Chapter 645: Uncle’s Jealousy
“As a modern enterprise, it must first have a clear corporate legal person system, the ownership relationship between owners and operators needs to be separated, and the responsibilities must be clear.”
< br>“Management methods must also be modernized, which also requires a new modern enterprise organizational structure, and managers It needs to have complete independent power. ”
“What remains is a sound financial system, its own advanced technology reserves, long-term upgrade and iteration of production tools, and upstream and downstream supply chain partnerships. ”< br>
“Finally, we must have corporate culture and social responsibility.”
"In short, sixteen words: clear property rights, clear rights and responsibilities, separation of government and enterprises, and scientific management. If we cannot do these four basic things, then our enterprise will not be a modern enterprise, and there will be some defects and risks that cannot be avoided from the mechanism. When it comes, the result will inevitably be that the hemp rope is cut at the smallest point.”
The idea of the sixteen-character modern enterprise will come out next year, but it does not prevent Zhou Zhi from moving it now. He came out to brainwash An Xin: "Development is necessary, but we can't rush for quick success and sacrifice our own sound organizational functions. That would be called a loss outweighing the gain."
"Elbow, you are talking the same thing now. "Xu Anxin especially admires this aspect of her cousin. He is driving, otherwise he would have punched Zhou Zhi in the chest with his fist, and then proudly raised his chin at others - my brother!
“This Jack Lee is very generous to you...” When Zhou Zhi played the CD, he found that it was Another Day in Paradise. He couldn’t help but be surprised. He looked at the cover: “This is the latest Grammy year. Record Awards."
"No? I know it sounds good." An Xin blushed slightly and coughed slightly: "One more thing, you see our business is already quite big, but what my brother means is new. The factory's production capacity has not yet been fully utilized. I would like to ask you if I can... place an advertisement or something."
"Advertisements can be made. Sister Chi and I can just ask about the regulations."
"Chi Xueli? What my brother means is that he wants to...play on CCTV."
"CCTV?"
“Yes, if you look at our current business, Sichuan is actually only a small part, and the joint venture factories and foreign trade factories in Jiangsu, Zhejiang and Shanghai are the main focus. Therefore, in Advertising in the province will definitely not increase sales, it will require national influence."
"It's also thanks to you and Leather Jacket." Xu Anxin glanced at Zhou Zhi quickly: "That's not true. You just got a fat one. You don’t know that when my brother saw that number, his hands were shaking as if he just got off the truck of the meat factory.”
The big fat pigs purchased by the meat factory are driven through the electric gate after getting off the car, and then are stunned and slaughtered.
Although Xu Anran's cute appearance after seeing the first wave of leeks in the international financial market was very vividly described, it was somewhat inappropriate to say this about his dear brother.
But Zhou Zhi, the younger brother, couldn't stand it and laughed like a pig.
"Seriously." Cousin An An said, "You just came back from the capital. Is our Dai Fei Ju enough to advertise on CCTV?"
Zhou Zhi doesn't remember CCTV very much either. What year did the advertising bidding begin? It seems to have happened in the past two years. The first bidding king was seen in the capital this time. He spent more than one million yuan to take a picture of the Ming Dynasty enamel three-legged piece in Haitong. The winery in Dinglu.
Please indicate the advertisement shot by the film and television star Wang Ji, as well as the classic slogan "Yanshengjiajiu, makes people miss home", which made Zhou Zhi regard that advertisement as the pioneering work of Chinese advertising art. , impressed.
The opportunity to be reported at a high price in this auction is probably also the winery’s marketing strategy. As major newspapers and periodicals reported on the high transaction price at this auction, Haitong Auction Company and the winery both Great benefits have been obtained, and it can be called a model case of achieving maximum publicity at minimum cost.
But thinking about the winery’s inability to succeed after the short-lived glory brought about by advertising, Zhou Zhi couldn’t help but frown: "Advertising is only one aspect, the most important thing is quality."
After finishing, he added. He said: "There is still production capacity."
The order demand brought by the advertising effect is terrible, and with the upcoming real estate upgrade, the demand for doors and locks will surely surge. Zhou is really worried that the advertising will affect the production capacity and If not, the production capacity cannot keep up with the quality. However, Xu Anxin is still so careless: "It's still early even if you put in an advertisement. You can prepare in advance. I asked you to ask how to shoot this advertisement."
"Say it first! At least it's better than Guozhen's!"
"What?" Zhou Zhi was stunned: "Your requirements are a bit high."
Guozhen has now launched three batches of advertisements in China, focusing on children and space technology themes, each with special effects.
One is that the water flows around the hostess in the air and turns into orange juice after passing through the Guozhen packaging bag. The children run over and drink it happily.
The second one was a family flying a kite. After returning, Juice and Juice watched the space shuttle take off, and then a glass of orange juice also sprayed exhaust like a space shuttle and took off.
The best shot is of a father and several cute children flying a model airplane on the lawn in the sun. Finally, he returns to the garden to drink the juice that his mother has prepared. Finally, the camera switches to a long shot of the family enjoying themselves and the fruity drink on the table. Close shot ends.
The reason why we took this photo is that Guozhen was indeed a drink used by astronauts at first, and even the aluminum film bags used for packaging were indeed aerospace technology in the early years.
When Zhou Zhi was a child, he thought that this thing must be very high-tech. He was fascinated by the saying "Guozhen is the drink of American astronauts". Later, he learned that this thing is sodium citrate plus sugar and pigment. The others are calcium, iron, zinc and vitamin ABC.
It is true that no preservatives are added, but the reason is due to the drying technology when the powder is generated and the excellent moisture-proof function of the aluminum film bag, which is not a great advantage.
Any other statement is actually a gimmick.
But you can't help but say that it is very successful. It can be called another example of extremely low cost and extremely high profit, and has made a lot of money from Chinese families.
"Advertising copy." Zhou Zhi said: "That really needs to be carefully considered..."
The road from Shudu to Jingyang has been very well built, and the asphalt road is very important to the current traffic. It was very spacious in terms of traffic, and soon the Bluebird drove into a factory area.
“Where is this?” Zhou Zhi was a little curious: “Where was the factory at the train station?”
"How big is that place? It has been converted into a shipping warehouse." An Xin said: "Now this is the former Mechanical Engineering Technology Research Institute, and even the factory owned by the research institute was sold to us."
"Research Does the institute have any technology patents? ”
"No, I just like this house because it's in a good location and it's close to home." An Xin stuck out his tongue and whispered, "It's close to my mother-in-law's house."
"Can Sister Can is also your best friend, please be polite." Zhou Zhi couldn't help but feel happy again.
“It’s not me,” An Xin said proudly: “My dad said it. He said that he had never thought of building a factory in the city before, and he moved all the factories into the city as soon as he got married. , not just to please my wife.”
"Hahaha..." Zhou Zhi couldn't stop laughing: "I remember my uncle used to look at my cousin, and it was his nose, not his eyes, not his eyes. I wished he would live in the factory forever and not go home. Now he is so jealous. Eat it?”
(End of this chapter)