Chapter 184 Image Spokesperson
Lu Liang joined Mobike during the Series A financing. At that time, Mobike’s market valuation was US$10 million. He only invested US$300,000 to get 3% of the equity.
After rounds of equity dilution, 3% only remains at 2.168%, and the equity has decreased by 0.832%, but the value has increased 33.6 times.
"It seems that I have made a lot of money." Lu Liang couldn't help but mutter. Although it was very low, Li Bing still heard it. He resisted the urge to roll his eyes and sighed: "The main reason is that you have good taste."
The returns from venture capital are very high, often dozens or hundreds of times, but it is normal for investment projects to fail.
Lu Liang is a different kind of guy, he basically fights wherever he wants.
I thought ofo would make him fall into a trap, but I didn’t expect this guy to run faster than a rabbit.
I saw problems with ofo’s business strategy early on and quietly cashed out the Series B financing.
It’s not a lot of money, but it’s definitely the best time.
The valuation of US$72 million is high or low, and it is just at the price that can quickly withdraw funds.
Lu Liang has a very vicious view. Because of his cash-out, ofo was on the verge of a thunderstorm. It is really not an injustice.
At that time, there were so many shared bicycle companies, but he chose Long Yi and Long Er, and he always managed to escape unscathed.
Netizens thoughtlessly chose to believe him. From the perspective of hindsight, they really couldn’t find anything wrong with him.
"It's just a coincidence, and this kind of opportunities will only become less and less in the future." Lu Liang chuckled. He saw clearly that low investment and high returns are a thing of the past.
Just this year, he has basically never invested in projects below tens of millions, but has invested tens of millions or hundreds of millions.
Because the scale of funds is getting larger and larger, the small market can no longer accommodate him, so he can only take the route of high investment and high returns.
Li Bing smiled bitterly, not knowing how to answer the question.
He doesn't understand this feeling. Although he has 8.3 billion in assets, the funds he can use are only a few hundred million.
The more than 1 billion and nearly 20 billion that Lu Liang controls are all real cash flow, how can he realize that.
“Mr. Lu, the mass production model decided by Weilai has been determined, and its name is es8.”
Li Bing asked his assistant to put away the buyback contract and talked about NIO's second car, a medium to large pure electric SUV.
Since the ep9 was tested on the Nürburgring Nordschleife in Germany, it set a new record for the fastest car in Nürburgring.
At the same time, the team they sponsored also won the International Formula E Championship, the first annual driver championship.
“NIO” is also quite famous in European and American car circles.
It is almost possible to develop its second car, which is also the first car that can be mass-produced.
Li Bing and Li Xiang have the same idea. They plan to focus on family cars. They will arrange all refrigerators and large color TVs for him, and directly enter the mid-to-high-end market.
Because once new energy vehicles are popularized, the cost of industrial expansion will drop sharply, and the selling price will inevitably drop significantly. Therefore, after research, it was decided to start with a high profile and then slowly lower it.
It is always easier from top to bottom than from bottom to top.
"Pure electric? No hybrid version?"
Lu Liang is confused, he likes BYD's development route.
Hybrid version, you can advance to attack and retreat to defend.
Taking electricity in the city and taking gas out of the city is undoubtedly the best choice now that charging piles are not widely popularized.
Li Bing's face was a little stiff: "Hybrid is not considered for now, we plan to cooperate with Jude to launch a battery swap version."
Lu Liang immediately understood the price and said with a smile : “This market has just developed, so you really have to try everything.”
Weilai will not develop a hybrid version,
It’s not that I don’t want to, it’s that I can’t.
es8 is expected to sell for 448,000, which is the same price as BMW X3, Audi Q5L and Mercedes-Benz GLC.
But the OEM is Jianghuai, a company that mainly produces light trucks and large breads, and its internal combustion engine technology is limited.
If a luxury car costing more than 400,000 yuan is equipped with an internal combustion engine that costs tens of thousands or hundreds of thousands, the price will really drop, so it is better not to use it.
On the other hand, BYD Qin has a landing price of only a few hundred thousand. Even if it is equipped with a three-cylinder engine, others will say it is great.
This price includes a license plate and a bicycle.
Li Bing smiled and said: "Mr. Lu, Weilai plans to conduct Series A financing on Thursday."
The production base is currently in the second phase of construction, and JAC has been asking him for money. The original $100 million was almost spent.
Weilai started off smoothly. As long as es8 is recognized by the market and mass-produced, it will be ready for listing.
Investors can’t wait too long, but investors can. They can stay with NIO until the day it makes a profit.
Take JD.com, for example. Until now, it still suffers losses of 10 to 20 billion per year, but this does not prevent it from going public in the United States and has a current market value of US$38 billion.
“Send me NIO’s financing plan when the time comes.” The valuation of US$2 billion is the price they jointly inflated, so several of them have to foot the bill.
When will NIO’s valuation be recognized by the market, then they will be able to retire.
Tianxing holds 10% of Weilai’s equity. This round of financing is US$200 million and requires an investment of US$20 million.
After seeing off Li Bing, Lu Liang met Chen Jinchun at the door of the company, who had just returned from the southwest mountainous area.
"Mr. Lu, I'm back." Chen Jinchun waved excitedly.
The white buns turned into wheat buns, the skin turned one shade darker, and the urban beauty no longer looked like her.
"Thank you for your hard work, come in and have a chat."
Lu Liang smiled, called Chen Jinchun, made tea for her, and planned to hear what he had seen these days.
He had read the project planning document, and it seemed to be in your province, but he couldn't remember exactly where it was.
"Thank you, Mr. Lu." Chen Jinchun was very respectful, took the tea cup with both hands, and slowly talked about what he had seen these days.
Although it is a mountainous area in southwest China, the country has never forgotten them and has provided many policies with money and effort.
Except for a very small number of local families, few are so poor that they cannot afford to eat. It feels more like a powerlessness.
There are too many left-behind children. They went to several villages and basically saw no young adults. 90% of them were left-behind children.
"The help we can provide is really limited."
Chen Jinchun sighed. Her biggest gain from this trip was to understand how lucky she is.
She had always felt that everything she had now was taken for granted, but suddenly she realized that her life was a dream that was out of reach for others.
If I had not been born in the ancient capital of the Six Dynasties, if my parents were not both working, if I was not an only child, if I had not met Lu Liang in the first job after graduation...
Lu Liang couldn't help laughing: "It sounds like It’s not like doing charity, but like participating in a metamorphosis plan.”
"Absolutely." Chen Jinchun looked serious and suddenly stood up and bowed: "Mr. Lu, thank you very much."
Lu Liang had a smile on his face, well deserved: "Work hard, you are the biggest to me. Thank you.”
Chen Jinchun nodded heavily.
Farewell to Lu Liang and return to his workstation to edit videos.
"Hello everyone, I am Xiao Chen from Tianxing. Today we are in the southwest mountainous area."
When she received this new job, she specifically chatted with Tang Caidi all night.
Tang Caidi is her mentor and friend. He analyzes problems very thoroughly and directly points out the role of this position.
In layman's terms, he is the image spokesperson of the company, although she doesn't know what kind of spokesperson is needed for private equity.
But Lu Liang must have his reasons for doing this, and they just need to execute it.
So, Chen Jinchun decided to make a 30-minute video, which is mainly divided into three parts, the social responsibility of the country, family, and enterprise.
The first stage is to boast that even remote mountainous areas have access to water and electricity and complete infrastructure.
Although there is a suspicion of consuming patriotic sentiments, she thinks it is true because it is all experienced personally.
The second stage is about left-behind children in mountain villages, which is also a social problem caused by rapid economic growth, which leads to the social responsibility of a company in the third stage.
“We, Mr. Lu, have decided to set up a charity fund with an annual investment of no less than 30 million, with earmarked funds and all fund details made public. We welcome supervision from all walks of life.”
“Yes, almost. Forget, we do not accept donations from any channels, be careful ~ beware of scams. ”
"Bye bye!"
In just 30 minutes of video, many netizens witnessed Chen Jinchun's transformation from white buns to wheat buns.
The video was shot with great care, especially the left-behind children in the second stage, which can arouse the empathy of netizens.
They came here this way in the past, and now they follow in the footsteps of their fathers and go south to work in factories.
Even though many people know that these companies do charity mainly to reduce taxes.
But it is clear at a glance whether you are careful or not.
After all, some companies don’t even bother to pretend, and doing charity is like sending away beggars.
In comparison, Lu Liang’s Tianxing Investment is like a breath of fresh air, not to mention Chen Jinchun is so cute.
As a result, the video went viral as expected, and the number of registered users of Douyin also skyrocketed.
(End of this chapter)