Chapter 57 Sent, but not completely
“If you are interested, I will take you to the company in a few days to see how professional studios create Internet celebrities.”
Lu Liang thought of the companies Meng Changkun had invested in. One of them was the mcn organization, a kind of Internet celebrity economic operation studio.
To put it simply, it is like an intermediate station, with one end connected to Internet celebrities and the other end connected to the platform, ensuring the continuous output of content and ultimately realizing the commercial organization of traffic monetization.
“Don’t be so professional, I’m just having fun.”
Li Manli was surprised. She became a blogger mainly out of boredom. When she found out that she could make money, she worked even harder.
I didn’t think too much about it, and I didn’t think about the future.
"It's up to you. If you want to make more money, I will invest in building a studio for you."
"You can concentrate on being beautiful, and in the future content design, video shooting, and post-production There are dedicated people handling the editing.”
Lu Liang talked about the benefits of setting up a studio. After all, he still had more than 80 million, but he was worried about having nowhere to spend it.
Buying a house or buying gold is the most helpless investment channel. He needs to find a good place for his funds.
Li Manli's head was about to smoke. She covered her head and let out a groan: "You just have to decide, I can do it."
"Okay, let me do some research for you first. "
Lu Liang also remembered that Li Manli was nineteen years old and was probably still in high school last year.
After dinner, the two of them went to the shopping mall and bought some clothes, shoes and hats for Lu Liang.
"Since you said you want to be a supporter, you must follow through."
Li Manli said it plausibly, mainly because she felt that Lu Liang had no requirements for dressing, as long as he could wear it.
Obviously I am very rich, but I only rotate a few sets of clothes, and it seems that I will not buy new ones unless they wear out.
So the cute god waved his hand and helped him buy seven or eight sets of clothes and three pairs of shoes, and emptied his small coffers directly.
On the way back, Li Manli kept muttering: "I'm going to start a live broadcast to make money, and I can't accompany you tonight."
Lu Liang glanced at her and patted her on the back of the head: "Why are you pretending? Tell me what you have to say."
"Well...my relatives are here."
Li Manli was coy and very coquettish. Excuse me.
Lu Liang gave her a big gift, and he should have given her nothing in return, but the time was wrong.
"What did I think it was? What's there to be embarrassed about? It's you I like."
Lu Liang suddenly felt affectionate and breathed a sigh of relief. He had eaten outside today and was really not hungry.
"Brother Liang, why are you so nice to me."
Li Manli choked with sobs and was so moved that she kissed Lu Liang fiercely, leaving a mark on Lu Liang's neck.
At night, Li Manli started a live broadcast in the living room, complaining to netizens about the difficulty of getting a driver's license. She inadvertently revealed her Porsche car keys, which prompted many netizens to call out: Rich woman is hungry
Lu Liang In the study room, I learned about the operating model of the mcn organization. With in-depth research, I discovered that there is much potential.
The profit model of Internet celebrities is to fulfill people's childhood dreams. If everyone in the country gives ten cents, they can become billionaires.
They are different from celebrities. Celebrities are held high by their fans. Unlike Internet celebrities, they cannot lower their arrogance to earn a dime.
Lu Liang pulled up Li Manli’s account data and found that there were 160,000 fans, 120 captains, and 11 admirals on a single platform.
The content of the video is about cooking. Apart from being beautiful, having a wealthy family, and liking cosplay, there doesn’t seem to be any other highlights.
This can attract so many otakus to watch. If a studio is established and properly operated, it should become the mainstay of Station B.
In a blink of an eye, the clock rang at twelve o'clock in the morning.
Lu Liang was stunned, with a look of astonishment on his face: "Ofo sent it?"
[On September 28, Mobike, Series A financing was valued at US$18 million]
Lu Liang was very hurt, not because he lost millions by investing in ofo, but because he made his own judgment without relying on anything about this investment.
“But the judgment seems to be correct.”
Lu Liang walked to the balcony, lit a cigarette, looked at the river view, and thought about the problem from a different angle, and his mood suddenly improved.
Mobike was registered in April with only 10 million in capital. The product was launched in mid-May. By the end of September, it had a valuation of $18 million.
In more than four months, the company's valuation has increased 11 times, which is enough to show that he chose the right track, but he just made the wrong bet.
Lu Liang flicked his cigarette ashes, returned to his computer desk, and pulled up Mobike’s detailed information.
Discovered two key figures, Hu Weiwei and Li Bing.
Hu Weiwei is the founder of Mobike. She graduated from the Journalism Department of Hangzhou University. After graduation, she became an automotive journalist and met Li Bing.
Li Bing founded Bitauto in 2005, and Bitauto was listed overseas in 2010. Last year, it ranked 125th on the Hurun Fortune List, with assets of 7.9 billion. It can be said that Li Bing is the sponsor of Hu Weiwei and Mobike.
“Ofo probably didn’t send it, it just gave up the leading position.”
Lu Liang frowned. There are still more than three months left, and the shared bicycle market will not be so easy to divide. Win or lose.
What's more, ofo is a pioneer,
and it is still the leader in the industry.
Probably just surpassed, but not completely sent.
"Xiao Chen, help me book the high-speed train to Hangzhou now. It will leave tomorrow morning and come back tomorrow night. You will go too."
Lu Liang contacted Chen Jinchun and planned to go to Hangzhou to see See if you can invest in Mobike to hedge risks.
In this way, no matter Mobai or ofo.
Whoever laughs last will not suffer.
......
Early the next morning, Lu Liang drove to the high-speed rail station, and Chen Jinchun looked like he had not yet woken up.
Yesterday Tang Caidi took her to recruit people, and also helped her with a lot of assistant work matters.
Among them is what to prepare for a business trip with the boss, such as booking tickets, booking a car, and booking a hotel.
When she was ready, it was almost dawn, and she hurried to the high-speed rail station after only sleeping for more than two hours.
Chen Jinchun ate the buns dully, but he did not forget to bring one to Boss Lu: "Mr. Lu, this is for you."
Lu Liang smiled and did not refuse her kindness. , came over just after waking up, and he didn't eat breakfast either.
An hour later, the Fuxing arrived in Hangzhou.
The Mercedes-Benz S-Class that the Four Seasons Hotel was responsible for picking up and dropping off was also parked at the entrance and exit of the high-speed rail station early in the morning.
"Why don't you go back to the hotel and rest first."
Chen Jinchun kept dozing, and Lu Liang also thought that she might not have had much rest last night due to the impromptu travel arrangements.
“I just squinted for a while, and I’m much better now.”
Chen Jinchun took a long breath, and in order to prove that he was energetic, he even widened his eyes.
After all, today is her first day as an assistant, and she doesn't want to leave a bad impression on her boss.
When Lu Liang saw this, he did not try to persuade him. He ordered the driver to go to the university town, intending to see how Mobike works first.
As soon as the car drove into the university town, there were seven or eight small red cars parked on the roadside at almost every intersection.
The model design of Mobike is obviously better-looking and more fashionable than the little yellow bike. Cyclists can be seen everywhere on the road.
“Park here.”
Lu Liang stopped the driver and took Chen Jinchun with him to scan a small red car.
A deposit of 299 yuan is required for each vehicle, and the first deposit is free with five hours of riding time.
The price of riding is relatively expensive, 2 yuan per hour, but many discounts are held.
For example, five yuan allows you to ride for two days, and ten yuan allows you to ride for seven days.
“We should really ask Dai Wei to come over and take a look.”
Lu Liang was riding on the road,
thinking about the entire set of operating logic behind it.
It doesn't matter whether they make a profit or not. Anyway, the current price is so low, they can't make much money. What they want is the customer's deposit.
Get the deposit, expand the market, raise financing, expand the market, and raise financing again. The wider the audience, the bigger the market, the bigger the deposit, and the bigger the market...
Lu Liang rode for a while and planned to get his deposit back, but was told that it would take five working days to return it, which also confirmed his suspicion.
Lu Liang didn’t care about the deposit, so he parked the car on the side of the road, waved to the driver, and ordered: “Go to Xiaoshan Entrepreneurship Park.”
Because of Li Bing’s help, even if it started late, Mobike has In your own factory, you can produce for your own use.
Unlike ofo, which can only be produced by factories, the quality control, quality, and style are far inferior to Mobike.
Only the cost is lower than Mobike, but this is Mobike’s intention. Its style and materials are destined to be expensive.
Otherwise, I wouldn’t have dared to accept a deposit of 299 yuan. You get what you pay for, and the ride is more comfortable than a small yellow car.
It is not unfair to come from behind and ofo lose its leadership position.
(End of this chapter)