Chapter 298 No, is this okay?

Chapter 298 No, is this okay?

The recruitment of Fengqing Entertainment is indeed proceeding in an orderly manner.

Of course, Zhu Yu is still Feng Ge's artist department manager after all, so she cannot be responsible for it herself.

For those singers who were interested in joining Fengge, Xu Kong circled the names of several singers, and she was only responsible for recommending them to Fengqing Entertainment.

As for the specific signing and other matters, it is still done by Fengqing Entertainment.

In this process, there is naturally some reluctance.

Although everyone is here for Xu Kong.

But according to Feng Ge, after all, it had been brilliant before, and the company's reputation was large enough.

Even if it is declining now, it is still not comparable to many small and medium-sized companies.

But Fengqing Entertainment has little status in the entertainment industry.

Feelings of distrust are actually normal.

……

Of course, none of this went unnoticed.

There are many people who are concerned about Feng Ge's movements, whether they are some colleagues or Zhu Changyun who has run away, no matter how much they say they don't care, they show contempt.

But after all, it is his old club where he has stayed for so many years, and he definitely takes it seriously in private.

To say who least hopes Feng Ge can rise again, Zhu Changyun's Changyun Film and Television is definitely the first to bear the brunt.

It's a bit exaggerated to say that the group of former Fengge executives headed by Zhu Changyun, as well as its directors, artists, etc., are all considered traitors.

Let’s not mention for the moment whether Feng Ge will liquidate them or something if he really rises in the future.

But just seeing their old club regain its glory once again indirectly proves that their original choice was wrong.

It is not something that anyone can accept easily.

……

However, the relationship between Xu Kong and Fengqing Entertainment is destined to be impossible to hide.

Because soon Mao Zheyu, who had been eliminated before, appeared again on the Mango Channel talent show "Chinese New Singing".

This is not the most important thing.

Although Mao Zheyu and Yu Huai, who was a judge, scolded each other on the spot, it did cause quite a stir.

But for Mao Zheyu himself, most viewers who watched the show didn't have much impression other than this incident.

Not to mention those netizens who didn’t watch the show and just enjoyed it.

Most people will probably ask directly when they hear this name: "Who is Mao Zheyu?"

But the key issue is the song Mao Zheyu sang as a returning guest contestant in "Chinese New Singing" this time.

The new song itself is not something worth discussing. The quality of the song is not bad, but it is far from the level that can cause such a big hit, especially if it is sung by an unknown new song singer like Mao Zheyu.

Mainly because the song is called "Good Intentions".

When the subtitles of the song came out, no one had much reaction.

But as the prelude sounded, many people were stunned for a moment.

During this period, it can be said that Xu Kong’s Mandarin and Cantonese versions of “King of Karaoke” have reached full popularity.

Most of the viewers watching this audio variety show have naturally heard of it.

So almost everyone heard that this song "Good Intentions" is almost exactly the same as Xu Kong's Mandarin version of "The King of Karaoke".

……

Just when many people were wondering whether the arrangement of this song was plagiarized, they suddenly saw the lyrics, composition, and arrangement column of the song. Almost all of them were Xu Kong's name.

"Damn it, it was really written by Xu Kong. I'm just wondering why the prelude looks so similar!"

"I remembered that Xu Kong did say at the beginning that many of the lyrics in "King of Karaoke" are new songs that he has not released yet."

"At that time, I thought Xu Kong just said it casually, but didn't expect it to be true?"

"Damn it, Xu Kong really has dozens of new songs that haven't been released yet?"

……

Mao Zheyu, a former newcomer to the music scene, Xiao Transparent, suddenly became the focus of attention online because he sang a song written by Xu Kong.

Of course, the focus of most people's attention is still what Xu Kong said on "Singer".

Although many people were surprised at the time, in fact Xu Kong said that many of the songs were not even intended to be released, so everyone simply regarded them as casual remarks.

Now that the first song has actually come out, the popularity is naturally astonishingly high, and the discussion has even exceeded that at the end of "Singer".

“The quality of this song is definitely good, but it’s really not to my liking.”

"What can I say about the style? I always feel that it has a sense of déjà vu from pop music more than ten years ago. Of course, the song itself must be good."

"How should I put it? It feels like returning to nature."

"Of course, Xu Kong's own creative style is too comprehensive. In fact, I am not surprised by what type of songs he writes."

"But as for this song, I personally feel that it is only because of Xu Kong that it is so popular. The song itself is probably difficult to become popular."

……

After listening to the song "Good Intentions" in the live broadcast room, Fat Bird started to comment.

For him, it is certainly good to listen to Xu Kong’s new songs.

But the style of the song itself is indeed a genre that most young people would find difficult to catch.

Even Fat Bird himself was not surprised.

Although he is Xu Chui, he still maintains the character of saying whatever he wants in these aspects.

And judging from the current situation, Fat Bird believes that his judgment is also correct.

After all, although Mao Zheyu's song "Good Intentions" is indeed the number one hot search on Weibo.

But what everyone discusses the most is the issue of how many new songs Xu Kongna has in stock.

On the contrary, the song itself is not as popular as it should be.

……

"I had a false alarm. I always felt that every song by Xu Kong would be a big hit."

“Looking at it now, it’s actually not bad.”

Jiying Media, regarding the release of Xu Kong's new song in "King of Brother K", Xu Yaqin was immediately on tenterhooks.

There is no way. If it were other songwriters, even those with high status in the music industry and who have written countless classics, they might not make people feel nervous.

But Xu Kong is different. From Xu Kong’s debut until now, almost every song he sings is so popular that it’s scary.

And the most important thing is that Xu Yaqin can see that the reason why Xu Kong said those things on the show was obviously intentional.

Although I don't think Feng Ge can threaten Jiying Media in the music industry with Xu Kong, we still need to pay attention to it.

But now it seems that by letting a newcomer like Mao Zheyu, who is completely unknown, to sing, Xu Kong really intends to praise the newcomer of his company.

But judging from Xu Yaqin’s experience, the current popularity is almost entirely because Xu Kong’s traffic and topicality are high enough.

From the fact that there are not many people discussing the song itself, it can be seen that the market feedback of this song is definitely not as good as most of Xu Kong's past songs.

In other words, Xu Kong himself is not the terrifying existence that he imagined, holding the market in his hands and writing a hit song.

……

Not only Jiying Media, but also many music companies have discovered this, and many colleagues are still a little lucky in their hearts.

Although Xu Kong's current popularity is indeed a bit unreasonable.

Even relying on his own popularity alone is equivalent to investing in huge publicity effects. But at least it proved that Xu Kong was not completely invincible.

This can be seen from the data of the studio version of "Good Intentions", although the songs of a newcomer like Mao Zheyu are definitely better than most singers of the same age group.

But if it were placed in a song written by Xu Kong, it would really be a bit of a drag.

……

But about a week after the song "Good Intentions" was released, something suddenly went wrong.

Logically speaking, after the popularity of Xu Kong's new song passed, this song should not be so highly discussed anymore.

Who knows why, but from time to time, I can hear it on the Internet.

Even many young netizens can hear it occasionally in their daily offline lives.

Why is this completely inconsistent with everyone's original rules?

Some music critics even said before that this song, apart from using the arrangement of "The King of Karaoke", is eye-catching and surprising.

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In fact, there is nothing too surprising about the melody and lyrics.

Mainly because the style is a little bit old.

When you listen to it, you feel like you have gone back to more than ten or twenty years ago.

Although this is not a bad thing, as a song written by Xu Kong, it is definitely a little disappointing.

……

But many people have forgotten one thing. For today's young people, this song "Good Intentions" is indeed not their favorite song style.

At least compared to something like "The King of Karaoke", everyone's love for it is quite obvious.

But what no one denies is that there is indeed no problem with the quality of the song itself.

Not only that, the lyrics and melody are actually quite memorable and catchy, and you can sing along after listening to it twice.

For example, in the chorus, the lyrics and melody of "You said you wanted to escape, but you are destined to settle down..." make people want to hum along after hearing it.

None of these are the most critical. The most critical thing is that many people ignore one thing.

Only a relatively small number of people are willing to express their opinions and even thoughts online.

Even among this group of people, young netizens account for the vast majority.

But in reality, there are many older middle-aged people, especially middle-aged men, who have not expressed their opinions.

This song "Good Intentions" is exactly the kind of song they will fall in love with after listening to it once.

So this has created a phenomenon: not many young people listen to this song just because they like it.

But in reality, this song can be heard from some uncles' mobile phones from time to time.

……

"Damn it, I was driving to the airport today and the driver played "Good Intentions" on a loop all the way. Now I can sing it completely."

"Stop talking, my dad has been listening to it at home all day, and now he has been brainwashed by the chorus."

"Actually, after listening to it twice more, this song is quite good. I sang it when I went to KTV today. The song is not very difficult, and I felt quite happy singing it."

"Good Intentions" ushered in its second hit.

Yes, it was because of Xu Kong that the discussion was so high after the song came out.

But now, it's a completely different situation.

That’s why this song became popular online again from offline.

Especially on many short video platforms, many middle-aged people enthusiastically started posting videos of themselves singing this song.

On the contrary, Xu Kong himself is not so deeply connected with the song itself at this time.

……

"No, is this okay?"

I heard the somewhat incomprehensible tone of a senior executive in the company's marketing department.

Xu Yaqing remained very calm on the surface and did not answer the call.

But in fact, she was also a little confused in her heart.

In fact, their company itself does not have the positioning and personality of some singers, and it itself is aimed at some older audiences.

The fan base can be said to be quite fixed.

It's just that commercially, the value is indeed not as good as that of some mainstream singers.

After all, now that we have entered the Internet age, the main say lies with relatively young netizens.

But in terms of spending power, the middle-aged market is still very competitive.

That's why there are so many veteran singers, even if they are almost invisible in the mainstream media, they still receive a large number of performances every year.

……

But that's where the problem lies. The song "Good Intentions" written by Xu Kong for Mao Zheyu is actually quite different from some of their current works that are similar to the positioning of singers.

To be more specific, it is not that down-to-earth or has a rustic style.

Although this song has the style of previous pop songs in terms of lyrics and music, the quality itself is definitely not low.

At least everyone just commented that the song was not too cold, rather than directly thinking that the song itself was bad.

Compared with the genres that some middle-aged people like nowadays, "Good Intentions" is simply too normal.

At least in Xu Yaqing's personal opinion, this is indeed the case.

And the most important thing is not this.

It was this song "Good Intentions" that did not have such a good response and market among today's mainstream young listeners.

Then it was suddenly liked by the middle-aged group, and then it was exported in the opposite direction, and it became completely popular among the young group.

It can be said that this whole thing cannot be a human-designed marketing route by Xu Yaqing.

Otherwise, it would be too unbelievable.

……

"It's actually normal."

“It’s just a different model.”

Guo Min, a well-known songwriter, suddenly spoke.

In terms of pop music and market alone, the most outstanding thing about "Good Intentions" is actually not the arrangement that many people say, but the chorus that can be completely remembered after listening to it twice.

"In addition, Mao Zheyu, a young singer, has a voice and explosive power that are perfect for this song."

Guo Min expressed his opinion.

“In fact, it’s not like Xu Kong has never written songs of a similar style.”

"Like the original song "LastDance" and the later "Bridge of Tears"."

"However, these two songs are popular. One is because it was popularized by the drama "Want to See You", and the other is because Xu Kong and Su Zhi released different versions, taking into account different styles. At the same time, the contrast and topicality it brings are enough.”

"This song "Good Intentions" takes a different route, but the result is the same."

Compared with the people in the marketing department of Jiying Media, Guo Min, a songwriter who has been in the industry for more than 20 years, has paid little attention to the current music market.

But as a creator, he has to see these aspects more clearly.

……

(End of chapter)