Chapter 174 The war spreads out of the circle
“Then when Douyin spends all the funds on its account, we can raise another 10 million US dollars.”
Lu Liang sighed helplessly, suddenly understanding what it means The burden of fame is the burden of fame.
Fame is a double-edged sword. You can wave your arms and countless people will follow you to charge, but you will be watched by others no matter what you want to do.
Enter the village quietly, and don’t let anyone shoot you.
It is basically impossible to do it in the future, either we have to plan it in advance, or we have to do it directly.
"No problem."
Shen Peng smiled and was in a good mood.
Not only netizens want to make a fortune with Lu Liang, but they also want to make big money with him.
Now even if Lu Liang said that the papa tastes like chocolate, some people might not be able to resist trying it.
The premise is that Lu Liang needs to taste it first.
Just like TikTok now.
ByteDance is very strong, has experience and technology, but its probability of dominating the original video market is definitely not as high as the probability of Brexit.
Brexit, an event with such a small probability, Lu Liang dared to use all his funds, and even used leverage of at least ten times.
You may call him a gambler or a madman, but he has made the right bets, and so far, he has not lost a single thing.
Once or twice is good luck, but five, six or seven times is strength, so Shen Peng and Zhu Hu are willing to play with Lu Liang.
After a few days, the three institutions pooled together US$10 million and injected it into Douyin, and the shares were redistributed.
Lu Liang invested US$3.4 million, with 34% of the equity remaining unchanged.
Jinshajiang invested 3.52 million US dollars, and Sequoia invested 3.08 million US dollars, each holding 16% and 14% of the shares
The 51% equity held by Yang Zhenyuan could not have been diluted , but he couldn’t come up with $5.1 million in funding.
Fortunately, after dilution, it still holds 36% of the shares and is still the largest shareholder of Douyin.
Lu Liang smiled and whispered to himself: "After the next round of financing, Douyin will be named Lu."
He can actually eat Yang Zhenyuan's diluted equity, but There is no need. Once he becomes the major shareholder of Douyin, Yang Zhenyuan will probably take action.
Lu Liang doesn’t want Douyin to become the second ofo. Moreover, Shen Peng and Zhu Hu pursue Douyin because they believe in him.
Putting the equity with them is no different than leaving it with Lu Liang, except that they will make less money in the future.
The most important point is that Sequoia and Jinshajiang are both shareholders of Byte.
When Zhang Yiming did not want to sue for peace, Shen Peng and Zhu Hu would press his head and promote a merger between the two parties.
Since receiving tens of millions of dollars in funding, Douyin suddenly became fierce, no longer shrinking, and began to take the initiative.
The price and volume were increased, and a 100-million-yuan creative incentive was launched. Later, video restrictions were lifted, directly targeting Watermelon.
For a time, there was a back-and-forth fight with Xigua, and the war gradually spread to the entire original video industry.
The boss fights with the second child and ends up beating the third child to death. This kind of thing happens all the time in shopping malls.
Because the third child was eating and watching the show, he didn’t realize that the increase in users of the boss and the second child was sucking the blood of the third child.
Xigua is not the industry leader, and Douyin is not the industry’s second best, but no one wants to be the third person who gets sucked.
As a result, Kuaishou and Bilibili were not to be outdone, and launched a one-billion-yuan creative incentive plan overnight.
One or two, both said they invested one billion yuan.
But the specific amount invested is unknown to outsiders, but outsiders know that the spring of self-media bloggers seems to be coming.
Because the videos released are free content and basically do not involve product promotion. Posting a video and uploading it to four platforms and reaping the dividends from the four platforms are all basic operations.
On this day, a blogger couldn't help but share his income. A video with 100,000+ views on four platforms had a total income of over 4,000 yuan.
Once announced, it caused an uproar across the Internet. Overnight, self-media became the most popular emerging profession.
Soon, the war between self-media spread out of the circle.
Although you can enter the self-media industry as an individual, you still need at least a device that can shoot clearer images.
OPPO was the first to react. Because they specialize in camera phones, they just caught this wave of unprecedented wealth and launched the R9 model.
The monthly sales volume, punching apples and kicking millet, made Chen Mingyong smile crookedly. He was sitting at home, feeling happy from the sky.
Look at other mobile phone brands and see how this works.
Although there is still less than half a year before the autumn launch, everyone is ready to join the battlefield with this year’s new models.
At worst, we will develop another mobile phone in the fall.
Even if they can't catch this wave of wealth, they can never let OPPO stand out.
Because since entering the era of smart phones, it has been difficult to innovate on the original functions of mobile phones. The only way to do this is to optimize and re-optimize the original functions. Taking photos is the next key goal identified by almost all mobile phone manufacturers, and it is also the ticket to high-end flagships.
If OPPO is allowed to fully absorb this wave of traffic, when people think of camera phones in the future, they will only think of OPPO.
Then they will eat dirt.
"Mr. Lu, everyone in our business group is scolding you." Lei Jun couldn't help but complain in the group.
Lu Liang couldn't laugh or cry: "Mr. Lei, have you ever scolded me?"
He didn't expect that he just supported the merger of Douyin and Watermelon, but it was like letting go on the grassland in the dry season. Once the fire started, it became more and more intense and spread uncontrollably across the country, affecting the mobile phone industry.
Lei Jun was silent for a long time and made a sighing expression: "I should be the one who scolded the most."
"???" Lu Liang was confused.
It wasn’t until the next day that the entire Internet was flooded with Xiaomi’s new concept phone, and he didn’t know why Lei Jun said that.
Xiaomi MIX, the world's first full-screen mobile phone, has no physical buttons on the front, a screen-to-body ratio of up to 91.3%, and a ceramic body that brings visual shock.
Once released, it caused a sensation across the country.
“Xiaomi’s ambitions are not ordinary.”
Lu Liang was shocked and thought it looked much better than Guo 6s. He also felt that he should avoid Lei Jun next time, otherwise he would be easily beaten.
After all, such an epoch-making mobile phone should have debuted at the end of the year, thereby impacting high-end flagships, but the results have been revealed in advance.
Even he felt a little sorry.
At the same time, there was a lot of discussion online.
However, when netizens discuss Xiaomi MIX and how long they will be fooled by Lei Jun, they always bring Lu Liang along.
"Tsk, tsk, at that moment, at this moment, they are so similar?"
"Similar, so similar. This situation is just like the shared bicycles last year. It was also because Lu Liang became the first Gun, and then suddenly swept the country."
"This guy is not very capable of doing things, a little bit. I’m looking forward to electric vehicles, when will Lu Liang end?”
“Don’t even think about new energy vehicles within three to five years. This is determined by the research and development cycle. Shared bicycles are because they are simple to manufacture, and the mobile phone market is. Because everyone is fighting for hegemony.”
A netizen saw it clearly and told the truth.
But I have to admire Lu Liang's traffic physique. No matter which industry he is in, he can make huge waves.
Wang Xiaocong’s position as the number one Internet celebrity in China may soon change hands. After all, without Wanda, Xiao Wang is nothing.
Looking back at Lu Liang, in an era when grassroots counterattacks are almost extinct, he has risen strongly and can always make big noises.
To fight in the field of original videos, and to spread the war to the mobile phone industry, it is simply outrageous to open the door to outrageous things, it is extremely outrageous.
At this time, ByteDance in Beijing was beating.
Zhang Yiming squinted his eyes and said to himself: "Do you really want to fight with us to the end, or do you just want to sell it at a good price?"
He didn't quite understand Lu Liang's approach. After all, making such a big fuss, if it was just In order to seek peace through war, it seems to be like shooting mosquitoes with a cannon.
But if it is not for peace through war,
then what is Lu Liang for?
Do you really think Douyin can beat Xigua?
Although many engineers were poached by Yang Zhenyuan, Byte's R&D team is centered on him.
As long as Zhang Yiming is still there, Byte will always be able to reduce the dimensionality of Douyin at the algorithmic and technical level.
He was suddenly confused.
After much thought, I decided to call Zhu Hu, intending to use him to find out what Lu Liang said.
If you want to expand the market, then everyone should do it well, why bother making it a life-and-death situation.
When the time comes, we can merge directly.
Zhu Hu smiled and said: "I don't know what he thinks. I just think he has a good sense and I want to play with him."
"..."
Zhang Yiming was speechless, Zhu Hu said again: "I want to do so many things." Well, if you don’t understand, just ask him directly.”
Zhu Hu said: “In a few days, Ideal Auto Financing, he should come to the capital, and I will help you set up a game and have a good chat. Chat, how about it?”
Zhang Yiming pondered for a long time: "Thank you, Mr. Zhu. I will ask Mr. Lu personally then."
Lu Liang has money, but they have no money by the byte, and they plan specific uses for every penny.
If it's about playing with technology, Zhang Yiming has the confidence to let them all play together, but he really can't beat Lu Liang when it comes to playing with funds.
Good morning, Makabaka
(End of this chapter)