Chapter 563 Iron Pea
“Due to limited space, the remaining models will be displayed outside the venue for everyone to visit.
Within the surrounding 10 kilometers including the International Expo Center, there are The permitted test drive range, all interested friends are welcome to have on-site experience later.”
As the screen on the big screen behind Mr. Bao turned, the camera showed outside the venue.
In the spacious expo center square, a row of eight vehicles of various models were parked quietly, like soldiers waiting for review.
Seeing that it was really a live car instead of a PPT, the guests and colleagues present finally believed that Idol New Energy actually launched eight new models at once!
“This is impossible, how can we design so many models at once!”
“Yes, others have been waiting for several years to come out with a model, and your model is just like It’s like dumplings, how long has it been since the last new car launch... "
"You can't make dumplings that fast, right?"
"It's a little different, but everything else is in my taste. Yes, it can’t be considered shoddy, right?”
"Well! From the perspective of a professional designer, these models are fashionable and add many future elements to the light luxury style.
There are even many design details that I have never considered in the current mainstream I’ve seen it on models, it’s refreshing!”
“Excellent exterior design does not mean excellent performance. As far as I know, Idou New Energy only made How many mini cars have you seen?
A company that has no experience in hardware design of other mainstream models has come up with so many design plans at once. Is it sure that it is seriously improving its quality? ”
“ Hmm...have you noticed that these models have many similarities in appearance? From a design perspective, they can indeed be regarded as the same series.
But if it’s just to create a ‘Bado series’ gimmick, such a linkage would be a bit redundant. ”
“Perhaps the designer was lazy because he was rushing to finish the design draft? "
"Design is one thing, and production capacity is another. With so many models on the market at the same time, can Idol New Energy's production line cope with it? "
"Yes, although I heard that Idou New Energy has recently expanded its new production lines, it is not enough to cope with the launch of so many models at once..."
"... …”
Facing the whispers of doubts below, Mr. Bao smiled and opened another PPT.
"Some people may ask, how can we produce so many models at once?
The key to the answer is... modular design!"
On the big screen began to display three-dimensional decomposition drawings of various car models. In the pictures, various The parts are assembled one by one into small components, then large components, and then the entire car...
“Different from the traditional automobile assembly line manufacturing method, our Badou series uses a large number of One-piece die-casting and modular component design
That is to say, each main component is highly integrated through integrated die-casting, distributed to different companies for manufacturing, and then the sub-modules are independently assembled.
Finally, Idol’s automobile production line assembles these large sub-modules like building blocks into a complete vehicle.
The front and rear parts of the vehicle, body, chassis, battery modules, etc. are treated as separate building blocks until the final assembly stage.
In this way, we compress the complex process into a few key steps, which is equivalent to splitting the automobile assembly line into multiple independent sub-assembly lines.
Thanks to the extremely optimized design, although there are 8 models in the Badou series, 80% of the parts are common...
It has been proven that our new process is far superior to the traditional automotive assembly line in terms of cost and time.
The modular design not only reduces the huge resource and space requirements for new production lines for Badou series models, but also improves production efficiency.
At the same time, the product line can also be rapidly iterated to flexibly respond to market demand.
For example, in our Badou series, certain modules can be replaced according to the actual needs of the user, making it a customized model tailored for the customer..."
"Hiss ~”
There were gasps from the audience.
The flashlight kept flashing.
Many fellow car dealers could not help but stand up from their chairs, with shock on their faces.
Integrated die-casting, 80% of the parts are common, modular assembly like building blocks, plus private customization...
Unexpectedly, after high-end smart driving software, Idou New Energy has another Shock the world again with its disruptive hardware design!
The typical representative of integrated die-casting of components is Tesla’s Edamame series models.
Compared with traditional processes that require hundreds of processes to complete body parts, integrated die-casting can achieve the same effect with only one process.
This means significantly reducing the factory floor space requirements, freeing up more resources to expand production scale.
At the same time, labor, equipment and time investment are greatly reduced, and the cost also plummets!
Compared with the integrated die-casting technology that has attracted widespread attention, the more critical "modular design" is even more amazing.
This concept is not the first of its kind for idols.
In the late World War II, German modular military design demonstrated its huge advantages in improving manufacturing efficiency and reducing manufacturing costs, and was applied to warship manufacturing for the first time.
It was later imitated by the Soviet Union and widely used in tank and firearms manufacturing.
In recent years, many people have noticed the future application prospects of this design in the automotive industry chain.
It’s just that this design means that the original supply chain system needs to be completely broken.
The automobile supply chain involves almost every aspect of the entire industrial system. It is said that one move affects the whole body, and the interests involved are really too great.
Therefore, traditional car manufacturers, which are resting on their laurels and trapped in the traditional supply chain, have no motivation to do such thankless disruptive innovations.
I didn’t expect that now, it would be the first to be used in new car manufacturing by a new energy vehicle manufacturer!
The advantages brought by modular design are obvious.
If you have been to the Volkswagen factory in Fort Worth, Germany, you will be shocked by the huge industrial chain of the automobile industry.
The giant factory cluster covering an area of 6.5 million square meters is equivalent to the combined area of the three principalities of Monaco.
This factory produces 840,000 cars every year, has a total of 110 production workshops and 6,000 industrial robots, about 72,000 workers work here, and even has its own power plant and a huge road and rail network .
However, in terms of investment and efficiency, this centralized car-making method has gradually been unable to adapt to today's increasingly rapid product iteration speed, and will also form an overall industrial rigidity.
The marginal benefits generated by extremely long industrial chain clusters are diminishing.
The miracles created in the pre-industrial era will eventually be eliminated by the post-industrial era.
In the future, automobile factories will only become smaller, not bigger.
In a modern society with increasingly abundant supply chains, a global supply system like that of fruits can only achieve the ultimate cost reduction and efficiency increase, as well as more flexible iteration of products by highlighting the advantages of local industries.
The mobile phoneization of the automobile industry chain will be the inevitable industrial development path for automobile companies in the future.
Obviously, this disruptive manufacturing process is tearing apart the inherent barriers of the industry.
It will not only improve internal efficiency, but also have a devastating impact on the global automobile manufacturing industry!
Of course, behind so many advantages is the technical gap in modular vehicle design...
"Which design master is the design drawing of this Badou series model?"
>A foreign colleague finally couldn't help but asked this question that everyone was most concerned about in his somewhat broken Chinese.
In the blank stage of the industry, designing a complete set of modular concept models from scratch requires an investment of money, energy and time that is unimaginable by ordinary people.
They all want to know which genius master created this design!
"Haha! Regarding this question, please allow me to put it aside for now, and I will reveal the answer later.
If you are interested in design, you can download all the car design drawings of the Badou series on our company's official website , take it home and study it slowly and carefully.”
< br>"What? You mean... can all these designs be fully disclosed?"
"Of course, the business philosophy of our company's senior management is open source and sharing. All colleagues are welcome to learn from it!"< br>
“Wow~”
Regardless of the incredible exclamations below, Mr. Bao changed the subject.
"The next thing I want to introduce is the quotation of each model of the Badou series..."
Everyone fell silent immediately.
In addition to excellent performance, price is naturally also the focus of people's attention.
“This time the Badou series will be sold globally through official website booking.
First is the flagship model ‘Acacia Bean’, priced at RMB 888,888! "
"Wow~"
The whole audience was in an uproar, everyone had different expressions, and many colleagues breathed a huge sigh of relief.
"No, nearly 890,000 ...This price is not close to the people. ”
“Yes, I originally planned to buy one with a budget of about 500,000 yuan...”
Netizens watching the live broadcast on the Internet also began to flood the screen with comments.
“Mr. Bao, are you confused? Even if it is a high-end smart car, 700,000 yuan is almost the same as the sky, right?”
“That’s what a high-end smart car is, modular. The design is just a gimmick. Who can afford it? "< br>
“Yes, I strongly demand a price reduction. This price is not reasonable at all!”
“Tsk, what’s wrong with 890,000? I think this price is very reasonable. This is the first fully autonomous driving model. , isn’t this worth a premium of hundreds of thousands?”
"Do you think so many disruptive innovative technologies are for nothing? I guess tens of billions have been invested in research and development alone?"
"Yeah, a Mercedes-Benz or a Porsche, it can cost more than a hundred dollars at a time. If you don’t think it’s expensive, why would you think such a good domestic car is too expensive for only 890,000 yuan?”
“Don’t say that. Those luxury cars, Tesla’s Edamame series high-end models cost more than RMB 800,000, and no one calls them expensive.”
“My family will spend more than five years hiring a driver. This is the price.”
“I’m a poor person, so I’d better drive my Wuling and earn money as a driver.”
"The wool comes from the sheep. Although I am proud of the new technology, in the end it is the consumers who bear all..."
"The favorability of Idol New Energy has plummeted..."
"..."
There are many rich people, but there are still only a few who can spend eight to nine hundred thousand to buy such a luxury car. Therefore, as soon as the price was exposed, it immediately attracted various comments from netizens. Complaints and dissatisfaction.
Mr. Bao ignored everyone's discussion about the price, and then listed the quotations of the remaining seven models one by one.
"Fring beans, the price is 588,888!
Mangosteen, the price is 488,888!
Iron peas, the price is 388,888!
..."< br>
With the flagship model in mind, everyone is much calmer about such pricing, but they are starting to talk about it.
Compared with similar models on the market, these eight models in the Badou series are generally about 100,000 to 200,000 higher than the average price, which can be said to be not cheap.
This has disappointed old users who are accustomed to the low-price strategy of the "Saint Toshi" series models, and even turned their fans into negative fans.
But in fact, this pricing strategy is the result of Gao Yuan’s careful consideration.
Even if more efficient modular production is adopted, the ramp-up in production capacity will be astonishing, but it is based on the strong product power brought by disruptive technology.
Gao Yuan judges that for a long period of time, the new Badou series cars will be in short supply worldwide!
If a low-price strategy is adopted, I am afraid that the market price will not necessarily be low. On the contrary, a large number of scalpers and middlemen will make a profit on the price difference and get a lot of wool.
This not only harms the company's interests, but is not conducive to establishing the image of a high-end brand. It may even have a devastating blow to domestic competing companies at the same price point, triggering hostility and counterattack from domestic local capital.
Imagine that Juchang’s flagship phone sells for 3,000, what else can it do with rice?
The one offended is a large number of domestic capital.
If the initial development target customers are targeted at high-end users, the negative impact will be much smaller, and the impact on the domestic industry chain will be limited.
After all, there are basically no high-end brands that can compete in China...
This pricing strategy actually directly impacts BBA joint venture cars and luxury imported cars, while giving domestic car brands a buffer period.
In foreign countries, it mainly competes with high-end car brands to compete for the market.
As we all know, this area is the most profitable.
No matter what era it is, the rich have always made the best money!
As for whether to engage in a price war with competitors after production capacity increases, that is up to you...
"Mr. Bao, is the fixed price you are talking about the bare car price?"
After some research, a reporter discovered a strange thing about the published price and couldn't help but ask.
Other manufacturers publish prices, generally using the bare car price.
What price is this fixed price?
"Haha! This is another thing I want to explain to you next." Mr. Bao smiled.
“The so-called fixed price is the final price plus purchase tax, vehicle and vessel tax, license plate, insurance and other expenses!
Our Idol New Energy has obtained the special approval issued by the state. Insurance license, can provide exclusive Idou car insurance for its models
Fixed price, no tricks, no price increases, what you see is the actual purchase price!
In case of any accidental collision or other safety issues in our smart driving models during autonomous driving! , will be fully compensated by our own insurance company! ”
"What..."
Everyone's eyes lit up.
Everyone who buys a car knows that there is basically a gap of about 10,000 to 20,000 yuan between the naked car price and the landing price.
There are many tricks such as licensing and insurance, and many consumers who do not know what is going on have been deceived.
As for Aidou New Energy... although the price is slightly higher, at least the price is clearly marked and there is no room for tricks, which makes consumers worry-free and is equivalent to a discount of 10,000 to 20,000 yuan.
And the phrase "full compensation" makes people read that Idol New Energy is extremely confident in its own products.
In recent years, there have been many car accidents caused by smart driving product failures, including battery spontaneous combustion incidents. The division of responsibilities and subsequent blame-shifting have made many consumers feel numb.
Having the background data in the hands of car companies is equivalent to controlling the right to speak.
This makes users very passive in the process of safeguarding their rights, and also damages the safety reputation of new energy vehicles.
In the end, the safety guarantee responsibility that should have been shouldered by the car manufacturers turned into a heavy burden for the insurance companies.
This has led to high insurance costs for new energy vehicles, and even insurance companies are unwilling to insure them.
Many netizens even complained that the gas money they saved over the years by driving a tram was all given to insurance companies.
And now... Looking at the car insurance prices listed on the big screen, they are basically only about 30% of the mainstream prices in the market. The main theme is full of sincerity!
With such a discount on car insurance, who would take advantage of it?
Our company guarantees the safety of our cars...
"I am responsible for the safety of my products!"
This kind of responsibility should be taken for granted, but it is very rare for enterprises to take it. It dwarfs all the tram colleagues and puts a lot of pressure...
...
Across the ocean.
Musk Elon frowned while watching the real-time broadcast on the Internet.
At the beginning, he had no real feelings about the competitor Idou New Energy.
Only because more and more colleagues suggested that he pay more attention to this company, he took the time to get up late at night to watch this live broadcast.
However, today, the other party brought him so many shocks and surprises that for a moment, he had deep self-doubt about the development of new energy vehicle technology in the world.
Have I fallen so far behind?
Why has this world... become almost unrecognizable to me?
Leaving aside the smart driving system that surpasses his own, the modular car design concept coincides with his future strategic plan!
On the other side of the world, someone actually walked in front of me...
And, the other party actually chose to open source the design!
He sees further than others.
Once the modular design concept is successfully accepted by major car companies in the world, everyone will have to follow this design concept.
Then these modules will be standardized quickly!
This is the huge advantage brought by disruptive innovation.
First-rate companies make standards, second-rate companies make brands, and third-rate companies make products!
Aidou New Energy... This is a big game.
What’s worse is that the other party actually made the move before he did!
The live broadcast at this time once again showed a long close-up of the eight new models outside the venue.
Unlike ordinary viewers who pay more attention to the fashionable models, his eyes were immediately attracted by the pickup truck that was quite incompatible with other models...
It seemed like Called...Iron Pea?
If other models seem to come from the "future city", then this Iron Pea looks more like it comes from the "future wasteland".
The corrosion-resistant and damage-resistant stainless steel body can maintain the integrity and appearance of the body for a long time.
It has simple to somewhat sharp lines and is full of cyberpunk-style designs similar to those in "Halo"...
It looks similar to the "Cybertruck (Cybertruck)" that he is still designing. Wonderful.
But how is this possible? His entire project is still in the confidentiality stage...
His brows furrowed deeper when he thought about the future positioning he envisioned for this car.
Solid body with durable leather, minimalist design with high quality and low price, and highly practical comprehensive passenger and cargo capacity.
There is also the large-scale manufacturing and promotion capabilities brought about by modularization...
This kind of weird-looking vehicle is not designed to seize the mainstream consumer market at all, but to serve the extremely harsh environment under certain circumstances... …
That’s right!
It is completely tailor-made for the battlefield!
He was hinted by the Black Palace and focused on a dual-purpose military and civilian project.
What about the other party?
Are you also preparing for a day in the future? (End of this chapter)