Chapter 376 Is this a huge hit?
"Director, General Motors has given us an additional order of 5,000 vehicles, and the other party expects us to deliver all these orders within a month."
"At the same time, they hope that we can be prepared to increase production capacity."
"They are likely to order more Mercedes-Benz cars in the future."
When the time came to July 1985, sales of Mercedes-Benz sedans branded as Buick Forest began to rise rapidly in the American market.
General Motors also quickly mobilized more publicity resources to promote this product.
"Four batches of 500 Mercedes-Benz vehicles were delivered to General Motors before. Why did the number suddenly increase to 5,000 vehicles?"
Although Jiang Hui attaches great importance to the overseas development of Mercedes-Benz cars, the research and development of Land Rover off-road vehicles and Land Rover pickup trucks within the BMW Group are also in full swing. Jiang Hui spends most of his time on these two projects.
Especially in order to support these two projects, Nanshan engine and Nanshan gearbox have related products to be developed.
These products are huge challenges for the Chinese automobile industry at this time.
Fortunately, in the past year, the BMW Group has successively introduced a number of advanced machine tools from Japan and other places, and the processing accuracy of parts has been greatly improved.
Otherwise, even if Jiang Hui could design a new engine and gearbox, he would not be able to process parts that meet the drawing requirements.
"Buick Forest's trial sales in the American market have been very successful. Almost every dealer has experienced product shortages."
"Although many people don't know that this car is actually produced by us, General Motors has never publicized it."
"But thanks to General Motors' strong, large and mature dealer network in the United States, the 2,000 Mercedes-Benz cars we sold in the first few batches are simply not enough to sell."
“Among the thousands of General Motors dealers, many have not been assigned relevant display cars at all.”
Chen Chenxing knew that Jiang Hui was very busy, but he was also concerned about the performance of Mercedes-Benz cars in overseas markets, so he had a more detailed understanding of various situations after Mercedes-Benz cars entered the United States.
Now when I report to Jiang Hui, I naturally speak clearly and clearly.
"Our body length and width are superior to Toyota Camry and Honda Accord. General Motors seems to have made a very right choice by using it to suppress Japanese car companies."
"If we had relied on ourselves, we probably wouldn't have even sold a single car in the United States yet."
Mercedes-Benz sedans are selling like hotcakes in the American market, and the one that makes the most money is definitely General Motors.
But Jiang Hui has no regrets at all.
This matter is essentially a win-win situation.
By expanding exports, Nanshan Engine's 2.5L engine production can be rapidly increased, allowing supporting factories throughout the industry chain to develop accordingly.
As for the effect of exporting and earning foreign exchange brought about by this process, it goes without saying that it can bring many additional benefits to the BMW Group.
"Yes, I feel that next time General Motors may want more than 5,000 units."
"The American automobile market is so big that the monthly sales of hot-selling models can exceed 20,000."
"Our Mercedes-Benz sedans are quite special. Even with a 50% discount, there are still 10,000 of them."
"By then, coupled with the domestic sales of Mercedes-Benz cars, the annual production and sales will reach hundreds of thousands, allowing our entire group's output to exceed 200,000 vehicles this year."
Until now, no car company in China has achieved annual sales of more than 200,000 vehicles.
Chen Chenxing naturally hopes that BMW Group will become the first automobile manufacturer with annual sales exceeding 200,000 vehicles.
With this leading advantage confirmed, BMW will become the largest automobile manufacturer in China's automobile market for a long time to come.
The advertising effect brought about by this industry status is completely impossible to ignore.
Just like various Olympic Games, the name of the champion has a chance to be familiar to everyone, but the people who won the silver and bronze medals are often not known to many people.
It may take some time for the BMW Group to gain a firm foothold in the international automobile market.
But it took basically the past two years to gain a foothold in China.
“Isn’t Nanshan Technology planning to set up an office in the United States?”
"At that time, we will directly arrange for a few people to be responsible for tracking and investigating changes in the American automobile market, especially the market performance of Buick Forest and its competitors, and a report will be sent back every week."
"We will combine the analysis of these reports to see if we should increase the production of Mercedes-Benz cars in advance."
"If the production line will operate in three shifts, some workers will also need to be recruited and trained in advance."
The automobile industry is a relatively complex industry, and various changes in production capacity affect all aspects.
If you don't prepare in advance, you often won't be able to respond to market changes at any time.
Jiang Hui is still very confident in Mercedes-Benz cars. Now that it is going to open up in the American market, the next step can be to consider making some attempts in the European market.
In the worst case, we will continue to cooperate with General Motors and seize some market in Europe.
Anyway, BMW Group has registered four car brands. Different brands follow different development paths, and there is no harm in giving them a try.
As for the product division and positioning of each brand, this can be adjusted at any time.
Jiang Hui is not so stubborn that the Mercedes-Benz brand can only produce cars, and the Land Rover brand can only produce off-road vehicles and pickup trucks.
"Well, I will go to the United States in person to start the work of the office in a timely manner."
"I have a hunch that Mercedes-Benz's journey to overseas markets will be much smoother than we imagined."
"Previously, everyone in the company still underestimated the impact that the appearance of the new model designed by you, the factory director, would have on everyone."
The sales volume of sedans in the Chinese automobile market is really too low.
The Hushang brand sedan produced by the former leading enterprise Shanghai Automobile Manufacturing Plant is considered to be the most produced sedan, but its annual output is only tens of thousands of vehicles at most.
Under such circumstances, it is too bold for domestic practitioners to think that the sales volume of Mercedes-Benz cars can exceed 10,000 units.
Even Jiang Hui wasn't sure whether he could do this.
Today, GM's various actions and market feedback have given Chen Chenxing and Jiang Hui a lot of confidence.
"In Shencheng, whether it is building a new factory or doing other things, the efficiency is very high."
“What we need to worry about is the lack of sales of exported products, and we don’t need to worry about insufficient production capacity.”
"I will let Zhou Yun inform you later that the schedule for the expansion of various production lines and the construction of new factories will be shortened."
"We will make the BMW Group officially become a Chinese automobile giant with international influence within next year."
When Jiang Hui said this, Chen Chenxing's expectations for the future were even higher. Over the years, everything Jiang Hui has boasted about has finally come true.
Chen Chenxing doesn't think today will be an exception.
……
"Leader, I just heard from the customs that the BMW Group's export earnings this month will exceed US$30 million, surpassing its performance in the previous half year."
As Liu Tianwu's secretary, Yao Yiming naturally knew that his boss was very concerned about BMW affairs.
So he tries to find out relevant information every day, and also deliberately keeps in touch with some people at the BMW Group.
"Why did the monthly foreign exchange earnings suddenly soar to more than 30 million US dollars? Did they make a huge breakthrough in overseas export business?"
"I haven't heard of any new actions they have taken recently. Jiang Hui seems to be busy designing new products."
Liu Tianwu immediately put down what he was doing.
For him, the news reported by Yao Yiming was undoubtedly more important than other tasks.
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If one month's exports earn more than 30 million U.S. dollars, wouldn't that amount to several hundred million U.S. dollars a year?
The entire Shenzhen city's annual export earnings are not much higher than this figure.
If the BMW Group can continue to develop like this, the export and foreign exchange earning tasks in Shenzhen will definitely be exceeded, and a series of related personnel will benefit by then.
"It is indeed not a new move. This foreign exchange earning task is brought about by the cooperation contract signed between BMW and General Motors some time ago."
When Yao Yiming said this, the confusion on Liu Tianwu's face did not diminish, but instead he had more questions.
"If I remember correctly, the BMW Group exported Mercedes-Benz sedans to the United States and asked General Motors to produce them as OEMs. The total number of cooperation signed by both parties was 10,000 vehicles, but the contract period was five years."
"To earn tens of millions of dollars in foreign exchange from exports, isn't this already more than the number of export units in their contract for a whole year?"
Liu Tianwu is still very familiar with many things about the BMW Group.
Especially for such a big project, he knows all the key data.
Anyone who can be a leader must have a few skills.
"Boss, you have a good memory. Their contract is indeed like that."
"However, exporting 10,000 units within five years is only a guaranteed number, and it does not mean that it cannot be increased."
"The appearance of the Mercedes-Benz is very stunning. Even the cars running on the streets of Hong Kong City cannot compare with it."
“That’s why General Motors imports cars from China.”
"I estimate that the sales of this car in the American market will be better than General Motors previously expected, so I quickly placed additional orders."
"If we continue to develop at this pace, let alone 10,000 vehicles in five years, it is estimated that there will be more than 10,000 vehicles a year, and even 10,000 vehicles a month is not impossible."
Yao Yiming boldly told what he knew about the situation and gave his predictions.
"If there are really 10,000 vehicles a month, wouldn't the monthly export earnings reach 60 to 70 million US dollars?"
Liu Tianwu's eyes lit up, full of anticipation.
"Looking back, I will keep in communication with Chen Chenxing. He should know the best about the performance of Mercedes-Benz cars in the American market."
Yao Yiming is also worried that his painting is too exaggerated. When the time comes, the difference will be huge, which will be embarrassing.
"Please arrange it. I will go over and inspect it in person this week. Jiang Hui has launched several big projects this year to see how the progress is."
Liu Tianwu feels that he will get unexpected gains every time he goes to BMW Group.
Now that such a big thing has happened, he must find out for himself.
……
Buick Forest is showing signs of becoming a big hit in the American market. Not only General Motors itself noticed this situation, but its competitors naturally also paid attention to it immediately.
"President, I went on a business trip to the United States last week and learned the latest news. Our Camry sales have declined to a certain extent in the past week."
As Toyota's sales pillar in the North American market, Camry is the one that attracts the most attention.
When Saito Shoei was on a business trip, he specifically listened to the American branch's competition situation in the mid-level sedan market and felt that it was necessary to report to Shoichiro Toyoda.
"What's the reason?"
Shoichiro Toyoda asked calmly.
As the president of a large company, I have seen many storms and waves.
Simple fluctuations in sales will not bring much pressure to him.
"There are mainly two reasons. The first is that Ford has launched the epoch-making Taurus sedan. This product has a stunning appearance, excellent power performance, and a larger body size than our Camry."
"I suspect that when Ford developed this model, it fully benchmarked the Camry's various situations and developed it accordingly, so after it was launched, all performances were better than the Camry."
"According to the predictions from the American branch, the sales of Taurus sedans will definitely break through the key threshold of 10,000 units per month, and may even hit the monthly sales mark of 20,000 units."
Saito Shoei said as he handed the information in his hand to Shoichiro Toyoda. There were pictures of the appearance of the Ford Taurus sedan and some performance parameter comparison information.
"The exterior design of the Taurus sedan is indeed very forward-looking, and it is more rounded than our Camry and Honda's Accord."
"This is somewhat similar to the Mercedes-Benz sedan produced by the BMW Group that we saw in China before."
When Shoichiro Toyoda said this, Shohide Saito immediately went on to say: "The second reason for the decline in sales of Camry in the American market has to do with the Mercedes-Benz sedan you just mentioned."
"Previously, General Motors cooperated with the BMW Group to import Mercedes-Benz sedans from BMW and sell them as Buick Forest cars in the American market."
"Although this car has only been launched in the United States for about a month, the market response has been very good, and many General Motors dealers are chasing orders."
“Some potential consumers of Camry have also switched to buying Buick Forest, or they have shelved their purchase plans and will wait until Buick Forest arrives.”
"The combination of these two reasons has caused Camry's sales to decline in the past week."
Hearing Saito Shoei say this, Toyoda Shoichiro felt some pressure.
Ford Motor and General Motors are the first and second largest automobile giants in the United States. They simultaneously launched two stunning-looking sedans to compete with the Camry. The competitive pressure behind them suddenly became greater.
(End of chapter)