Chapter 90 Milk Tea Shop
Lying on the sofa, reading novels and watching short videos, time flies by.
Until Xiao Ya comes home from get off work.
Obviously she was a little tired, but she was still very happy to see Chen Feng at home. She came over and gave him a big hug.
Then, she smiled and said: "You didn't go home yesterday, but I didn't sleep well all night."
Chen Feng smiled and said: "I slept well."
Xiao Ya was stunned for a moment, then raised her head and rolled her eyes at him, gently pushed him away, lowered her head and sighed: "It seems that in your heart There’s still no me in front of you.”
Chen Feng laughed, hugged her, and said, “Okay. You’ve been tired for a long day, so go take a shower. Come down for dinner. By the way, have you eaten yet?"
Xiao Ya shook her head: "I'm afraid you'll tell me what to do." What are you talking about? I went out for lunch and brought back a lot of delicious food. If you don’t mind, just eat some together.”
"What do I dislike? It's too late to be happy. I'm going to take a shower right away."
Xiao Ya said happily and hurried upstairs to take a shower.
Seeing this, Chen Feng shook his head and went to the kitchen to cook the rice.
Then take out the vegetables you packed for lunch from the refrigerator and heat them in the microwave.
At this time, he was already hungry, so he ate some vegetables without waiting for Xiao Ya to finish taking a bath.
Anyway, there are six dishes in the package, two of which are hard dishes. The portions are very large, and Chen Feng will definitely not be able to finish them all by himself.
After eating until he was full and filling his stomach, Chen Feng stopped eating for the time being.
After waiting for another ten minutes, Xiao Ya came down and the rice had just been cooked.
Chen Fengcai brought a few dishes to the table and the two of them started eating together.
Xiao Ya thought Chen Feng waited for her to come down before eating, and she was a little touched in her heart.
The Xiuzhou cuisine in this restaurant tastes quite good, and Xiao Ya was full of praise for it anyway.
And it was obvious that she was really hungry. She rarely ate two bowls of rice and less than half of the vegetables.
During the meal, Chen Feng also got a general idea of the milk tea shop where she currently works. It is a national chain of Internet celebrity shops, and the business is very good. It operates on both sides of the physical network, and the business volume is about half and half, or even I heard from the old man in the store that sometimes online orders are higher than those in the store.
The store where she now works has five employees. She is mainly working for one person now. There are specialized processes and various machines and equipment, which makes it relatively easy to get started.
In a few days, she should be able to make various flavors of milk tea by herself.
In addition, of course, it is the specific management of the store, as well as the business process and so on.
After actual operation, in a month or two at most, she will be very familiar with the specific operating procedures of such a milk tea shop.
In addition, she also learned in detail about the cost of opening a store today. In addition to the store rent and transfer fee, the initial investment for such a milk tea shop would be at least 300,000 yuan.
It was much higher than she initially imagined. She previously thought that in addition to the store rent and transfer fee, joining a milk tea shop and making some initial investment, including decoration, raw materials, etc., would only cost hundreds of thousands.
As a result, she asked and found that it was at least three hundred thousand, which was twice as much. As for the store rent, if it is opened in Xiuzhou, it is certainly not cheap. If the location is slightly better, about ten square meters, the annual rent will be hundreds of thousands.
In her opinion, a milk tea shop only needs 20 square meters. The annual rent is often over 300,000 yuan.
If it were larger, or in a better location, 20 square meters, it would definitely cost 50,000 to 60,000 yuan a month. 670,000 a year.
Coupled with other miscellaneous additional expenses, Xiao Ya made a rough estimate. To open such an Internet celebrity milk tea shop in Xiuzhou, a minimum capital of one million would be needed to feel secure.
She definitely didn’t have that much money herself, so she could only get it from Chen Feng, the financial backer.
"The business of Internet celebrity milk tea shops is very good. Many young people drink it every day and are addicted to it. When such a shop is opened, as long as the location of the shop is not too remote, there will be no shortage of business. Besides, even if the store is here, Business is not very good, online business is average It’s not too bad. Many people place orders online, starting from 2 cups, and many orders are for several cups, or even more than a dozen cups.”
Clear the table and wash the dishes, Xiao. Ya came over to sit next to Chen Feng and continued to tell him about the milk tea shop.
It can be seen that she is very optimistic about this business.
Chen Feng did not pour cold water on her. According to his limited understanding, this Internet celebrity milk tea shop is running well and is indeed very profitable.
However, the most profitable ones are always the brand owners who charge franchise fees. Even if they declare bankruptcy in the end, the shareholders will have already made a lot of money.
Of course, Chen Feng would not tell her the details of the capital operations of these Internet celebrity milk tea brands, and he himself did not understand them very well. But this kind of road has been ruined a few years ago.
Build a "well-known brand", for example, it was reported in such and such authoritative newspapers and magazines, even advertised on CCTV, and it won some such and such award. Anyway, it is a good boast.
After becoming famous, of course I advertised everywhere to recruit franchisees. I dug many pitfalls in the contract and signed contracts with those franchisees who took the bait. When it was difficult to recruit franchisees, the franchise fee was almost collected. After that, these "well-known brands" gradually stopped promoting and advertising. When the franchisees found out that they had been deceived, they had no place to appeal. Even if they went to court, the other party was not afraid because it was already designed in the contract. It’s good for their brand.
This is quite good. Some people cheated enough of the franchise fee and ran away with the money, or went bankrupt.
Not all of today’s Internet celebrity milk tea brands are this way, but there are quite a few of them that are fake.
The reason why they are called "Internet celebrities" is of course promoted by their brands on the Internet and various short video platforms.
There are many tricks in it. The most common one at the beginning is to hire people to queue up to create the impression that their milk tea is so popular and best-selling that demand exceeds supply.
It can suddenly attract the attention and curiosity of the public, even the media, and form news hot spots and topics.
In this way, even if some people see the trick inside. Their purpose was also achieved.
This method of finding sitters to queue up for "rush buying" is simple but very effective. Many people have been deceived.
I feel that joining this kind of internet celebrity milk tea shop will definitely make money.
In addition, many young people often watch short videos and are easy to follow the trend. They do not have a high level of discernment and can easily be tricked, gradually forming a so-called trend and fashion.
So much so that many young people and student parties, even if they don’t eat, still want to buy a cup of Internet celebrity milk tea to drink.
The summary is that there are people who make money by opening milk tea shops, but there are also many who lose money. There are even more people who have been cheated.
Moreover, there are more and more Internet celebrity milk tea shop brands, and more and more franchise stores are opening, which will inevitably lead to fierce competition in the future, and the market will face a reshuffle sooner or later.
At that time, as a bottom-level franchise store, it will inevitably be harvested.
Thanks to Di Lan for the reward of 100 starting coins! ! ! ! !
(End of this chapter)