Chapter 447 New Production Line
“As of today, we have sold a total of 9,365 new cars, and the official website reservations have reached 50,000+, and the weekly orders are still growing.
According to this sales trend, we will be able to win at least 150,000 by the end of the year Sales volume!
In addition, the first batch of 1,000 new cars destined for Europa should arrive in Italy in the next two days.
Although it is difficult to judge the market there now. However, even if it is a conservative estimate, it can still achieve at least another 30,000 sales.
Our original plan was to sell 80,000 units in 2018, so that the revenue could cover our initial investment costs and achieve break-even.
And now the conservative sales volume is more than twice our planned sales volume..."
Mr. Bao reported to Gao Yuan the current business situation of Idol, and it was hard to hide his words. Excited.
You must know that the current monthly sales volume of the new energy sedan is just over 30,000, and it is the sales volume of the entire series of cars.
Good guy, I have one model. The sales volume of mini cars has almost reached the second place in the country...
No matter which car company it is, the greater the sales volume, the lower the dilution cost of car manufacturing, and the higher the profit margin will be.
This is why start-up car companies are basically losing money and making money in the early stage.
80,000 units is basically the break-even line of Idol Motors.
After the original subsidy was withdrawn, Mr. Bao almost had no choice but to drastically reduce prices and clear inventory, and as a result, there was a high probability that he would still be unable to escape bankruptcy.
As a result, because it was equipped with a "Bajie", it was not only sold at the original price, but also sold out!
Even Mr. Bao, who has been in the market for a long time, feels that this bottoming out rebound is really a bit magical.
Of course, there are also some happy worries...
“The problem now is that our production capacity cannot keep up with the sales volume, and the time for customers to pick up the cars has been delayed. Three months later, this will greatly affect the customer's car buying experience.
We are discussing internally whether to continue to expand production capacity and add a production line.
In addition... Director Gao, you see what we want. Don’t raise the price a little bit appropriately...”
Mr. Bao rubbed his hands, feeling quite regretful.
If he had known it would sell so well, he would never have sold it at the conservative original price. How about each speaker... Oh no, he would have added three thousand to each car!
Gao Yuan looked at Mr. Bao with amusement, who was obviously dazzled by the victory.
Sell at a higher price? Do you really think you are selling BBA?
“The market and profit audience of mini cars are already quite limited. This time we are just using the sensational effect caused by the debut of new technology in the market to create hot spots for marketing.
Once the hot spot is over, and the mini car itself has its own flaws, it may not be as easy to sell.
If we suddenly increase the price at this time, it will only make the market cool down faster, and the gain will outweigh the loss. "
Hu Yifei nodded in agreement.
"Yes! I think what Director Gao said is right. Recently, many car owners have begun to complain about the accessories, interiors and battery life of new cars, but they have been temporarily suppressed by the popularity of "Bajie".
Being able to recoup the initial investment is considered a success.
And as our cloud computing center infrastructure gradually expands, it is impossible for ‘Bajie’ to continue to be installed only on new idol cars. It will definitely be introduced to the market in the future to expand the user base.
Once ‘Bajie’ popularizes the market on a large scale, the monopoly attribute of rare things disappearing, Idol’s new cars will not be so easy to sell. ”
Compared to Gao Yuan, Hu Yifei is much more direct, and it’s almost as if this car is industrial garbage.
It would be great if you can sell the garbage, I really want to make it into gold If you sell, you are treating the user as a fool.
Seeing that the two bosses agreed, Mr. Bao could only nod awkwardly.
"It's because I didn't think well and was a little impatient."
Gao Yuan glanced at the other party and smiled, seeing through it without saying anything.
Of course Mr. Bao, an old man, doesn’t understand these simple truths.
However, Hu Yifei is the CEO of Bai Yeji. From Bai Yeji's perspective, he naturally does not want the star product "Bajie" to be limited to the new car Idou.
As the person in charge of Idol, Mr. Bao naturally stands on the side of Idol’s new energy vehicles and secretly hopes that “Bajie” will be widely popularized as late as possible...
The butt determines the head, and some decisions may seem stupid.
Even a melon-eater seems to be able to point out the country and come up with a remarkable three strategies: upper, middle and lower.
In fact, others are not in their place and do not understand that this "stupid" decision is basically to "maximize one's own interests"...
How to balance the interests and competition within the team so that While maximizing the interests of the team, it cannot make people feel that one is favoring one over another...
This will test the ability of the person in charge to coordinate the overall situation.
“The group has high hopes for the future development of Idou New Energy.
In the future, we will not only continue to increase capital investment, but also spare no effort in investment!
In the future, Baiyeji will have There are two core business divisions, one is the IT division, which is responsible for the software part, and the other is the manufacturing division, which is responsible for industrial manufacturing and related hardware..."
With just this sentence, Mr. Bao's eyes lit up. , I am determined!
As the new owner, he naturally understood the internal structure of Bai Yeji in advance. So far, there is no hardware-related manufacturing department at all.
So who else could be the core component of this "manufacturing division" instead of my "idol"?
The key is the phrase "increase capital investment", which makes Mr. Bao even more elated.
No matter how high-end the strategic positioning is, it is not as practical as real money!
"Don't worry, Director Gao, our factory can be brought back to life only because of the support of Director Gao and Mr. Hu. Now the whole company is united and ready to work hard with you two." !" Mr. Bao said excitedly.
Gao Yuan nodded and smiled, "Yeah! Very good! Then, let's discuss the next development plan of Idol New Energy...
Hmm...how much money can the company still have on its books now? "
"Uh..." Mr. Bao was stunned.
At first he thought Gao Yuan was asking Hu Yifei, but then he realized that both of them were looking at him. The person being questioned is actually myself.
But...don’t you want to invest more in us?
If you don’t ask Mr. Hu, how much money do I have in my pocket? ?
However, he still answered truthfully.
“This...it will take some time to repay the early sales revenue, and most of it has been arranged for repayment to suppliers and banks.
But thanks to the '8 Due to the huge advertising effect of "Jie", most of the company's advertising plans were cancelled. It saved about 50 million in advertising fees.
Coupled with the recovery in sales and the improvement in operating conditions, banks have resumed lending and capital flow has returned to health.
Deduct back wages and daily operating needs...
At present, the company can use about 30 million in its accounts..."
Aidou Auto is a typical "trade, industry and technology" enterprise, with advertising investment accounting for more than 10% of total revenue. , tens of millions of advertising fees are invested every year.
Of course, Mr. Bao also had lofty ambitions and wanted to transform and increase technology research.
The result is that R&D and sales expenses are all maintained at a high level, and rigid expenses squeeze profits. This is one of the reasons why Idol will no longer be able to continue playing as soon as the subsidies are withdrawn.
In fact, excessive investment in advertising squeezes corporate profit margins, which is a common problem among domestic auto companies that are heavily involved in internal affairs
Why Tesla is able to achieve ultra-high gross profits is not only because of its ultra-high brand premium, but also because its annual traditional advertising business expenses are almost zero!
Yes, you read that right, it’s just so worthless!
However, their confidence in not spending a dime comes from the fact that bicycle research and development expenses are as high as US$2,900, which is nearly three times the industry average bicycle research and development expenditure of US$1,000!
This is the huge advantage of technology-driven enterprises that "first make things difficult and then make things easy".
This wave of "new innovations" of "Bajie" has allowed Mr. Bao, a traditional automobile manufacturer, to reap the special dividends of a monopoly technology enterprise.
"30 million..."
Gao Yuan nodded, the figure was similar to her estimate.
If it was the time when she first started her business, 30 million working capital would definitely be a huge amount of money for her.
But I don’t know when it started. Meng Lang’s appetite is getting bigger and bigger, and the amount of financing acquisitions can easily reach dozens of small targets...
He can’t wait to use the term “financial leverage” The posture of prying the thing off directly...
As of now, 30 million is not even enough for the next step of the "Aidou Upgrade Plan"...
"As far as I know, Idou New Energy still has the foundation, not to mention the existing brands, Fixed assets such as factories and production lines, as well as Aidou's pure electric passenger car production qualifications, including Europa's E-Mark certification, also have considerable market value..." Gao Yuan analyzed.
Speaking of which, Idol, a new car-making force, can be considered a hit among the niche brands in 2017.
It can stand out from the crowd of small brands not only because of its high sales volume and reputation, but also because it has done something that many domestic new energy car companies have not yet done...
That is to sell overseas and gain recognition from the international market!
Due to license restrictions, Idol New Energy did not even obtain domestic production qualifications for new energy passenger cars before 2017, and the cars it produced could only be sold to European countries such as Italy.
It must be said that as the oldest "new energy pioneer", Mr. Bao really has two skills in market development.
After working hard in Europa for more than a year, I unexpectedly got Europa’s E-Mark standard certification, and idols became famous overseas.
Although the annual sales volume is only a few thousand, the export to Europa alone is quite eye-catching.
Thinking of this, Gao Yuan had to admire Meng Lang's precise vision.
Although this idol seems to be a mess, once it is cleaned up, the development potential is definitely quite good.
"Uh... Mr. Gao, what you mean is..."
After listening for a long time, Mr. Bao didn't understand it. Instead, he became more and more confused the more he listened.
Didn’t you say that we need to increase investment? Why does it sound more and more like asset liquidation to me...
Isn't my idol company going to be sold from second-hand to third-hand or sold again?
“What I mean is that idol production and sales are booming now, and the market prospects are broad. It is definitely a ‘high-quality asset’ in the eyes of banks and fully meets the conditions for mortgage financing.”
“Rong ...Financing?" Mr. Bao's eyes widened.
Now we understand why Gao Yuan wants to "liquidate her assets."
Hu Yifei on the side looked unsurprised and glanced at Mr. Bao with some sympathy.
hehe! Sure enough, I am still a newbie, and I don’t understand our Gao Dong’s consistent investment style of “increasing investment”...
It can definitely be a loan of two yuan, not just one yuan...
" Well! I have asked the team to carefully calculate the current sales situation and If the assets are mortgaged, we should be able to raise about 3 billion in funds in a short time.
I plan to invest all of this funds in the construction of new production lines of Aidou New Energy!"
“3…3 billion?!”
Mr. Bao’s voice was trembling.
What do you mean by "increasing investment"? If you don't spend a penny, the wool will still be on the sheep?
Although it is said that this is "taken from the people and used for the people", at least the funds are not used for other purposes.
But if you do this, as long as there is a slight problem with funds, the previous scene of banks and suppliers coming to collect debts will probably happen again soon!
Mr. Bao, who has already ridden a "roller coaster", said that I am an absolute conservative now and do not want to play such an exciting capital game again...
"Isn't it too risky to invest all this money?" he asked cautiously.
“As you just said, the development potential of our mini car is actually not great.
The software doesn’t say it, but the hardware is flawed, whether it is motor power or battery Battery life, I’m afraid it will soon be eliminated by the ever-changing market .
If all this money is used to add new production lines to expand production capacity, if sales decline later, we are afraid that we will lose everything..."
"Who told you? , What we want to expand is the old production line?" Gao Yuan laughed.
"Ah? Isn't it?"
Mr. Bao was stunned for a moment, then quickly realized, "Dr. Gao, do you mean to make the next new car?"
"Yes! That's right!" Gao Yuan nodded.
Whether it is "Dou Niu Shi" or "Saint Dou Shi", the inherent defects of the hardware greatly limit its "intelligence level".
If you don’t even have enough cameras to provide a 360° panoramic view, how can you still use assisted driving?
After all, this car is not a smart car designed for intelligence at all!
It’s hard to make a meal without rice. No matter how powerful Zero’s algorithm is, it can’t give full play to its own advantages.
Whether it is in terms of cost, efficiency, or future development potential, this car can only be classified as industrial waste.
The best business strategy is to start over and directly design a new model to market.
Mr. Bao then realized that he had misunderstood, but building a new production line...
He couldn't help but said with embarrassment, "But Director Gao...I temporarily disbanded the design department due to financial problems some time ago...
Now I want to get the people back and design a new model. ...I'm afraid it will take a while..."
At that time, the company was about to close down. "Useless departments" like the design department that could not be used in a short period of time were naturally among the first batch of layoffs. on the list.
What's more, the "Saint Doshi" model has just rolled off the production line, and Idou has no such advanced new car manufacturing plan at all.
Even the design drawings of the new car are not provided, let alone the production line design drawings of the new car...
Building a car production line is not that simple.
You must first have a car design drawing, and then design the assembly line based on the design drawing. Even now that the automobile industry is relatively mature, piecemeal plan formulation and equipment selection require a lot of energy.
Even with the current production line, it took Mr. Bao more than two years to finally implement it.
In his opinion, the new car design drawings have not even been written, and the new car production line is far away.
Is the loan free of interest?
This matter has to be discussed at least after the New Year...
However, Gao Yuan didn't care.
She picked up a thick piece of information from the table, picked up a USB flash drive, pushed it directly in front of Mr. Bao, and then clicked on the information.
"Here! The design drawings of the new car and the production line design drawings...are all here."
"Wha...what?" Mr. Bao was stunned.
You said you already have the new car design drawings and production line design drawings?
How is this possible?
Byakuya Ji obviously has no experience in building cars, okay?
Could it be that before they acquired our idol, they were already hiring a professional team to start planning in advance? Otherwise, how could it be possible to achieve such a lead time?
But...even if you want to make the design in advance, you have to do it at least several months in advance, right?
Is it possible that a few months ago, not only were they sure that they could eat our idol, but they were so exaggerated that they even planned the follow-up development strategy in advance, and boldly invested tens of millions directly in design outsourcing?
Is this Director Gao... so terrifying?
He took the information with a shocked expression, turned to the first page and saw a concept drawing of a two-seater mini car...
His eyes suddenly lit up.
The slightly flat front end of the car is completely in line with the unique "high wind resistance" characteristics of low-speed cars.
But the details are very rounded, and a lot of soft arc lines are used, which is somewhat similar to the beetle design, giving people a small and cute feeling.
The styling is remarkable, and the details are high-end. Compared with our own "Shengdou Shi", it is not even the slightest bit better.
However, such a beautiful design will inevitably increase the cost.
When designing a car model, many times it’s not because you can’t draw a good-looking car model, but because the manufacturing level and cost conditions don’t allow it...
Mr. Bao continued to scroll down and saw what he saw. It is an assembly diagram of spare parts.
He finally confirmed that Gao Yuan was not joking with him and that she was really prepared.
The further he looked down, the more shock he couldn't hide on his face...
Because...the design drawing was not a copy...
It was a two-seater, A-class cars, B-class cars, sedans, SUVs...
Looking at Mr. Bao who seemed to be frozen in place, the corners of Gao Yuan's mouth curved slightly.
Although Zero's full strength cannot yet be made public, it does not mean that our side cannot enjoy the technological dividends in advance.
Compared to the car audio "Bajie" which is more inclined to "chat" service, the power of artificial intelligence in the field of industrial design can be called nuclear bomb level...
From the appearance design From parts selection to component assembly to processing technology...
Can you believe that an entire automobile assembly line can be run from product to production line in just one day?
If enough parameter information can be provided, it would not be difficult to directly provide you with the design drawing of a nuclear-powered aircraft carrier... (End of this chapter)