Chapter 1392: Use-ism
However, the concept of IP core has a deeper meaning than the intellectual property package. It is actually more like some mature design modules with certain functions.
These modules can be used as a blind box in integrated circuit design. Users do not need to know its internal operating rules. They only need to know how to input and what output results can be obtained. As long as they get the information of these modules IP authorization can be used in design.
After Sony's own research and judgment, Sony found that it needs to bypass Clover's technical barriers, that is, it does not use Clover's MiniCosIP core to independently develop DVD chips. Let's not talk about the performance, just the time schedule. I couldn't keep up, so I simply gave up my status as a big manufacturer and actively sought cooperation.
Because they know that Clover and Huahong are currently unable to capture the global share of DVD decoding chips, Sony puts down its restraint and boldly asks for a share of the pie.
This requirement is not excessive at all. Sony itself also has some research and development results based on the MPEG2 protocol. After merging with Clover to form an IP core, it can basically gain a global monopoly.
Thinking of this, Zhou Zhi's mind became active: "In that case, we might as well be more radical."
Fujiwara Qiu was very interested in Zhou Zhi and nodded with a smile: "Mr. Zhou, please Talk."
"I think we can not only make DVD playback equipment, but also invest in content." Zhou Zhi paused and said, "If Sony is interested in this."
" Content?" Fujiwara Qiu didn't understand.
"It's the global DVD distribution rights of some films. Our VCD launch was a little aggressive, which led to an unexpected huge problem..."
"Piracy." Fujiwaraoka reacted immediately, it seems Sony's research on the current situation of the VCD industry is also quite thorough.
“Yes, this is a huge regret.” Zhou Zhi nodded: “Now we find that if the player industry wants to develop healthily, it will not effectively reward all the IP cores involved in the process. It will be deformed and unhealthy.”
“What Mr. Zhou means is that in addition to producing DVD chips and DVD players, we also need to control the distribution of content. Okay? Control the production of DVD film and television discs?"
"Participate." Zhou Zhi corrected his statement: "It is too exaggerated to say control. In view of the lessons of VCD, I think we should explore a way for all producers to feel. For a satisfactory implementation framework, in addition to the production of players, there should also be a distribution strategy and distribution plan for DVD movies. ”
"We can even set up a content service company first to specialize in this matter, leading everyone to develop this industry in an orderly manner, so that all industry participants can get their due dividends, and not repeat the mistakes of VCD "
Fujiwara Qiu opened his eyes slightly and said to Zhou Zhi: "Mr. It’s really admirable, especially in China, there are really not many people who think like Mr. Zhou.”
“Miss Fujiwara is quite blunt,” Zhou Zhi said with a bitter smile: “We do have savings and savings now. The 'double shortage pressure' of insufficient foreign exchange and lack of technical and entrepreneurial resources does not mean that we will not be able to To solve these problems, our entrepreneurs cannot view and implement existing international rules from the perspective of world economic integration.”
“As long as such international rules are in line with the common values of mankind and are reciprocal. If it is mutually beneficial and universally fair, then we have no reason not to implement it seriously.”
"I firmly believe that we can achieve leapfrog growth. Our economy and industry can have a strong role in promoting world economic growth. We have now contributed great market opportunities to island companies. This is reflected in Sony's The clues can be seen in the sales of various electronic products in our country, right? ”
"Mr. Zhou's perspective on things is indeed unique." Fujiwaraoka smiled slightly but did not deny it. "So we have enough reasons to believe that while developing our own economy, we can also greatly benefit the world. In the future, we may even become an important stabilizer and source of power for the development of the world economy, and even be able to contribute the dividends of our own development to the world."< br>
“It is conceivable that in the future, in the world trade family, the trade liberalization environment and intellectual property protection will be two unavoidable issues.”
< br> "Fortunately, we are playing a high-end game. From the day it was established, Clover has never thought of taking any advantage in this regard. On the contrary, we have actively integrated into the international environment and picked up international intellectual property rights. Weapons to defend and protect our intellectual property rights.”
“So I propose that the DVD industry also develop a distribution system for intellectual property rights protection. I think Ms. Fujiwara understands that?”
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"Well!" Fujiwaraoka certainly agreed with Zhou Zhi's idea: "I also think this is a very good suggestion. I will definitely convey this suggestion to the headquarters and wait for your arrival in the port area."
The meeting took one day, mainly to prepare for the trip. The size of the delegation this time was actually quite large, organized by several ministries and commissions, including representatives from business, machinery, electronics, clothing and other industries.
Although we go out together, each company has its own company responsible for "reception". However, many of them travel under the guise of going out to learn advanced experience. This has also become a way for many foreign companies to conduct business public relations in the country. One of the fixed measures.
There are quite a few people like Zhou Zhi and Hu Changfeng who go abroad with serious tasks, but most of them have requests from others. However, Zhou and Hu have a relatively equal relationship with foreign companies, and even others have requests from themselves. There are really not many cases.
So these two people are the most relaxed. While others are busy contacting various parties to prepare, Zhou Zhi and Hu Changfeng have time to discuss the industrial development layout.
"The chip industry is a technology, capital, and talent-intensive industry," Hu Changfeng said. "Our thinking five years ago underestimated the difficulty of this industry. Technically, it is easier than building an atomic bomb, but from an industrial perspective , that is really a revolutionary challenge.”
“Yes, if you don’t find a suitable entry point. , It’s really difficult without the right opportunity.” Zhou Zhi and Hu Changfeng were drinking tea in the office: “It’s the right time, right place, and right people, which allowed us to seize this good opportunity.”
“In fact, for the semiconductor industry. For example, the IP core I just discussed with Fujiwara Qiu is the most serious shortcoming that restricts our development," Zhou Zhi said.
“We must not only see the current difficulties in this industry, but also the future traps in this industry.” Zhou Zhi said to Hu Changfeng seriously.
“Oh? Can you tell me more specifically?”
"Memory chip products are different from most consumer products," Zhou Zhi said: "It is an industry that developed after the international intellectual property protection rules were basically perfected. Therefore, the role of intellectual property protection in this industry is very powerful and Obviously.”
“We Chinese people still have a habit, that is, ‘bring it. Doctrine, I don’t care who invented a product, as long as I can imitate it and make it, I can use it.”
“This is indeed a path of development, and we rely on practicing this. The road soon formed a self-sufficient closed loop.”
(End of this chapter)