Chapter 708 Setting a Record
On a new day, Little Gilbert leads the creators on a North American promotional tour.
Starting in Los Angeles, heading east, and finally ending in New York, passing through eight cities for promotion.
If it wants to be a box office hit, "The Dark Knight" must rely on the North American market. In fact, all commercial blockbusters must conquer the North American market. Only by conquering the North American market can they conquer the world.
"The Dark Knight" is a very special type of movie. It is a superhero movie, but it is not as easy and simple as "Spider-Man" and "Iron Man".
In fact, Gilbert Jr. received a lot of bad reviews about "The Dark Knight", and this is still in the North American market. This situation is not uncommon in other markets, so we must do a good job in publicity and distribution.
Just as the North American market is in full swing, "The Dark Knight" is also being released simultaneously in other parts of the world.
"The Dark Knight" landed in the UK, and the headline of the entertainment section of "The Times" commented: "A milestone in superhero movies, the undisputed NO.1."
"The Dark Knight" Landing in France, the French film industry called on the French people to resist the invasion of Hollywood. But French moviegoers were entering theaters faster than Paris surrendered, and there was no stopping them.
The French people had already offered their loyalty even before the great little Gilbert arrived in Paris.
"Le Ferroca" cried wolf and called Little Gilbert invincible. In short, "The Dark Knight" achieved considerable success in France.
The German newspaper "Berlin" said: "The era of superhero movies seems to be coming. At this time, "The Dark Knight" directed by Gilbert Jr. seems to tell people that this is what superhero movies should be like. "
The Italian newspaper "Torino" focuses on small things. Gilbert's Italian identity: "Some people may say that Italian film practitioners are no longer what they used to be.
But little Gilbert used "The Dark Knight" to tell everyone that the Italian gang has never died in Hollywood."
With the praise from the media, there is also a collective take-off at the box office.
Relying on Little Gilbert's strong box office appeal, even if superhero movies would be a little acclimated to North America, "The Dark Knight" avoided this embarrassment.
In its first week in the UK, "The Dark Knight" generated a box office of US$22.3 million in its first week. A Fleet Street reporter even photographed Prince William and his girlfriend Kate going on a date to watch "The Dark Knight" together.
However, when she came out of the theater afterwards, Kate's face didn't look too good. She probably couldn't stand the heavy style of "The Dark Knight".
The film continued to create outstanding box office results, earning US$18.62 million in its first week in France, US$23.36 million in its first week in Germany, and US$8.97 million in its first week in Italy.
The remaining 15 European markets grossed a total of US$24.42 million. Starting next week, the film will continue to land in other European markets and continue to expand the scale of screenings.
In other overseas markets, the mainland Chinese market achieved a first-week box office performance of US$10.63 million, which is approximately more than 88 million RMB.
The Korean market also achieved a box office performance of US$10.33 million. Although there is not much audience in the island market, it still achieved a box office performance of US$13.27 million in the first week.
The rest of Hong Kong, Taiwan, Singapore, Thailand, Indonesia and other markets combined, received a total of US$11.25 million in the first week box office.
Without exception, "The Dark Knight" has received a lot of praise from the media in these countries, and it is simply overwhelming.
Including Australia, Mexico, Brazil and other markets in Oceania and Central and South America, "The Dark Knight" grossed US$155.67 million in the first week overseas.
But even so, it is still not as good as the results in the North American market.
Because of the large-scale publicity in the early stage, too many audiences were driven into the cinema. On Friday alone, "The Dark Knight" grossed $69.53 million at the North American box office, setting a single-day box office record in North America.
The box office on this day was more than the box office of many movies in a week. Almost all mainstream media newspapers in North America reported on the wave of movie viewing caused by "The Dark Knight".
The next day, "The Dark Knight" declined slightly, taking in a box office of US$64.23 million in a single day. On the third day, the popularity of "The Dark Knight" finally declined, and there were basically no queues in slightly more remote theaters.
However, after continuous publicity and the popularity of viewers who have watched IMAX, it is still difficult to get a ticket for "The Dark Knight" in IMAX format.
Even if IMAX requires 187 IMAX theaters in North America to schedule as many films as possible from 6 a.m. to the last show at 11:30 p.m., it still cannot meet the needs of the audience.
Many movie fans who could not buy IMAX tickets collectively stormed the IMAX company's official website, demanding more film schedules, causing the official website to be paralyzed for a time.
The operations director of IMAX had to stand up and apologize, saying that he had tried his best to coordinate, but it was still difficult to get a ticket for the IMAX theater.
The reporters noticed that when the operations director stood up and apologized, he could not suppress the smile on his face. He was clearly laughing, but indeed, he was qualified to laugh.
Subsequently, IMAX announced that it had reached a cooperation with Imperial Cinemas and AMG Cinemas to comprehensively promote the construction of IMAX theaters in North America.
After the experiment of "The Dark Knight", IMAX fully believes that IMAX technology is suitable for Hollywood, and it is time to take bigger steps.
In fact, after seeing the huge success of "The Dark Knight" relying on IMAX, many projects or films in production began to consider whether to use IMAX technology.
Obviously, this technology will increase the cost of the movie, but the huge returns it brings are also very high.
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Especially after "The Dark Knight" successfully topped the North American weekly box office with US$48.35 million on its third day and US$182.11 million in its first week.
Yes, "The Dark Knight" broke another record.
"The Lord of the Rings: The Return of the King" once created a box office of US$151 million in its first week, shocking the entire Hollywood. A few years later, this box office record was broken by "Spider-Man 3" with $167.4 million.
But the record of "Spider-Man 3" only lasted for one year. "The Dark Knight" was released, and Gilbert Jr. took back the record with a first-week box office of US$182.11 million.
After the box office of this first week was released, all the discussions about "The Dark Knight" became more lively.
What’s even more rare is that after receiving such a high first-week box office, "The Dark Knight" actually maintained a high score of 9.5 on IMDB, beating "The Godfather Part I" and "The Shawshank Redemption", as well as Little Gilbert's own "The Lord of the Rings: The Return of the King".
However, this made fans of "The Godfather" quite dissatisfied. A senior "Godfather" fan wrote a long article on IMDB, denouncing "The Dark Knight" as a shame to the film market.
This in turn caused dissatisfaction among fans of "The Dark Knight" and Little Gilbert fans. Little Gilbert's army began to mobilize to fight against "The Godfather" fans on the Internet, which naturally included the behavior of increasing points.
Movie fans continue to give "The Dark Knight" high scores and "The Godfather" low scores, so that the score of "The Godfather" dropped to 9.0, surpassed by "The Lord of the Rings: The Return of the King".
Seeing that "The Godfather" fans were unable to defeat them, they began to stir up trouble and pretended to be "Dark Knight" fans to attack "The Shawshank Redemption" and other films on the list.
Then a big melee of online ratings began, and the ratings of each film dropped rapidly. But because "The Dark Knight" has so many people giving it perfect scores, it still maintains the number one spot on the IMDB list.
Fans of "The Dark Knight" and Little Gilbert swear that what happened in "The Lord of the Rings: The Return of the King" will never happen again this time.
Such a wonderful movie should be at the top of the list.
Currently, IMDB has temporarily closed the rating function, but this cannot stop several fans from quarreling on the Internet.
This is the Internet age, and it seems that people are more emotionally excited.
(End of this chapter)