Chapter 594: The dreamy number of online paid viewers!
In addition to the stage, during the live broadcast, there were many celebrity-related topics that became hot searches.
First of all, there are naturally the only two guests at this concert, Mao Buyi and Tian Xiwei.
The former was on two hot searches tonight.
One is that he was slightly out of tune on stage, but still gave a wonderful performance.
Another thing is that after he stepped off the stage at the end of the performance, he was frightened by the sudden cheers from the audience. This was also completely recorded by the fans at the scene and posted online.
It can be said that the whole room burst into laughter.
But the heat is really as good as after eating five or six times, not much less than when he attended a New Year's Eve party.
Another guest, Tian Xiwei, has been on the hot search list tonight and has not come down since the beginning.
On the one hand, it’s because Ning Luo’s team has been marketing vigorously behind the scenes, trying to get as much popularity for her as possible.
To this end, they planned a complete marketing plan, from styling to stage, to Weibo and Douyin posts after getting off stage.
Even Oda’s expressions and movements on stage, as well as his heart-warming ending pose, were designed in advance so that they could be linked in real time with off-site marketing releases.
There is no freestyle.
This situation is actually very common in domestic entertainment.
It is no exaggeration to say that at major New Year’s Eve concerts and award shows every year, more than 90% of popular searches for celebrities come from this way.
On the other hand, Oda's performance tonight was indeed outstanding.
Whether it is the beautiful appearance of the flower fairy, the sweet smile with a sugar level that is so high, or the unexpectedly bright stage, it has attracted the attention of many netizens, who shouted "Love it, love it" .
Of course, there are also voices questioning her lip-synching, but they have all had their comments deleted or their traffic limited.
The Ningluo team said that what you said is right, but don’t say it again.
In short, with the tacit cooperation inside and outside the venue, Xiaotian was full of food and became the biggest beneficiary of this concert, apart from Ning Luo, the real host.
Apart from these two supporting singers, the most popular thing tonight was the enthusiasm off the court. . To be more precise, it should be Yang Chaoyue who enthusiastically supports.
The scene of her jumping up and down in the infield, shaking her head and waving the light stick in her hand, and yelling for support in her white voice was recorded by many fans at the scene and posted online, causing a wave of controversy. Very lively discussion.
Her former teammates Fu Jing and Wu Xuanyi, who were sitting next to her, were once again sucked away by her like they were in the group.
Even in every fan video, the two of them can be seen.
I don’t know how they feel now.
All I can say is that Koi Sister is still too comprehensive.
There is also a little Nezha, Song Zuer, whose fanaticism is no less than that of the Koi sister, and has also successfully entered the hot search.
In addition, there are many celebrities and internet celebrities who attended the concert, and were photographed by fans intentionally or unintentionally.
Among them are A-list celebrities, popular florets, and many top internet celebrities.
People like Sister Mi, Sister Nan, Teacher Cheng, Sister Zifeng, Brother Yuqi, etc. were all photographed and no one was spared.
There are also some friends in the industry who have a good relationship with Ning Luo, such as Teacher He, Guo Qilin, Li Xueqin, several girls from Hard Candy Girl, and several Xiaohua, including Bai Lu and Li Yitong who have met several times, also came over. Support.
Totaling it up, there are almost hundreds of people, which has attracted countless netizens to marvel.
I don’t know if they happened to be free or if they deliberately made time.
Interestingly, most of them are female stars.
I can only say that it is indeed the Goddess of Luo.
After the concert, the two major platforms Douyin and Penguin Video released live broadcast battle reports, which once again set off hot searches!
Penguin Video.
The number of live broadcast reservations exceeded 10 million!
The peak number of paid online viewers exceeded 4.8 million+! Douyin.
The number of live broadcast reservations exceeded 12 million+!
The peak number of paid online viewers exceeded 6 million+!
The total number of interactions in the live broadcast room exceeded one billion!
This interaction volume includes various data such as likes, comments, and comments.
I don’t know how many netizens couldn’t help but rub their eyes when they saw these two battle reports, wondering if they were dazzled.
Even Sister Pao feels a little unbelievable, because these numbers are so dreamy!
The dream is a bit unreal!
The total number of viewers on the two platforms is close to 11 million!
Even if the duplicates are removed, the number of people is at least tens of millions!
Because this is a paid live broadcast! !
You know, the online ticket price for Ning Luo's concert is 12.99 yuan!
This also means that the box office revenue of Penguin Video from the first concert alone was as high as 60 million+!
Douyin’s side is close to 80 million!
And Ning Luo’s concert will be held for three consecutive days!
Even if the number of people paying in the next two days is not as high as today, it will still be a huge profit!
What a thief! !
Don’t think that the ticket price of 12.99 is expensive. In fact, this is already the price that Ning Luo paid.
Douyin originally wanted to set the price at 39 yuan.
Goose Factory even wants to set the price at 79 yuan.
However, even these two price points are actually not too exaggerated in today's online concerts.
As early as 2014, when the long video platform was on the rise, Wang Banbi's concert hosted by LeTV, which was "returning to China next week", adopted the same offline performance + online live broadcast model as Ning Luo's concert.
The online ticket price is 30 yuan, and the number of purchases is 75,000.
It was Wang Banbi’s attempt this time that opened up the possibility of online concerts.
Goose Factory seized the opportunity and contracted live concerts for stars such as Zhang Huimei, Mo Wenwei, and Cui Jian to expand the market.
The Princess’s “Fantasy Music” concert, which was broadcast exclusively on Penguin Video in 2016, set a record for an online concert with more than 20 million live viewers.
In 2018, 8.27 million viewers watched the 48 Series Annual Popularity Finals Concert online.
In the same year, the number of people watching the live broadcast of San Xiaozhi's fifth anniversary concert exceeded 17 million+.
At that time, online concerts were more of a supplement to offline concerts.
In 2020, the sudden "big shutdown" directly forced the emergence of purely online concerts.
At the same time, with the continuous iteration of technology, from 4K to 8K, to AR, VR, MR, and XR, with the support of various technologies, online ticket prices have also been rising.
In less than a year, the ticket price has rapidly increased from free, a few yuan, or a dozen yuan to dozens or hundreds of yuan.
In August 2020, the highest ticket price for the seventh-anniversary online concert held by San Xiaozhi was 860 yuan, which was almost comparable to offline in-field ticket prices.
In March this year, T9, a limited-edition group that debuted in Qing Ni 2, also set ticket prices for live concerts at 139 and 399.
And their concerts only have 13 to 14 songs each.
Coupled with expenses such as peripherals, support, and online rankings, fans may spend thousands of dollars in cash after a concert!
In comparison, the ticket price for Rocket Girls’ disbandment concert was 18 yuan, which is simply heart-wrenching!
For another comparison, Ning Luo spent eight figures to hold the Bird's Nest concert, and the online ticket price was 12.99, which is simply a shame!
Sao Rui’s adoptive fathers, it’s a little late.
ps: San Xiaozhi’s 10th anniversary concert, with two ticket prices of 39/99, and a peak number of online viewers of 1.68 million.
The ticket price for the protagonist is 13 yuan, and the peak number of people exceeds 10 million, which is very reasonable~
pps: Thank you adoptive fathers for your monthly votes! ! Orz~
(End of this chapter)