Chapter 520 The Concept of the Future Electronics Industry
In mid-October, Lin Youjing returned to Hong Kong from the United States and informed Yang Wendong and Zhou Haoran of the sales situation of Red Bull in the United States in person;
"Yang At present, Red Bull is very popular among American truck drivers," Lin Youming said with a smile: "Their repurchase rate is very high, and many people have reported that they feel energetic after drinking it at night. Many, and driving is much safer."
Yang Wendong smiled: "As expected, we have already tested it in Hong Kong, but we have been able to get good feedback from the American truck driver community. It’s a good signal.”
Although I have a little confidence, I can only feel relieved once I get feedback from the market. Of course, we are still far from success, and we can only say that we have taken the first step.
Zhou Haoran also said: "Yes, many workers in many of our factories have tried it before when they were working night shifts, and the results were very good."
Lin Youjing asked: 'Yang Sheng, what about Next, in addition to truck driver groups and normal supermarkets, do I need to invest additional resources in publicity? '
Yang Wendong shook his head and said: "No, there is no need to publicize it for the time being. Hong Kong's production capacity is also gradually increasing. If the United States promotes it on a large scale, it will lead to insufficient production capacity;
One more thing, publicity After that, every place in the United States will need it. Our current channels are still far from enough, so in the early stage we will focus on our own proactive promotion. In the next step, you can proactively contact large-scale workers in the United States who need to work night shifts. The factory strives to open up the market for these workers, and their income is also very considerable.”
For any product, it is difficult to open up channels in a market as large as the United States in a short period of time, even if there are certain channels. Relationships may not necessarily work. The product side can only concentrate resources first and make achievements in one place or market first. After other dealers see it, they may gradually put it on the shelves, just in time to meet the needs of the production capacity side.
Beverages are high-cost goods to transport. Even with Red Bull’s high profits, transportation issues need to be treated with caution.
Lin Youjing nodded and agreed: "Okay, then I will arrange for people to go to Detroit first. It is the automobile center. The number of workers in the automobile company and the supply chain exceeds one million, and their income is far higher than the average. Americans are taller.”
“Detroit is indeed a good choice, so your priority is Detroit. Development." Yang Wendong looked at Zhou Haoran and said, "Old Zhou, you should also cooperate well to meet the needs of Detroit."
Japanese cars in this era have not yet entered the U.S. market on a large scale. After entering, it is also called garbage, so Detroit is still one of the top super cities in the United States, rich and wealthy.
"No problem." Zhou Haoran agreed.
Yang Wendong continued: "We don't need to consider other places for the time being. Just focus on the truck driver market and the Detroit market. Judging from the feedback from the Asian market during this period, the sales volume is not very good, and it may indeed be too expensive, so we can only Let’s rely on the United States first.”
The pricing of Red Bull is not the same around the world, but it is basically at the same level. Therefore, in Hong Kong, Bay Area, Southeast Asia and even Japan, it is sold at a price similar to that in the United States. It is indeed ridiculously expensive, and the market performance is very poor. Poor;
This is also the case in Yang Wen It was expected by Dong, and he wouldn't do anything. After all, Red Bull's positioning is high-end in Europe and the United States, and its main focus is the market here. It is impossible to lower prices here for the sake of Asia, which has poor spending power. That would be the case after being exposed by European and American news. May ruin the brand;
Lin Youjing said: "Okay, I know what to do next."
Yang Wendong said again: "After two years, the market feedback in the United States will be good, and Hong Kong's production capacity will be sufficient Yes, I will invest a lot of resources to promote Red Bull.”
Red Bull drink is one of the products he values most. Excluding the electronics industry, this is definitely the most important thing;
In the future, the electronics industry will not be able to stay in Hong Kong, because low-end products will go to the mainland, and high-end products will go to the mainland. It is impossible to retain such a small amount of talent in Hong Kong, but Red Bull Beverage can stay in Hong Kong for a long time. In the future, it may easily create jobs for thousands or even tens of thousands of people. This will affect some other ordinary towns outside Hong Kong Island and Kowloon Peninsula in the future. Makes sense.
There is no need for slums like those in the previous life to appear again, and an industry that can create employment for many people and generate large amounts of exports can greatly improve this.
After discussing the future development plan of Red Bull, Zhou Haoran said goodbye and left;
Lin Youjing continued: "Yang Sheng, Moore and Noyce's company The development plan has been released, please take a look.”
After saying that, he handed a document report to the boss;
This matter was also an important reason for him to return to Hong Kong to report, because the boss had told these two people many times before, so he also He took it very seriously. After the two's development plan was established and Red Bull had some achievements, he rushed back immediately.
"Has their company been registered?" Yang Wendong took the information and started to read it;
This is a Chinese-English bilingual document, and Lin Youjing obviously translated it in advance. Otherwise, even though he can easily communicate with European and American people in English, it is still a bit difficult to understand professional English. Strong;
English or some European and American languages, due to inherent limitations, become more and more professional, and some experts will continue to create new words, or some abbreviations, etc., which leads to Even normal people in the country or experts in other fields cannot understand professional documents;
This is also an important reason for the sluggishness of European and American industry in the next few decades. On the contrary, Chinese is a combination of words, so that even if a normal person cannot understand it, he can still make a rough guess.
"Register, Company The name is Intel." When the boss was reading the document, Lin Youjing roughly explained: "Moore and his two men's plan is to build their own wafer factory, design their own chips, and establish a chip design company."
Yang Wendong looked at the information and listened to Lin Youming's introduction, and then asked: "Do you understand these things?"
Lin Youming shook his head awkwardly and said: "I don't really understand, I also want to ask Two engineers from Honor Electronics came to consult. "Well, this plan looks good." Yang Wendong asked again: "How much investment do they need to get 20% of the shares?"
Yang Wendong can only roughly understand the meaning of this plan. As for feasibility and economics, it should not be a big problem. This is similar to Internet venture capital, which pays more attention to the founding team.
If Intel’s team can’t do this well in the future, then why bother? Or if you fail due to your own butterfly effect, you won’t lose much money.
Lin Youjing replied: "Their asking price is US$300,000. This money will be used to build a wafer factory and a design center. I have also reviewed these accounts and asked industry experts. There’s no big problem.”
“Yes, promise them.” Yang Wendong nodded and said, “But I still have a condition for them. I need to arrange for some Chinese people to join their wafer fab and design center, which account for about 20% of their company, which is similar to our shares;
These Chinese people also have some basic abilities. After they enter, They will work together and participate in various projects, and the two of them must not have any defensive discrimination strategies.”
Lin Youjing asked: "Yang Sheng wants Chinese people to participate and learn, and then do wafer fabs and design in Hong Kong in the future?"
"I have this idea, but you can also tell them, My goal is not to compete with them, my goal is to meet the wafer needs of my own industry," Yang Wendong said.
In ten years, when the electronics industry explodes, the U.S. government will impose restrictions on overseas capital and non-national senior executives of high-tech companies, not to mention Hong Kongers or Asians, just Europeans. All are difficult to do;
So now is the golden age to study and invest. He does not expect to replace Intel's position in the future computer industry. He only needs Hong Kong or Asia to have the ability to produce their own home appliances and simple electronics. The chips required for the product are enough, and these requirements are not very high.
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Lin Youjing replied: "Okay, I will inform them about this. There should be no problem."
"That's OK. In addition, the contract must stipulate that after a few years, we will assist us in building a business in Hong Kong." Factory." Yang Wendong said: "If there are no problems with these two points, then we can sign the contract. After signing the contract, the funds will be given directly to them and they will arrange financial settlement. You don’t need to worry about other matters.”
With only 300,000 US dollars, you can get 20% of the shares of Intel in the future, which is still a good deal, although other people in the future will be able to get it. Investment will dilute your own shares, let’s talk about it at that time.
"Okay, then I'm going to go back and settle this matter." Lin Youjing agreed.
Yang Wendong nodded: "Okay, as soon as possible."
Seven days later, Yang Wendong received the contract document sent by Lin Youjing. After reading the content, he arranged for the secretary to collect the document;
He obtained shares in future Intel, and this was just for himself. The first step to invest in the future giants of the American electronics industry, there will be companies such as Apple, Microsoft, Oracle, etc. in the future;
But as its influence in global business grows, the butterfly effect will not Will knowing this affect these founders?
But it is impossible for him to give up his normal development just to invest in these companies, especially in the electronics industry. The investment may be able to obtain tens of billions of dollars in return in the future, but if he operates it by himself, if it goes well, he may also earn several billion dollars a year. An industry with an output value of tens of billions or even hundreds of billions;
The most important thing is that if you don’t have your own industry and influence, then even if you invest in companies such as Intel and Microsoft, the shareholding scale is not small. If so, it may not be able to be saved.
"Even if there is an industry, you must be able to protect it."
Yang Wendong came to the world map in the office and looked at the UK outside Europe. This may become his protective umbrella for a while;< br>
Although the British Empire has declined, its influence is still there, and even the United States has to give it some respect.
And if a new technology industry star emerges within the scope of its control, which can drive a large number of jobs in the UK and give the UK the opportunity to control some of the future high-tech industries, then the British Empire will definitely do the same Provide yourself with appropriate protection;
Of course, the British Empire may not be a good thing, but driving away tigers and devouring wolves can at least maintain a balance for a period of time. If only one side is left, it is definitely not a good thing. ;
Even if some European countries can win a piece of cake in the computer and new electronics industries, this may be better for their own security.
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(End of this chapter)