Chapter 1410 Sony
After Zhang Siluo’s introduction, Zhou Zhi learned that the two ladies were Li Jianxi’s sisters, Li Renxi and Li Mingxi.
Last year, the three re-divided Samsung's business. As the eldest daughter, Lee In-hee took over Korea Hospital, Jeonju Paper, Shilla Hotel and other industries.
As the fifth daughter, Lee Myung-hee took away the Chosun Hotel and the famous Shinsegae Department Store.
With the big family's industry split, there may be a lot of intrigues, but no matter what, this time the two of them still gave Li Jianxi enough face, and came together to show the close and harmonious side of the family.
They are not ordinary people, but they have nothing to do with Zhou Zhi. They just play a small supporting role in other people's activities and answer questions about restoration. Then Li Jianxi stood in the C position, and the sisters stood on both sides, supporting the old president's "Reasonable". Pursuing the motto of "", Zhou Zhi, as the restorer, also obtained the qualification to stand in the corner of the frame. He held the left corner of the frame with his right hand, while Xu Bangda stood on Zhou Zhi's side, and they all completed a group photo together.
Li Renxi was still interested in calligraphy. He asked Mr. Xu a few questions and invited Mr. Xu to visit the headquarters.
However, Zhou Zhi did not have such sufficient time. The one-week inspection time was over. He handed the obtained information to Li Guangnan, and he and Hu Changfeng started the next trip, flying to Sony The headquarters is located in the TOKYO port area of the island country.
Compared with Samsung’s open-and-loop development, Sony’s history is much more stable, low-key and bumpy.
The original purpose of this company, which was established only four or five years ago, was to "give full play to the skills of diligent and conscientious technicians and build an ideal factory that is free, open-minded, relaxed and happy", and expected to become "the best choice for engineers" paradise".
As a result, it was impossible to operate stably in the first ten years, and it was on the verge of overturning and overturning for a long time. It was not until ten years later that it started playing with transistor technology that it finally got its first opportunity.
At that time, transistor technology was not favored by electrical appliance manufacturers around the world. It was Sony who developed the world's first transistor radio "TR-55", which was an instant success and the company's operations finally got better.
In the 1950s and 1960s, Sony began to enter the television industry. The previous black-and-white TVs did not have key technologies and were uncompetitive. The color TVs produced later had a low yield rate, which brought the company to the edge of bankruptcy. .
However, a miracle happened again. The Trinitron picture tube technology developed by the founder Ibuka personally joined in and succeeded at the critical moment, making Sony TVs begin to sell well around the world. Akio Morita paid off the money in three years With huge debt borrowed from development banks, Sony ushered in its second spring.
But the crisis soon came again. In the 1970s, Sony began a dispute with JVC and Panasonic over the standard of tape recording systems.
Although Sony was the first to release the world's first Betamax tape recorder for the civilian market, making Sony a global consumer electronics imaging manufacturer, JVC and Panasonic formed the VHS camp and quickly tripled the speed of Betamax. Expand the market.
Although Sony's Betamax format is technically far stronger than the VHS format, Panasonic gained support from many manufacturers through flexible licensing operations, and eventually dominated the civilian market and became a global standard.
This confrontation with Sony lasted for fourteen years until five years ago, when Sony finally joined the VHS camp and Betamax completely withdrew from the market.
However, Sony is not completely defeated, because the technical superiority of the Betamax format has made it the dominant standard in the field of professional broadcast-level video, which has in turn spawned many subsequent professional-level standards.
But without the huge success of another product, Sony will inevitably become a "niche and professional" technology company in Western Europe.
This is the world-popular Walkman. It was Ibuka who was the first to ask the audio department to transform Pressman, the recording equipment used by reporters. After getting good sound quality and market evaluation, Akio Morita launched the Walkman based on it, which is mainly for playback and listening.
Like the four-leaf clover WinClover, Akio Morita at that time also positioned the Walkman in the youth market, emphasizing youthful vitality and fashion, and created a headphone culture.
This is Sony's most successful product. It was introduced to the world market in 1980, and sales exceeded 250 million units in just eight years. Akio Morita was awarded the British knighthood the year before last. The nickname in the media at the time was Sir Walkman.
When summarizing the reasons for the failure of Betamax and VHS video recording, Akio Morita believes that one of the key points is that the video tape is just a simple carrier, and Sony has not given it any content.
Based on the mentality of solving this problem, Sony successively acquired the film and music departments of Columbia TriStar Productions, making them a subsidiary of the newly established Sony Pictures Entertainment.
It should be said that the idea was good, but bad luck. The big event at the same time was the bubble economic crisis that broke out in the island country, and the Sony Pictures Group also suffered heavy losses for several years due to poor box office, becoming The main obstacle for Sony to make profits at that time is that it is still a money-losing product, with no improvement in sight.
At such a critical moment, the game console market that Sony was preparing to enter also ushered in the betrayal of Nintendo.
The Famicom produced by Nintendo is undoubtedly an extremely successful product. Zhou Zhi’s first pot of gold came from the game stall, and he was using the Famicom at that time.
Sony announced in 1988 that it would cooperate with Nintendo to jointly develop CD-ROM consoles. As a result, after four years of cooperation, the cooperation broke down in May 1992 due to Nintendo's betrayal.
Ken Kutaragi, who is in charge of the R&D business of Sony game consoles, proposed to the current top manager Norio Ohga a plan to independently develop a new generation of game consoles. After receiving support, Sony Computer Entertainment Company was established, with plans to develop a new generation of CD-ROM consoles and bring PS-X to the market. , with all its might against Nintendo.
At this moment, Zhou Zhi and Hu Changfeng came.
At Samsung, Zhou Zhi and Hu Changfeng are not disrespected, but compared with their treatment at Sony, they are worlds apart.
The whole Sony team attaches great importance to the arrival of the two people and the delegation. Norio Ohga and Ken Kutaragi even went to the airport to greet them in person. The hotel arranged for the delegation was also a very high-end five-star hotel, and they even provided thoughtful We arranged a special car and translator with Hu Changfeng.
Because the information that Matsui Zou brought back was so delicious.
Sony, which once led the trend of fashion listening among young people around the world with its WalkMan, can easily see its own shadow in the sales of WinClover in the past few months. Before the arrival of Zhou Zhi and Hu Changfeng, Kutaragi Ken had already asserted that digital audio and video equipment , will definitely be the trend in the future, and this trend cannot be resisted by WalkMan, which is still selling well now.
Then there are MPEG-1 decoding chips and VCD players, which can completely replace video tape projectors in the civilian market.
There are also the MiniCos instruction set that Clover has initially matured, the basic platform control chip, and the IP core for DVD players developed based on the MPEG-2 protocol. Each of these makes Kutaragi regard it as a PS-X’s powerful foreign aid.
(End of this chapter)