Chapter 373 Win-Win Cooperation
The man is affectionate and the concubine is interested.
This matter will naturally be easy to handle.
For the BMW Group, what needs to be done most now is to increase production and sales and put the company's operations into a positive cycle.
Then we will further consider the issue of brand building in the American market.
Brand building itself is also about making money. If we can make a lot of money in the American market by cooperating with General Motors, then even if the subsidiaries of the BMW Group do not have any brand awareness in the United States, it is not unacceptable.
If through this cooperation, manufacturers such as Nanshan Transmission and Nanshan Technology can enter the supply chain of international automobile giants, it will be even more valuable.
“Jiang, after all, the Mercedes-Benz sedan is a brand new model. We can only promise to import no less than 10,000 units in the first year. Whether we can maintain this import quantity after that depends on it. The market has performed well.”
In response to Jiang Hui’s request to limit the minimum export quantity per month, Austin chose a compromise plan.
If you don’t make any promises and don’t take risks at all, then this cooperation may not continue.
But Austin is certainly not willing to make too many promises from General Motors.
After all, there is no previous successful cooperation precedent, and there are still risks.
If the car cannot be sold after being imported, it will become a book asset and you will lose money by then.
“No problem, I believe that Mercedes-Benz cars will achieve very good performance in the American market.”
“Maybe then it will not be 10,000 cars a year, but 10,000 cars a month. "
Although the major automobile giants in the United States have had a difficult time in recent years, the automobile market in the United States has actually been growing.
It’s just that all the incremental growth has been taken away by foreign companies such as Japanese car companies.
The entire 1980s and 1990s were actually a period of good economic development in the United States, and the growth rate of the automobile market was considerable.
Almost every large company has vehicles with monthly sales exceeding 10,000.
Even for products that sell tens of thousands of units a month, there are not only one or two models on the market.
"Thanks to you, I hope that the monthly sales of Mercedes-Benz cars can really reach over 10,000, and then we can consider using similar solutions to cooperate with BMW Group's new products in the future."
"Yours When parts companies enter our supply chain system, there will be fewer obstacles.”
As long as GM can make a lot of money from cooperation, Austin can completely remove many obstacles internally. .
He still has this confidence.
Especially as the design director, he still has a great say in introducing new suppliers.
For some parts, the design department even directly decides which supplier to use, while the purchasing department is more in charge of the process.
“We still have two new products under development, and they will be mass-produced by the end of next year at the earliest. You will not be disappointed by then.”
Compared with Mercedes-Benz sedans, Jiang Hui We are even more excited about the performance of Land Rover pickup trucks and off-road vehicles in the American market.
At that time, while exporting to the United States and OEMing for General Motors, and exploring markets in Africa, the Middle East and other places, the Land Rover brand will become an internationally renowned brand. The business of the BMW Group will be completely complete.
By then, as China's largest export-generating enterprise, the various benefits that BMW Group will be able to enjoy will definitely be beyond imagination.
Many of the things Jiang Hui worries about will become unnecessary because the BMW Group is famous enough.
After all, even if some people want to buy shares, they still have to worry about whether they can eat such fat meat.
"New product? What type of car is it?"
Austin looked at Jiang Hui curiously.
He is very confident in Jiang Hui's design level. If General Motors had such a designer, the current situation would definitely be much better.
"Let me give you a break, and you will know when the time comes."
"You will definitely be satisfied."
The BMW Group has now begun to get on the right track, and naturally new projects cannot The news was leaked before it was even ready to go public.
The Mercedes-Benz sedan has attracted a lot of people's attention. If the new project is known by then, some car companies are likely to take targeted measures.
This is not good for the development of the BMW Group.
Austin also knew some practices in the industry and did not chase Jiang Hui to ask about the specifics of the new project.
The two parties quickly agreed on a time to formally sign the cooperation agreement and let the people below discuss the contract details.
......
As such a major export cooperation agreement, even though the BMW Group is a foreign-funded enterprise, relevant personnel from Shenzhen City were invited to the signing event of the cooperation agreement with General Motors. join.
The Lingnan Provincial TV station specially arranged for reporters to participate, and the relevant news was broadcast that night.
In this way, the cooperation between BMW Group and General Motors has naturally spread in the Chinese automobile industry.
“Leader, BMW Group can sell domestically produced cars to the United States, but other automobile manufacturers such as FAW are constantly cooperating with various automobile giants to establish joint ventures to introduce each other’s models in the United States. "China produces."
"Compared with each other, the gap is huge. It’s very obvious.”
“In order to encourage relevant domestic manufacturers to improve automobile-related technologies, should we provide more support to the BMW Group?”
Qin Hao, as the first automobile manufacturer? Bureau Chief, in fact, you have your own ideas about some of the plans formulated above to attract foreign investment.
In the past, domestic automobile manufacturers failed to live up to expectations. If they wanted to develop passenger car technology, they could only introduce it from abroad.
But after the appearance of BMW, this situation quickly changed.
He feels that relevant policies also need to be adjusted.
“Attracting foreign investment is also earning foreign exchange to a certain extent, which is in line with the general direction.”
“Although the situation in the automobile industry is special, it certainly cannot follow the policy in the general direction. The other way around.”
"But what you said makes sense. The ministry's support for the BMW Group can indeed be greater."
"This topic has actually been raised with our ministry in Lingnan Province. I hope The Ministry allows the BMW Group to produce all types of automotive products and provides all-round support in the supply of raw materials."
Zheng Haiming and Jiang Hui are also old acquaintances. Qin Hao said that he would support BMW. He has no objection.
However, while supporting BMW, it also allows other car manufacturers to find development directions that suit their own needs. This matter is also supported by the ministry.
After the Shanghai Automobile Manufacturing Plant cooperated with Volkswagen to produce Santana, its operating conditions improved rapidly and it had funds to develop some new projects. FAW is also very active in seeking cooperation with international automobile giants.
Yangcheng Automobile Manufacturing Plant even turned a profit after cooperating with Peugeot.
In this case, there is definitely no way for the First Machinery Department to stop the joint venture project in the automotive industry.
After all, this general direction has been approved by superiors.
“If this is the case, it would be equivalent to letting BMW directly compete with the products produced by various joint venture car manufacturers.”
"This is actually very difficult, and it is not conducive to the development of independent brands of other automobile manufacturers."
I have to say that Qin Hao's vision is still good.
It’s just that all car manufacturers are generally disappointing now, and the so-called independent brands have completely disappointed everyone.
Later generations of self-owned brand car companies such as BYD, Great Wall, and Geely don’t even have a shadow.
“There is nothing we can do about this. We have to look at this from a bigger perspective.”
6◇9◇Book◇Bar
“Whether it is a car produced by a joint venture or a car produced by BMW, it can improve the level of the domestic automobile industry and improve our economic development level. This is enough. ”
“As for the pressure faced by BMW, I believe Jiang Hui has the strength to take it with him. They have carved out a different path.”
“Didn’t they all sign a formal cooperation contract with General Motors yesterday to replace the Mercedes-Benz sedans with Buick badges and export them to the American market? Sales. ”
“This can be regarded as a curved development method”
Zheng Haiming had already said this, so Qin Hao naturally couldn't say anything more.
After all, he also knows the overall development policy.
......
"President, there is news from the China Office that BMW and General Motors are cooperating to introduce Mercedes-Benz cars to the American market."
"This is likely to have a certain impact on the sales of our Camry and Corolla models."
Saito Shoei came to Shoichiro Toyoda's office with a worried look on his face.
The North American market is Toyota's most important overseas market. In order to develop the North American market, Toyota even established a high-end brand like Lexus.
The purpose is to capture both high-end and mid-range markets in the United States.
Both of them had seen the stunning appearance of the Mercedes-Benz sedan in person.
Several Mercedes-Benz sedans purchased by Toyota Motor are also going through export procedures and will soon appear in Toyota's R&D center for everyone to study.
Under such circumstances, General Motors took action so quickly, and Saito Shohide naturally felt a certain amount of pressure.
“I didn’t expect that General Motors would actually let go of its arrogance and directly sell Mercedes-Benz cars as OEM.”
“With General Motors’ dealer system, coupled with the appearance and appearance of Mercedes-Benz cars, With good power performance, the initial sales of this car should be good.”
“But GM’s decline does not depend on one product. The models can be changed, and their problems are caused by big problems in product planning.”
“I don’t think you need to worry about it, but our R&D team needs to develop the next product as soon as possible. Digest and absorb some of the good design concepts of Mercedes-Benz cars, and also launch products that consumers will never forget at first sight.”
Toyota Motor has performed very well in the international market in recent years. In addition to the advantage of fuel economy, the excellent appearance design of the models is also an important reason.
Now this advantage faces a huge threat, and Shoichiro Toyoda naturally sees it.
“Now I just don’t know whether the power performance and fuel consumption of the engines and gearboxes produced by BMW are really as good as they announced, and whether the quality is so stable.”
“ If everything goes as they advertised, General Motors' actions will probably directly lead to a decline of several thousand units in our sales in the United States."
Saito Shoei did not end the topic immediately, but went ahead of schedule. I gave Shoichiro Toyoda a vaccination.
In his view, General Motors's approach will have the greatest impact on Japanese car companies and Korean car companies.
After all, the products of these two countries are famous for their beautiful appearance and low fuel consumption in the American market.
“If it really only affects the monthly sales of a few thousand vehicles, it is not a big problem. I am afraid that if BMW and General Motors continue to cooperate like this, the impact on us will be even greater. Big.”
Shouichiro Toyoda also collected a lot of information related to the BMW Group during this period, and he also had a detailed understanding of Chaoyang Motorcycle Manufacturing Factory and Jiang Hui’s past resume.
The more he knew, the more he felt the crisis.
Why does this Jiang Hui feel like his father did when he started his own business, or when Soichiro Honda started his own business?
This is a technical expert who is completely different from ordinary people.
The key is that they not only understand technology, but also understand business and management.
Coupled with the huge market of China, everything will be possible by then.
“President, I think we can make some concessions on the terms of cooperation with FAW, and strive to allow our Crown to be locally produced in China as soon as possible to compete with Bao Benz sedans and other products. Dominate the Chinese market in advance ”
"This will damage the growth space of the BMW Group and allow us to open up a new market."
This suggestion by Saito Shōhide is undoubtedly very unique and quite bold. .
Although various cooperation between Japan and China continued to increase in the early 1980s, the entry of truly large-scale enterprises actually occurred in the 1990s, and even into the 21st century. after.
It’s only 1985 now.
Many policies on the Chinese side are not as clear as those of later generations, and the confidence of various international companies in the Chinese market has not yet been fully established.
"No problem, you go to China again and discuss the details of the joint venture with people from FAW."
"We will try to make our Crown sedan available in China through CKD within this year. Assembly sales will quickly increase our influence.”
The impact of Mercedes-Benz cars on Shoichiro Toyoda was huge.
During this time, they also heard that the BMW Group seemed to have new models under development.
If another such amazing model comes by then, it will definitely have a certain impact on the global automobile market.
In particular, the BMW Group has now begun to cooperate with General Motors, and the international influence of related products will inevitably expand significantly.
(End of this chapter)