mainly doctors from major hospitals and departments across the United States.
However, the largest sales of contraceptive pills should be in pharmacies, which is not a channel that Novartis is good at.
In other words, sales of male contraceptive pills may not be very good if they are handed over to Novartis as an agent.
"Zhang Yang, what you are considering does make some sense. How about I try to find a few more suitable American sales companies? Try to cooperate with them?"
"That's just the way it is. , you have to hurry up.”
Zhang Yang sighed softly, and finally shook his head:
"That's all, let's contact Novartis first and see what they think!"
"Okay!"
After a few words, Zhang Yang ended the discussion with Ren Xiaomin and immediately called Friedman called Novartis.
"OH, Mygod! Zhang, my good friend, I am very happy to receive your call. Did you miss me?"
"Haha, Mr. Friedman, I I really miss you!”
The phone was connected, and the two of them exchanged false politeness.
Soon Zhang Yang got straight to the point:
"Mr. Friedman, I'm calling you today mainly because of an important matter."
"Our new drug The R&D center recently developed a new drug... to be precise, it developed the world's The first male contraceptive pill, we have now advanced to the third clinical phase in China, and are also preparing to be clinically launched in the North American market..."
"We have cooperated very happily before, so we thought of it immediately. You guys! Do you think you are interested? ”
"Male contraceptive pill?!"
Friedman on the other end of the phone was slightly startled, and then he sounded a little surprised:
"Zhang, your efficiency is really incredible, and you have developed Is there a new drug? "
"Okay, the world's first male contraceptive pill sounds good. Can you briefly introduce it?"
"Okay.
Zhang Yang said:
"This is a male contraceptive that achieves contraception by reducing sperm activity. The contraceptive effect can be achieved about 24 hours after taking the pill."
"If it is used by women, Measured by contraceptive pills, it is a short-acting contraceptive pill. If you want long-term To achieve the contraceptive effect, it needs to be taken for a long time. ”
“Well, I will send you the specific mechanism of action and drug effect, as well as the first and second clinical phase data via email. Can you please understand it first? ”
“Okay, this is best.”
The communication between Zhang Yang and Friedman went very smoothly. Friedman quickly received an email from Zhang Yang after hanging up the phone.
Friedman was originally very interested in the male contraceptive pill mentioned by Zhang Yang, but when he searched for some market data on contraceptive pills, he suddenly frowned slightly.
The next day, Friedman came to President Green's office and proposed to hold a simple high-level discussion. "To put it simply, Qingshan Pharmaceutical has developed a 'male contraceptive pill'. Both the drug mechanism and the contraceptive effect are very good. It can be called the first safe male contraceptive pill in the world."
“However, yesterday I carefully reviewed the current sales situation of our domestic contraceptive market. Last year, the size of the US contraceptive market was only 3.8 billion US dollars, and all of them were female contraceptives!”
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"So...it makes it difficult for me to judge how big the market will be for Tsingshan Pharmaceutical's male contraceptive pill!"
"In addition, everyone knows that Tsingshan Pharmaceutical prefers the traditional agency price model. This method is doomed to have limited operating space...
I initially estimate that we can A profit of 200 million U.S. dollars is considered good!”
“So I’m convening everyone for your opinion today. Should we cooperate with Qingshan Pharmaceutical this time?”
After the words fell, the attention of all the executives present fell on the profit of 200 million US dollars.
To be honest, a profit of US$200 million would be a huge amount of money for other companies, but for Novartis, it is not very attractive.
You know, Novartis’ net profit last year was US$11.5 billion.
At this time, Friedman added:
“The most important point is that our current main channel investment is in private hospitals and top public hospitals, and contraception Medicines tend to be more popular in general clinics, convenience stores and pharmacies, and we The main channels are misplaced.”
“If we reach cooperation with Qingshan Pharmaceutical, we will inevitably invest some money in developing these channels that we did not have before. This will not only cost money, but also cost us energy. .”
"So, how to choose?"
If Friedman initially talked about the U.S. contraceptive market, the executives were somewhat uninterested.
Now that I heard that profits are low and new retail channels have to be explored, everyone’s interest has plummeted.
After a moment, someone immediately said:
"Friedman, I suggest that there is no need to cooperate with Qingshan Pharmaceutical for this male contraceptive, right? If it is a traditional Channels are okay, but if it involves opening up new channels, there is no need..."
"I also agree that although Tsingshan Pharmaceuticals has always cooperated well with us, male contraceptive pills are adult products, which is somewhat different from our main business at Novartis."
"I feel the same way. Idea.”
Friedman is actually similar.
Compared to the billions of dollars in profits of "Hepatocyte Activator" and "Shenduqing", the estimated profit of 200 million US dollars in male contraceptive pills is simply unaffordable. Too much interest.
However, he also had other worries.
"I know what everyone is saying, but if we refuse to cooperate with Qingshan Pharmaceutical, will it affect our current cooperation? Or even future cooperation?"
"This is possible!"
< br>Others also realized this problem immediately. If they were unhappy with Qingshan Pharmaceutical because of this matter, it would be more than worth the gain!
Next, after an hour of discussion, the senior management finally got a plan that everyone recognized:
Novartis is willing to cooperate with Qingshan Pharmaceutical to help it distribute sAC male contraceptive pills It is sold in the North American market, but as for sales channels and annual sales amount, Tsingshan Pharmaceutical cannot make specific mandatory requirements.
At the same time, before the agency contract officially comes into effect, Tsingshan Pharmaceutical is also welcome to cooperate with other companies.
The next day, as soon as Zhang Yang came to the office, he received a reply from Friedman.
"Zhang, I'm sorry, I am very optimistic about your company's male contraceptives, but... I have tried my best with the president and other senior executives, but I still can't get them to fully accept my idea."
"So..."
"It's okay, Friedman, thank you."
Of course, Zhang Yang didn't believe everything Friedman said, but he was still a little surprised by Novartis's attitude.
He originally disliked Novartis for its lack of retail and pharmacy channels, but he did not expect that Novartis was the first to look down on the profits of male contraceptives.
Ren Xiaomin also came to the office soon and saw the response from Novartis. He couldn't help but smile bitterly and said:
"Zhang Yang, we disliked Novartis before, but others didn't want to see us. The world's top pharmaceutical companies have really high vision!"
Zhang Yang also smiled bitterly and shook his head.
Ren Xiaomin continued:
"Then what should we do next? Novartis's dislike is written on our faces. Should we find another agent?"
"Although Novartis despises it, Male contraceptive pills, but I think some pharmaceutical companies want to cooperate with us.”
Zhang Yang also quickly adjusted his mood. Novartis disliked it, so there was no need for him to stick to it.
As he spoke, he thought for a moment and said:
"Brother Ren, let Novartis be our last alternative!"
"Next, I will try hard to contact several birth control pill retailers that have a good reputation in the U.S. market. They have ready-made channels and If you have experience in selling contraceptive pills, you should be interested.”
“Look for him. It is a good thing for us to cooperate with them, at least we can take the initiative!”
“Okay!”
The matter of finding an American agent was decided, just as Ren Xiaomin began to collect major American agents! Information about birth control pill retailers, on the other side,
The "sAC male contraceptive" project, which Wei Tian is mainly responsible for, has also officially started its third clinical phase in China.
Previously, during the second clinical phase, the clinical data of Tsingshan Pharmaceutical’s sAC activating enzyme inhibitor was only about 45% effective against male sperm. When it came to the third clinical phase,
After major breakthroughs, the sAC male contraceptive pill has achieved more than 95% effective contraception.
After just two weeks of clinical phase III trials, some manufacturers of this type of drug immediately discovered Tsingshan Pharmaceutical’s “sAC male contraceptive”.
Johnson & Johnson of the United States is one of them.
Johnson & Johnson is not a traditional biopharmaceutical company. The accurate description is:
Johnson & Johnson - the pharmaceutical giant that is least like a pharmaceutical company!
In my impression, traditional pharmaceutical companies only produce and sell drugs to treat diseases.
But Johnson & Johnson’s business scope is not just pharmaceutical production, from medical bandages to toner powder, and from toner powder to baby shower gel.
It can be said that you can see Johnson & Johnson's products in many non-pharmaceutical fields.
But for such a company with a diversified strategy, its market value is 2.3 times that of Novartis and 1.7 times that of Pfizer!
Such a giant suddenly found Qingshan Pharmaceutical!
Thank you all for your concern. My hand was a little swollen. I went to the hospital and took a picture. No problem. It was a soft tissue contusion. I originally planned to make up for yesterday’s leave today, but the injury point happened to be my right elbow, and my typing speed was very slow. Today’s are all written phonetically. Sorry, I will try to recover within 2 days!
(End of this chapter)