Chapter 526 Opportunities in the Coke Market
As for various metal mineral deposits, Yang Wendong is actually not very interested in this aspect. It is not that these are not profitable, but that he has no special advantages in participating;
As a time traveler, we should use the prophetic function to develop some advantageous industries instead of fighting with other giants in traditional industries;
But if If your own company has high demand for metals, you may also be able to participate appropriately;
Of course the best model is to acquire shares of such large mining companies, such as Rio Tinto, Vale, etc. Wait, but the timeline is too early now. Rio Tinto only gradually emerged after the 1990s, let alone Vale. It almost triggered a war between the two countries
Changxing Industrial is best at plastics, and Honor Electronics is also the largest electronics company in Hong Kong. It is natural for the two to work together to make power strips;
It just always takes a little time, and The Spring Festival of 1969 has also arrived.
During the Spring Festival this year, the Yang family moved to a new villa in Taipingshan. It had been built half a year ago and was left to deodorize for a summer. Before moving in, Yang Wendong also found Two Japanese and British environmental testing agencies conducted a comprehensive inspection;
After confirming that there was no problem, they moved in with confidence;
The new villa has a larger area, more rooms, and more luxurious decoration. It is divided into three buildings, with the middle one being the main building. , the two buildings next to it are for bodyguards, housekeepers, cleaners, and various other service personnel such as medical personnel.
Behind the villa is a grassland, which Yang Wendong specially transformed into a children's amusement park. In front there is a swimming pool and rockery, and there are some small goldfish under the rockery;
The entire villa is also surrounded by walls. Well, there are also power grids and infrared surveillance cameras above the fence. like heads, and also raised some German shepherds;
Besides the villa, there are also the security personnel and power of Taipingshan itself. It is also the place where Hong Kong politics and business gather, and it can be said that it controls half of Hong Kong’s political resources. With wealth, the Hong Kong government, HSBC Jardine, etc. all live here.
In terms of security, unless there is an air strike, it is basically impossible for anyone to break through here. In the past, there were no vicious criminal cases in Taiping Mountain. Even the two top gangsters named Zhang in the future will not be able to break through. Didn't come here to commit any crime.
After cleaning up, Yang Wendong said to his family: "The current environment in Hong Kong will theoretically get better and better, but we still have to pay attention in the future, especially when traveling.
If you want to take a walk or run for exercise, you must be in a safe area. In addition, you must ensure that there are bodyguards around you. Don't feel that your life is being disturbed. At our level, being disturbed is inevitable, so just ignore it. ”
In the history of Hong Kong, many wealthy people and their families had troubles while traveling;
Time is about to enter the 1970s, and the evil forces in Hong Kong have also begun to be rectified by the Hong Kong government. For example, in the previous life The one corresponding to "Lei Luo" fled to Wanwan;
But this gave rise to another The problem is that many of the original associations were cracked down, but some gangsters were born, and some of them came from overseas;
Organizations generally do not deal with politicians and business people stupidly, but it is hard to say that gangsters, Zheng Yutong My gold shop has been robbed several times. Although it has insurance, it has hurt the company's vitality
Su Yiyi and others agreed: "We know."
Yang Wendong added: "You should also pay attention to the children's schooling."
"Yes" everyone agreed.
Subsequently, Yang Wendong discussed future matters with the assistant in charge of security; for this aspect, it is much more important than making money
The time will soon be after the new year;
Wei Zetao and Wang Zhiqun came to Yang Wendong's office again, but this time they held a milky white power strip in their hands.
Wang Zhiqun asked: "Yang Sheng, what do you think of this?"
"It looks pretty good, it feels like high-end goods." After Yang Wendong took the power strip, he looked back and forth and left and right. After a moment, he asked: "How is the material inside?"
Wang Zhiqun said: "The plastic here is made from Japan. Made of very highly flammable plastic, this kind of plastic is difficult to ignite with an ordinary fire and requires at least half a minute of open flame;
The copper sheets and copper wires inside the drag strip are also made in accordance with the standards of the United States and the United States. It is implemented according to some European standards; in addition, the socket spacing has also been adjusted, so the volume is larger.”
"This kind of large size feels more advanced." Yang Wendong asked again: "Can't Formosa Plastics produce this kind of plastic?"
Wei Zetao replied: "Not currently, Wang Sheng's main The market is for customers such as plastic pipes, plastic toys, daily necessities, etc. It is not cars or electrical appliances, and the flame retardant performance is not very good. It can burn when a lighter is burned;
This material in Japan is specially supplied to cars It's more expensive, but it can't be lit on ordinary fires. "
Yang Wendong thought for a while and said: "You said that our plastic production costs in Hong Kong are relatively high, but if we can produce such highly flame-retardant plastics by ourselves, will we not care about this? Cost you.
As we said years ago, we will make home appliances in the future. Although the flame retardant requirements of plastics in home appliances are not as good as those of cars, they certainly cannot be very flammable. If one day the air conditioner or refrigerator burns out, it will It’s over.”
Wei Zetao nodded and said, "Yang Sheng's idea is indeed feasible. We can make high-end plastics in Hong Kong and supply home appliances and even Japanese cars in the future." '
"We don't have the ability to research and develop this kind of material. Lao Wei, you can go directly to Europe and the United States and ask to see if you can buy a patent for this kind of material. We have a market in Hong Kong and have production capacity. That’s it.” Yang Wendong continued,
The biggest advantage of doing terminals in your own industry is that when you move forward to develop the supply chain, you will directly have a customer market. Otherwise, you can make this kind of high-end plastic alone. To whom?
Of course, there are risks. If your suppliers do not do well, it will affect your terminal brand. However, when doing business, there will always be risks, which must be borne.
Wei Zetao agreed and said: "Okay."
Yang Wendong glanced at the plastic power strip in his hand again and said: "This was made during the Chinese New Year. Those who participated should give more red envelopes."
As a capitalist, Yang Wendong will also give workers a break. time, but it doesn’t mean that everyone takes a break on weekends or during the Chinese New Year. If it’s particularly hard, just give an extra bonus, and employees will most likely be happy with it.
"Yang Sheng can rest assured about this." Wei Zetao said with a smile.
Yang Wendong said again: "Then you can do some safety and longevity tests. If there are no problems, you can launch it on the market."
"Yes, Yang Sheng." The two agreed. said. Power strips and wires are not a big industry at least for now. It is hard to say whether they can become big in the future. Yang Wendong knows a little bit about it, but that is enough. One day, it will really be able to sell well in European, American or Asian markets. One year With an output value of several hundred million, he doesn't mind investing heavy resources to make this industry bigger;
The time soon came to mid-February. Hong Kong’s economy was stabilizing and improving, and the stock and real estate markets were rising. After many communities opened, many people lined up to buy, and scalpers began to become active;< br>
Although the real estate economy is a morbid poison Tumor, there is no way, the whole world is playing this way, you can't do it if you don't play, other countries will overdraw their future development, but you don't overdraw, this is equivalent to two identical enterprises, one borrows money to develop and the other waits for the return of its own funds before developing. Unless the latter company masters the core technology, it would be strange if it did not go bankrupt.
Changxing Real Estate has been engaged in the business of developing ordinary land for sale and owning high-quality land and properties, and the business in all aspects is not bad;
Changxing Shipping continues to enjoy the dividends of the maritime market , in addition, we are also purchasing additional ships from Wanwan and Japan. Although the current ship price is more expensive, the shipping price is even more expensive;
Relatively speaking, Hong Kong's manufacturing industry is unlucky. Because shipping costs are too high, many industries with high transportation costs have been greatly affected. Even Changxing Industrial has to gradually sell large and light products such as trolley cases. , transferred production to factories in the UK and France, and is also preparing to open a factory in Mexico to facilitate entry into the US market.
On February 20, Yang Wendong came to the Watsons Industrial Park in Shatian Town;
After visiting, Yang Wendong asked: "How is the sales of Red Bull in the United States?"
Zhou Haoran replied: "Currently, Red Bull in the United States is mainly focused on truck drivers and some bar customers. In addition, Lin Sheng's people are also cooperating with us, trying to attract Detroit auto workers sales, but the progress is relatively slow;
The main reason is that Americans are more accustomed to using coffee to relieve their difficulties. Truck drivers cannot drink coffee in the car, and bar customers do not have time to drink coffee, but auto workers are inside the factory at night. , there is enough time and space to brew coffee, and there is even a dedicated coffee shop inside each factory. It is difficult for our drinks to compare with brewed coffee.”
"European and American workers often like to take a break by drinking coffee. It is normal to drink a cup of coffee for half an hour. Looking at this alone, it is indeed difficult for us to open this market." Yang Wendong said.
The coffee culture of Europeans and Americans is actually a rest culture. When you are tired from work, drink a cup of coffee and then take a break to chat; normal drinks are definitely not acceptable.
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Zhou Haoran continued: "Yes, so I had another idea, to send Red Bull to Japanese car factories , currently I have spent some money with people in Japan through some connections, Red Bull has been sent to the Honda factory;
The effect is pretty good. Japanese people don’t drink coffee. They need to be refreshed when they are sleepy at night. Drinking a little Red Bull in moderation will also have some effect. That is, the price of our drinks is low for the Japanese. It’s also relatively expensive.”
"As long as we can slowly open up the market." Yang Wendong said nonchalantly: "It will take many years for this kind of high-priced beverage to really cover the world. Don't worry, it will also take time to increase your production capacity. The priority is to supply PepsiCo, and then cooperate with Kuok Henian in Malaysia to reduce the cost of sugar.
Otherwise, one day, if the economy of Southeast Asia continues to develop, with industry and agriculture, we may lose our advantage. , or only Although it may be inevitable to move the factory to Southeast Asia, it would be better if it could be done later.”
The main production costs of Coke are packaging, cola powder, syrup, equipment labor, etc. Coke powder is provided by Pepsi. Yes, it is not included in the scope of the transaction between the two parties. Among the other two items, the equipment is produced in Hong Kong as much as possible. The cost of packaging is steel, which he cannot control at the moment. The only thing that is easy to control is syrup, and the cost of sugar also accounts for Large portions of drinks.
This is one of the reasons why he wants to cooperate with Guo Henian. In addition to sugar itself being a good industry, he also wants to maintain his cooperation with Pepsi.
"Understood, Guo Sheng has already started to tidy up the farm, and it is estimated that the first batch of sugar cane will be planted in the second half of the year." Zhou Haoran paused for a moment, and then said: "Yang Sheng, we also have Coca-Cola. Yes, I think there is an opportunity in this area.”
"Very coke? What opportunity?" Yang Wendong asked curiously.
When he acquired Watsons in 1962, Watsons itself had a Coke business, but the sales were very poor. After Yang Wendong took over, he changed the name to Very Coke, but he was still unable to make a comeback in terms of operations;
It’s not that the cost can’t compare with Coca-Cola and Pepsi, but it’s that we don’t know Once the reputation is really invested in publicity, the cost of each bottle of beverage will go up;
In addition, after reaching a cooperation with PepsiCo, Very Coca-Cola has gradually cooled down. The business is still there, but the sales volume and output are very low. , there is no dedicated production line, and they usually rely on Pepsi-Cola's production line to produce a little occasionally.
As a time traveler, he knew that if he wanted to make Coke, his only chance would be the future mainland market. Only a blank market would give new brands in traditional industries a chance to rise.
Zhou Haoran said: "Yang Sheng should know about the things in the Middle East, right?"
"Yes." Yang Wendong nodded.
Zhou Haoran continued: "Because of the selection problem of the United States and the fact that Coca-Cola's factory is still in Israel, the Arab countries directly banned Coca-Cola. Pepsi still has it, but it is also affected.
Wang Sheng told me about this, because Honor Electronics has already started operating in the Middle East When setting up retail stores and after-sales stores, the Chinese sent there couldn’t buy Coke, so they asked us to bring some Coke with us next time when we send goods there;
After I found out, I felt that this would be very Coke. An opportunity in the current global market, the Middle East may be our opportunity.”
"It is somewhat feasible," Yang Wendong nodded and said, "Okay, contact dealers in several countries in the Middle East, and then we will ship to them here to see if we can make results there."
Although he had planned the crisis in the Middle East very early, it was only about ships and home appliances. Coca-Cola drinks were an unexpected surprise;
If you have the chance, take it. If not, anyway, There is no loss, the cola production capacity here can be exchanged at any time.
PS: Please give me a monthly ticket
Severe tinnitus, I am still using water + hyperbaric oxygen every day, I will update it today
(End of this chapter)