Chapter 1744 Eyeball Economy


Chapter 1744 Eyeball Economy

As a aunt who lost her parents when she was young, she had no choice but to send her younger sister to work as a worker in the Yuzhou Woolen Mill, and she went to work in the county collective cotton mill to support her younger brother. When her younger brother was half-grown, her husband After being sacrificed on the battlefield, it was time to support his young son again.

When my son was older, I was laid off again. First, I sold newspapers with a dustpan in front of the bookstore, and then I went to the market to set up a small stall to sell pickles. It can be said that it was an experience that a woman before the age of 60 could go through. We have suffered enough.

But the aunt lived up to her life after all, and eventually became a pioneer in starting a new business. Because the kimchi she made was very popular, the processing volume increased, and she finally opened a non-staple food processing factory.

After the processing plant got on the right track, in order to introduce the operating mechanism of modern enterprises and better develop the enterprise, the aunt took a back seat and gave way to Xiaojuan, who was more knowledgeable and younger. Sister Er, she only focuses on product research and development.

Eventually, the Saturday Group developed into the leading food group in the province, and its business scope expanded from the initial kimchi production to soy sauce, balsamic vinegar, instant bread, aluminum-sealed ready-to-eat kimchi, spicy sauce, low-alcohol wine, etc. , and today, it has begun to try more complex, high-end, and profitable business projects such as modern cold chain logistics, food processing equipment imports, and real estate investment, and its total assets have expanded to more than 5 billion.

And began to promote the development of industries in backward areas through corporate investment and operation, and do its best to give back to the society, which reflects the group's high degree of social responsibility.

This is talking about investing in the autonomous prefecture.

This kind of deeds of first suffering and then sweetness, but not changing your original intention, and not forgetting the poverty even after getting rich, are what the media likes to report the most. Sister Xiaojuaner is embarrassed to say that her and Brother Dayong’s purpose is pure. In order to make money, he had no choice but to attribute all this to his aunt's careful teaching.

Coupled with the previous work of the Ni Food Group in repairing welfare houses for employees on Saturday, my aunt soon won a bunch of social titles and was elected as a provincial representative.

So there was a family joke about going to the province to attend a meeting, and being shaken by the secretary and called Liu Niang, which shocked the aunt.

“By the way, how does that Internet Yellow Pages you run work specifically? Can you give us some popular science?”

This matter is actually not a big deal. , here in Zhouzhi it can only be called a matter of course. In view of all the famous celebrities in the country, Almost none of the companies had awareness of international intellectual property rights and brand value, so Zhou Zhi had no choice but to act as a pioneer and cooperate with the State Administration for Industry and Commerce, who would come up with a management standard and a list of national famous brands. Clover Company provided technical and legal support. Register and maintain international domain names for these brands.

Including English and Chinese, first-level .com and secondary .cn.

In other words, a company actually has four domain names.

.

The server of .

com is in the United States, and the registration and maintenance fees must be paid. This is something that cannot be helped, and it is a bonus for the rule makers.

The registration server of .cn is in China, and the management is also in China. In order to encourage Clover Company to take the initiative to assume social responsibility, the state also invited several units to hold meetings and negotiate. In the end, this part of the domain name was transferred Before the enterprise can operate on its own, the registration and maintenance fees of Clover Group will not be charged.

However, Clover still has to bear the cost of system development first.

An international lawsuit finally emerged this year. When a Guangdong company called Qixing Plastics wanted to expand its international influence, it discovered that its domain name had been maliciously registered, which triggered domestic concerns about the Internet. Domain name’s first lawsuit.

This company is an export-oriented company that mainly produces plastic toys, as well as some gadgets such as plastic light sticks and speakers for competitions. Due to the lack of registered intellectual property rights, various companies rushed to produce the "World Cup Speakers" that were supposed to make huge profits, resulting in Qixing Plastics not making much of the profit. As a result, corporate leaders learned from the painful experience and began to protect the corporate brand and their own intellectual property rights. and operations.

It turned out to be a bad start. It encountered malicious registration in the first instance and started an international lawsuit.

This is a rare thing, and it is related to the new things on the Internet. After the media reports, many companies that are not short of money and have a lot of intentions began to be wary. After checking online, they found that their domain names had also been pre-empted. Register now!

He called his legal representative over and gave him a scolding, and then claimed that he would sue the squatter. When the legal representative found out who he wanted to sue against, oh my god, it turned out to be the State Administration for Industry and Commerce.

Then I asked the local industrial and commercial bureau to inquire about the situation, and then I learned that this is a national famous brand protection project jointly launched by the State Administration for Industry and Commerce and several technology companies. These domain names are now all listed in the Yellow Pages of the State Administration for Protection. At present, companies only need to pay the initial payment fee, and the company can take back the domain name and maintain it on its own.

A false alarm.

As for the reason why Qixing Plastic Industry is unlucky, it is because this company has only opened up overseas markets in recent years and its business has suddenly developed as an "emerging enterprise". It has not been included in the "National Famous Enterprises" It is not included in the list of protected objects.

This is also a lesson. Fortunately, you can apply for the Yellow Pages of National Famous Enterprises. After application, the General Administration will determine the level of these enterprises. Depending on the size of the enterprise, operating conditions, brand influence, etc., it will determine which level to carry out. Brand protection scope.

Of course, the state encourages companies to register and protect their international domain names on their own as soon as possible. Don’t let the state act as a nanny for you in everything.

The reaction of the companies was: "There is nothing wrong with registering and protecting your own domain name, but we also have to go to this Yellow Pages!"

Zhou Zhi was a little dumbfounded when he learned that this Yellow Pages has now become The two labels of a company's "famous brand" and "modernization", businessmen It’s like this, if it’s not profitable, you can’t afford it early, but once it’s profitable...

“We must pay special attention to the enterprises in Sichuan listed in the Yellow Pages,” after introducing the Yellow Pages of National Famous Enterprises’ Internet Domain Name Protection As the project progressed, Zhou Zhicai said to his father: "The brands in Manzhou are self-made. I still have a strong sense of protection.”

“This is also due to the intellectual property protection lectures you gave to companies a few years ago.” Dad said, “How about I come back this time and give it to you again. Companies talk about brand image management on the Internet? Also talk about the current Internet economy? , including this Yellow Pages? I think it is almost turning into a billboard!”

“This is actually a characteristic of the Internet. Visitors tend to follow the trend, and of course there are also reverse operations. It’s called the ‘eyeball economy’, and those who win the eyeballs win the world.”

"Why do these words sound so perplexing?" Grandma asked.

Everyone is happy.

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