Chapter 725: Several Major Events
For two consecutive semesters, several sensational events occurred in the family, so that Zhou Zhi no longer attracted much attention for a while.
First of all, Xu Anxin left Jingyang and went to Shenzhen to integrate resources and build the largest safety door and safety lock manufacturing enterprise in China as a representative of Hong Kong capital.
The resources of Jingyang were integrated into the R&D center of Jin'an Lock Co., Ltd. With his generous salary, An Ran's cousin attracted several experts from Jingyang, Mianzhou, and Shudu and many influential people. A young man with ambition, expertise and ideas, specializing in the development of high-end door locks.
The second big thing is that Sister Xiaojuaner also showed her courage. She bought the Xianshi Sauce Garden with 300,000 yuan, and spent another 1.5 million to introduce modern production lines and increase the number of people. It has a raw material workshop, a batching workshop, a koji making workshop, a blending workshop and a filling workshop.
Of the 1.5 million, two-thirds came from "social idle funds." Sister Xiaojuan'er managed to get a million investment from a mysterious invisible boss, plus Brother Dayong made some money from the karaoke bar, and Wen Feng The loan of 200,000 yuan provided by the Industrial and Commercial Bank of China transformed the Xianshi Soy Sauce Factory into a modern enterprise.
The old tradition has not been lost. After the modern process has gone through the koji-making step, part of the semi-finished products will enter the sauce vat and be aged using traditional techniques to make traditional soy sauce;
The remaining Most of the remaining water goes into brine tanks, warm water tanks and fermentation tanks to complete rapid fermentation and produce instant soy sauce.
In the end, three types of finished products were obtained, which were subdivided into three sub-brands.
The most common first level is the prepared mushroom soy sauce and steamed fish soy sauce. The brand used is "Jianghanyuan".
Mid-range products are made with old soy sauce added to the preparation, and are divided into light soy sauce and dark soy sauce. The brand is called "Tongrenhe".
The most traditional one, after being refined, became a newly registered brand "Sheng Xinglong".
The same goes for balsamic vinegar.
Following the winter vacation, before the Spring Festival Gala, a shocking advertisement appeared.
This advertisement is very short, but full of storytelling, so much so that before the product was released, audiences across the country thought it was just a teaser video for the Spring Festival Gala.
The story begins with a little girl doing her homework on the Kang table, then tilting her head and looking through the large window with window grilles, looking at the lively scene of festival preparations at the entrance of the outer courtyard. The adults were hanging lanterns, pasting Spring Festival couplets, pasting door gods, and congratulating each other.
The atmosphere was full of warmth and celebration. Amidst the cheerful and peaceful music, the little girl’s voice-over came: “When I was a child, every New Year, the adults would decorate their homes, put up window grilles, couplets, and "The door god."
"My grandma told me that the earliest couplets were peach symbols, and the door gods were Gods, the first one is called Shen Tu and the other is Yu Lei, they have been protecting us."
In a blink of an eye, the scene switched to modern times, with high-rise buildings in big cities, busy ports, and wide and busy traffic. The large passenger planes taking off from the main road all reflect the huge progress and changes in society.
The Spring Festival is here again, and the girl has grown up and started a family. Today, she is taking her daughter back to her parents’ home, carrying gifts.
The family has moved into a building, and my father and mother, who have grown old, still post couplets and the word "blessing" on the door.
The word "福" was still pasted upside down. When Dad's hand moved from the word "福" to the door, the close-up of the "Jin Ou" trademark was extremely eye-catching.
"Window grilles, couplets..." The little granddaughter counted them all, and then asked: "Grandpa, grandpa, mother said that the family will post a door god every year, where is this year's door god?"
Grandpa He smiled and touched the little girl's head: "Now that we have changed the safety door at home, we don't need to post the door god this year. We will post the word "福" instead!"
"But why is the word "福" upside down?"
Grandma said with a smile: "This is called the blessing coming to the door!" Then the camera pulled up and turned into a long shot of a family enjoying themselves, then turned into a community, a city, and rose to the sky.
In the sky filled with fireworks, two lines of large characters appeared: "Jin Mau Safety Gate protects the whole family. I wish the people across the country a happy New Year and all the best!"
Go next The clock counts down, and then the Spring Festival Gala starts in time.
In this era, this advertisement is simply a "giant" across the ages. Compared with the advertisement "Kong's Family Wine Makes People Homesick", it was one year ahead of schedule.
This was also CCTV's first attempt to package ads during prime time. CCTV's advertising department asked for 10 million yuan.
There are not many companies that can be determined to drink this bowl of soup. It is absolutely impossible for state-owned enterprises to "make it" like this. In private enterprises, there are more wait-and-sees and less attempts.
If Xu Anran hadn't gotten a huge windfall, he would never have been able to make this determination.
The effect of the launch is that orders for Jinou safety doors and safety locks are flying from all over the country to Jingyang and Shenzhen like snowflakes, and even overseas orders have set off a new peak.
Even if cousin An An invested in a large factory in Shenzhen and put it into production in time, increasing the company's production capacity by twenty times, the order was still scheduled for ten months.
These operations have completely exceeded the cognition of the elders in the family. Of course they hope that their children will prosper, but even in their most exaggerated dreams, the third concubine and the third uncle could not imagine that their children would prosper like this.
In just two years, Jinan Locks has grown into a leading enterprise in the country. It is expected to contribute 20 million in tax revenue to the country in 1993. As the third uncle of the labor director of Jingyang City, and Dong Sanji, a well-informed person in Diansan Living Area, certainly knows what the weight is.
The most direct feeling for my uncle is that cousin An Ran and cousin An Ran, as independent and innovative young entrepreneurs, were elected as representatives of the provincial and municipal people's congresses.
When the two of them had a meeting at the beginning of the year, although they were sitting in a different area than their uncle, in terms of row number, they were further forward than their uncle!
Next in March, at the Sugar and Wine Fair, a Taiwan-funded company approached Sister Xiao Juaner and her aunt who were attending the fair, and placed a large order.
This is an instant noodle company, because Sister Xiao Juaner introduced the most advanced vacuum aluminum foil sealing packaging line at the time under Zhou Zhi's suggestion, which attracted the attention of the other party.
However, the other party requested to change the packaging to a smaller size and provide small packaging products in two flavors: spicy beef sauce and sauerkraut, which can be used as seasoning packets for instant noodles.
In addition to this, there are several domestic airlines that are also very interested in this product that is only available in China, but they have the same requirement as instant noodle manufacturers - to make it smaller.
The combined demands of these two companies were so terrifying that Sister Xiaojuaner was so frightened that she quickly called Zhou Zhi to inquire. There are so many scammers at sugar and wine festivals these days, and this thing is too good to be true. real.
Zhou Zhi didn’t know when the big names in instant noodles emerged and which ones they had just launched. When he inquired about them, he found out that they were famous Taiwanese brands in later generations.
As for the airline, they thought that there were many retired soldiers at the airport, so Zhou Zhi asked Jiang Wu to inquire.
The result is true, but what people want more are dried radish and pickled mustard, which are different from Master Kang’s instant noodles.
This is the benefit brought by investment in technology. A vacuum aluminum foil packaging production line has given a county-level food company a huge business opportunity.
(End of this chapter)