Chapter 634 Sympathy Overflows
Chen Feng basically left it to Jin Xinyan to handle the preliminary franchising consultation work for the gold store, mainly to obtain relevant information from the brand owner, and then fill in the application form.
After that, we will go to the brand owner's head office for an on-site inspection and communicate with the staff face to face. If appropriate, of course, we will formally sign a contract to join.
Although Chen Feng now prefers the jewelry brand Zhao Shengsheng, to be on the safe side, he still asked Jin Xinyan to consult two more brands.
Of course they are all big domestic brands.
As his personal assistant, Jin Xinyan was finally able to do something practical for the boss Chen Feng. She was very motivated to work and became busy immediately.
Now that Lin Yujiao has no commercial performances for the time being, Jin Xinyan has a lot of free time.
However, in order not to let herself feel that Chen Feng’s monthly salary of tens of thousands of yuan is in vain, she basically goes to "work" every day these days, either at Dianchuang Culture or at Fengmang Film and Television .
But if you really want to talk about it, she actually only walked around in these two companies. At most, she sat down and looked at the company reports and the like. There was no actual work, so she was just fishing.
Now the boss Chen Feng has finally arranged practical work for her, and of course she is very interested in it.
Chen Feng told her in the morning, and she got feedback in the afternoon. She consulted with three companies in total, and collected some information from each brand owner, which was packaged and sent to Chen Feng.
Chen Feng stayed at home during the day today, and no one came to see him. His parents took half a day off because of him. After the family had lunch, they ran to the small supermarket in Yuelou Town. Got to work.
Chen Feng read the information sent by Jin Xinyan, and after weighing it, he finally had a better impression of Zhao Shengsheng, even though its franchise conditions are the most stringent among the three first-tier brands. One of the biggest differences among brand owners is that they have a binding agreement, which means that after opening a store, it must be open for at least two years, regardless of whether it is losing money or not.
The other most important difference is that other first-tier jewelry brands have far more franchise stores than direct-operated stores. The more conservative ones are open at 30-70%, with only 30% of directly-operated stores and 70% of them being franchised stores. , and the more extensive ones are even open to 19%, only 10% are directly operated stores, and the other 90% are franchise stores, the kind that give money to franchises.
Three years ago, Zhao Shengsheng had always adhered to the direct-operated store management strategy and refused to franchise stores. In this way, even though the operating profit was not as good as other first-line brand jewelry, he still had good product quality, service, and brand management. Under control, there has been no negative news in these years.
Those jewelry brands with many franchise stores have more or less negative news, and the main problems lie in those franchise stores. Some excessive shops were exposed to the fact that the gold jewelry purchased was rusty, and this was not just a single case.
As a jewelry brand, if you have more franchisees, your profits will increase, which often means that your brand risk will increase.
Those franchisees are a mixed bag, and it is generally difficult for the brand headquarters to provide more comprehensive supervision than directly-operated stores. There are all kinds of birds in the forest.
When some franchisees purchase goods, they directly skip the brand headquarters, buy cheap goods privately, and sell them as branded goods. Of course, the quality of gold and silver jewelry sold through these private channels cannot be well controlled. In more serious cases, gold jewelry may rust, causing great damage to the brand image.
Zhao Shengsheng was obviously concerned about this at the beginning, so he has always adhered to the business strategy of direct-operated stores.
Until three years ago, domestic first-tier jewelry brands were seizing the domestic market, expanding their territory, and adopting methods to expand the scale of franchise stores.
For those who are eager for quick success, there is even a 19-open business strategy. Only 10% are directly operated stores of brand owners, and most of them are franchisees from various places who have spent money to join.
Under this business trend, Zhao Shengsheng, forced by market pressure, finally opened his mouth and allowed franchisees to join.
But compared to other first-tier brands, Zhao Shengsheng’s conditions for joining are much stricter. First of all, it is the binding agreement mentioned before. Secondly, you are not allowed to join just because you pay money, but you must also undergo a set of strict requirements. There is an audit procedure. If you fail the audit, you will not be allowed to join. This is much more formal than the so-called audit that other brands go through the motions.
For this reason, Zhao Shengsheng’s domestic market share is not very high. Among the top ten first-tier brands, it has always been ranked in the bottom two or three.
In addition to its price being more expensive than other brands, it also has fewer stores in China than other brands.
For example, Lushi here is one of the top third-tier cities in the country. There are many wealthy people, but after opening a branch a few years ago, it ended up going bankrupt.
Ordinary people will definitely buy the cheapest gold jewelry. In terms of brand promotion, mainly advertising investment, Zhao Shengsheng is much more low-key than other brands.
But anyone who has been in contact with the gold jewelry industry, or has compared the quality of different jewelry brands, will know that Zhao Shengsheng’s gold jewelry is slightly better than other brands.
It can only be said that it is worth the money, it is expensive for a reason.
As a woman, Jin Xinyan is of course very interested in jewelry. In addition, her family has never been short of money. She has been exposed to these jewelry since she was a child, and she often buys them when she grows up.
Of course, she mainly buys foreign brands, such as Cartier and Tiffany.
However, in recent years, with the rise of domestic jewelry craftsmanship, she has also begun to purchase domestic jewelry brands. She has purchasing experience from various brands.
After her comprehensive comparison, she also felt that among these domestic first-tier brands, the quality of Zhao Shengsheng's products was generally better than other brands.
For someone like her who is a little knowledgeable and not short of money, if she were to choose among domestic jewelry brands, she would definitely choose Zhao Shengsheng.
It’s just that most of the truly wealthy people in China will still choose foreign brands such as Cartier and Tiffany, which is inevitable. It is not just the mentality of worshiping foreigners, but also the brand history of hundreds of years, as well as the genuine craftsmanship and reputation, which is indeed higher than the domestic jewelry brands.
So, in Jin Xinyan’s view, if Chen Feng chooses to join Zhao Shengsheng, it may not necessarily be the best choice. The first is the price difference, which leaves Zhao Shengsheng with little advantage when facing the low-price competition from other brands.
The second is brand recognition. Nowadays, the top domestic jewelry brands are Fu. The public’s brand recognition of these Fu is much higher than that of Zhao Shengsheng.
Jin Xinyan suggested that if Chen Feng opened a jewelry store mainly to make money, he should choose the other two brands.
Otherwise, this business would be really difficult to do.
Especially since Chen Feng plans to open such a first-tier brand franchise store in a rural area, it will be even more difficult to do business.
Previously, Zhao Shengsheng opened in the urban area of Lushi, but it closed down two years ago, not to mention that Chen Feng now wants to open one in the countryside. But Chen Feng finally chose to join Zhao Shengsheng. The fundamental reason was that Chen Feng was more familiar with this brand, and the second reason was that he had too much money.
Jin Xinyan also knew that the reason why Chen Feng opened a jewelry store in his hometown was mainly for his parents, but she didn't persuade him. So, she cooperated with Chen Feng to contact and communicate with Zhao Shengsheng's headquarters, and soon received a clear answer.
Let Chen Feng go to the headquarters in Shencheng for on-site inspection and detailed discussions in the near future. When you want to go there, you can contact the other party in advance, and the other party will register and make arrangements for him.
Tomorrow is Qin Zhen's engagement ceremony, so he definitely won't be able to go, and Chen Feng may not be free to go to Shencheng the day after tomorrow. We'll have to check it out again, and let's talk about it the day after tomorrow.
During dinner, Chen Rui was very interested in Chen Feng’s opening of a jewelry store and asked a lot. Apparently he wanted to invest in it, but he didn’t have much funds on hand at the moment and was embarrassed to ask. , I hope Chen Feng can take the initiative to invite him to buy shares. It would be best if he can help him advance part of the share capital.
Of course Chen Feng understood what he meant and said directly: "I can't tell whether this jewelry store is making a profit or losing money. In addition, I have already consulted and the total cost of opening the store is at least five million. , or even more. So, brother, don’t think about it.”
Chen Rui was a little depressed. He asked: "Then why do you have to open a jewelry store?"
Chen Feng said: "I mainly want to preserve the value of funds. You can't keep so much money in the bank and earn interest. That is the stupidest thing to do. , it must be invested, not to mention adding value, but it must also be maintained.”
"Then what if we lose money?"
"I have calculated that the most I will lose is rent and labor, which I can afford. And I plan to operate it for a long time and build a reputation. I have done a good job in the first two years In order to prepare for losses, if the losses continue in the third and fourth years, I will consider closing the store."
When Chen Feng said this, Chen Rui gave up his plan to invest.
Chen Feng can afford to lose money if he has money, but Chen Rui obviously cannot afford to lose money.
After dinner, Chen Feng went back to his room. First he received a call from Qin Zhen, asking him to report to his house early tomorrow morning and drive him to bring guests. He also told him to dress more formally. a little.
Of course, Chen Feng couldn't refuse his request, so he agreed.
As soon as the call with Qin Zhen ended, Guo Mengyao called immediately.
After they separated last night, she didn't send him a message or contact him all day today. Chen Feng thought she was angry and wanted to have a cold war with him for a few days.
"Is something wrong?"
After the call was connected, Chen Feng spoke first before Guo Mengyao spoke.
"Can't I come to you if nothing happens?"
Guo Mengyao is obviously still a little emotional.
Chen Feng didn't tolerate her, he frowned and said, "If you have something to say, I'll hang up if nothing happens."
Guo Mengyao now also knows Chen Feng's dog temper, so she can only hold back her anger and say: "After we left after dinner last night, Pu Fangye had a conflict with You Hairong. She kicked him and injured him. He also had surgery. Now You Hairong is detained by the police. She called me crying and complained, asking me to help her intercede with Pu Fangye, and also asked me to advance the medical expenses and compensation. "
After hearing this? Chen Feng was still surprised by the news and couldn't help but ask: "Why did you kick Dandelion? Wasn't it the three debt collectors who hit you?"
Guo Mengyao said directly: "It was You Hairong who kicked him. She was wearing high heels at the time and kicked Pu Fangye very hard in the crotch, scratching his face. It was quite miserable. Maybe You Hairong will have to go to jail. .Currently For her, the most important thing is to seek forgiveness from Pu Fangye, the victim."
When Chen Feng heard what happened, and then thought about Pu Fangye having surgery because of it, he couldn't help but secretly take a breath.
We are all men, so we can completely understand Pu Fangye's pain.
“Aren’t they a pair of lovers? Why did they suddenly fall out?” Chen Feng asked curiously.
Looking at what they looked like last night, they were an absolute couple of adulterers, but now they are like this.
"Pu Fangye originally promised to lend her 100,000 yuan, but later he went against his promise and even scolded and insulted her. She couldn't hold it back."
After hearing this, Chen Feng was speechless for a while. Pu Fangye's level of fighting against the five scum was completely abused by You Hairong, which makes me feel very happy when I think about it.
"You should stay less involved in her affairs. You and she were just ordinary high school classmates. When you were in school, your relationship with her didn't seem to be that good? You are still such a woman. It’s better to stay away from her.”
"I just think she is very pitiful now. After she kicked Pu Fangye last night, the debt collectors took her directly to her home and forced her and her husband to pay off the debt. Her husband was so angry No, in the end she had to borrow the money she owed from gambling here and there. The debt was paid off. But her husband also made it clear that he must divorce her. Then this morning, the police came to her door and arrested her. She will probably go to jail. Speaking of which, she is really pitiful."
Chen Feng said angrily: " She brought it upon herself. What's so pitiful? If you have too much sympathy, you might as well pity the lonely old people and the seriously ill patients who don't have money for treatment. They need sympathy and help more than You Hairong."
Guo Mengyao retorted: "I don't know the lonely old people and seriously ill patients you mentioned, but I know You Hairong, she was my classmate in high school. Besides, she begged me all the time and cried very sadly on the phone. If I don't help her, no one will."
"You are really a pig!" Chen Feng scolded her rudely. She scolded, "She begs you to cry so hard, do you have to help her? You are not her mother, nor her good friend or best friend, we are just an ordinary classmate. Do you really want to put so much effort and money into helping her?" Is this really necessary? It’s okay for you to ask Pu Fangye for forgiveness, but you actually have to help her pay for her medical expenses and compensation. Hundreds of thousands. If there is a problem with his function, the compensation will be even higher. Are you really willing to help her pay for it? This is not how you spend your money."
After hearing what Chen Feng said. , Guo Mengyao finally hesitated: "Then I don't care?"
"If you can't live with your conscience, you can spend money to She hires a good lawyer. This is the best thing you can do as her classmate. Just provide her with money and help. It is completely unnecessary and will make you look stupid. You should treat kindness like hatred. Do you understand?"
After being silent for a while, Guo Mengyao said slowly: "Then I'll think about it again."
"Don't think about it again!" Chen Feng reprimanded again angrily, "If you still have a brain, just do as I say. At most, hire a lawyer to help her defend her and try to reduce the punishment as much as possible. The rest is up to you. What does she do so much? She is totally worthless. I have to sympathize."
"Okay, okay, I'll listen to your head office, right? Really, you have no brains."
Although she was scolded by Chen Feng, she still felt it in her heart. On the contrary, the meeting felt quite good, and I felt that Chen Feng was caring about me.
(End of this chapter)