Chapter 1161 Idea
"Can this also be called an idea?" Chi Xueli was puzzled and seriously suspected that Zhou Zhi was fooling herself.
"It's important, it's very important!" Zhou Zhi said: "It's so important that in the future, people won't call you Sichuan Satellite TV at all, they will just call you 'Panda TV'!"
"Station logo In fact, it is a proof of identity. Since it is a proof of identity, it must be unique," Zhou Zhi began to explain. : "The identity certificate of a local TV station must of course have strong local characteristics."
"You can say that our Bashu TV station can bring local characteristics from the text itself." Zhou Zhi smiled: " But have you ever thought about why we have nicknames? ”
"When there are more local satellite TV stations in the future, people will generally no longer call them by their big names, but will give them various nicknames, which will become a 'subcultural phenomenon' in the TV industry." Zhou Zhi said : "Why is an audience's spontaneous nickname so important to a TV station? It's like there are fifty or sixty classmates in a class. In school, are the students who have nicknames the first thing everyone will remember?”
“This phenomenon is completely foreseeable in the near future, and when viewers give nicknames to TV stations? , what will be passed? The most direct and easy to understand, is it the Taiwan logo?”
“There is also something here. After all, the audience also has their own bad tastes. For example, if you design a station logo with a red sun and white clouds, they may call you a "poached egg"; if you design a station logo with a rising sun, they may call you Rotten Tomatoes. "< br>
“Although it is a sign of love for the audience to give the TV station a nickname, if the nickname is too It’s ugly, and it’s impossible to change it.”
“So it’s best that we can control this nickname, not only to highlight the local characteristics, but also to make people know that it is Bashu TV; It also needs to be good-sounding, so that people will feel good about it as soon as they hear it; it must also be simple and easy to understand, so that people can remember it and spread it. ”
"Does the panda meet all these characteristics? It's just black and white with a simple design. The image itself has been deeply rooted in the hearts of the people and has won everyone's love. The most important thing is that most people can't come up with other nicknames. As long as the panda is used as the logo, In the future, our satellite TV station will definitely only Being called 'Panda Stage' by the audience, this nickname is almost exclusive."
At first everyone thought Zhou Zhi's suggestion was just superficial, but after Zhou Zhi elaborated on it, they suddenly discovered this thing. It's really interesting.
The interesting thing is, let’s not talk about whether the logo is so important. What is interesting is that you have to meet these requirements put forward by Zhou Zhi. Can you have a better idea than him?
Not for a while.
“And I suggest just using a cartoon panda head.” Zhou Zhi continued to suggest: “This design is the simplest and most direct, and it also looks like a news announcer.”
"Nonsense!" Chi Xueli couldn't help but take action. She was a news announcer.
“The key is to give the audience a sense of involvement, so that when they watch TV, they feel that it is given to them by pandas. The avatar can be personified, and the direct gaze represents communication. These are all called subtleties.”< br>
“It seems to make sense.” Jiang Wu nodded: “There is still a way to name elbows. For example, we named our supermarket chain Red Star, which means origin and star. Star Fire. Now we are cooperating with He Heng to pick out one word each and turn it into Star Super Business, which is also very nice.” This kind of audience." Dad said very seriously and turned to ask Zhou Zhi: "I heard that most of the nicknames of the classmates in your class were given by you."
Jiang Shuyi couldn't help it? , lowered his head and smiled.
Indeed, almost all the students in the class with a little bit of personality have nicknames for Zhou Zhi, and everyone still likes to call her Zhou Zhi.
"Oh dad, we are here to talk about business, don't keep picking on me..."
"Then go on." Dad has to take care of local trademarks. Also quite interested in this.
"Ah? That's it." "But there is one more question." Jiang Shuyi asked: "Are pandas unique to Sichuan?"
"Well..." Zhou Zhi thought about it: "It doesn't seem to be the case. There are also provinces in Shaanxi and Gansu provinces."
"Then we have to grab it!" Jiang Wu said: "Let's grab it first."
< br>"It's not necessary." Zhou Zhi smiled and said: "Since it wants to be upgraded to a 'cultural business card', its temperament must be consistent with the local cultural atmosphere."
< br>“What is the impression that pandas give people? They are cute, relaxed, lazy, and don’t care about anything except eating. Although this is not true as a wild animal, humans have already had such a stereotyped impression of it.”< br>
“With this kind of temperament, if you compare it with the people from the three provinces that have pandas, who is more like them?”
Everyone will smile heartily, yes, when everyone talks about their impression of Shaanxi people, they are stubborn and upright; when they talk about their impression of Gan people, they are hardworking and simple. These two things are not compatible with pandas, right? !
So cultural business cards like pandas are tailor-made for people from Shu Province?
After Zhou Zhi understood this point, everyone understood the reason why Shu Province has special advantages in using this cultural business card, and they also deeply agreed that it is very suitable to use this image as the cultural business card of Shu Province. .
From this perspective, the panda, as a cultural symbol, can really only be from Sichuan.
"Let me discuss this matter with the director." Until now, Chi Xueli thought more and more that this was a good idea.
The key is that all the logos now have profound meanings. I like the patterns that are transformed from the abbreviations of Chinese pinyin symbols. It sounds so lofty, but where will the audience know where to go? Are they interested in knowing?
The only one that is slightly better is Phoenix TV. Its logo is a golden phoenix, which is very straightforward, but it is far-fetched to say that it has any direct connection with local and regional characteristics.
If Bashu TV really uses a cartoon panda head as its logo, at least among all the satellite TV stations so far, it will be the most impressive, the most direct association, the most friendly image, and the most popular one. Image symbol.
What is a good idea? It’s just that when you don’t say it, no one thinks about it. Once you say it, everyone takes it for granted and strongly supports it. This kind of idea is the best idea.
Chi Xueli sometimes wanted to understand Zhou Zhi’s brain structure. She originally wanted Zhou Zhi to put forward some suggestions on the column, but unexpectedly Zhou Zhi skipped these and directly made suggestions about the cultural image and symbols of the TV station. suggestions.
This height obviously exceeded Chi Xueli's own expectations. The key was that he didn't realize it at the beginning. He had to explain it carefully and in detail before he understood the value of this idea.
And then it was recognized by everyone present. These people represent the audience.
However, such good ideas seem a bit deviant among the many "mainstream designs" nowadays. However, Bashu TV itself is a product of reform, and the column brand has always been "people-friendly". It can even be said that It is the "mass base" of this channel that has become the reason why the ministry and commission included it in the first batch of star pilot units together with Zhejiang and Shandong.
Chi Xueli has already thought up the words to persuade the station to adopt the panda logo.
(End of this chapter)